Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 241- NHL! Nashville Predators DIRECTOR of Consumer Strategy: Lindsay Rutledge: Email Segmentation, Animated GIFs, and more! Dec 20, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team.

=================================================================

Best Moments:

(01:18) Lyndsay's background in sports marketing

(04:07) Managing multiple brands and marketing responsibilities

(05:31) Segmentation strategies based on past behaviors and interests

(08:58) Cross-promotion between concerts and hockey games

(10:05) Using animated GIFs and creative elements in emails

(12:18) Email sending cadence and timing strategies

(13:54) Collaboration between marketing, social media, and PR teams

(14:56) Testing new ideas and creative approaches

(15:50) Discussion of the catfish-throwing tradition at Predators games

=================================================================

Guest Bio:

Lindsay Rutledge is the Director of Consumer Strategy and Communication for the Nashville Predators. With over 21 years of experience in sports marketing, Lyndsay has worked with the NHL, NCAA, and NFL. She started her career in college athletics, then moved to Nashville to work with the Tennessee Titans before joining the Predators in 2009. Lyndsay oversees email marketing communications and has played a significant role in developing the team's sophisticated segmentation strategies and creative marketing approaches.

Lindsay's LinkedIn: https://www.linkedin.com/in/lbrutledge/

Nashville Predators Instagram: https://www.instagram.com/predsnhl/?hl=en

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 240- HATE MAIL!😡(Here is MEAN stuff people send me!) 🫠Ask Us ANYTHING Dec 18, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson shares negative feedback received about the podcast and discusses the importance of not letting criticism affect one's work. He also answers a series of random and “this or that” questions submitted by listeners.

=================================================================

Best Moments:

(01:24) Discussing the impact of negative feedback

(02:28) Sharing negative comments received about the podcast

(05:11) Sponsor message for Marigold, an email sending platform

(06:06) Answering random questions from listeners

(07:26) Tackling "this or that" questions

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 239 - 21% JUMP IN OPEN RATES?🥳NEW TEST!+📺MOVIE REVIEW: 'Carry On'📺✔️What’s Up THIS WEEK Dec 17, 2024

Show notes

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and Jay's thoughts on some shows he's watching like the Netflix movie "Carry On."

=================================================================

Best Moments:

LinkedIn data shows members who post 2 times per week get 5x more profile views. With low content sharing rates on sites like LinkedIn (5%), TikTok (4%), and YouTube (7%), posting frequently can help you stand out.
73% of teens visit YouTube daily, 57% visit TikTok daily, 50% visit Instagram daily (Pew Research data)
Warner Brothers Discovery says new Sesame Street episodes don't fit their current strategy focused on adult and family content. The show may find a new home with streamers like Netflix, Apple TV+, or Amazon Prime Video.
For email subject lines, mid-subject line capitalization (capitalizing every letter in a single non-first word) is a tactic growing fastest right now. It can increase open rates by 16-21%.
PetSmart debuted streaming content for pets called "Home for the Pawlidays" with footage pets enjoy like chasing toys and unwrapping gifts.
Jay gives his thoughts on the Netflix movie "Carry On" with Taron Egerton + Jason Bateman, says it's bad so far but he'll keep watching. He's excited for Squid Game season 2 debuting in December and Severance season 2 coming to Apple TV+ in January.

LAST CALL! There are only a few more weeks to sign up for FREE to be a Certified GURU Email Specialist. Click here to sign up!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL SERIES: ===>🔮2025 MARKETING PREDICTIONS!🔮<=== | BATHROOM Break #33 (COLLAB: The Marketing Millennials + Do This, Not That) Dec 16, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing predictions for 2025 and share personal New Year's resolutions. They cover topics ranging from content trends to industry shifts, offering insights into the future of marketing.

=================================================================

Best Moments:

(00:07) Introduction to the new special series The Bathroom Break

(01:03) Hosts share their New Year's resolutions

(01:57) Marketing predictions for 2025 begin

(02:06) Edutainment content predicted to replace white papers and guides

(02:46) Surge in niche media, especially podcasting

(03:39) Trend towards intimate short events, both virtual and in-person

(04:32) Prediction of crowdsourced content becoming popular

(05:19) Importance of creativity in marketing to increase

(06:23) Discussion on Pinterest's prediction of pickles becoming a major trend

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 238- NEW!😮PUBLIC SPEAKING TIPS! Noooo Boring!💤[Speak to SMALL Groups, BIG Groups, ANYONE..with these TIPS!]🔥🔥🔥Jay’s SCOOP Dec 13, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson shares valuable public speaking tips for various settings, from large audiences to small group meetings. He emphasizes the importance of engaging delivery, audience interaction, and avoiding common pitfalls in public speaking.

=================================================================

Best Moments:

(00:59) Definition of public speaking in various contexts

(01:58) The importance of not memorizing speeches

(02:51) How to effectively practice for public speaking

(03:33) The rule of not referencing information older than a year

(04:36) Handling Q&A sessions and validating audience questions

(05:27) The importance of "filling the space" when speaking

(06:06) Avoiding making the audience feel uncomfortable or stupid

(07:00) Introduction of the podcast sponsor, Marigold

(07:57) "Since You Didn't Ask" segment: Party fail stories

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 237- MY PATH!⚾PITTSBURGH PIRATES🦜Dir.SOCIAL MEDIA! Zachary Galia! [NEW SERIES: My Path: How they got here and YOU CAN TOO! Dec 13, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson interviews Zachary Galia, the Director of Social Media Content Strategy for the Pittsburgh Pirates. They discuss Zachary's career journey in social media, tips for breaking into the industry, and insights on managing social media for major sports teams.

=================================================================

Best Moments:

(00:40) Introduction to the "My Path" series focusing on career journeys

(02:04) Zachary's path to his current role in social media

(09:01) What to look for when hiring for social media positions

(12:20) The importance of passion for the subject matter in social media roles

(15:17) The relationship between marketing and PR in social media

(17:23) Balancing personal life and professional expectations in sports

=================================================================

Guest Bio:

Zachary Galia is the Director of Social Media Content Strategy for the Pittsburgh Pirates. With over a decade of experience in social media for major sports organizations, Zachary has worked with the Michigan International Speedway, Pittsburgh Steelers, and Arizona Cardinals before joining the Pirates. His expertise spans across various aspects of social media management, content creation, and digital strategy in the sports industry.

Zach's LinkedIn: https://www.linkedin.com/in/zacharygalia/

Pittsburg Pirates: https://www.instagram.com/pittsburghpirates/?hl=en

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 236- STOP!🛑MARKETING Tactics that NO LONGER WORK!🎁DON'T SEND ME HOLIDAY CARDS! Ask Us ANYTHING Dec 11, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in the "Ask Us Anything" segment. He addresses both work-related and ridiculous questions, providing insights on marketing tactics and sharing personal anecdotes.

=================================================================

Best Moments:

(01:34) Marketing tactics that no longer perform well

(02:24) First name personalization in email subject lines becoming ineffective

(03:19) The negative impact of stock photos on engagement

(04:45) The downsides of buying cold email lists

(06:10) Introduction of Marigold, the podcast sponsor

(07:04) Jay's personal experience with holiday cards

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 235 - PARIS HILTON?🦩 LinkedIn CHANGE! 🧐 GROK? NEW FREE AI TOOL? 'Q1' Trends...✔️What’s Up THIS WEEK Dec 10, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest developments in business, marketing, and pop culture. He covers a range of topics, from new AI features on social media platforms to email marketing trends and entertainment news.

=================================================================

Best Moments:

(01:02) X (formerly Twitter) releases Grok AI chatbot to all users

(02:08) LinkedIn updates video metrics visibility on mobile app

(03:53) Pinterest releases "Pinterest Predicts 2024" trend forecast

(05:44) New email subject line trends for B2B and consumer marketing

(06:32) Netflix show recommendation: Is It Cake? Holiday Edition

(07:38) Announcement of Paris and Nicole: The Encore on Peacock

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

SPECIAL SERIES: ===> FAIL! UNDER UTILIZED Marketing Spots!🚽 <=== | BATHROOM Break #32 (COLLAB: The Marketing Millennials + Do This, Not That) Dec 09, 2024

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss often overlooked marketing real estate and share actionable tips to maximize these spaces for better engagement and results.

=================================================================

Best Moments:

(00:48) Brief discussion on Spotify Wrapped results

(01:51) Introduction to the main topic: valuable marketing real estate

(02:07) Email signatures: An underutilized marketing space

(03:04) PS sections in emails: Boosting click-through rates

(03:31) Thank you pages: Turning them into opportunities for additional offers

(04:28) Welcome emails: Setting the tone with a strong first impression

(04:52) Instagram highlights and pinned posts: Creative ways to showcase key content

(05:45) Voicemail creativity: Adding value to missed calls

(06:37) LinkedIn features: Making the most of away messages and featured links

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

Ep. 234- 48% INCREASE IN CLICK-THROUGHS! [Use SPOTIFY WRAPPED Method in your MARKETING] 🧠 FAMILY DEBRIEF after people leave! 🫢 Jay’s SCOOP Dec 06, 2024

Show notes

In this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.

=================================================================

Best Moments:

(00:40) The holiday season as a marketing gift

(01:54) Introduction to the Spotify Wrapped concept

(02:59) Statistics on recap-style content effectiveness

(03:17) Examples of recap-style content for marketing campaigns

(05:08) Using recap content for social media engagement

(06:28) Introduction to Marigold's loyalty program optimization guide

(07:22) "Since You Didn't Ask" segment on family gatherings and awkward conversations

(08:49) Discussion on whether to tell someone about food in their teeth

(09:55) Jay's anticipation of his own Spotify Wrapped

=================================================================