Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 217- GUEST: 🛳️ Norwegian Cruise Line EMAIL PERSONALIZATION and WELCOME SERIES TIPS with Damara McKoy FROM NCL! Nov 08, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.

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Best Moments:

(02:21) Damara's career path and journey to Norwegian

(04:49) Norwegian's welcome email series and personalization efforts

(06:35) Interactive email features and polling implementation

(09:26) Norwegian's rebranding from "Free at Sea" to "More to Sea"

(11:42) Norwegian's corporate culture and love for puns

(13:14) Jay's attempt at cruise-related puns

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Guest Bio:

Damara McKoy is the manager of the email marketing program on the domestic side at Norwegian Cruise Line. With a background in graphic design, she has worked in automotive and retail marketing before joining Norwegian. Damara is passionate about personalization and enhancing guest experiences through email marketing. Her expertise lies in creating custom experiences for customers and implementing innovative strategies to increase engagement and drive customer engagement.

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 216 - ELECTION Marketing Tactics that WORK for REGULAR CONSUMER AND BUSINESS MARKETERS?🦃How I prepare to EAT EVERYTHING on Turkey Day! (and YES to STRETCHY PANTS!) Ask Us ANYTHING Nov 06, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations.

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Best Moments:

(01:05) Work question from Sarah about political marketing tactics

(02:45) Discussion of bookend emojis in email preheaders

(04:12) Using emojis in email "from" names

(05:27) The rise of connected TV (CTV) in marketing

(07:55) Ridiculous question about Thanksgiving preparation

(08:24) Jay's experience with the Turkey Trot run

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 215- What’s Up THIS WEEK==> NEW DATA: IMPACT of iOS 18 for EMAIL MARKETING! + Election Hurts SMS! 🎲♟️My Scrabble Rules! Nov 05, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows.

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Best Moments:

(00:58) Election's impact on SMS marketing campaigns

(01:56) Statistics on spam text messages in October

(02:58) Apple's iOS 18 release and its impact on marketing

(04:42) Testing results on iPhone 15 users and email engagement

(06:28) Oprah's list of favorite things and retro board games

(07:24) Jay's thoughts on Scrabble rules

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> 😮NEW TEST ideas B2B & B2C during HOLIDAY SEASON!(➡️NOT BLACK FRIDAY DEAL Offers!) 🚽 <=== | BATHROOM Break #27 (COLLAB: The Marketing Millennials + Do This, Not That) Nov 04, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season.

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Best Moments:

(02:50) B2B marketing tactics for the holiday season

(04:24) B2B companies leveraging end-of-year sales and offers

(05:08) Using LinkedIn for personal branding during the holidays

(05:59) Utilizing out-of-office replies for ABM and retargeting

(07:19) Implementing simple loyalty programs for customers

(08:12) Hosts discuss Thanksgiving food preferences

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 214- LOSERS and WINNERS!🧪Tests We TRIED! 🥫SPAM Eating, Dead or Alive? - Jay’s SCOOP Nov 01, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.

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Best Moments:

(01:12) Experiment with "earned on demand" content access

(04:39) Testing email reminder frequency for event attendance

(06:40) Working with micro-influencers for event promotion

(09:07) Behind-the-scenes look at Guru Conference activities

(10:31) Creative brainstorming process for event ideas

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 213- GUEST: SNOOZE in EMAIL? Send Time OPTIMIZATION not great? w/ TOP Email DELIVERABILITY Expert! 🧠 GUY HANSON VP @ Validity 🧠 Nov 01, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.

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Best Moments:

(01:36) Guy's journey into the email marketing industry

(05:27) Difference between email delivery and deliverability

(11:37) The rise of "snooze" email delivery options

(16:57) Best practices for email send times

(22:19) Guy's podcast "Email After Hours" and other resources

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Guest Bio:

Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.

Don't forget to check out Guy's podcast, Email After Hours!

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 212 - Best Time to Send Emails? On-Demand is Bad? Email Open Rates Garbage?✔️or ❌RAPID QUESTIONS about NOTHING! Ask Us ANYTHING Oct 30, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.

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Best Moments:

(01:41) Best time to send emails

(02:35) Relationship between email frequency and unsubscribes

(03:33) Importance of email open rates

(04:09) Including offers in every email

(04:44) LinkedIn company pages for small businesses

(05:34) On-demand content vs. live webinars

(07:05) Exclusive offer from Marigold email platform

(08:14) Series of rapid-fire everyday life questions

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 211- What’s Up THIS WEEK==> LinkedIn TIP TO BOOST ENGAGEMENT! Apple BRANDED MAIL! 📺 New TV SHOWS! Oct 29, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations.

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Best Moments:

(00:59) Introduction of iOS 18.1 and its implications for marketers

(02:29) Explanation of Apple's new "branded mail" feature

(04:41) Discussion on the importance of being verified on LinkedIn

(06:54) Mention of Crocs releasing pet shoes

(07:36) Entertainment recommendations and TV show updates

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL LIMITED SERIES: ===> HOW TO Create FOMO for WEBINARS? 🚽 <=== | BATHROOM Break #26 (COLLAB: The Marketing Millennials + Do This, Not That) Oct 28, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience.

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Best Moments:

(02:03) Using social media, especially LinkedIn, to drive event registrations

(03:00) Creating FOMO (Fear of Missing Out) for webinars and virtual events

(04:30) Leveraging numbers and social proof to increase registrations

(04:49) Weaving event promotions into different types of communications

(05:36) Exciting potential attendees with content teasers and speaker previews

(06:27) Using mystery and intrigue to attract registrations

(07:25) Incorporating fun, interactive elements into events

(09:20) Adding humanity and icebreakers to improve the event experience

(10:20) Differentiating your event by borrowing ideas from other industries

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 210 - IMPOSTER SYNDROME - we ALL have it! (nobody has a clue!)🫤I hate when friends sell to friends (and ✨Bedazzling✨is horrible!) Jay’s SCOOP Oct 25, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances.

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Best Moments:

(00:54) Imposter syndrome and its impact on business and career

(01:52) Nobody truly knows everything, even successful entrepreneurs

(02:25) Bill Gates' early failure with Traf O Data before Microsoft

(03:56) Steve Ballmer's incorrect prediction about the iPhone's market share

(04:28) The dangers of negative self-talk

(05:13) The importance of trying new things and learning from experience

(06:13) Milton Hershey's initial failure in the candy business

(07:20) The problem with getting advice from inexperienced sources

(09:40) Everyone experiences imposter syndrome to some degree

(11:16) The issue of inauthentic support for friends' business ventures