Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? 💈💈 ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned ‘Glow-Up’, ‘Fire’, ‘Lit’ Into Epic Database Growth! Aug 16, 2024

Show notes

In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.

=================================================================

Best Moments:

(02:04) Discussing the strategy behind Great Clips’ back-to-school campaign

(04:22) How the campaign tapped into cultural trends and insights about busy parents and school-aged children

(06:11) The collaboration with influencers and Joey Fatone to create content around Gen Z slang

(11:02) Giving away 24,000 free haircuts to launch the campaign and drive engagement

(12:09) Using a survey and coupon offer to grow the email database

(15:14) The types of content Great Clips shares with customers beyond just offers

(17:41) Exploring the balance between SMS and email marketing for customer engagement

(18:53) Emphasizing the importance of human-to-human marketing

(19:46) Lisa shares a Gen Z slang term she learned during the campaign

=================================================================

Guest Bio

Lisa Hake is the Vice President of Marketing and Communications at Great Clips, the world’s largest salon brand with over 4,100 locations. With a rich background that includes roles at Pillsbury, 3M, and Best Buy, Lisa has been steering the marketing efforts at Great Clips for the past seven years, creating campaigns that resonate across generations.

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 169 - THIS Makes No SENSE! Big Discounts = Bad Performance? 4.3 Stars BETTER 5 Stars? 🤮 WEIRD Food Combos! People are GROSS 🤮 | Ask Us ANYTHING Aug 14, 2024

Show notes

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry!

=================================================================

Best Moments:

(01:07) Why did a 50% discount campaign underperform compared to a 30% discount?

(02:05) The surprising psychology behind discounts, reviews, and pricing

(07:16) The weirdest food combinations you’ll ever hear about—some of which Jay finds utterly disgusting!

(09:13) Promo for the upcoming Guru Conference — don't miss out!

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 168 - What’s Up THIS WEEK ==> DOWN‼️ Why Performance Will DROP Next Week! 📺 Emily in Paris??📺 Aug 13, 2024

Show notes

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey. Jay also shares his top Vince Vaughn movie picks!

=================================================================

Best Moments:

(00:40) The Democratic National Convention and its potential impact on email engagement

(02:07) Instagram’s change in engagement metrics

(03:33) Upcoming pop culture releases: Emily in Paris Season 4 and Bad Monkey

(04:53) Jay’s favorite Vince Vaughn movies

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> Content CREATION vs. Content CURATION 🚽 <=== | BATHROOM Break #16 (COLLAB: The Marketing Millennials + Do This, Not That) Aug 12, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic.

=================================================================

Best Moments:

(00:54) Daniel and Jay's sleep schedules and bedtime routines

(01:44) Overview of the episode's topic: content curation vs. content creation

(02:21) Setting the stage: curation vs. creation in retail (Apple vs. Amazon)

(03:04) The importance of having good taste in content curation

(03:30) How Daniel fell into content curation on LinkedIn

(04:24) Daniel's filtering process: "Would I share this in a group chat?"

(05:24) The value of curation: saving time and finding the best content

(06:36) Daniel's initial goal: amplifying other marketing voices

(07:28) Curation as a foundation for building expertise and authority

(08:21) Curation gets a bad rap, but it's a valuable practice

(09:27) Curation should be part of growing a personal brand

(09:30) Subjectline.com as an example of curation in the email marketing space

(10:12) Finding early trends on platforms like Twitter and Reddit

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 167 - FAIL! Your Re-Engagement Campaigns STINK! 🤠 GUY'S TRIP RECAP! 🔥 | Jay’s Scoop Aug 09, 2024

Show notes

In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.

=================================================================

Best Moments:

(00:40) Jay discusses re-engagement campaigns and their drawbacks

(01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B

(04:40) Insights on the impact of re-engagement campaigns for consumer marketing

(06:54) Advice on focusing energy on new customers rather than re-engaging old contacts

(07:49) "Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip to Nashville

(09:43) Humorous story about a friend's reaction to trying the hottest chicken dish at Hattie B's Hot Chicken

(11:05) Jay is tasked with planning the next guys' trip location

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 166 - PODCAST About PODCASTING? 📻 ===> GUEST: Mike Montague, Head of Franchise Strategy at SANDLER (His Podcast Has Over 3.5 Million DOWNLOADS!) + LEGOs!! Yup LEGOs!! Aug 09, 2024

Show notes

In this episode, host Jay Schwedelson interviews Mike Montague, the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed."

=================================================================

Best Moments:

(02:03) Mike shares his background story, including his passion for sales training, website design, and radio hosting

(05:02) Mike emphasizes the importance of having a regular creation process, whether it's a podcast, video, blog, or newsletter

(06:33) Jay asks about the difficulty of starting a podcast, and Mike suggests keeping it simple with affordable equipment and hosting

(09:49) Mike advises against overproducing or trying to appeal to everyone, and instead recommends being authentic and finding the right audience

(10:17) Jay and Mike discuss the importance of consistency in building a connection with the audience

(11:01) Mike shares the added benefits of podcasting, such as staying focused and engaged

(12:18) Jay asks about pitfalls to avoid when starting a podcast, and Mike advises against faking it, setting up an unsustainable schedule, or trying to please everyone

(15:10) The conversation shifts to Mike's passion for Lego and his certification as a Lego Serious Play instructor

(17:02) Mike explains how he teaches adults to play with Legos, fostering creativity, storytelling, and problem-solving skills

=================================================================

Guest Bio:

Mike Montague is the Head of Franchise Strategy at Sandler, a leading sales training organization. He is also the host of the popular podcast "How To Succeed," which has over 650 episodes and 3.5 million downloads. Mike has a diverse background, including sales training, website design, radio hosting, and a passion for Lego and play-based learning.

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 165 - Attribution is GARBAGE 🗑️ ? What is a HOLDOUT Group? 🎥 GREAT MOVIES: Mannequin and Notting Hill? | Ask Us ANYTHING Aug 07, 2024

Show notes

In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners.

=================================================================

Best Moments:

(01:41) Work question: Is last-touch attribution the best or right way of measuring ROI?

(06:33) Ridiculous question: What do you think about the upcoming movie "It Ends With Us" and what are your favorite romantic comedies?

(09:16) GURU Conference

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 164 - What’s Up THIS WEEK ==> Pommel Horse Guy Getting DEALS? 🎬 R U GOING? It Ends With Us... 🎬 Aug 06, 2024

Show notes

In this episode, host Jay Schwedelson discusses the latest news and trends happening this week in business, marketing, and pop culture. Hear about Pommel Horse Guy, Google's controversial ad, and Europe's latest regulations on AI.

=================================================================

Best Moments:

(00:55) The viral "pommel horse guy" Steven Nedorozic from the US men's gymnastics team and brands capitalizing on his newfound fame

(02:01) Google's controversial "Dear Sydney" ad involving AI content generation, which was ultimately taken down due to backlash

(03:30) The rapid growth of Meta's Threads app, now reaching 200 million monthly active users

(04:13) The EU's AI Act, considered the first legislation attempting to regulate AI based on risks, goes into effect this week

(05:26) The upcoming release of the highly anticipated movie "It Ends With Us," based on the popular novel by Colleen Hoover

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> WORST Episode Ever!⭐ out of ⭐⭐⭐⭐⭐ (the secrets of Social Proof!) 🚽 <=== | BATHROOM Break #15 (COLLAB: The Marketing Millennials + Do This, Not That) Aug 05, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing.

=================================================================

Best Moments:

(01:00) The importance of social proof, testimonials, and UGC in today's marketing landscape

(02:00) Testimonials are now table stakes, and marketers should not be afraid to ask for them

(02:53) Having a system to store and organize testimonials from raving fans and customers

(03:25) Quick win tactics for leveraging testimonials, like using them in subject lines and headlines

(04:21) The power of using testimonials in various marketing materials, like ads and website headlines

(05:16) The Ogilvy Rolls Royce ad and using customer quotes as headlines

(06:04) The importance of having a mix of ratings, as perfect 5-star ratings can seem untrustworthy

(06:49) Using aggregated data on popular products or services as social proof

(07:47) The effectiveness of admitting flaws and using negative testimonials in marketing

(08:41) The potential intrigue factor of promoting the "worst" or "least popular" product

=================================================================

PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 163 - 2024 is OVER! 2025 Trends... Pre-Black Friday?! 🎤 Livin’ on a Prayer? | Jay’s Scoop Aug 02, 2024

Show notes

In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results!

=================================================================

Best Moments:

(00:42) The importance of staying ahead in your marketing strategy

(00:54) Significant data about marketing activities in the next 30 days

(01:07) Increase in Halloween and Q4 email promotions

(01:32) September 1st as a crucial date for marketers

(01:44) Shifting focus to 2025 after September 1st

(02:30) Impact of mentioning holiday or pre-Black Friday in email subject lines

(03:15) Need for a content audit to avoid outdated references

(04:02) Impact of mentioning the current year in B2B content offers

(04:50) Emphasis on relabeling content for 2025

(05:51) Jay's annual guys trip and its importance