Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!] Oct 11, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape.

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Best Moments:

(01:47) Micki’s background in reality TV and transition to marketing

(05:33) Definition and pillars of relationship marketing

(07:59) The importance of personalization in relationship marketing

(11:03) Insights from Marigold's relationship marketing trends brand rankings report

(13:33) The role of SMS in building customer relationships

(15:25) The importance of leveraging customer data effectively

(17:52) Steps to implement relationship marketing in a brand

(20:22) Upcoming Guru Conference and Micki's session

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Guest Bio: Micki Howl is the Chief Revenue Officer of Marigold, a relationship marketing, loyalty marketing, and email marketing platform with over 40,000 customers globally. With a background in reality TV production and retail marketing, Micki brings a unique perspective to her role in solving problems for marketers and delivering valuable outcomes for customers.

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 201 - LINKEDIN Trick to BEAT ALGORITHM!😮'Nobody Wants This'👍or👎Ask Us ANYTHING Oct 09, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits.

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Best Moments:

(01:07) Work question from Davie in Dublin, Ireland

(02:08) Tips for growing LinkedIn following using the experience section

(06:54) Mention of Marigold's Brand Ranking Report

(07:53) Ridiculous question about Jay's TV watching habits

(09:44) Reminder about Guru Conference registration

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 200 - What’s Up THIS WEEK ==> Gen Z Hates INSTAGRAM?😡 B2B Halloween Marketing?👻TOP HALLOWEEN COSTUMES! Oct 08, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference.

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Best Moments:

(00:58) Harris Poll research on Gen Z social media usage

(01:56) Most disliked social media platforms according to Gen Z

(02:46) B2B marketing statistics during Halloween

(04:11) Instagram's stance on offering a "following only" feed option

(05:42) Predicted popular Halloween costumes for 2023

(07:41) Promotion of GuruConference, a free virtual marketing event

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> POST on EVERY Platform?? 🚽DANIEL MURRAY WATCHES GILMORE GIRLS <=== | BATHROOM Break #24 (COLLAB: The Marketing Millennials + Do This, Not That) Oct 07, 2024

Show notes

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expanding to others.

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Best Moments:

(00:47) Brief discussion on current TV shows the hosts are watching

(02:14) The pitfalls of posting the same content across multiple platforms

(03:08) The importance of garnering attention on social media platforms

(04:17) Daniel's strategy for expanding from LinkedIn to Instagram

(06:23) The necessity of adapting content for different social media platforms

(08:14) The concept of "negative signal" when poorly managing multiple platforms

(09:04) The pros and cons of content calendars in social media management

(10:11) Casual conversation about TV shows, including Daniel's revelation about watching Gilmore Girls

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 199 - BEST OFFERS to use Right NOW! Business and Consumer! 🫢The SECRET LIVES of Mormon Wives #momtok!😬 Oct 04, 2024

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.

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Best Moments:

(00:40) Introduction to the special marketing opportunities in Q4

(01:53) Statistics on B2B content engagement during October-December

(03:45) Effective B2B offers for the end of the year

(05:26) Consumer-focused marketing strategies for Q4

(07:07) Discussion of the "New Year, New You" content offer

(08:12) Introduction of the Marigold Brand Rankings Report

(09:36) "Since You Didn't Ask" segment discussing popular TV shows

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 198 - NEW!📊Brand Rankings Report 📈 MARIGOLD RANKS 200 BRANDS Relationship Marketing! GUEST 🡪 Michele Fitzpatrick: VP Strategy & Services Oct 04, 2024

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success.

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Best Moments:

(00:53) Introduction to Marigold's new research report on relationship marketing

(03:42) How trust, loyalty, personalization, and omnichannel experiences drive brand success

(05:09) Lessons brands can learn from top performers in customer retention and engagement

(09:02) Examples of companies excelling in personalization and omnichannel experiences

(13:59) Financial services leading in relationship marketing

(18:36) Why email remains the top-performing marketing channel

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Guest Bio:

Michelle Fitzpatrick is the Vice President of Enterprise Strategy and Services at Marigold, a relationship marketing company serving over 40,000 customers worldwide. With extensive experience in data-driven marketing, Michelle provides valuable insights on consumer behavior, brand loyalty, and personalization strategies.

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 197 - SECRET Tip to MASSIVE Increase in Awareness! 🤔 Sandals with Socks? Bring Snacks to Movie Theatre?🩴 Ask Us ANYTHING Oct 02, 2024

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture.

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Best Moments:

(00:19) Mention of featuring insights from top marketing minds

(00:26) Inclusion of discussions on life, pop culture, and everyday chaos

(1:35) Why promote to people who have already registered?

(5:08) Life situations: What's appropriate?

(08:07) Encouragement to subscribe for weekly episodes

(7:52) Register for Guru Conference

(08:20) Request for a 5-star review

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 196 - What’s Up THIS WEEK ==> RETURN TO OFFICE?🤮! + WOLFS w/Pitt and Clooney is TERRIBLE! 👎 Oct 01, 2024

Show notes

In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings.

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Best Moments:

(00:58) Companies pushing for return to office

(01:49) KPMG survey on CEOs' expectations for return to office

(02:37) Financial impact of working from office vs. home

(03:38) LinkedIn removing top voice badges for collaborative articles

(04:56) Coca-Cola discontinuing its "permanent" Spiced flavor

(06:11) Review of the new movie Wolfs on Apple TV

(07:29) Promotion of upcoming Guru conference

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> PUBLIC SPEAKING TIPS! (in meetings, on webinars, at events) 🚽 <=== | BATHROOM Break #23 (COLLAB: The Marketing Millennials + Do This, Not That) Sep 30, 2024

Show notes

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience.

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Best Moments:

(01:47) Topic introduction: Speaking in front of people

(02:24) Daniel's approach to overcoming stage fright

(03:35) Jay's advice on audience perception and content delivery

(04:37) Addressing audience pain points at the beginning of a talk

(06:28) The importance of energy and movement during presentations

(07:35) Balancing information sharing and teasing future content

(08:41) Catering to the lowest common denominator in knowledge base

(09:48) Discussion on slide content and presentation style

(11:02) The importance of speaking on topics within your expertise

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 195- NEW! 5 SUBJECT LINE TESTS you have NEVER TRIED!🥣SOUR PATCH KID CEREAL? Selling Sunset-GOOD or BAD?? - Jay’s SCOOP Sep 27, 2024

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.

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Best Moments:

(00:40) Introduction to five subject line tests for email marketing

(01:25) The impact of subject line character count on open rates

(03:25) Comparison subject lines and their effectiveness

(04:50) Capitalizing words in subject lines for increased open rates

(05:38) Using "Just for" in subject lines to boost engagement

(06:35) The effectiveness of using "2025" in subject lines after October 1st

(08:50) "Since You Didn't Ask" segment: Observations on cereal varieties and TV show "Selling Sunset"

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!