Ecommerce Marketing School

Latest Episodes:

A Behind-The-Scened Look At Building Relationships And Trust With SMS #600 Jul 25, 2023

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Whether you're already sending regular texts or you're just getting started, email and SMS expert AND ecommerce founder, Connie Cen, is breaking down how to make your SMS program more personal. And spoiler alert: whatever you do, don't be a brand that just sends discount codes. Because yes, your texts should drive revenue for your business, but you should also be building trust and a real relationship with your subscribers with every message you send. And most brands are getting it wrong.

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This Email Expert Shares Some Of Her Top Campaigns Of All Time #599 Jul 20, 2023

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Lunar Solar is known for putting out some of the best emails in the business. And on today's episode, Emily Page is breaking down some of their best-performing campaigns and strategies they use to help clients drive real results. Get inspired by these expert-backed email ideas.

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An Expert-Tested Influencer Playbook That’s Guaranteed To Crush #598 Jul 18, 2023

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Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a model that has worked liked a charm.

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A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597 Jul 13, 2023

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Humor is an incredible way to build a relationship with your audience and keep them coming back again and again. So on today's episode, copywriter, Lianna Patch, breaks down the best places to infuse your brand with a punchline or two to add personality and humor. No matter what industry you're in.

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The Emails You Can't Live Without: An Expert's Advice On The Highest Value Flows #596 Jul 11, 2023

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You're not alone if you set up an automated email years ago and haven't looked at it since. But for your highest-value campaigns, it's time to change that. On this episode, Val chats with email expert, Lexie Flick, about how she works her magic and which emails you can't live without.

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A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595 Jul 06, 2023

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Shoppers abandon carts for SO many reasons. But the reality is that most brands aren't doing enough to bring them back (and no, that doesn't mean a discount code). So on this episode of Ecommerce Marketing School, Stacey Bishop from Kuru Footwear breaks down their 5-series flow. The best part? The 5th email converts just as well as the 3rd.

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How To Hit 1 Million Email Subscribers: The Jones Road Beauty Playbook #594 Jul 04, 2023

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1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler alert: it's something she comes back to constantly.

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The Power Of Personal Touch And The Email That Drove 20%+ More Revenue For Curie #593 Jun 29, 2023

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On this episode of Ecommerce Marketing School, Val chats with Sarah Moret, founder and CEO of clean body care brand, Curie. Since the very beginning, Sarah has been all about keeping things personal. From their Sniff Club to the abandoned cart flow, Curie leans way in on an experience that feels like you're talking to a friend at every touchpoint. And it's driven serious results. Sarah breaks down the email that drove a 20%+ increase in revenue (pssst it's plain text!) and so much more.

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Privy's Ecommerce Marketing School is BACK! Meet Your New Host, Val Geisler. #592 Jun 29, 2023

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Welcome back to Privy's Ecommerce Marketing School, now part of the Triple Whale Network! Meet your new host, Val Geisler. She's obsessed with email marketing and retention. Like really obsessed. And on this season of the show, she’s chatting with 30 of the best ecommerce experts in the biz to share tips and tricks to help you grow your business. On this episode, she and Triple Whale's Lucas Walker tease what's coming and how you can get involved.

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Tips to Navigate Inflation in Marketing Your Small Business #591 Mar 01, 2023

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Inflation is all around us, but does it actually change how you should be running your business? In this episode we'll help you understand how inflation may affect your business, creative ways to get around it, and how to still serve your customers as it becomes increasingly hard to do so.

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