Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 281 – NEXT-LEVEL Branding Tips w/💡 #1 Bestselling Author & Branding EXPERT Kate DiLeo! Feb 28, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors.

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Best Moments:

(01:02) Introduction of Kate DiLeo and her expertise in branding

(01:48) Kate's journey into the branding industry

(04:50) The importance of taglines in brand messaging

(06:48) Why having a tagline is essential for businesses

(09:12) Steps to create an effective brand message

(11:28) Challenges of articulating multiple services in brand messaging

(13:43) How to assess if your brand messaging needs improvement

(16:35) Where to find Kate DiLeo and her content

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Guest Bio:

Kate DiLeo is the international best-selling author of "Muting the Megaphone" and a top-rated speaker at Inbound. With over a decade of branding experience, Kate has worked with 350+ companies using her unique "brand trifecta" formula. Her approach focuses on helping businesses clearly articulate what they do, solve problems effectively, and differentiate from competitors, all to drive revenue and engagement.

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 280 - BURNT Out! 🥴 How to Overcome‼️ Ask Us ANYTHING❓➕ Why won't he PROPOSE? Feb 26, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” segment. He offers practical tips for avoiding burnout and shares insights on navigating relationships, including communicating about long-term commitments.

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Best Moments:

(01:04) Work-related question about avoiding burnout

(01:51) Jay’s daily motivational thought

(03:00) Practical ways to avoid burnout

(04:13) The importance of learning to say no in personal life

(05:27) Dealing with "energy vampires"

(06:24) Ad read for Marigold’s Consumer Trends Index report

(07:35) Dating advice question about long-term relationships

(08:14) Jay’s personal experience with engagement

(09:19) Advice on communicating about marriage in relationships

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=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 279- What's Up THIS WEEK: HUGE Performance DROP!🚧Daylight SAVINGS! GOOGLE Changes!🧠Severance! Bridget Jones Review… Feb 25, 2025

Show notes

In this “What’s Up This Week” segment of Do This, Not That, host Jay Schwedelson highlights the latest events and trends marketers need to stay aware of, along with a few pop culture updates. From Daylight Savings Time’s impact on marketing campaigns to a quick review of recent TV shows and movies, Jay keeps you in the loop!

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Best Moments:

(00:40) Introduction to the "What’s Up This Week" segment

(01:04) Impact of Daylight Savings Time on marketing campaigns

(03:10) Google’s changes to customer match rules

(05:32) Meghan Markle’s branding issues

(06:38) Severance becoming Apple TV’s most-watched show

(07:25) Brief review of recent TV shows and movies

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Check out our FREE + VIRTUAL EVENTS! ->

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GuruConference.com

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=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

SPECIAL SERIES ==> I DON'T Love My Job!✖️❤️ <== | BATHROOM Break #43 (COLLAB: The Marketing Millennials + Do This, Not That) Feb 24, 2025

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson tackle popular business and marketing sayings, challenging their validity and sharing perspectives from their experiences in the field. They also sprinkle in a bit of pop culture talk, discussing current movies and apps for film fans.

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Best Moments:

(01:12) “Love what you do, and you'll never work a day in your life” – Is this true?

(02:35) The pros and cons of overthinking in marketing

(04:40) The importance of admitting when you don’t know something

(06:15) “If it doesn’t scale, don’t do it” – Debunking this myth

(07:37) Brief discussion on current movies and the Oscars

(09:32) Introduction to the Letterboxd app for movie enthusiasts

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Check out our FREE + VIRTUAL EVENTS! ->

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=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 278- Email & Social TEMPLATES are GARBAGE! QUICK Fix! 🛒 Self-Checkout FAIL! 📺 Love is Blind UPDATE!!😳 Jay’s SCOOP Feb 21, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares recent data on the decline in template performance and offers actionable tips to keep your marketing fresh.

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Best Moments:

(00:40) Introduction to the habituation effect in marketing

(02:20) Research findings on advertisement effectiveness decline

(03:14) Examples of overused webinar email templates

(04:56) Suggestion for a rotating template system

(07:11) Promotion of Marigold's 2025 Consumer Trends Index report

(08:04) Personal anecdote about a pharmacy experience

(09:45) Commentary on the TV show Love is Blind

=================================================================

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GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 277- GUEST: 🛑 STOP Asking for so much DATA! w/Auntie Anne's, Carvel, Cinnabon, Jamba [Matt Bettis Sr Dir Customer Engagement & Loyalty GoTo Foods] Feb 21, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson talks with Matt Bettis, Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies, and customer engagement in the food industry. Matt shares his journey from computer engineering to marketing, insights on loyalty programs for brands like Auntie Anne's and Cinnabon, and tips for standing out in a competitive space.

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Best Moments:

(00:40) Introduction to Matt Bettis and GoTo Foods brands

(03:15) Matt's career transition from computer engineering to marketing

(05:50) Overview of GoTo Foods' loyalty program and customer base

(10:45) Data collection strategies and progressive profiling

(13:29) Importance of welcome series in customer engagement

(15:31) Creating unique brand experiences to stand out in a competitive industry

(17:02) Matt's Halloween costume success story

(19:56) Connecting with Matt Bettis on LinkedIn

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Guest Bio:

Matt Bettis is the Senior Director of Customer Engagement and Loyalty at GoTo Foods, where he oversees loyalty programs for popular brands like Auntie Anne's, Carvel, Cinnabon, Jamba, and Moe's Southwestern Grill. With a background in computer engineering, Matt has successfully transitioned from advising the Pentagon on technology strategy to leading customer engagement initiatives in the food industry.

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

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=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 276 - Ask Us ANYTHING❓ULTIMATE Content Formats = MASSIVE Engagement!➕ Delulu? Yassify? Keeping Receipts? Feb 19, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into fresh marketing content formats, shares tips on growing a social media following from scratch, and takes a fun detour into current slang terms. Jay also highlights Marigold’s Consumer Trends Index report and the upcoming Eventastic virtual event.

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Best Moments:

(01:29) New content formats to test in marketing

(03:41) How to grow social media following from zero

(05:55) Introduction of Marigold's Consumer Trends Index report

(07:02) Discussion of current slang terms and their usage

(09:56) Announcement of Eventastic, a free virtual event about events

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Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

Ep. 275- What's Up THIS WEEK:🧊NEW LinkedIn SCAM!🪩2025 is OVER!➡️WHITE LOTUS? Cobra Kai? Love is Blind? - AND Instagram DISLIKE Button... Feb 18, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson delivers a brief yet insightful rundown of the latest marketing trends, pop culture highlights, and current events in his "What's Up This Week" segment. From LinkedIn scams to new content in the entertainment world, Jay keeps listeners updated with what’s happening now and what to watch for next.

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Best Moments:

(01:16) New LinkedIn scam involving account rentals

(02:49) Phasing out 2025 Outlook content by March 15th

(04:09) Instagram testing a dislike button for comments

(05:01) White Lotus season three and brand collaborations

(06:28) Love is Blind season eight premiere on Netflix

(07:06) Captain America movie at the box office

(07:36) Invitation to connect on LinkedIn

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

SPECIAL SERIES ==>SECRETS to Conversion Rate Increase! 🤧JAY HAS A COLD! 🤧 (sounds terrible!)<== | BATHROOM Break #42 (COLLAB: The Marketing Millennials + Do This, Not That) Feb 17, 2025

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down landing page optimization strategies to help marketers boost conversions—plus, they share some personal struggles with dealing with colds. 🥶

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Best Moments:

(00:40) Introduction to landing page optimization

(02:15) Why personalized CTA buttons make a difference

(02:51) The power of social proof on landing pages

(03:39) Why you should ditch navigation bars on landing pages

(04:13) The importance of ad-to-landing page consistency

(05:10) The best way to ensure a smooth user journey

(05:52) How to handle long-tail clicks & expired offers

(07:06) Crafting compelling offers to drive conversions

(07:51) Fixing high abandon rates on landing pages

(08:28) Daniel & Jay’s personal cold remedies 🤧

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

Ep. 274-SEGMENTATION Secrets You NEVER Knew! ➕ I Hate Sharesies with Dinner Groups😡Jay’s SCOOP Feb 14, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to!

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Best Moments:

(00:40) Introduction to hidden gold in your database

(01:36) B2B database segmentation strategies

(04:05) Consumer database segmentation strategies

(06:03) Podcast sponsorship by Marigold

(06:52) Jay’s personal rant about “sharesies” dining experiences

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

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