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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

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    Copyright: © 2020 MouthMedia Network

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    Latest Episodes:
    Dr. Katie Rodan and Dr. Kathy A. Fields of Rodan + Fields - Building a Rocket Ship While In Flight Jan 13, 2020
    Show notes

    You may know about the skincare brand Rodan + Fields, or the popular acne treatment Proactiv, both created by dermatologists Dr. Katie Rodan and Dr. Kathy A. Fields. What you may not know is the incredible journey they have been on, the challenges they’ve faced, the community they’ve built, and the social impact they have put in motion because of the work they’ve done beyond their dermatology practices. Katie and Kathy join Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building their business and careers, and describing their journeys to success, including: how a challenge to find a hobby led two friends to launch a skincare empire; why marrying skill, expertise, passion and hard work creates the recipe for success; how serendipity led Katie and Kathy to their infamous infomercials; why they believe that a real entrepreneur is seeking impact instead of money; how seeing opportunity in spite of pain points helps you just keep going; coming back from being down to their last $50 and a failed million dollar tech platform; the great day of selling their company to Estee Lauder (and greater day of buying it back); and, how their journey has been like building a rocket ship while it is already in flight. Plus, a surprise!


    Wrapping the Year With Courtney and Stephanie: Challenges and Wins of 2019, and the Exciting Year Ahead Dec 30, 2019
    Show notes

    Tune in this week for an extra special episode of The Entreprenista Podcast featuring our very own Stephanie Cartin and Courtney Spritzer. While reflecting on this past years challenges and wins, Stephanie and Courtney share how trusting their gut instinct and following their hearts when making important (and sometimes life-altering) decisions. made the year so worthwhile. We also revisit Entreprenista Brooke Budke’s advice on setting an intention for the new year by picking a word that will guide you through new challenges and successes. Have you picked your word yet? Tune in and let us know what your biggest learning lesson was in 2019, and what your 1 word intention is for 2020. We have exciting content planned for 2020 and look forward to sharing it with you!


    Aleta Maxwell of Dos Toros Taqueria - A University Within a Restaurant Dec 23, 2019
    Show notes

    You might not expect to learn that your favorite Mexican restaurant has its own University. But when you head up human resources and training in a restaurant business with nearly 700 employees across two dozen locations in multiple states, creating your own educational platform makes perfect sense. “Intrapenista” Aleta Maxwell wears a lot of hats with HR, Finance, and Operations all a part of her job as Chief Human Resources Officer at Dos Toros Taqueria. Aleta joins Socialfly Co-Founder Stephanie Cartin for a conversation about building her career and describes her journey to success, including managing the “people part” of a successful business, the concept of service leadership, hiring for personality and training for skills, a decision-making process that considers the impact on others, and why making your job be what you need and want for longevity is priceless.


    Sarah Potempa of Beachwaver - Leap and the Net Will Appear Dec 16, 2019
    Show notes

    Leap and the net will appear. It’s inspiring wisdom from successful celebrity stylist Sarah Potempa, who created the incredible smash hit The Beachwaver---a patented, dual Voltage Rotating Curling Iron along with a line of styling products. She took an idea from inspiration to action within a single week, and built the self-funded, female-founded company to nearly 50 people! Sarah combined what she learned from traveling the world — working with the biggest celebrities like Barack Obama, Kendall Jenner, and Cyndi Lauper — with the knowledge that anything is possible if you keep fighting and trying. Sarah joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career, and describes her journey to success, including how you can always find a solution when you’re with family; the need to simply communicate together through challenges; the moment she felt like a Kardashian; reaching the point when she could start saying “no”; an incredible moment she saw her daughter live a dream; and, the amazing moments when Sarah witnesses the impact her product line makes. Plus, a surprise!


    Cheryl Yannotti Foland of Lilah B. - Less Is Definitely More Dec 09, 2019
    Show notes

    Less is more. This is a value shared by both Lilah B. founder Cheryl Yannotti Foland and her company, a luxury, minimalistic collection of color that allows women to achieve a finished look with fewer products -- encouraging a movement to declutter, minimize and simplify. Cheryl joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career, and describes her journey to success, including how, when building a company, everything takes longer, and more money than you think; the value of giving your team flexibility and not micromanaging; the challenge of bringing a business to life; finding balance, and feeling lucky; and, how Cheryl reinvented herself in a big way. Plus, a surprise!


    Lynda Cloud of The Institute for Integrative Nutrition - Training Health Coaches Dec 02, 2019
    Show notes

    CEO Lynda Cloud is at the helm of a remarkable mission: Improving the world’s health and happiness one coach at a time. The Institute for Integrative Nutrition (or IIN) offers next-generation curriculum and over 100 dietary theories as they train health coaches to empower people to control their own health journeys, and understand what’s true and what’s not in health and wellness. Lynda joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about her career, and describes her journey to success, including how Lynda found herself as CEO of a premier nutrition school and playing an important role in what’s heading towards a six billion dollar industry; the importance of “bio individuality”; why the concept of primary food can be key to holistic well-being; why “aha moments” are a core trait in the IIN team; finding balance in career, motherhood, and health; how mentors can be at the center of career growth and satisfaction; and how doing what you love, and loving what you do, is the first and most important step toward success. Plus, a surprise!


    Melissa Ben-Ishay of Baked By Melissa - Choosing Personal Growth Over Insanity Nov 25, 2019
    Show notes

    Melissa Ben-Ishay took something very tiny and built it into something very big. The “tiny” is cupcakes. The “big” is Baked by Melissa, which over the last decade has grown beyond its popular storefronts into a fast growing online business, with corporate gifting, events, and more. Melissa is quick to share that her attitude towards life and how she takes on challenges have been a big part of her success, and choosing personal growth over insanity has been her key inspiration. When she started baking cupcakes after losing her advertising job, it didn’t just generate an idea for a business—it illustrated Melissa’s values of being your best self, telling yourself how strong and capable you are, and loving what you do. Melissa joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. She shares the challenges and joys of building a business with your sibling, and how you keep momentum when they move on to another opportunity; the importance of having a true leader; why you don’t send messages when you're emotional; how word of mouth and gifting have been key to the growth of Baked by Melissa; why gifting cupcakes might be a great sales strategy; Melissa’s toughest year, and special moments; how the business went rent-free in a prime location for 5 years; and, Melissa shares her superpower, and the goal of 100 million cupcakes. Plus, a surprise!


    Gigi Goldman and Kiana Cabell of Kopari - Hustle, Giving Back, and Coconut Oil Nov 18, 2019
    Show notes

    If you really want to do something, don’t let what you don’t know hold you back—you’ll learn along the way. It’s about hustle, and going after what you want. And if anyone knows this, it’s Gigi Goldman & Kiana Cabell, co-founders of Kopari (the clean beauty company with a cult following.) After just six years, four of them on the market, Gigi and Kiana have built a business in a rapidly changing industry, and have their coconut oil-based beauty products in some 2,000 stores -- all while also giving back. Gigi and Kiana joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about building their business and careers, describing their journey to success, and about how paying attention to a need in a market, going after your dreams, and being willing to find opportunity with industry changes along the way can lead to real success. Plus, a surprise!


    Cathy Skula of Rent-A-Center - Command and Control Nov 11, 2019
    Show notes

    Command and control. That’s what Cathy Skula did at Rent-a-Center, starting just a few months out of college, and then working her way up for the next 18 years. From working the desk, to driving a truck, and even working collections, she has worked in every possible aspect of the business until, finally, she was tapped to step into a new kind of role—”influencer” (not the social media kind) and motivator, and ultimately Executive Vice President of Franchising. She now oversees 50-60 franchises. While this company is all this successful “Intraprenista” (and working mom) has ever known in her 26-year career, her current place in it was fought for strategically, and now she’s playing a role in empowering other women to be leaders. Cathy joins Socialfly Co-Founders Stephanie Cartin and Courtney Spritzer for a conversation about building her career and describes her journey to success. She discusses why moving into a franchising role was the biggest risk she ever took; why she was willing to make someone uncomfortable to find out why she didn’t get a promotion; the value of being an advocate for yourself; what she thinks about keeping work at work and home at home; why showing your career and imperfections to your kids is a good idea; and, how Cathy was able to move up in the organization. Plus, a surprise!


    Alexandria Ketcheson of HENRY - Making the Uncomfortable Comfortable and Accessible Nov 04, 2019
    Show notes

    There’s a great way to build a business that is poised to quickly disrupt a $130 billion industry: take everything you’ve learned from building other businesses and apply it to your own. With your husband. And name it “Henry.” That’s the story, at least for Alexandria Ketcheson, Chief Brand Officer for HENRY (a groundbreaking mobile dentistry startup with a fleet of RVs that makes going to the dentist about as pleasant as it can be -- from flatscreens playing HBO to noise cancelling headphones). Alexandria joins Socialfly Co-Founder Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. She shares insights about why being comfortable with the uncomfortable is part of driving success; building a business with your spouse, holding each other accountable, and the challenge of turning that off at home; creating a team that values kindness, being exceptional and a good person, and acting like an owner; and, how making dentistry more accessible could change the way people think of it. Plus a surprise!


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