Ecommerce Marketing School

Latest Episodes:

Turn AI Into An Extra Employee For Your Store With These Tips #610 Aug 29, 2023

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AI has changed the way we approach marketing over the last year. And when you use it correctly for your business, you can leverage it as an extra team member. For everything from product descriptions to ad copy, there's so much that can be done. And on this episode of Ecommerce Marketing School, Triple Whale's Mary Lister shares her secrets for leveraging AI in the most powerful way.

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The Ultimate Welcome Series And How This Brand Incorporates Tons Of Personalization To Get It Right #609 Aug 24, 2023

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Selling a multi thousand dollar product is HARD. But when you add insurance to the mix, it gets even more complicated. And that's exactly what Cubby Beds combats every single day. On this episode of Ecommerce Marketing School, founder, Caleb Polley, shares how they lean into serious personalization in their welcome flow and the exact order they think about sharing critical information so their audience get the right message at the perfect time.

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How To Use Holidays (Even Small Ones) To Drive Sales For Your Store #608 Aug 22, 2023

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Taylor Fraser is constantly thinking about which holidays he lean into for Outway. These emails drive insane sales for their business. And on this episode of Ecommerce Marketing School, he's sharing what works well for them, the #1 thing you can do to drive better results with email and SO much more. This one's absolutely packed with value.

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An Expert Guide For What Not To Do With Your Ads #607 Aug 17, 2023

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Dara Denney is an absolute ad guru. And as we get into BFCM season, it's harder to get people’s attention and more way more expensive. So on today's episode, she's sharing what not to do when it comes to paid advertising. Make sure you're not making these mistakes and get her full playbook for success.

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How To Keep Your Customers Coming Back (Even When Your Product’s Not Consumable) #606 Aug 15, 2023

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As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School, she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming back (even without a consumable product).

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A Masterclass In Reviews: How Chomps Incentivizes, Uses And Shares Killer Customer Reviews #605 Aug 10, 2023

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Imagine having a product so good your customers ask YOU how to leave a review. That's what kind of following Chomps, a jerky brand, has. And on today's episode, Zoe Kahn shares how they get and use reviews. From both superfans and customers. Because when you harness them the right way, reviews have the power to drive more sales and engage your existing audience in a really meaningful way.

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A Crash Course On UGC And How To Get It #604 Aug 08, 2023

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Kristen Jones is a UGC (user generated content) expert who has been on both the operator and creator side of the business. And on today's episode, she's giving a behind-the-scenes look at how she manages the process and what it really takes to get amazing content that'll do wonders for your business.

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Unpaid Marketing And How To Get In Front Of Your Audience In Nontraditional Ways #603 Aug 04, 2023

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As the founder of sexual wellness brand, Emojibator, Joe Vela is no stranger to leaning in to unpaid marketing. Without the ability to use paid ads, getting in front of their audience comes down to one thing: creativity. And whether you're in a "taboo" industry or just looking for ways to grow your business, this episode is packed with ideas. One even landed Emojibator in Rolling Stone.

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The Secret To A Winning BFCM Offer (How To Test All Year Long) #602 Aug 01, 2023

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For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.

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How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601 Jul 27, 2023

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Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers back. Because often the biggest drop-off brands will see is from that first to second purchase.

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