Entreprenista

Latest Episodes:

Gwen Whiting of The Laundress - Innovation, Big Risks, and Thinking Outside the Box Mar 23, 2020

Show notes

Success as an Entreprenista involves innovation, taking big risks, and thinking outside the box. In the case of Gwen Whiting, co-founder of The Laundress, a successful line of eco-friendly laundry and home products, itâs all of these. Inspired with an idea while working in the fashion industry at Ralph Lauren and trying to maintain her wardrobe while using the local laundromat, Gwen teamed up with her friend who had a complimentary skillset to create a solution. Gwen joins Socialfy co-founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success including how Gwen and her partner found money early on, from business loans to throwing for-profit parties, launching an e-commerce website over 15 years ago when Amazon was still a bookseller, the challenges of building an ecommerce brand and generating buzz in the pre-social media era, how The Laundress got ahead of the market in creating detergents free of petroleum products (long before the trend of green eco-friendly products,) why the co-founders made a risky decision to fund the business by amassing considerable credit card debt rather than taking VC money, the process of selling the brand to Unilever, and why having the right lawyer and a team behind you during such a pivotal time mattered so much. Plus, a surprise!

Judith Curr of HarperCollins - Open Book Mar 16, 2020

Show notes

You probably know we wrote a book âLike, Love, Followâ. And we constantly hear from other Entreprenistas who also want to become published authors. But where do you start, and who do you even pitch a book idea to? How does it get marketed? So many questions, so we figured: why donât we sit down with someone who knows the answers? Enter Australian born Intrapranista Judith Curr, President and Publisher of HarperOne, Amistad, and Rayo/HarperCollins Español at HarperCollins Publishers. She not only offers an inside scoop into the work she does, but a lot of wisdom on growing a successful career. Judith joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about her career, and describes her journey to success, including: the six things publishers look for in a book; the prevalence of Imposter Syndrome; why your career should not be linear and why you shouldnât rush to get to the top; the power of âThe Secretâ and how it played a role in Judithâs career, plus how you can manifest amazing things by setting an intention; the one thing that Judithâs mentor told her that has made a huge impact; and, Judith offers a peek behind the curtain, working with big names like 50 Cent and Tiger Woods. Plus, a surprise!

Shida, Shirin and Shideh Kaviani of Naked Wardrobe - Success Sisters Mar 09, 2020

Show notes

Three sisters, one company, and a whole lot of energy, smarts, and success. Thatâs Shida, Shirin and Shideh Kaviani --- three entreprenistas who tell the story of the formation of their company, Naked Wardrobe â a hugely successful womenâs apparel brand offering Bodysuits, Tops, Dusters, Dresses & Swimwear and more â including how the company name was partially inspired by an episode of Oprah. It is the liveliest episode of Entreprenista yet, and these incredible women are just getting started. The sisters join Socialfly co-founders Courtney Spritzer and Stephanie Cartin for a conversation about growing their business and careers, and describing their journey to success, including: how crucial it is for them to hire healthy models, whose body types are relatable to their clientele; about Naked Wardrobeâs many celebrity clients, including Jennifer Lopez, who loves the brand so much she requested including it in her costume for her upcoming film; why you shouldnât make the mistake of thinking that starting your own business will mean easier, more flexible hours without a boss breathing down your neck (itâs actually 100x harder); Shida, Shirin, and Shideh discuss the great joys and difficulties of working with family, as well as treating the whole team as family, regardless of blood; the sisters share their âmâ words of relaxation: meditation and message; and the ways that big risk can mean big reward! Plus, a surprise!

Katie Rosen Kitchens of FabFitFun - Out of the Box Success Mar 02, 2020

Show notes

FabFitFun is more than a seasonal subscription box with a curated mix of fabulous beauty, wellness, fashion, fitness, home, or tech items that's delivered four times per year. Katie Rosen Kitchens, Co-founder of FabFitFun, has led its evolution into a female-focused media brand into a true media brand delivering happiness and well being, while still thinking of the company as "a scrappy startupâ. Katie joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about growing her business and her career, and describing her journey to success, including: how FabFitFun leveraged existing newsletter readers to create an instant customer base; why the companyâs #1 core value is âMember is Queenâ; a look at how you divide roles between three cofounders; why the FabFitFun box is actually a marketing platform for CPG brands; a near disastrous packing error that resulted in a big loss but important learnings; why the company launched community forums; an influencer strategy that was from the beginning unique and outside the beauty âboxâ; and a look at imposter syndrome and letting go of anxiety and perfection. Plus, a surprise! On Instagram @fabfitfun

Rea Ann Silva of Beautyblender - Sponge Scientist Feb 24, 2020

Show notes

There arenât many people who can describe themselves as a sponge scientist. But Rea Ann Silva, an in-demand celebrity makeup artist and the founder and inventor of Beautyblender (an iconic, expanding, egg-shaped makeup sponge for effortless blending, which has grown into a line of extraordinary makeup, foundations, and other tools), deserves the âsponge scientistâ title. She has lived the âthere must be a better wayâ path to creating a product to solve her own challenges, and now leads a fast growing company with a team of more than 100 people that is taking the world of makeup artistry by storm! Rea Ann joins Socialfly co-founder Courtney Spritzer for a conversation about growing her business and her career, and describing her journey to success, including: the airbrushing challenge while working on the set of the TV show Girlfriends that sparked the idea of Beautyblender; why the predominance of men as makeup artists in the past create a real challenge for women using the same tools; which male insecurity inspired the first âblack Beautyblenderâ; Rea Annâs revolutionary foundation âBounceâ; what staying focused and avoiding distractions has meant for Rea Ann; and, Rea Annâs successful tactic for organic marketing. Plus, a surprise!

Eliza Blank of The Sill - Growth Feb 17, 2020

Show notes

Growth. Itâs a part of every Entreprenistaâs journey. For founder Eliza Blank, itâs at the heart of the experience and nature of her amazing business. Her company The Sill, offering locally, easy-to-care-for, quality houseplants, shipped right to your door, is a rising star of startups, innovating the not-so-new basic premise of having a plant in your home or office. Eliza joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, describes her journey to success including her breakup with a business partner, the complex logistics of shipping countless houseplants virtually everywhere, why a board of advisors holding you accountable as a solo founder is important, how running a business prepared Eliza for motherhood, growing as a person in her time as a business, and how your plant just may be a reflection of your life. Plus, a surprise!

Ilana Fischer of Whisps - Getting to Yes Feb 10, 2020

Show notes

Getting to âyesâ. Thatâs been a mantra that has driven Intraprenista-turned-Entreprenista Ilana Fischer, cofounder and CEO of Whisps, to turn a simple idea (to turn an ingredient into a snack) into an amazing, and delicious, company, and a new food category. Eventually this led to spinning it off from her employer. Now Whisps, the tastiest cheese crisps youâve ever tasted, is up to five flavors, sold in major retailers from Costco to Amazon to Target, and growing fast! Ilana joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career and describes her journey to success, including how the Whisps team had to pull a launch of a new flavor, and why the solution led to creating an exclusive cheese of their own; the challenges and joys of being a mom who is an entrepreneur; why a tragedy makes Ilana appreciate what she has now, and why her heart has been stretched two ways; managing a major rebrand; tips for hiring the right team; and, what Mindy Kaling has taught Ilana. Plus, a surprise!

Marie Forleo (Host of MarieTV, Entrepreneur & Philanthropist) - Building Socially Conscious Digital Empire Feb 03, 2020

Show notes

Marie Forleo is an entrepreneur, writer, philanthropist & unshakeable optimist dedicated to helping people become the person they most want to be. She should know â after an unfulfilling start on Wall Street, it was a call for advice with her dad that motivated her to realize she must re-embrace her creative side, which ultimately lead her to work at âMademoiselleâ and discover the world of life coaching. Fast forward to today: sheâs built a socially conscious digital empire that has touched millions, with an award-winning show MarieTV, world-class online training programs, a book in 16 languages, and an audience in 195 countries! Marie joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career and describes her journey to success, including how Marie got so good at digital marketing; why saying no to things can make you feel joyful; the harsh reality of opportunity cost; how tapping into your body that can offer a simple test for whatâs a bad choice vs. what is merely outside your comfort zone; the value of listening to your âlittle voiceâ of intuition; how a craving for a croissant led to the decision to close her business for four weeks every year; and, why Marieâs demand to change her book cover at the eleventh hour made so much sense. Plus, a surprise!

Amy Shechter of Glamsquad - Taking Risks, Always Learning Jan 27, 2020

Show notes

Amy Shechter is an accomplished Intreprenista and the CEO of the on-demand, in-home beauty service Glamsquad. But despite being in a leadership role of a fast growing company thatâs recently expanded beyond the home and launched 50 SKUs and now in 6000 stores, Amy will tell you that listening and learning before taking action, and being a perpetual student both make you a better leader and professional. Amy joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about growing the Glamsquad business and her career, and describing her journey to success, including: the interview process that landed Amy the job at Glamsquad; Glamsquad's unconventional lab; why thereâs a need for women to take more risks in business; why a proper handshake is critical; an essential beauty tip thatâs close to home; and, why getting on the rocket ship when someone asks is worth it. Plus, a surprise!

Suzanne Somers: Entertainer, Author, Entrepreneur and Wellness Advocate - Forever Young, Forever Suzanne Jan 20, 2020

Show notes

Suzanne Somers. You might know her as Chrissy Snow in the iconic sitcom Three's Company. Or as Carol Lambert on the successful show Step by Step. Or as a long-running Las Vegas headliner, or for her Thighmaster infomercials. Sheâs been a talk show host, serial entrepreneur, wellness advocate, and author of twenty-seven books, selling millions of copies including fourteen New York Times bestsellers and several at #1 , and now her newest book "A New Way to Age". Sheâs reinvented herself, and put herself back together, and sheâs also inspiring and hilarious. Suzanne joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describing her journey to success, including: why her husband left his successful career as the "Johnny Carson of Canada" to be her business manager; her highly lucrative Facebook live shows shot from her home; why after writing three books about alcoholism, she drinks tequila for her health; Suzanneâs insights on eating to live, staying healthy as you age, and staving off cancer; her opinions on why cannabis might be natural, and hormone shots might just help keep oneâs sex life alive; and the revealing inside story about the moment she was fired from Threeâs Company in spite of being important to the showâs success. Plus, her husband Alan Hamel becomes the first man on the show!

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