Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign] Jul 19, 2024

Show notes

In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement.

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Best Moments:

(01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford

(03:31) Casey explains the "5 degrees of content" framework for LinkedIn

(06:31) Casey discusses the importance of having intentionality with your content based on your goals

(09:53) Casey provides tactical tips for creating effective LinkedIn content

(14:18) Casey emphasizes the importance of showing your personality and human side on LinkedIn

(16:33) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics

(19:19) Casey shares how listeners can follow and connect with him

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Guest Bio:

Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Ep. 153 - Can I BUY AN EMAIL LIST? 😬 Museums? | Ask Us ANYTHING Jul 17, 2024

Show notes

In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences.

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Best Moments:

(01:52) Is buying an email list a bad idea?

(07:07) Would Jay rather attend the Oscars or Grammys?

(08:05) Would Jay rather attend a Marvel or DC movie premiere?

(08:36) Would Jay rather visit the Louvre or Van Gogh museum?

(09:06) Jay's unapologetic take on not appreciating fine art museums

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this FREE content Jay found INSANELY VALUABLE, The Complete Guide to Zero-Party Data.

Ep. 152 - What’s Up THIS WEEK ==> Performance DOWN! Not a Normal Week - Prime Day...Political Impact...Trending WORDS! Beverly Hills Cop and Real Housewives? Jul 16, 2024

Show notes

In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching.

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Best Moments:

(00:40) Addressing the recent assassination attempt on former President Trump

(01:46) Instant impact analysis on email open rates after the assassination attempt

(03:11) The impact of Amazon Prime Day and the Republican National Convention on email open rates

(04:29) Twitter (X) testing a downvote feature for replies

(06:01) The most impactful words/phrases in email subject lines: "back to school" and "Q4"

(06:52) Jay's thoughts on the Netflix movie "Beverly Hills Cop: Axel Foley"

(07:18) The return of "The Real Housewives of Orange County"

(07:39) The return of "The Bachelorette" and its impressive ratings

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 15, 2024

Show notes

In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing.

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Best Moments:

(02:16) Discussing win-back strategies for inactive email subscribers

(03:14) Targeting subscribers who haven't engaged in the last 90 days

(03:55) The ineffective "we miss you" win-back emails

(04:15) Using "verification" emails to re-engage subscribers

(05:10) Tailoring win-back strategies based on subscribers' past engagement levels

(06:20) Sending personalized win-back emails to highly engaged subscribers

(09:47) The importance of separate opt-out options for different communication channels

(10:15) Avoiding one-click unsubscribe links to prevent bot-driven unsubscribes

(11:05) Making the unsubscribe process a branding opportunity

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s Scoop Jul 12, 2024

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.

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Best Moments:

(01:22) The impact of using title casing versus sentence casing in email subject lines

(02:23) The effectiveness of capitalizing one word in the subject line to make it stand out

(03:21) Using a compelling stat as the subject line for email newsletters to boost open rates

(04:24) Including memes in newsletters to increase click-through rates and add a human touch

(05:21) Resending emails to non-openers with subject lines that address the initial non-open

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 150 - WOW! ==> Dr. J.J. Peterson! HEAD OF STORYBRAND! How to Make Your Customer The Hero! ===> Best Selling Author! Host of TOP U.S. Podcast 'Marketing Made Simple’ Jul 12, 2024

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with their customers.

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Best Moments:

(01:59) Dr. Peterson's background

(07:14) Explaining the StoryBrand framework and its seven key elements

(13:24) The importance of making the customer the hero in your brand's story

(15:29) Discussing the benefits of niching down and targeting a specific audience

(18:36) The concept of "narrative transportation" and its impact on marketing

(23:25) Dr. Peterson's reality TV show and his favorite reality TV shows

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Guest Bio:

Dr. JJ Peterson is the co-author of the Wall Street Journal bestseller "StoryBrand" and the co-host of the "Marketing Made Simple" podcast.

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 149 - My Offer is NOT WORKING. What should I do? 📺 FRIENDS or THE OFFICE? | Ask Us ANYTHING Jul 10, 2024

Show notes

In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office.

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Best Moments:

(01:08) Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat

(01:50) A listener asks if sponsoring an email newsletter is an effective marketing tactic

(02:05) Jay advises against trying new tactics if an offer is struggling with your existing audience

(03:19) Jay shares tips for effectively sponsoring email newsletters, including endorsement-style ads

(07:27) Jay emphatically chooses The Office and shares trivia about the show's casting

(09:07) Jay promotes the Guru Conference and encourages listeners to leave a review

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 148 - What’s Up THIS WEEK ==> Prince William and Princess Kate ON LINKEDIN! 😃 And World Emoji Day! 😃 Jul 09, 2024

Show notes

In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job opening on LinkedIn, Redbox financials, World Emoji Day, and more!

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Best Moments:

(00:55) Prince William and Kate Middleton posting a job opening on LinkedIn

(01:46) World Emoji Day on July 17th and tips for using emojis in email marketing

(03:07) Hallmark Channel's upcoming holiday movie "The Holiday Touchdown" featuring the Kansas City Chiefs

(03:50) Redbox filing for bankruptcy with net losses of $636 million in 2023

(04:22) The return of the reality TV show "The Bachelorette" and fun facts about the show

(05:28) Please leave a review for Do This, NOT That!

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

SPECIAL LIMITED SERIES: ===> DON'T BELIEVE THESE MARKETING MYTHS! 🚽 <=== | BATHROOM Break #11 (COLLAB: The Marketing Millennials + Do This, Not That) Jul 08, 2024

Show notes

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry.

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Best Moments:

(00:00) Intro and banter about toilet papering houses

(01:49) The myth that marketing best practices found online are often outdated

and not true

(02:06) Busting the myth that you can't repeat or repurpose content

(03:42) The myth that open rates in email marketing are meaningless

(05:04) The myth of relying too much on list size over open rates

(06:00) Discussing the practice of "churning" email lists to focus on engaged subscribers

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

Ep. 147 - NEW Segmentation Secrets!! 😮 Team Building Ugghhhhhh! | Jay’s Scoop Jul 05, 2024

Show notes

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.

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Best Moments:

(00:33) The importance of click-based segmentation in marketing

(04:22) Segmentation and personalization and how it can improve CTRs

(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)

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PARTNER WITH JAY AND GURU Media Hub HERE:

www.GuruMediaHub.com

Partner with Jay or have Jay on YOUR podcast:

www.JaySchwedelson.com

Jay's Agency:

www.OutcomeMedia.com