Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 178 - MARKETING AUTOMATION in Direct Mail? 📬 ===> GUEST: Dennis Kelly, CEO at Postalytics - Direct Mail at a FRACTION of the cost and dramatically increased ROI! Aug 30, 2024

Show notes

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.

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Best Moments:

(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies

(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation

(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign

(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less

(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness

(12:20) Jay inquires about the state of marketing automation in the direct mail industry

(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean

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Guest Bio:

Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 177 - BAD: YOUR EMAIL Program is NOT READY for 2025! 🤮 Eating FISH at the Airport? 🤮 Ask Us ANYTHING Aug 28, 2024

Show notes

In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle.

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Best Moments:

(01:10) A first-hand account of Jay's brush with nature's unpredictability

(02:13) Exploring the key elements of 2025 marketing strategies, with a focus on email sending infrastructure and the importance of replies

(06:26) Jay’s thoughts on airport food, leading to a story about a regrettable sushi choice

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 176 - What’s Up THIS WEEK ==> SURPRISE!! Labor Day IMPACTS Marketing Differently Than EXPECTED! 🇬🇧 Love is Blind UK is GREAT! 💂 Aug 27, 2024

Show notes

In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show.

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Best Moments:

(00:40) Jay sets the stage for an insightful discussion on marketing and media trends

(01:03) Exploring consumer behavior and effective strategies for Labor Day promotions

(02:27) How to optimize your email campaigns as summer winds down

(03:35) Notable changes in how and where people are tuning into podcasts

(05:13) Jay shares his enthusiasm for Love is Blind UK and why you should tune in

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> The Tiktokification of Everything😬Marketers are SLEEPING on Short-Form VIDEO! 🚽 <=== | BATHROOM Break #18 (COLLAB: The Marketing Millennials + Do This, Not That) Aug 26, 2024

Show notes

In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies.

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Best Moments:

(00:30) The Rise of Short-Form Video: How short-form video is transforming B2B marketing landscapes

(01:07) Jay’s LinkedIn Experience: Insights from Jay on leveraging short-form video to boost engagement on LinkedIn

(02:12) The "Costco Sampler Effect": Using bite-sized video content to attract and engage new audiences

(03:30) Authenticity & Personality: The importance of being genuine and relatable in short-form video content

(04:27) Effective Video Elements: Key components of successful short-form videos, including hooks, creativity, and emotion

(05:55) Repurposing Content: Turning long-form content into concise, shareable clips

(07:08) Promoting Webinars & Campaigns: Using short-form video as a powerful tool to drive attendance and interest in webinars and marketing campaigns

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 175 - 30% Open Rate INCREASE! ➡️ ONLY Listen if YOU ARE A MARKETER! 🌹 Bachelorette HOMETOWNS! 🌹 Aug 23, 2024

Show notes

This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.

Best Moments:

The F-Name Episode: Personalization That Works
Using first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purchases work much better, lifting rates over 25-30%.
Putting company names in subject lines lifts open rates by 41% for B2B emails. Other options: job function, industry, customer longevity.
Tell people who they are - when segmenting an audience, explicitly tell them they are in that segment. Keeps reinforcing in subject line, email content, landing pages.
Can get more advanced by calling out behaviors - early registrants, high reviewers, etc. Keep recognizing the specific activity.
The Awkwardness of Hometown Dates on The Bachelorette

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 174 - WOW! ==> GUEST: NEIL PATEL 👈 NYT Best Selling Author! Over 100 Million Podcast Downloads! 😮 10 RAPID Marketing Tips in 15 MINUTES! ⏰ Aug 23, 2024

Show notes

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns.

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Best Moments:

(01:48) Is Threads (the Meta app) the next big thing or a waste of time?

(02:30) The benefits of influencer marketing for small and medium brands

(03:43) Survey insights: Why people might prefer 1 million followers over $1 million

(05:20) The most underutilized and easy way to leverage AI for marketing

(06:16) Strategies for email re-engagement campaigns

(07:51) How Neil Patel would spend $50,000 to improve marketing at a small B2B company

(08:31) The biggest waste of paid media in marketing

(10:10) Are marketers missing out on Reddit?

(11:06) Navigating ad cost fluctuations around elections and holidays

(13:15) How iOS 18's AI email categorization could shake up email marketing

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Guest Bio:

Neil Patel is the co-founder of NP Digital, one of the leading digital marketing agencies in the world. A renowned figure in the industry, Neil's blog receives over 9 million visits per month, and his podcast "Marketing School" has garnered 12 million downloads per month. With extensive expertise in SEO, content marketing, and digital strategy, Neil is a trusted voice in the marketing community.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 173 - HOW? “We Switched Email Sending Platforms and Our Metrics GOT WORSE!” CAN I Unclog 🚽 ? Make 🍝? Ask Us ANYTHING Aug 21, 2024

Show notes

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills!

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Best Moments:

(01:04) Understanding email marketing metrics after changing email sending platforms

(05:01) Identifying bot clicks in email marketing

(06:38) Adulting skills assessment — Jay is STRUGGLING!

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 172 - What’s Up THIS WEEK ==> Changes to LINKEDIN! iOS 18 Email News! 📺 EMILY in Paris NOT #1 😳... Aug 20, 2024

Show notes

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates!

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Best Moments:

(00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newsletter ads for the first time

(03:01) Apple iOS 18 Updates and the impact it will have on email marketing

(07:09) Pop Culture Commentary: Disappointed that Emily in Paris on Netflix is already #2?!?

(08:01) Jay's thoughts on Grant being sent home from The Bachelorette

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> SECRET Tips for CONTENT IDEAS! How to never run out! 🚽 <=== | BATHROOM Break #17 (COLLAB: The Marketing Millennials + Do This, Not That) Aug 19, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas.

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Best Moments:

(01:20) Piggybacking Off Popular Posts: How to spark inspiration by building on trending social media content

(02:37) Testing Ideas in the Comments: Engaging with comments to gauge interest and refine your content ideas

(03:43) Providing Your Take on News and Trends: Monitoring the latest in marketing and offering unique perspectives

(04:27) Exploring New Content Formats: Finding inspiration beyond your industry to keep your content fresh

(07:21) Repurposing Core Ideas: Repackaging successful content in various formats to maximize its impact

(08:18) Daniel's Tennis Strategy: A humorous take on how Daniel approaches both tennis and content creation with power, strategy, and a stoic demeanor

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 171 - I WAS WRONG! Perfect Content for EMAIL vs. SOCIAL? ☀️🧴My WIFE The DERMATOLOGIST!! (I'm a Wimp) | Jay’s Scoop Aug 16, 2024

Show notes

In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.

Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!

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Best Moments:

(00:40) Why beginner-level content is more effective on social media

(01:35) Research insights: Platform-specific content strategies

(02:28) Performance stats for beginner content on LinkedIn and Instagram

(03:33) Why advanced content should be reserved for email campaigns

(04:10) Avoid the mistake of blanket repurposing across channels

(07:26) Jay shares a humorous anecdote about his dermatologist wife

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com