Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 209 - GUEST: MARKETERS CHANGE LIVES!❤️ With: GEORGE B. THOMAS - HubSpot Expert! Founder of Sidekick Strategies - INDUSTRY LEGEND! Oct 25, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth.

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Best Moments:

(02:01) George's early life and challenges

(04:28) George's pivotal moment in the military

(06:24) The importance of finding purpose and reason in life

(07:37) George's transformation from bouncer to associate pastor

(10:10) The "mathematics of 1" philosophy

(12:04) Explanation of the superhuman framework

(15:29) George's guilty pleasures and downtime activities

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Guest Bio:

George B. Thomas is a HubSpot expert, founder of Sidekick Strategies, and creator of the superhuman framework. With over a decade of experience teaching HubSpot, George has helped hundreds of people make millions of dollars using the platform. He is passionate about personal growth, team dynamics, and improving company cultures. George's unique life experiences, from living in a log cabin to serving in the military, have shaped his perspective and approach to marketing and personal development.

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MASSIVE thank you to our Sponsor, Marigold!!

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Ep. 209 - SECRET TACTICS THAT WORK! LinkedIn, Email, more (but they are annoying 😬 ) WHAT TV SHOW WOULD YOU GO ON? ⭐️⭐️ Ask Us ANYTHING Oct 23, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows.

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Best Moments:

(01:05) Work-related question from Alex about LinkedIn messaging tactics

(03:44) Effective but annoying tactic of sending meeting invites directly

(05:08) Discussion on curated offers based on activity and their effectiveness

(08:01) Promotion of Marigold email platform and special offer for listeners

(08:54) Ridiculous question about which reality TV show Jay would like to participate in

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 208 - What’s Up THIS WEEK ==> ‘AND’ + ‘BUT’ Boost PERFORMANCE?👀 NO WORK Nov 5th? Oct 22, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind.

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Best Moments:

(00:58) Companies offering time off for voting

(02:27) Email marketing trends to increase open rates

(04:57) AI-powered pet collar introduction

(06:20) Commentary on Love Is Blind TV show

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> LINKEDIN Getting Rid of TOP VOICE BADGES 🚽 <=== | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That) Oct 21, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor.

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Best Moments:

(01:09) Jay's upcoming role as an adjunct professor at the University of Florida

(02:57) Discussion on college experiences and study habits

(03:08) Marketing trends and strategies for 2025

(04:54) The potential of live streaming for B2B marketing

(05:22) Impact of the presidential election on content consumption and ad costs

(07:18) Predictions for social media platforms in the coming year

(09:06) LinkedIn phasing out "top voice" badges

(10:29) Criticism of LinkedIn's approach to influencers and content creators

(11:07) Tips for standing out on LinkedIn

(11:22) Weekend plans and upcoming events

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 207- SECRET Holding Back Performance! DOMAIN FREQUENCY = INSTANT BOOST! 🧠 Wait, what is YOUR NAME? - Jay’s SCOOP Oct 18, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers.

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Best Moments:

(00:54) Introduction to domain frequency and its impact on marketing

(01:38) How to run a domain frequency report on your database

(02:53) The importance of domain frequency for B2B marketers

(05:49) Opportunities uncovered by domain frequency analysis

(07:22) Domain frequency considerations for consumer marketers

(08:53) Identifying and removing throwaway email addresses

(09:43) Sponsorship message for Marigold email platform

(10:48) Personal anecdote about social gatherings and remembering names

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠 With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆 Oct 18, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.

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IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.

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Best Moments:

(04:03) Starting points for auditing an email program

(06:50) Proving the value of strategic email marketing to management

(10:54) Common mistakes companies make in email marketing

(13:20) The importance of understanding email technology basics

(16:08) Cost savings through purging old contacts from email platforms

(19:01) Introduction of the Certified Guru email certification program

(21:38) How to connect with Beth O'Malley and Astral Digital

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Guest Bio:

Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 205 - BEST WEBINAR Lead Gen is FACEBOOK😳? LINKEDIN For CONSUMER? 😬 MY FIRST JOB!! Ask Us ANYTHING! Oct 16, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format.

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Best Moments:

(01:57) Question about running B2B ads on Facebook

(03:33) Effectiveness of Facebook for B2B marketing

(04:34) LinkedIn's success for consumer offers

(06:48) Sponsor message for Marigold email platform

(08:07) Jay's first job experience at The Limited

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 204 - What’s Up THIS WEEK ==>💡EMOJIS in EMAIL NEWSLETTERS?🍾Don't DRINK Perrier? Oct 15, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers.

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Best Moments:

(00:59) Perrier's marketing challenge due to contamination issues

(01:50) Qantas Airlines' in-flight entertainment mishap

(02:38) Pinterest's 2024 Halloween Trend Report and its marketing implications

(04:00) Email newsletter subject line trends and the impact of emojis

(05:10) LinkedIn's new game "Tango" and the mystery surrounding LinkedIn games

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> QUICK Content VS. GUIDES, REPORTS, etc...🚽 <=== DANIEL's BFF WAS A GIRAFFE!🦒 | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That) Oct 14, 2024

Show notes

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fitness habits and travel experiences.

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Best Moments:

(00:49) Discussion on personal fitness habits

(02:44) Transition to discussing data and metrics in marketing

(03:07) The importance of sharing data publicly in content

(03:45) Jay's strategy for releasing research data in bite-sized pieces

(05:53) The value of creating easily shareable content

(07:11) Analyzing metrics for social content and podcasts

(09:01) Balancing personal preferences with audience engagement in content creation

(11:22) Brief discussion on travel experiences and preferences

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www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 203 - SEND MORE EMAIL! You're NOT Sending ENOUGH!😮HALLOWEEN CANDY Meltdown!!🍬 Jay’s SCOOP Oct 11, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.

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Best Moments:

(00:40) Introduction to the controversial topic of email frequency

(01:38) The concept of relevancy equals frequency in email marketing

(02:26) Statistics on email open rates and frequency

(03:16) The importance of engagement for inbox placement

(04:06) Data on average email sending frequency for businesses and consumers

(04:52) Examples of email frequency from various brands

(06:00) Why lower performance metrics often indicate irrelevant content, not over-sending

(06:39) The importance of segmentation and personalization in email marketing

(07:40) Promotion of Marigold's relationship marketing ranking report

(08:36) Personal anecdote about Halloween candy distribution