Ecommerce Marketing School

Latest Episodes:

How to Choose the Right Shopify App with Deb Mecca #580 Feb 03, 2023

Show notes

When searching HOW to find the right Shopify app, all you get is lists of sponsored apps and no real opinions. In this episode, Deb Mecca breaks down the types of apps you should be looking for, and some unsponsored examples for each.

Follow Deb Mecca on Twitter
Connect with Deb Mecca on LinkedIn

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Steal The Welcome Series That Sold Me Immediately #579 Feb 01, 2023

Show notes

I purchased some MUD/WTR and was immediately hit with the best Welcome Series I've ever received. Now, I'm a fan and an avid reader of their emails. In this episode, I break down each email in detail. Let's dive in.

The Psychology Behind Email Design with Carley Palm #578 Jan 30, 2023

Show notes

Why don't people read my emails? There isn't a golden ticket or secret formula, but Carley Palm has been studying the human behavior of reading and engaging with emails. The results? Find out in today's episode and learn how you can raise the chances of your subscribers reading through your emails, engaging with them, and even looking forward to more.

Viral or Not, How to Grow a Business Using Social Media in 2023 with Allie Mitrovich #577 Jan 27, 2023

Show notes

Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today.

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From 0 to 15,000 Contacts in 6 Months! with Denielle Lue #576 Jan 25, 2023

Show notes

We interviewed Denielle Lue, Founder of WePrintUPress and she shares how she grew her list from zero to 15,000 subscribers in under 6 months! (And it was simpler than you think)

In this interview, Denielle goes over not only how to grow her list, but the first steps she took in Privy that grew her business at the same time. Check it out!

Check out WePrintUPress

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5 Easy Campaigns You Can Start Today for a BIG February #575 Jan 23, 2023

Show notes

Valentine's day is right around the corner. That's right! As a store owner, you need to think a month ahead. If you start building one of these campaigns today, you'll knock Valentine's Day sales out of the park. In this episode, we'll go over 5 examples of campaigns we saw win BIG last year, so take some notes and get ready for your next holiday.

Want to get monthly reminders about next month's holidays so you have time to prepare a campaign? Sign up for our Ultimate Calendar and Newsletter here. You can download that whole calendar and sign up for reminders. Win-win!

How to Keep Sales Coming in the New Year with Kurt Elster #574 Jan 20, 2023

Show notes

Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives.

Follow Kurt on Twitter
Sign up for Kurt's Newsletter
Check out The Unofficial Shopify Podcast

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It's Baaack... Never Forget Another Holiday Campaign Again #573 Jan 18, 2023

Show notes

We have compiled every revenue-producing holiday all into one calendar, complete with monthly reminders over email and SMS to get you prepared to bring in sales on every holiday this year. And, it's all free.

Get it here.

Unlock the Power of Newsletters in 2023 with Nikki Chan #572 Jan 16, 2023

Show notes

With me today is Nikki Chan, Manager of Customer Success at Privy and similar to Steve from a couple of weeks ago, Nikki works with ecommerce business owners every day to help them optimize their email marketing and conversion strategy to really turn these subscribers into loyal consumers. We'll chat about the importance of newsletters, and how to utilize them for growth this year.

Utilizing Purchase Data from the Holidays to Maximize Sales in The New Year #571 Jan 13, 2023

Show notes

You just experienced the busiest (and hopefully most lucrative) time of the year for your business. Onto the new year... right? Wrong.
In today's episode, Steve Lunt, Sr. Manager of Customer Success at Privy shares how to analyze and utilize ALL of that customer behavior and purchase data to keep sales rolling in the new year.

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