Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep 186 - FUTURE of EVENTS?? 🧠 GUEST Kristen Koenig, RVP of RingCentral #1 Event Platform 🎤 Where is Event Tech Heading? 🔮 Sep 13, 2024

Show notes

In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.

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Best Moments:

(00:49)Kristen's role at RingCentral and her journey in the event tech industry

(04:31) Explore how journey mapping can provide deeper insights into attendee behavior

(07:46) Diving into more granular data for better event outcomes

(09:22) Why seamless integrations in event technology platforms are critical

(12:39) Kristen shares her predictions on where event tech is headed

(14:57) Challenges and opportunities in creating lasting event communities

(16:17) A personal glimpse into Kristen's background in singing and performances

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Guest Bio:

Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 185 - EASY Ways to WIN AWARDS! (they really matter!) 🎃 I was a TOILET for Halloween 😨 Ask Us ANYTHING Sep 11, 2024

Show notes

In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas.

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Best Moments:

(01:34) How client logos and awards can influence landing page conversion rates

(02:18) The numbers show how much of a difference client logos can make on a landing page

(03:06) Why awards matter in the business world

(03:51) Jay shares strategies for targeting niche awards and inaugural awards to boost credibility

(06:27) Fun Halloween costume ideas, including Chipotle-themed options

(07:13) Jay shares a funny story about the time he dressed up as a toilet for Halloween

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 184 - What’s Up THIS WEEK ==> VIDEO Content is changing! How many EMAILS should you send EACH WEEK? 📺NICOLE KIDMAN Show on NETFLIX...REALLY GOOD! And Devin is a LOSER!👎 Sep 10, 2024

Show notes

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette.

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Best Moments:

(00:57) The latest shifts in video content strategies for social platforms

(01:28) How video lengths are changing across platforms to maximize engagement

(02:36) The growing trend of business-focused content and its increasing viewership on TikTok

(03:31) How often YOU should send marketing emails

(04:34) Jay’s recommendation for a light-hearted binge-watch

(05:14) Jay shares his thoughts on the latest happenings in the current season of The Bachelorette

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> See COMPETITOR Info! EXACTLY how to see what your competition is doing!🚽 <=== | BATHROOM Break #20 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 09, 2024

Show notes

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.

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Best Moments:

(01:47) Understanding the role of analyzing your competitors' actions

(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach

(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail

(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging

(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path

(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself

(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 183 - SECRETS of TOP CMOs & CEOs (easy tactics to INSTANTLY boost email OPEN RATES!) 🏈 I STINK at Fantasy Football and DON'T SPOIL Love is Blind UK for me!!😡 Jay’s SCOOP Sep 06, 2024

Show notes

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.

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Best Moments:

(00:40) What aspirational marketing is and why it's effective

(02:00) Statistics showing how aspirational subject lines outperform others

(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences

(04:10) How tapping into ambition and creating emotional connections can transform campaigns

(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates

(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 182 - The Importance of SMS!? 📲 ===> GUEST: Kara Trivunovic, Senior Vice President, Zeta Global - Why Human Connection MATTERS In Digital Marketing! 💘 Sep 06, 2024

Show notes

In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications.

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Best Moments:

(03:25) How AI is transforming email marketing, particularly in content generation and personalization

(05:32) Finding the right mix between AI-driven automation and maintaining a human element in email marketing

(08:57) Insights into the effectiveness of SMS marketing and how it complements other digital strategies

(12:34) Exploring the concept of value exchange and why it's crucial for successful SMS campaigns

(15:48) A lighthearted discussion on reality TV, with a particular focus on the show Below Deck

(18:16) Information on the upcoming Zeta Live event, where industry leaders will discuss the latest trends in marketing technology

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Guest Bio:

Kara Trivunovic is the Senior Vice President of Strategic Solutions at Zeta Global, a company known for its cutting-edge marketing technology solutions. With a career spanning 25 years in email marketing, Kara has played a pivotal role in the industry's development.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 181 - EMAIL PRE-HEADERS Are Going AWAY? 🍝 Are You a LOSER When the Dinner Check Arrives? 🫠 Ask Us ANYTHING Sep 04, 2024

Show notes

In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions.

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Best Moments:

(01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 update

(02:34) How the iOS 18 update might affect the visibility and usage of email pre-headers

(05:22) Highlighting the features and benefits of the Marigold email marketing platform

(06:11) Jay's thoughts on the best practices for splitting dinner bills among friends

(08:49) A plug for the upcoming Guru conference, a free virtual event focused on email marketing strategies

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 180 - What’s Up THIS WEEK ==> UH OH! Are you aware of BIG Dates COMING UP? 🌭 JOEY CHESTNUT... HUGE NEWS! (you gotta hear this)!!! 🌭 Sep 03, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event.

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Best Moments:

(00:56) Instagram's New Feature: Discussion about Instagram's new feature that allows comments on Stories, and how this could impact engagement metrics.

(01:43) Salesforce’s Holiday Shopping Insights: Insights from Salesforce’s latest holiday shopping index, focusing on consumer behavior trends.

(02:49) Email Statistics for Parents: A look at recent email marketing statistics specifically targeting parents, highlighting effective strategies.

(03:39) Key Marketing Dates: Jay highlights important upcoming dates that could affect marketing performance, particularly during the holiday season.

(05:19) Joey Chestnut and Competitive Eating: A fun segment about Joey Chestnut and the world of competitive eating, exploring its unexpected marketing potential.

(06:01) Guru Conference Announcement: An exclusive announcement regarding the upcoming Guru Conference, teasing what attendees can expect.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

SPECIAL LIMITED SERIES: ===> DANIEL Goes to a MEDIUM! Power of SWAG! And POWER of Letting People be FIRST! 🚽 <=== | BATHROOM Break #19 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 02, 2024

Show notes

In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it.

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Best Moments:

(00:49) Daniel's Medium Experience: A quirky start with a medium's unconventional business approach

(02:24) The Power of Urgency: Why urgency is essential in any marketing campaign, regardless of industry

(03:19) Limited-Time Offers & Scarcity: Strategies for using scarcity to drive immediate action

(05:30) Urgency in Copywriting: Highlighting urgent pain points to connect with your audience

(07:03) Introducing "FONF": The new concept of "Fear of Not First" in urgency marketing

(08:27) Exclusivity & FOMO: How to leverage these emotions to enhance urgency in your campaigns

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 179 - UNSCALABLE! Marketing Tips NO ONE WILL TRY (But Should)! 🔕 I have NO IDEA HOW TO USE SNAP! ☎️ | Jay’s Scoop Aug 30, 2024

Show notes

In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.

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Best Moments:

(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape

(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts

(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement

(04:00) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers

(05:43) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships

(06:54) The impact of handwritten letters in creating memorable, personal connections with clients

(08:42) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.