Ecommerce Marketing School

Latest Episodes:

Is Artificial Intelligence a Danger to Ecommerce? #590 Feb 27, 2023

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Artificial Intelligence (AI) is becoming more and more prevalent in today's society; in everything rom art to search engines, it's trending in almost every circle. But how should be we view it in regards to our online business? Will it help or hurt us? Should we embrace it or avoid it? In this episode, I cover how business owners area currently using it to help (or hurt) their stores.

Here is the Mars Petcare news article I promised in the show.

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Shopify Editions Winter '23: What To Expect This Year #589 Feb 24, 2023

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Shopify Editions tells the Ecommerce world what updates they can expect over the next 6 months in the Shopify ecosystem. The Winter '23 was an absolute beast. They teased improvements and upgrades in every area from gaining new customers on Youtube Live to expanding your operations globally.

You can view the full report here

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How Chomps Drove 291% Increase in Ecommerce Sales in Under 2 Years #588 Feb 22, 2023

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In this episode we’re chatting with Stacey Harnett, VP of Marketing & Ecommerce at CHOMPS. As Director of Ecommerce, Stacey oversaw all E-Commerce and ROI strategy as it relates to digital marketing and drove a 291% increase in E-Commerce Sales and a 32% decrease in Customer Acquisition Cost from paid media. Today, she’ll tell us how she utilizes her data-driven approach to testing, innovation, growth planning and channel development and how you can too.

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From Basement to Warehouse, How Skye Ordonez Scaled Her Handmade Business #587 Feb 20, 2023

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Skye Ordonez, Founder of SkyeLights, sits down with me to discuss how she scaled her fulfillment efforts from her basement to a full warehouse. Not only does she lay out her process, but she also gets pretty real with us about how hard it can be along the way. Frankly, it wasn't quite what she signed up for. Join us as Skye lifts the curtain on scaling her business on the fulfillment side, and all of the things she wish she knew when she started.

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The Greatest March Campaign You Can Run #586 Feb 17, 2023

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Many people think that March Madness is only for sports ecommerce stores, but they'd be wrong. In this episode, hear why every business can market effectively during March Madness and why it can be game changing for your business.

SEO: Everything You Need to Know #585 Feb 15, 2023

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The key to growing your business is SEO, that's Search Engine Optimization. SEO is process by which we, as storeowners, get search engines to promote and recommend our site over others. After mentioning it in one of our last episodes, we got a flurry of messages asking to elaborate on SEO. So, here is a full deep dive on everything you can do to optimize your site for search engines.

Expert Advice to Scale from $100k to $1M in Sales #584 Feb 13, 2023

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Scaling to $1 million in sales is a daunting task, especially if you don't know where to start. In this episode, we interviewed 11 business owners currently doing over $1 million in sales and asked them how to scale from $100k to $1M. While these strategies won't guarantee you results, these 6 strategies helped get them to the $1M milestone and beyond.

How to Grow Your List From ZERO #583 Feb 10, 2023

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If you look, you won't find actionable advice on how to grow your list from absolute zero, so today, we break it down for you. Here is everything you can do to get started when you have ZERO subscribers or customers.

Improve Email and SMS Conversion Rates with Nikita Vakhrushev #582 Feb 08, 2023

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In this episode, find out how Aspekt Email and SMS Marketing Agency grew a store's conversion revenue from $500 to $6000 with one change. Also, Nikita Vakhrushev, CEO of Aspekt, reveals what strategies are currently working in raising SMS and Email conversion rates for their clients.

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Everything You Need to Grow Your Ecommerce Store #581 Feb 06, 2023

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Growing your ecommerce store can be difficult, but there are simple, automated strategies you can put in place to grow your store while you sleep. Oh, and did I mention you don't need a developer or any experience? Implement these strategies in your store today to start seeing automated and passive growth.

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