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    Business

    Do This, NOT That: Marketing Tips with Jay Schwedelson

    Welcome to “Do This, NOT That!” – your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
    ㅤ
    Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
    ㅤ
    Unravel the secrets of understanding your audience’s minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
    ㅤ
    Tune in to “Do This, NOT That!” to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

    Advertise

    Copyright: © 2026 Do This, NOT That: Marketing Tips with Jay Schwedelson

    • Apple Podcasts
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    • Spotify
    Latest Episodes:
    Ep. 162 - Blank Spaces In Your Content Calendar are GOOD? 🤯 ===> GUEST: Jess Cook, Head of Content at Island (Former Barbie Collector?!?) Aug 02, 2024
    Show notes

    In this episode, host Jay Schwedelson is joined by Jess Cook, Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence.

    =================================================================


    Best Moments:


    (04:51) How to better create your next content calendar


    (08:01) Leaving blank spaces in the content calendar for timely updates


    (09:07) The power of repurposing evergreen content across channels


    (11:40) Becoming a thought leader by consistently covering specific topics


    (13:15) Updating and refreshing outdated content


    (13:58) Strategies for growing a company's LinkedIn following


    (16:08) Encouraging employee engagement with company content


    (17:53) Jess' unique history of collecting Barbie dolls


    =================================================================


    Guest Bio:

    Jess Cook is the Head of Content and Communications at Island, an enterprise browser company. She is also the host of the popular podcast "That's Marketing, Baby," where she discusses content marketing and organic growth strategies.


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

    Ep. 161 - SECRETS to Getting Speaking Gigs at Events and how to NETWORK at events you DON’T ATTEND! + HULU = Meh ?!? | Ask Us ANYTHING Jul 31, 2024
    Show notes

    In this episode, host Jay Schwedelson tackles some pressing questions from listeners like YOU and shares practical tips for marketers.

    Jay dives into strategies for networking and learning from industry events without being physically present and offers actionable advice on landing speaking slots at conferences.


    =================================================================


    Best Moments:


    (01:36) Networking at industry events without attending


    (02:15) Jay outlines how to message event speakers on LinkedIn effectively


    (03:49) Tips on engaging with event hashtags and exhibitors


    (04:09) Strategies for participating in the conversation online


    (05:23) Jay discusses the importance of crafting compelling session titles for speaking gigs


    (06:03) Advice on creating video content to showcase speaking skills


    (07:01) Why speaking at any available event can boost your profile


    (09:05) Jay shares his favorite (and least favorite) streaming services in response to a fun question


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

    Ep. 160 - What’s Up THIS WEEK ==> Would You Rather Have - 1 Million Dollars or 1 Million Followers? SHOCKING New Survey Data... 😲 Jul 30, 2024
    Show notes

    In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!?

    =================================================================

    Best Moments:


    (00:54) A survey found that 79% of people aged 18-25 and 53% of those aged 26-40 would rather have 1 million followers than $1 million


    (02:16) TikTok's recent "Deal For You" sales event underperformed compared to Amazon Prime Day, with sales down 6% during the same period


    (04:15) Using Olympic-themed words like "champion," "gold medal," and emojis in email subject lines is boosting open rates by up to 20%


    (05:13) Jay expresses frustration with the long gaps between seasons for popular TV shows like Euphoria, Severance, and Stranger Things


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

    SPECIAL LIMITED SERIES: ===> Negative Feedback in the Marketing World and How to Handle It 🚽 <=== | BATHROOM Break #14 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 29, 2024
    Show notes

    In this episode, hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials dive into managing haters and negative feedback in the marketing world.

    Whether you're taking a quick break or just need some marketing wisdom on the go, this episode covers practical tips and personal insights you can use in your job today!


    =================================================================


    Best Moments:

    (01:00) Sushi cravings in LA


    (01:27) Discussion on haters and negative feedback


    (02:00) Importance of negative feedback in marketing


    (03:05) Personal experiences with negative feedback


    (04:11) Jay's mantra — "When in doubt, opt them out"


    (05:08) The impact of one-off criticism on marketing strategies


    (06:09) Unsubscribes and their role in marketing


    (07:33) Cultivating an engaged and loyal audience


    (08:02) The hosts' favorite sushi orders


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

    Ep. 159 - Shhh...Poor Grammar WORKS! 😐 Vegetables at HOMEGOODS? | Jay’s Scoop Jul 26, 2024
    Show notes

    In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language.

    =================================================================

    Best Moments:


    (01:25) The value of unconventional grammar and misspellings


    (01:47) Benefits of using onomatopoeia in subject lines


    (03:09) The effectiveness of slang acronyms


    (05:01) Impact of bad grammar on email headlines and landing pages


    (06:54) How broken sentences can increase open rates


    (07:40) Introduction to Marigold's complete guide to zero-party data


    (08:00) Jay's personal anecdotes and random thoughts


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

    Ep. 158 - Zero Party Data VS First Party Data + PERSONALIZATION CHANGES YOU NEED TO MAKE ===> Guest: Nate Frick of Marigold (Former AOL, But Can't Fix Your Laptop!) Jul 26, 2024
    Show notes

    In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform.

    =================================================================


    Best Moments:


    (03:03) Explanation of zero-party data and its importance for personalization


    (05:11) The difference between zero-party data and first-party data


    (07:20) Nate's recommended approach to data acquisition and personalization strategy


    (09:06) The importance of using the data provided by customers authentically


    (10:23) Personalization across different channels, like SMS vs. email


    (12:01) Moving beyond basic personalization like using first names


    (13:28) Leveraging data points like product interests, locations, and dates for personalization


    (15:40) The shifting trend of brands being more upfront about using customer data for personalization


    (16:10) Nate's experience with people thinking he can fix their tech issues after working at AOL 😂


    =================================================================


    Guest Bio:


    Nate Frick is the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform with over 40,000 customers worldwide. He has extensive experience in the marketing and email space, having previously worked at companies like Cheetah Digital and AOL. Nate provides strategic guidance to Marigold's clients on leveraging personalization, data, and industry trends to drive their businesses forward.


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

    Ep. 157 - NEW AI Tricks? 🧇Cracker Barrel or Waffle House? | Ask Us ANYTHING Jul 24, 2024
    Show notes

    In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener.

    ================================================================


    Best Moments:


    (01:57) Using AI for competitive analysis and creating graphical comparison tables


    (03:17) Use this ChatGPT prompt to develop a GTM strategy your company can focus on: "Analyze the following accounting software tools' websites — QuickBooks.com, Netsuite.com, and FreshBooks.com. Focus on target audience, value props, pricing, and summarize the results in a graphical, comparison table showing checkmarks for strengths and weaknesses."


    (05:41) Marigold's guide to zero-party data


    (06:37) Ridiculous question — debating the best among Cracker Barrel, IHOP, and Waffle House


    (08:22) Waffle House's secret menu recommendations


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

    Ep. 156 - What’s Up THIS WEEK ==> NO Politics on LinkedIn? 36% of People have a SIDE HUSTLE(do you)! Does MATTHEW MCCONAUGHEY SMELL? 👃 Jul 23, 2024
    Show notes

    In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life.

    =================================================================


    Best Moments:


    (01:00) Advice on being cautious of inflated metrics on social media platforms due to current events


    (01:28) A look at the social media platforms with the most political content, according to Pew Research


    (02:15) LinkedIn's feature to block political content from your feed


    (02:47) Intuit's acquisition of Amped, a leading pop-up company, and the importance of using pop-ups for data capture


    (03:50) The rise of side hustles, with data showing 36% of adults having one, earning an average of $891 per month


    (04:43) The growing trend of creating and selling online digital courses, expected to reach $319 billion by 2029


    (05:44) A humorous discussion about receiving notifications related to Matthew McConaughey not wearing deodorant


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

    SPECIAL LIMITED SERIES: ===> HOW OFTEN to Post? (don’t just post to post)🚽 <=== | BATHROOM Break #13 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 22, 2024
    Show notes

    In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing.

    =================================================================


    Best Moments:


    (02:05) How often should you post on social media or send emails?


    (02:23) Quality over quantity — don't just put out content for the sake of it


    (03:32) Use the "group chat test" to filter out irrelevant or boring content


    (04:10) Focusing too much on self-promotion can damage credibility with your audience


    (04:18) Relevancy and frequency are tied together, not frequency alone


    (05:23) Finding the balance between perfectionism and being overly promotional


    (06:05) Providing value through helpful, relevant content can make your audience love you


    (06:21) Setting frequency goals without considering quality is a recipe for failure


    (07:12) Building the habit of consistent posting with a purpose


    (08:15) Don't bathroom shame, and let people use the restroom when needed


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

    Ep. 155 - 60 Days Till EMAIL CHANGES FOREVER! #1 Thing you NEED to do NOW! 🌹 Reality TV Update! | Jay’s Scoop Jul 19, 2024
    Show notes

    In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.

    =================================================================


    Best Moments:


    (00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update


    (01:35) Over 46% of all business and consumer email is read via the Apple Mail app


    (02:07) With iOS 18, Apple will use AI to categorize emails into primary, transactions, updates, and promotions tabs


    (02:56) Schwedelson recommends launching a personal email newsletter to stay in the primary tab


    (03:38) Personal newsletters have a 32% higher average open rate compared to brand newsletters


    (04:11) Emails from individuals and non-promotional content will likely go to the primary tab


    (04:43) He advises having someone in the organization launch a personal newsletter and build a subscriber base


    (09:13) Jay discusses The Bachelorette and shares updates on Bachelor Nation shows


    =================================================================


    PARTNER WITH JAY AND GURU Media Hub HERE:

    www.GuruMediaHub.com


    Partner with Jay or have Jay on YOUR podcast:

    www.JaySchwedelson.com


    Jay's Agency:

    www.OutcomeMedia.com


    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!


    Regardless of your size, check out Marigold today to get the solution you need to grow your business!


    Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

    Previous 1 47 48 49 50 51 66 Next

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