Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 249- Are EMAIL NEWSLETTER Sponsorships Effective?✔️❌ GUEST: Co-founder of Media Intercept - Jeffrey Eisenberg [Biggest Player in Email Newsletter World!]🌎 Jan 03, 2025

Show notes

In this engaging episode of Do This, Not That, Jay Schwedelson hosts Jeffrey Eisenberg, Chief Revenue Officer and Co-founder of Media Intercept. They delve into the nuances of using email newsletters as a powerful marketing channel. From exploring sponsorship opportunities to monetizing personal newsletters, they cover essential strategies for both brands and individual creators. The discussion also includes personal anecdotes, with Jeffrey sharing insider tips for making the most out of a visit to Disney World.

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Best Moments:

(01:32) Jeffrey's entry into the email newsletter industry

(03:30) Insights on email newsletter sponsorships

(05:36) Comparing personal brands to generic publisher newsletters in effectiveness

(10:29) Setting realistic performance expectations for newsletter ads

(12:19) Key metrics for monetizing your newsletter

(14:13) Jeffrey’s personal tips for visiting Disney World

(15:38) Ranking the best and worst rides at Disney and Universal

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Guest Bio:

Jeffrey Eisenberg is the Chief Revenue Officer and Co-founder of Media Intercept, a premier organization specializing in newsletter sponsorships and content marketing. With a rich background spanning media ad sales across radio and digital video, Jeffrey has evolved into a pivotal figure in the newsletter industry. His company, Media Intercept, collaborates with thousands of newsletters and nearly 100 advertisers, offering deep insights and strategies for successfully navigating the complex newsletter space.

Find Jeffrey's LinkedIn here: https://www.linkedin.com/in/jeffrey-eisenberg-6144263/

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

Ep. 248 - Ask Us ANYTHING❓3 'NEVER DOs' in Marketing?➕ NETFLIX Hack!🔓 Jan 01, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He covers both work-related and lighthearted topics, providing insights into marketing best practices and sharing entertaining tidbits.

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Best Moments:

(01:24) Why LinkedIn automation programs should be avoided

(02:50) The importance of sending regular emails to your database

(04:32) When to stop trying to win back unengaged email subscribers

(05:44) Brief mention of Marigold, an email sending platform

(06:42) A secret Netflix hack for finding more content categories

(08:13) Introduction to secretmenus.com for hidden restaurant menu items

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

Ep. 247 - 🥳Happy New Year!🪩What's Up THIS WEEK:🆕Big Search Changes, 20% Increase in Email Opens🦑SQUID GAMES🦑 Dec 31, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates.

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Best Moments:

(01:05) Introduction of SearchGPT and its potential impact on Google's search dominance

(02:25) ChatGPT's growing user base and implications for marketing

(03:41) Tips for optimizing content for AI search tools like SearchGPT

(06:06) Effective email subject line keywords for January in B2B and B2C marketing

(07:26) Unusual collaboration between Dove soap and Crumble cookies

(08:16) Updates on popular TV shows like Squid Game and Wicked

(09:19) Top New Year's resolutions for 2025

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

SPECIAL SERIES: ===>How to Start New Year STRONG!<=== | BATHROOM Break #35 (COLLAB: The Marketing Millennials + Do This, Not That) Dec 30, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for the start of the new year. They share insights on consumer mindsets, content creation, and engagement tactics during this unique time.

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Best Moments:

(01:00) New Year's Eve plans and opinions

(01:43) Discussing marketing mindset for the start of the year

(02:04) Consumer mindset and subscription trends in the new year

(02:40) Importance of educational content in early-year marketing

(03:19) Providing value through free content and forecasts

(04:05) Social media engagement strategies for the new year

(04:34) Managing expectations for early-year metrics

(05:00) Benefits of posting during holidays

(05:18) Importance of maintaining marketing habits

(06:06) Connecting with influencers during slower periods

(06:35) Attaching to new habits through content creation

(07:39) Discussion on how long to say "Happy New Year"

(08:51) Wrap-up and podcast recommendations

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 246- MISTAKE! You're ignoring your BEST PROSPECTS!🫢"WHAT DO YOU DO?"😡Jay’s SCOOP Dec 27, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses a group of often-overlooked prospects that could potentially be the most valuable for both business and consumer marketers. He shares insights on visitor behavior after offer expirations and provides strategies to capitalize on this intentional traffic.

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Best Moments:

(00:40) Introduction to the topic of overlooked prospects

(00:56) 24% of offer page visits occur after the offer expires

(02:28) Higher lifetime value of customers who convert on expired offers

(04:02) Importance of having strategies for expired offer pages

(05:32) Podcast sponsorship by Marigold

(06:30) "Since You Didn't Ask" segment on misunderstandings about Jay's profession

(08:55) Information about upcoming events and programs

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 245- ➡️#1 Marketing Podcast host in U.S. joins the show! RYAN ALFORD: 1,000,000 Podcast Downloads a MONTH! (Show: Right About Now)😮 Dec 27, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson interviews Ryan Alford, a successful marketer and podcaster, about his career journey and insights into the podcasting industry.

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Best Moments:

(00:55) Ryan's background and early career in advertising

(02:28) Ryan's transition from agency work to entrepreneurship

(05:27) Discussion on the fallacy of "do what you love" career advice

(11:44) Ryan's journey into podcasting and agency ownership

(16:54) The current state and future of podcasting

(19:32) Ryan's current business ventures and the Radcast Network

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Guest Bio:

Ryan Alford is a marketing expert and entrepreneur with over 20 years of experience in the industry. He is the host of the popular podcast Right About Now and the founder of the Radcast Network. Ryan's career spans from working at top advertising agencies to running his own successful podcast and marketing ventures. He is known for his insights into media trends and his innovative approach to podcasting and content creation.

Ryan's Instagram: https://www.instagram.com/ryanalford/

Ryan's LinkedIn: https://www.linkedin.com/in/ryan-alford/

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 244-🤔DOUBLE OPT-IN: YES or NO⁉️Bar Crawls? Stranger Things?🛸Ask Us ANYTHING Dec 25, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses email marketing strategies and answers listener questions in an "Ask Us Anything" format. He tackles both work-related and lighthearted questions, providing insights and personal anecdotes.

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Best Moments:

(01:37) Question about double opt-in for newsletters

(02:57) Reasons not to use double opt-in for email lists

(05:06) Sponsor message for Marigold email platform

(06:02) Three "This or That" questions from a listener

(08:16) Jay's experience auditioning for a reality show

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MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 243 - SEARCHGPT? 'MOST' Boosting Email Opens?🕺🏻Dirty Dancing?? What’s Up THIS WEEK Dec 24, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson delivers a quick rundown of the latest happenings in marketing, business, and pop culture.
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Best Moments:

(00:56) Introduction of SearchGPT, a new search tool from OpenAI
(02:04) Growth of Threads, Meta's Twitter-like app
(03:10) Kimberly Clark's unusual rebranding of Pull-Ups with characters "Urine" and "Turd"
(04:15) The effectiveness of using "most" in email subject lines
(05:40) New real estate platform showing political affiliations of neighbors
(06:30) National Film Registry's latest additions

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GuruConference.com

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=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL SERIES: ===>BIGGEST MARKETING TRENDS💯heading into 2025!<=== | BATHROOM Break #34 (COLLAB: The Marketing Millennials + Do This, Not That) Dec 23, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing trends that emerged in 2024 and are likely to continue into 2025. They share insights on content creation, email marketing, data collection, and influencer marketing in the B2B space.

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Best Moments:

(01:05) Jay discusses the trend of wearing taller socks

(02:07) YouTube Shorts becoming increasingly important for marketers

(03:00) Serialized short-form video content trending in marketing

(03:48) The decline of generic email templates in marketing

(04:38) The growing importance of zero-party data and AI-driven personalization

(05:22) Sentiment-based content marketing and segmentation

(06:21) The rise of B2B influencers and creator-led content

(07:17) Discussion about "The Rizzler," a popular young influencer

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Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 242- JANUARY will be ROUGH for Marketing!🤕Annnnd People are GROSS!🤢Jay’s SCOOP Dec 20, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns.

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Best Moments:

(01:07) Why marketing performance is poor in early January

(01:51) Data on email click-through rates in January

(03:17) Increased unsubscribe rates in early January

(04:14) Effective content types for January marketing

(05:12) Examples of successful list and checklist content for B2B marketing

(05:59) Examples of successful list and checklist content for consumer marketing

(06:37) Introduction to Marigold, the podcast sponsor

(07:32) "Since You Didn't Ask" segment: A personal anecdote about a social interaction

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