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    Business

    Do This, NOT That: Marketing Tips with Jay Schwedelson

    Welcome to “Do This, NOT That!” – your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
    ㅤ
    Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
    ㅤ
    Unravel the secrets of understanding your audience’s minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
    ㅤ
    Tune in to “Do This, NOT That!” to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

    Advertise

    Copyright: © 2026 Do This, NOT That: Marketing Tips with Jay Schwedelson

    • Apple Podcasts
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    Latest Episodes:
    Ep. 265- FUTURE OF SEGMENTATION w/Anthropologie Sr. Dir. Global Strategy - Ian Dewar 🧠- Loyalty, Candles, Bucket List Travel, and more... Jan 31, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson interviews Ian Dewar, Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction.

    =================================================================

    Best Moments:

    (00:46) Introduction of Ian Dewar and his role at Anthropologie

    (01:42) Ian's background in customer experience and loyalty programs

    (09:22) Anthropologie's approach to customer feedback and inventory refreshment

    (12:35) Metrics used to measure customer feedback and satisfaction

    (15:41) The future of segmentation in marketing based on customer feedback

    (17:47) Focusing on loyal customers for growth rather than win-back strategies

    (18:51) Ian's travel bucket list and desire to visit Argentina


    =================================================================

    Guest Bio:

    Ian Dewar is the Senior Director of Global Strategy at Anthropologie. With a rich background in customer experience, he has worked for brands like The North Face, Trek Bicycle, and Specialized. Ian specializes in developing loyalty programs, analyzing customer feedback, and implementing strategies to elevate customer experiences across industries, including retail and outdoor gear.

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 264 - Ask Us ANYTHING❓The Bachelor! + 3X Results: The Content Format No One’s Talking About💡 Jan 29, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson dives into listener questions in the "Ask Us Anything" segment. He shares unique email marketing personalization tactics, highlights the value of milestone campaigns, and sprinkles in fun commentary on the latest season of The Bachelor.

    =================================================================

    Best Moments:

    (01:37) Uncommon but effective personalization tactics in email marketing

    (02:39) Statistics on the effectiveness of milestone emails

    (03:14) Examples of milestone usage achievement campaigns

    (04:52) Discussion on savings milestone campaigns

    (08:01) Question about The Bachelor season 29

    (09:04) Anecdote about a contestant's unusual presentation on The Bachelor

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 263- What's Up THIS WEEK:🛑21% Click-Through Increase! Drake vs. Kendrick Lamar? 🏈 Super Bowl Meh? Jan 28, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson delivers the latest marketing trends and updates in his "What's Up This Week" segment. From TikTok's ban developments to email marketing insights and new ad formats on Threads, this episode is packed with actionable information for marketers.

    =================================================================

    Best Moments:

    (00:57) TikTok's current ban status and app availability issues

    (02:37) World Data Research findings on email body copy size

    (04:52) Threads introducing ads on their platform

    (06:05) Super Bowl update and halftime show performer

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    SPECIAL SERIES ==>POWER of ‘3 Min Read’ + Remove NON-ENGAGED! and Beanie Babies? <== | BATHROOM Break #39 (COLLAB: The Marketing Millennials + Do This, Not That) Jan 27, 2025
    Show notes

    In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson blend practical marketing tactics with fun personal anecdotes. They share strategies for improving email open rates and dive into the quirky world of childhood collections and creative hobbies.

    =================================================================

    Best Moments:

    (00:51) Discussion about childhood collections

    (02:32) Tactic: Indicating content reading time in subject lines and preheaders

    (04:18) Daniel's strategy for maintaining high email open rates

    (07:24) The importance of focusing on engaged subscribers rather than total list size

    (08:23) Various ways to implement the reading time tactic in marketing

    (09:49) Current collecting habits and hotel key card art project

    (11:24) Wrap-up and podcast recommendations

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 262- 😧Work-Life Balance IS A MYTH! (+Weekends CRUSH it NOW for Business & Consumer Offers: New Stats!) 💸AND "girl math" & "bro logic" Jay’s SCOOP Jan 24, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson tackles the myth of work-life balance, explores weekend marketing strategies, and dives into the entertaining concepts of "girl math" and "bro logic" in personal finance.

    =================================================================

    Best Moments:

    (00:47) Introduction to the topic of work-life balance

    (01:15) Challenging the idea of a strict work-life separation

    (03:08) Discussion on weekend web traffic trends for business leaders

    (04:08) Analysis of B2B email marketing statistics on weekends

    (04:40) Consumer marketing trends for weekend email sends

    (06:13) Cost-effectiveness of weekend social media advertising

    (07:00) Promotion of Marigold's loyalty program optimization guide

    (07:50) Introduction of "Since You Didn't Ask" segment

    (08:07) Personal anecdotes about "girl math" and "bro logic"

    (10:40) Closing remarks and promotion of free resources

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 261- Agile Leadership EXPERT! 🧠 GUEST: Taylor Raffa: SEMrush - Email Team Leader - Navigating Change with Fun and Flexibility Jan 24, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson welcomes Taylor Raffa, the mass email team lead at Semrush, to discuss agile leadership and creating an engaging work environment.

    🎶 Check out Weekend Lover, Taylor Raffa's playlist on Spotify.


    =================================================================

    Best Moments:

    (00:40) Introduction of Taylor Raffa and Semrush

    (04:00) Explanation of agile leadership and its implementation

    (06:32) Making meetings fun and engaging

    (09:09) Strategies for remote team building

    (12:08) Introducing fun elements into a work environment

    (14:10) The importance of psychological safety and silence in meetings

    (16:53) Taylor's past as a bass player in a band


    =================================================================

    Guest Bio:

    Taylor Raffa is the mass email team lead at Semrush, a leading online visibility management SaaS platform. With a background in communications and a certification from the International Consortium on Agile, Taylor specializes in creating engaging work environments and implementing agile leadership strategies. Originally from the West Coast, Taylor has lived in Paris and is currently based in Amsterdam. She is passionate about languages, team building, and finding creative ways to make work more enjoyable.

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 260- ‘Search’ has Changed! TRICK to Show Up in AI RESULTS! 🧠 Ask Us ANYTHING❓➕Cereal with Water?? 🤮 Jan 22, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into strategies for optimizing content for AI-driven search results and shares fun insights into some quirky personal habits.

    =================================================================

    Best Moments:

    (01:42) Addressing the impact of AI on search results

    (03:46) Discussion on ChatGPT's growing influence in search

    (04:54) Tips for optimizing content for AI-driven search results

    (07:42) Sponsor message for Marigold, an email and loyalty marketing platform

    (08:30) Answering quirky personal habit questions from a listener

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 259- What's Up THIS WEEK:🟡REAL TikTok Next Steps!🪴Grow Your Email List NOW! HUGE Instagram Change! Jan 21, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why growing email lists is crucial for marketers. Jay also shares insights on food industry changes and a personal anecdote about his love for The Bachelor franchise.

    =================================================================

    Best Moments:

    (00:55) Update on the TikTok ban situation and its current status

    (01:49) Meta’s response to the TikTok ban, including changes to Instagram Reels

    (04:46) The importance of growing email lists for marketers

    (05:23) List-related content performance in January and February

    (06:38) FDA's ban on red food dye 3 and its impact on food brands

    (08:26) Personal anecdote about time spent watching The Bachelor franchise

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    SPECIAL SERIES ==> SECRET Reason to Have PODCAST! <== | BATHROOM Break #38 (COLLAB: The Marketing Millennials + Do This, Not That) Jan 20, 2025
    Show notes

    In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray explore why every person and brand should have a podcast. They go beyond sponsorships and downloads, revealing how podcasts can be powerful tools for networking, account-based marketing (ABM), and content creation.

    =================================================================

    Best Moments:

    (01:00) The unexpected reasons for having a podcast

    (01:58) Podcasts as the ultimate networking tool

    (03:07) Using podcasts for account-based marketing

    (05:26) The concept of "like for like" in marketing

    (06:04) Podcasts as a content marketing and repurposing tool

    (07:09) Podcasts as a learning accountability tool

    (08:07) Tips for creating a company podcast

    (09:14) The accessibility and affordability of starting a podcast

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 258- NEW!🚨Subject Line Tests WORKING RIGHT NOW!📺I'm not smart enough to watch Shogun😟Jay’s SCOOP Jan 17, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson dives into the art of email subject lines, revealing the latest tactics and strategies to boost open rates for both B2B and consumer marketers. From personalization tricks to avoiding common pitfalls, this episode is packed with actionable insights.

    =================================================================

    Best Moments:

    (00:40) Introduction to the podcast and topic of email subject lines

    (02:47) Top tactic for B2B marketers: Personalization with recipient's company name

    (03:53) Top tactic for consumer marketers: FOMO plus specifics in one subject line

    (04:46) The effectiveness of "this versus that" in subject lines

    (05:29) Mid-subject line capitalization of a word to increase open rates

    (06:34) Words to avoid at the start of subject lines

    (07:36) Mention of podcast sponsor Marigold

    (08:31) Personal anecdote about watching Shogun and a recent trip to Japan

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Previous 1 34 35 36 37 38 66 Next

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