Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 194 -🔍 SEO Pitfalls to AVOID! #1 Escape Room Company in U.S. MARKETING LEADER: Teddy Cheek from The Escape Game! Sep 27, 2024

Show notes

In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading marketing efforts at The Escape Game, along with his thoughts on Taylor Swift's evolving career.

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Best Moments:

(01:41) From musician to marketing leader, Teddy shares his path and the lessons learned along the way

(04:32) The most frequent mistakes businesses make with SEO

(06:48) The critical role that website performance plays in search engine optimization

(07:40) The relationship between paid advertising and organic search rankings

(09:04) Best practices for keeping SEO strategies fresh and effective

(10:19) Breaking down key insights from the recent Google algorithm leak and what it means for SEO

(13:03) Teddy talks about his past life as a musician and how it influenced his approach to marketing

(15:55) A fun dive into Taylor Swift's success and what marketers can learn from her brand evolution

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Guest Bio:

Teddy Cheek is a marketing leader at The Escape Game, the world's largest escape room company with 42 locations across the U.S. Specializing in digital marketing and SEO strategies, Teddy has played a key role in driving online traffic and boosting the company’s visibility. Prior to his marketing career, Teddy pursued music, and today he brings that creativity and passion into his digital marketing approach.

More Info: https://teddycheek.com/

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 193 - SECRET reason you are getting UNSUBSCRIBES!📞 I avoid my friends 🫠 Ask Us ANYTHING Sep 25, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends.

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Best Moments:

(01:15) In-N-Out Burger and fast food preferences

(02:16) High unsubscribe rates in email marketing campaigns

(02:35) The importance of two-step unsubscribe processes

(03:47) Intrusion detection software and its impact on email marketing

(06:03) The significance of link-level tracking in emails

(08:19) Jay's personal habits regarding calling and texting friends

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 192 - What’s Up THIS WEEK ==> AD Costs RISING? B2B on WEEKENDS?🦛MOO DENG! + Season 2 PERFECT COUPLE? 🔥 Sep 24, 2024

Show notes

In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture.

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Best Moments:

(00:28) Rise in digital ad costs due to the upcoming presidential election

(02:02) Increased weekend traffic from VP level and above contacts

(03:28) Tupperware files for Chapter 11 bankruptcy

(04:08) Amazon files for 91,000 AI patents

(04:28) Nicole Kidman hints at potential second season of Perfect Couple

(05:14) Baby hippo Mu Dang goes viral on TikTok

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> Do ALGORITHMS Matter? and Airport Food? 🚽 <=== | BATHROOM Break #22 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 23, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape.

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Best Moments:

(00:31) Discussion about eating habits while traveling

(02:01) Main topic: Dealing with algorithm changes and platform updates

(06:42) How to find and stay ahead of marketing trends

(10:42) Airplane etiquette and personal preferences for in-flight conversations

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 191 - FORGET EVERYTHING YOU KNOW! 🧠 AI Trigger Words - WHAT are they and what does it mean??? 📺 NEW SHOWS coming out!! Soooo good! - Jay’s SCOOP Sep 20, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference.

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Best Moments:

(00:40) Introduction to AI trigger words and their impact on email marketing

(03:48) Apple's upcoming iOS 18 update and its effect on email prioritization

(05:49) Examples of AI trigger words for email marketing

(07:35) Promotion of Marigold, an email sending and loyalty marketing platform

(08:34) "Since You Didn't Ask" segment discussing upcoming TV shows

(10:10) Promotion of the Guru Conference, a free virtual email marketing event

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 190- DAVE GERHARDT: Founder Exit 5 [The #1 community for B2B marketers!] How to build a THRIVING online COMMUNITY! 👨‍💻 Sep 20, 2024

Show notes

In this episode, host Jay Schwedelson interviews Dave Gerhardt, founder of exitfive, about how to build thriving online communities and manage the balance between entrepreneurship and personal life.

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Best Moments:

(00:40) A look into Dave’s professional journey, from Drift to Privy, and his current role at exitfive

(03:01) Leveraging social media followers for building business influence and community

(04:36) How Dave founded and grew exitfive into a successful community of B2B marketers

(08:30) Best practices for keeping community members engaged and active

(15:19) The key role of subject matter expertise in leading a successful online community

(17:24) Pros and cons of charging members for access to online communities

(23:24) Why Dave deleted his personal Instagram account and how it impacted his professional focus

(27:02) A personal discussion about Dave’s move to Vermont and how he balances work with family life

(30:27) How to become a part of the exitfive community

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Guest Bio:

Dave Gerhardt is the founder of exitfive, a community of 4,000 paying B2B marketers. Previously, he served as the Chief Brand Officer at Drift, helping drive the company to a $1 billion valuation, and as CMO at Privy, leading them to a $100 million acquisition. Dave is known for his expertise in B2B marketing and community building, with a substantial following on LinkedIn and a popular podcast.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 189 - NEW DATA: What is BEST TIME to Send EMAIL? 😳 Starbucks dude loses it! ☕️Ask Us ANYTHING Sep 18, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions in the "Ask Us Anything" segment, providing insights on email marketing and sharing a personal anecdote about Starbucks.

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Best Moments:

(01:09) Work-related question from Becky in Minneapolis

(02:27) Myth about the best times to send email marketing campaigns

(05:48) Explanation of why varying email send times can increase conversions

(07:34) Promotion of Marigold, the email sending platform

(08:21) Ridiculous question about Jay's Starbucks order

(08:38) Anecdote about a rude customer at Starbucks

(10:09) Jay's Starbucks order hack: Pike Place coffee

(11:11) Promotion of the Guru Conference, a free virtual email marketing event

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 188 - What’s Up THIS WEEK ==> NASA Wants to HIRE YOU? 👻 Halloween for B2B and B2C already? BENNIFER is Not Over! I repeat NOT OVER🫠 Sep 17, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses current marketing trends, innovative promotional campaigns, and provides tips for leveraging Halloween in marketing strategies. He also touches on NASA's influencer program and shares some celebrity gossip.

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Best Moments:

(01:04) Stonyfield Organic's "Toxic Free Election Challenge" promotion

(02:06) NASA's initiative to recruit 50 social media influencers

(03:08) Halloween marketing strategies and effective emojis for subject lines

(05:45) Update on celebrity couple Ben Affleck and Jennifer Lopez

(07:20) Promotion of GuruConference, a free virtual email marketing event

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> You're a FAILURE! Turn FAILURE into Success! AND sharing food with other people at restaurants? 🚽 <=== | BATHROOM Break #21 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 16, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of failure in marketing and business, sharing personal experiences and insights on how to learn from mistakes and pivot towards success.

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Best Moments:

(01:23) Jay discusses the value of failure and his philosophy on regret vs. failure

(02:42) Daniel shares his experience with failing in social media before finding success

(04:16) Jay emphasizes the importance of failing fast and pivoting in business

(05:29) Daniel explains using social media as a testing ground for ideas

(06:24) The importance of documenting and sharing mistakes with team members

(08:20) Discussion on organizing and sharing positive feedback within a team

(09:41) Conversation about sharing food at restaurants ("sharesies")

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 187 - 250% INCREASE in Opt-In Rates!😳NOBODY SHOULD GO OUT TO DINNER WITH ME!!😡 Jay’s SCOOP Sep 13, 2024

Show notes

In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period.

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Key Discussion Points:

(00:40) The most important time for database growth and why it matters

(01:15) Analyzing opt-in trends for consumer marketers during this period

(02:23) The importance of mentioning 2025 in business communications for increased engagement

(03:40) Tactics for optimizing websites and using pop-ups effectively to capture leads

(05:08) How ManyChat can help drive database growth through Instagram marketing

(06:31) Tips on creating intentional content that resonates with business audiences

(08:23) Jay highlights Marigold’s latest content offering and sponsorship

(09:14) Jay shares a personal anecdote about a frustrating dinner experience

(11:37) Jay sharers about the free, virtual Guru Conference

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

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