Ecommerce Marketing School

Latest Episodes:

How Mad Rabbit Created Their Own Holiday To Build Momentum Around BFCM #630 Nov 21, 2023

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Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming.

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How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629 Nov 16, 2023

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Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support customers at the highest level.

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Foolproof Ways To Deliver An Elevated Shipping Experience This Holiday Season #628 Nov 14, 2023

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Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift through - a total win-win.

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Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627 Nov 09, 2023

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As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying sane and managing expectations across the board.

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Subscriptions And BFCM: How To Turn New Customers Into Superfans #626 Nov 07, 2023

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Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, Chris George, subscription guru, shares tips for keeping these new customers coming back for more.

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16 Rapid-Fire Expert Plays You Can Still Pull Off Before Black Friday #625 Nov 02, 2023

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Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays.

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Ahhh BFCM Horror Stories (And What You Can Learn From Them) #624 Oct 31, 2023

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It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high.

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How To Make The Most Of The Holiday Season (Even If You Don't Sell "Giftable" Products) #623 Oct 27, 2023

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If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School, Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more.

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Building A Connection With Your Packaging (And Last Minute Tips For BFCM) #622 Oct 24, 2023

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If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to up your packaging game in time for BFCM.

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What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621 Oct 19, 2023

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Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what it takes to win Black Friday.

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