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    Business

    Do This, NOT That: Marketing Tips with Jay Schwedelson

    Welcome to “Do This, NOT That!” – your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
    ㅤ
    Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
    ㅤ
    Unravel the secrets of understanding your audience’s minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
    ㅤ
    Tune in to “Do This, NOT That!” to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

    Advertise

    Copyright: © 2026 Do This, NOT That: Marketing Tips with Jay Schwedelson

    • Apple Podcasts
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    Latest Episodes:
    Ep. 273- EVENTS are Changing! w/Event Industry LEGEND - Dahlia El Gazzar 🧠- Stop Pleasing the C-Suite and Focus on Your Audience! Feb 14, 2025
    Show notes

    In this insightful episode of Do This, Not That, Jay Schwedelson sits down with Dahlia El Gazzar, a trailblazer in the events industry, to delve into the evolving landscape of event planning. They explore innovative strategies for enhancing events, ensuring they resonate with today’s audiences and leave lasting impressions.

    =================================================================

    Key Discussion Points:

    (02:01) Dahlia's unique entry into the events industry through organizing a camel race

    (04:58) The crucial role of addressing stakeholder desires in event planning

    (06:08) Urging event organizers to revamp their approaches for 2025

    (09:14) Tips for reimagining traditional event formats

    (11:37) Strategies for crafting unforgettable event experiences

    (13:30) Finding the right mix of content, networking, and engagement at events

    (14:26) Dahlia’s habit of evaluating every event she attends

    (16:28) Ways to engage with Dahlia’s innovative event strategies

    =================================================================

    Guest Bio:

    Dahlia El Gazzar, known as the "fairy godmother" of the events industry, boasts a dynamic background, from staging camel races to orchestrating major corporate events. Her agency, Dahlia Plus, focuses on pushing the boundaries of conventional event planning, prioritizing memorable experiences and deep connections. As a strategic adviser, Dahlia influences various prominent events, continuously redefining industry standards and enhancing attendee engagement.

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 272 - Ask Us ANYTHING❓ NEW DATA: Apple iOS 18 Mail App impact? ➕ Marriage Proposal ideas? 💍 Feb 12, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an “Ask Us Anything” segment. Jay covers a variety of topics, from email marketing strategies and Apple's new email categorization feature to a personal story about how he proposed to his wife.

    =================================================================

    Best Moments:

    (01:15) Jay’s experience with trying a Cronut

    (02:21) Question about emails going into the promotions tab in Apple Mail

    (03:20) Explanation of Apple’s new automatic email categorization feature

    (04:05) Survey results on user adoption of new email categorization

    (05:50) Testing results on email marketing performance with new categorizations

    (07:51) Sponsor message for Marigold email platform

    (08:39) Listener question about marriage proposal ideas

    (09:01) Jay’s personal story of how he proposed to his wife

    (10:57) An alternative proposal idea Jay considered

    (12:24) Closing remarks and promotion of Eventtastic.com

    =================================================================

    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 271- DeepSeek AI TRICK!🫨Plus Valentine's Day Biz➕Consumer Tips! 🥰 BEST MOVIES for Valentine's Day?: What's Up THIS WEEK Feb 11, 2025
    Show notes

    In this episode of "Do This, Not That", host Jay Schwedelson shares effective Valentine's Day marketing strategies for both businesses and consumers. He introduces a powerful trick using DeepSeek AI through Perplexity.ai, and offers his recommendations for romantic movies to watch this Valentine's Day.

    =================================================================

    Best Moments:

    (01:08) Valentine's Day marketing tips for businesses and consumers

    (02:59) DeepSeek AI tool from China and how to use it safely

    (05:48) Valentine's Day movie recommendations

    =================================================================

    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    SPECIAL SERIES ==> How & Why YOU Need an EMAIL NEWSLETTER Now! 📰<== | BATHROOM Break #41 (COLLAB: The Marketing Millennials + Do This, Not That) Feb 10, 2025
    Show notes

    In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of starting and maintaining a newsletter, offering valuable insights on content creation, audience engagement, and marketing strategies. They share tips on how newsletters can build expertise, foster trust, and grow email lists.

    =================================================================

    Best Moments:

    (00:34) Introduction to the episode's topic: how to start a newsletter

    (02:19) Jay explains why newsletters are valuable for businesses and personal brands

    (03:37) Daniel discusses newsletters as expertise builders and trust programs

    (05:47) The importance of creating engaging newsletter content

    (08:03) How to determine the purpose and niche of your newsletter

    (09:03) Jay emphasizes the significance of compelling content throughout the newsletter

    (10:20) Using pop-up forms on websites to grow email lists

    (11:05) Strategies for adding subscribers to your newsletter

    (11:53) Leveraging newsletter content for multiple marketing channels

    =================================================================

    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 270-1️⃣0️⃣,0️⃣0️⃣0️⃣Hours = Expert?😡WRONG! INSTANT Boost to Marketing Campaign Performance with Zero Experience! Jay’s SCOOP Feb 07, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson debunks the myth of the 10,000-hour rule and shares actionable tactics for achieving success without the need for extensive expertise. He provides examples of how taking action, testing strategies, and launching early can lead to meaningful results.

    =================================================================

    Best Moments:

    (00:49) The misconception of needing 10,000 hours to achieve expertise

    (01:22) Origin of the 10,000-hour rule from Malcolm Gladwell's book Outliers

    (02:54) The importance of taking action without extensive knowledge

    (03:08) Jay's personal example of tackling YouTube without prior experience

    (04:36) Tactic: Using "What if we did this" polls to gauge audience interest

    (06:54) The $50 ad spend death match strategy for testing ad creatives

    (08:04) The "launch before you're ready" campaign approach

    (09:55) TV show and movie reviews in the "Since You Didn't Ask" segment

    =================================================================

    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 269- CONTENT That Leads to PIPELINE? w/Limelight FOUNDER David Walsh🧠 #1 B2B Creator Partnership Platform! Feb 07, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson welcomes David Walsh, CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn.

    =================================================================

    Best Moments:

    (00:58) Introduction to Limelight and David Walsh's background

    (02:01) David's journey to becoming an entrepreneur

    (05:59) Explanation of social selling and its importance

    (08:19) Types of content that lead to pipeline in social selling

    (10:57) The importance of vulnerable content in building trust

    (14:28) Tips for growing a LinkedIn following

    (17:40) The power of consistency in content creation

    (19:25) How to get involved with Limelight


    =================================================================

    Guest Bio:

    David Walsh is the CEO of Limelight, the first-ever business-to-business creator partnership platform. With a background in software sales and marketing, David has founded multiple successful companies, including a watch brand and an HR software company. He has raised over $30 million in funding for his ventures and is now focused on revolutionizing B2B influencer marketing through Limelight.

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Ep. 268 - Ask Us ANYTHING❓ LANDING PAGE Conversion SECRETS! ➕ Dating Advice? Feb 05, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in a quick "Ask Us Anything" segment. He shares actionable advice for marketers looking to improve landing page conversion rates, while also offering humorous personal insights on Florida's East Coast vs. West Coast residents and TV compatibility for dating.

    =================================================================

    Best Moments:

    (00:40) Introduction to the "Ask Us Anything" segment
    (01:13) Jay's observations on Florida's East Coast vs. West Coast residents
    (02:06) Addressing a marketing question about landing page conversion rates
    (04:01) Tips for improving landing page performance
    (08:32) Addressing a dating advice question about TV compatibility
    (11:52) Closing remarks and call to action

    =================================================================
    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================
    MASSIVE thank you to our Sponsor, Marigold!!
    FREE Guide → The Loyalty Program Optimization Guide
    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
    jayschwedelson.com/marigold

    Ep. 267- What's Up THIS WEEK:🧊Super Bowl IDEA to TRY!👏 Subject Line TESTS!🫠Taylor Swift Prop Bets Super Bowl?💰 Feb 04, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content to drive social media engagement. Jay also discusses the latest data on email subject line personalization techniques and shares some humorous Super Bowl prop bets for a bit of fun.

    =================================================================

    Best Moments:

    (00:56) Super Bowl advertising costs and trends

    (01:52) YouTube's AdBlitz platform for viewing Super Bowl ads

    (03:06) Leveraging Super Bowl ad content for social media engagement

    (04:39) New data on double personalization in email subject lines

    (07:20) Amusing Super Bowl prop bets, including Taylor Swift-related wagers

    =================================================================

    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    SPECIAL SERIES ===> Should You Fire Clients?👋<=== | BATHROOM Break #40 (COLLAB: The Marketing Millennials + Do This, Not That) Feb 03, 2025
    Show notes

    In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it’s time to let go of difficult clients, how to set clear boundaries, and the importance of focusing on your ideal customer. Plus, they share their thoughts on the upcoming Super Bowl and Jay’s perspective on the big game’s commercials and parties.

    =================================================================

    Best Moments:

    (00:33) Introduction to the episode's topic: firing clients

    (00:46) Brief discussion about the upcoming Super Bowl

    (01:51) Jay's perspective on Super Bowl parties and commercials

    (02:55) When to consider firing clients in marketing services businesses

    (04:24) The importance of managing client expectations

    (05:34) Setting clear boundaries and expectations in client contracts

    (06:35) The significance of supporting your team when clients are disrespectful

    (07:17) Focusing on ideal clients and niching down to scale up

    (08:21) The value of having a referral network for services you don't provide

    (09:07) Evaluating whether additional revenue is worth keeping difficult clients

    (10:08) Hypothetical Super Bowl halftime show performers

    =================================================================

    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold



    Ep. 266- How YOUR B2B & B2C Brand Can Leverage SUPER BOWL NOW!🏈🏈🏈QUICK Marketing Tips to use THIS WEEK! Jay’s SCOOP Jan 31, 2025
    Show notes

    In this episode of Do This, Not That, host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event.

    =================================================================

    Best Moments:

    (00:40) Introduction to leveraging the Super Bowl for marketing

    (01:17) The importance of aligning with current events in marketing

    (02:09) Using "MVP" in email subject lines to increase open rates

    (03:17) Incorporating Super Bowl-related words in subject lines

    (04:51) Using football and trophy emojis in subject lines

    (06:05) Lower email performance on the Monday after the Super Bowl

    (06:53) Interesting Super Bowl statistics (toilet flushes and chicken wing consumption)

    (08:41) Personal anecdote about a supermarket incident

    =================================================================


    Check out our FREE + VIRTUAL EVENTS! ->

    EVENTASTIC.com

    GuruConference.com

    DeliveredConference.com

    =================================================================


    MASSIVE thank you to our Sponsor, Marigold!!


    FREE Guide → The Loyalty Program Optimization Guide


    Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

    In The Loyalty Program Optimization Guide you will learn:

    • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
    • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
    • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

    Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

    jayschwedelson.com/marigold

    Previous 1 33 34 35 36 37 66 Next

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