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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

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    Copyright: © 2020 MouthMedia Network

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    Latest Episodes:
    Tiffany Pham of Mogul - Reaching Potential Aug 19, 2019
    Show notes

    On the day her grandmother passed away, Tiffany Pham made a decision that changed the course of her life—promising that she’d follow the same mission as her grandmother and provide information and opportunities to as many people as possible. Spoiler alert: she kept that promise, and then some. Inspired by the TV show Gilmore Girls, she went to Yale (on a full scholarship, by the way) and then was the youngest graduate student at Harvard after seeing “Legally Blonde.” If that’s not enough, she had three side jobs leading her to bridge gaps between China and the US, and work with Hollywood stars. And then -- she founded Mogul, a hugely successful global platform and mobile app for women, and her very first post about her own broken heart attracted more than 10 million people to the site. Tiffany, in every way, is the embodiment of the idea of an Entreprenista. She joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise!

    In this episode:

    • Why Tiffany often works 19 hours a day
    • How being a super-user of one’s own platform is so important
    • Why her team devotes 25% of the company’s budget goes toward development of its own people
    • The importance of kindness

    Michelle Larivee of WTHN - Run the World Aug 12, 2019
    Show notes

    A painful ski accident left a former investment banker turning to acupuncture—and her immediate relief inspired an idea for a business. With a partner who already provided acupuncture to celebrities, Michelle Larivee envisioned a new kind of acupuncture service—and co-founded WTHN—ancient healing for modern life with acupuncture and organic herbs. Including Sound Therapy, heated tables, a wellness lounge and even vanity areas, WTHN is a thoughtfully designed experience offering affordable pampering and healing aimed at millennials who are focused on wellness. Michelle joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise!

    In this episode:

    • How WTHN was designed to be located in the same areas where people live, work, and play
    • How Michelle grew her customer base more than 10X overnight
    • Why investing in a business coach is her best advice for Entreprenistas
    • The concept of Prevent, Heal, Glow
    • Why the core values of WTHN relate to the desire to scale quickly
    • What it was like to run a new business and have a baby at the same time
    • And why a daily “run the world” dietary supplement might be very aptly named

    Anna Kaiser of AKT - Positively Successful Aug 05, 2019
    Show notes

    If you could create the perfect blend of energy, positivity, strategy, and hard work, her name would be Anna Kaiser. Anna is a choreographer and fitness entrepreneur who was named one of the 100 Most Influential People in Health & Fitness by Greatlist, and has been a personal trainer to big names like Kelly Ripa, Shakira, Karlie Kloss, Hilary Duff, and Sarah Jessica Parker. She’s also the founder of AKT, a fast growing prescription based dance concept, deeply rooted in movement and positive energy. She joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise and a brainstorm!

    In this episode:

    • How and why Anna created a fitness program like nothing else out there
    • Why it took two years to perfect it before moving it out of beta
    • How she lives a balanced life with no two days the same
    • How dance has played an important role in Anna’s life
    • About her time touring with celebrities
    • The risk of training new talent
    • And the challenging yet exciting path to franchising

    Sophie Kahn of AUrate - Golden Touch Jul 28, 2019
    Show notes

    A green finger at a weekend brunch with a fellow Princeton alum inspires a side hustle, and ultimately a thriving full-time business with 15 employees -- and big vision. This is a true story for co-founder Sophie Kahn and her business AUrate, offering modern fine jewelry that is both affordable and inspiring. Sophie joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise.

    In this episode:

    • How the vision and core DNA of the company has stayed the same since day one
    • A focus on durable materials, transparent pricing, sustainable production, and tangible giving
    • The importance of educating consumers about gold
    • The process of raising money for the company’s growth
    • Having a child while running a company and coming back to work after just two days
    • Hiring by gut and culture instead of the resume
    • What it was like to open up her own retail location while on PTO from her full time job
    • And the value of believing in yourself -- and just keeping things going

    Kelsey Hunter of Paloma - Innovating Your Own Future Jul 22, 2019
    Show notes

    Starting a business is hard, and raising money to do it is not easy either. Being a woman in the tech industry is even harder! Doing it so well that Forbes recognizes you as one of their 30 Under 30 in the Marketing & Advertising category? Nearly impossible. Kelsey Hunter did all of these things and has never doubted if she is where she should be. She is the solo founder of Paloma, a fast growing company which provides brands with everything they need to turn Facebook Messenger into a growth channel, driving conversions through automated messaging. Kelsey joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise and a brainstorm.

    In this episode:

    • How Kelsey started Paloma, and how efforts to get sizable investment in your company can make you feel like you’re not going to make it to the next day.
    • How she did something generally thought of as insane—fundraising over the holidays—and why it worked.
    • The struggle to have and project the right image before you’ve really made it.
    • Making right decisions when under financial pressure.
    • Helping someone succeed in the hiring process.
    • Managing stress—and why Kelsey doesn’t work on Friday nights.
    • And the value of a support group people who really understand you as an entrepreneur.

    Olivia Young of Box + Flow - Selling a Feeling Jul 15, 2019
    Show notes

    Can you build a successful business based on selling a feeling instead of the product?

    The answer is yes, and Olivia Young did it. She’s the Founder and CEO of Box + Flow, a fitness class that combines boxing and yoga with self discovery for “women who aren't afraid to get messy, and men who aren't ashamed to flow.” It’s growing fast, making an impact, and led by a woman who personifies integrity. Olivia joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise.

    In this episode:

    • How Olivia learned her biggest lessons in action outside of the classroom and by trusting herself
    • How a $350 cab ride played an essential role in claiming her own future
    • Why there are no mirrors at Box + Flow, but putting in showers transformed the business
    • The importance of connecting and not learning the same lessons twice
    • Why it not about having the most—it’s about making the most of what you have
    • Keeping in mind that everyone is doing business for themselves
    • Going with your intuition sooner and learning to be the boss
    • And why Olivia posts photos of her feet on Instagram every day

    Lanya Olmsted and Mandi Nyambi of Le CultureClub - Expanding Beauty's Definition Jul 08, 2019
    Show notes

    “The benefit of community is that you can add more voices to the conversation. It’s high time the definition of beauty was expanded”. This line is from Le CultureClub’s website, a community that is working to eliminate the tired standard and create a new culture around skincare and beauty—co-founded by two Harvard educated women — beauty junkie Lanya Olmsted and scientist Mandi Nyambi. Lanya and Mandi join Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about their journey to success and building a company from the ground up, along with a surprise and a brainstorm.

    In this episode:

    • How Lanya and Mandi have worked to open up digital and in-person spaces for people to discuss skin care
    • How they were scared to quit their jobs but couldn’t ask for investors if they weren’t investing in themselves
    • How they found a way to work together enjoyably despite differences
    • The moment they weren’t sure their business could continue because of a failed product launch, and how they pushed through this setback
    • The challenge of balancing conflicting advice from mentors they admire
    • How an opportunity with the Techstars incubator played an important role in their momentum
    • And the pressure to maintain and carve out time for their own skin care and wellness routines

    Melissa Mash of Dagne Dover - Building the Company You Want Jul 01, 2019
    Show notes

    There’s something to be said about building the company you want. Just ask Melissa Mash, who says she never had any doubts about her company reaching its goals! Melissa is the CEO and Co-Founder of Dagne Dover — Designer Handbags For A Life In Motion, fusing fashion with athlete-caliber function. Melissa joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise.

    In this episode:

    • How Melissa’s husband persuaded her to go to business school because of the network it provides, and how this decision has really paid off
    • Melissa’s incredible alignment with her co-founders and why the remarkable company culture they’ve built is so important
    • How Melissa and her team raised $200,000 from friends and family to prove out the business, and how they launched with two products that were merely “coming soon”
    • The 1,000 person focus group on the biggest handbag frustrations that shaped the initial products
    • Why team meetings and communication have been a cornerstone of success at Dagne Dover
    • Moving forward when things are hard, and doing things you’ve never done before to reach your goals
    • The importance of flexibility, good vibes and calm confidence

    Hillary France of Brand Assembly - Nurture and Elevate Jun 24, 2019
    Show notes

    How do you move forward with a business when conflict with a business partner changes everything? Hillary France, CEO and Co-Founder of Brand Assembly knows all about this, and has found a bright path forward. Her company was founded to nurture and elevate brands so they can reach their highest potential by providing resources, infrastructure, and community through trade shows, co-working spaces, and back office services. Hillary joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise and a brainstorm.In this episode:

    • How Hillary’s experiences in fashion and helping designers inspired a larger business and resulted in an organic path to growth thanks to diligent execution
    • How an investment in an unfamiliar market was one of the biggest mistakes she ever made
    • A recent mission of reclaiming her personal life and moving away from 16 hours days
    • Why she is considering opening her business to investors for the first time
    • And how Brand Assembly refreshed the company culture in the wake of a business partner’s departure

    Ashli Stockton of Sunday Forever - From Dream Job to Dream Company Jun 17, 2019
    Show notes

    Leaving a cushy job at a major brand that allows you to travel internationally and lead a team in order to start a business selling products like candles and kimono robes—with you and only you to do—everything? That’s the story of Ashli Stockton, Founder of Sunday Forever, who never set out to build an empire—she was hoping to just break even.

    Now she has a team, a growing following, and a successful business that’s been featured in Forbes and InStyle. There is an energy that is easily noticed upon meeting Ashli that is infectious and brings you to quickly believe how unstoppable she has been from the early days of Sunday Forever. Ashli joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise and a brainstorm.

    In this episode:

    • How Ashli got her start at Victoria’s Secret’s beauty line as an entry level coordinator and worked her way up to a brand development role during her 12 years with the company
    • Why getting an executive position at Victoria’s Secret wasn’t the fulfilling role she had hoped it would be, and the moment she realized she had to step away from the company
    • The uneasy feeling of having your “dream job” only to dread going into work, and how that sparked the idea for Sunday Forever
    • The challenges and anxieties of starting your own business after being an executive at a major brand
    • The importance of planning and setting up a safety net when starting your own company and how Ashli mapped out her last year at Victoria’s Secret
    • How a trip to Japan set off Ashli’s love for simple elegance, and led her to designing a robe based on a yukata, a summer kimono style
    • The year and a half Ashli spent redesigning the yukata she took back from Japan to be more practical and comfortable for western style and lifestyles
    • How Ashli learned from her mistakes along the way, and the $10,000 mistake she made because she didn’t believe in herself
    • The impulse decision to launch Sunday Forever online, and how the first sale to someone Ashli didn’t know gave her the confidence to push on
    • Building a following on social media and expanding a business from your dining room table without a large team to support you
    • Ashli’s goals and mission for Sunday Forever, and why she hopes to be a source of light and inspiration in people’s daily life and for those who also experience the “Sunday Scaries”
    • How Ashli used her background in beauty to better position some of Sunday Forever’s wellness products, like its more affordable candles
    • The process of building a team, from interviewing interns at Starbucks to building a small team of four (plus two dogs, Ted and Wyatt)
    • Ashli’s process for bringing new products into the fold, from conception to execution and putting them up for sale
    • Why it’s important for Ashli to keep the magic alive with the day to day business of Sunday Forever, and why she’s okay if the company maintains smaller production and sales numbers if it means sustaining a healthy, creative, and fun working environment
    • How leading by example, working hard and being passionate about the business, on top of working with a small team, keeps things moving forward positively and constructively, even when times call for some critical feedback
    • Why the financial and lifestyle sacrifices Ashli has made by starting Sunday Forever have been completely worth it for the freedom to be the same person at work as she is at home
    • Ashli’s plans for Sunday Forever, and why expressing gratitude and building the community around the brand is more important than putting out a lot of new products
    • Plus, a 60 second brainstorm about how Ashli can build her email list and start putting out more content to incentivize sharing and grow the brand further!

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