Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 289 🍏CREATOR SECRETS! Straight from the Source!🍏 Mar 14, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson interviews Todd Tuchek, from Apple’s creator partnerships team. They delve into the evolving world of podcasting, offering insights on Apple Podcast subscriptions, strategies for both new and established podcasters, and thoughts on the role of AI in the future of podcasting.

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Best Moments:

(01:03) Introduction of Todd Tuchek and his role at Apple

(02:30) Discussion on Apple Podcast subscriptions

(05:36) Is it too late to start a podcast?

(09:34) The importance of multi-platform presence for podcasters

(14:38) The future of AI in podcasting

(17:16) Apple’s subcategories for podcast discoverability

(19:10) Todd’s background as a performer in the Percy Jackson musical

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Guest Bio:

Todd Tuchek works in creator partnerships at Apple, helping podcasters grow their shows and leverage Apple Podcast features. With a diverse background spanning musical theater, NBC Universal, Patreon, and Teachable, Todd offers a unique perspective on creative industries. He toured nationally as Grover in the Percy Jackson musical, fueling his passion for IP development and the creator economy.

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 288 - Ask Us ANYTHING❓Oops! Uh-oh! Yikes! POWER OF Failure Marketing!➕Expensive Friend Obligations! Ugghhhhh Mar 12, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson addresses two listener questions in the “Ask Us Anything” segment. First, he provides insights on navigating email marketing mistakes and the concept of “micro panic” emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain.

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Best Moments

(01:08) Work question from Jen in Boston about email marketing mistakes

(02:28) Discussion on “micro panic” emails and their effectiveness

(04:35) Statistics and benefits of “failure marketing”

(06:52) Mention of Marigold’s Consumer Trends Index report

(07:48) Personal question from Jared in San Jose about expensive social obligations

(09:21) Jay’s advice on handling multiple event invitations

(10:02) Anecdote about a friend’s birthday dinner planning

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MASSIVE thank you to our Sponsor, Marigold!!

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Ep. 287- What's Up THIS WEEK:🍏SIRI AI Issues!🔎Google AI Overviews IMPACT!🫣The Baldwins? Mar 11, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson delivers a brief rundown of current events in business, marketing, and technology. From Apple’s AI setbacks to Google’s expanding overview feature—and even a quick take on TLC’s The Baldwins—Jay offers timely insights and advice for marketers of all stripes.

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Best Moments

(00:54) Apple’s AI struggles and pausing of new features

(02:30) Google’s AI overviews in search results and their impact on traffic

(05:37) St. Patrick’s Day marketing tactics and emoji usage in email subject lines

(07:26) Brief mention of the new TLC show The Baldwins

(09:10) Complaint about Love Is Blind spoilers on social media

(09:49) Promotion of the upcoming Eventastic virtual conference

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MASSIVE thank you to our Sponsor, Marigold!!

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SPECIAL SERIES ==> Swag & Merch SECRET TIPS! 👚🧢<== | BATHROOM Break #45 (COLLAB: The Marketing Millennials + Do This, Not That) Mar 10, 2025

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies centered around merchandise and swag. They discuss the importance of quality, how to create visibility for social media impact, and how to use merch giveaways to engage audiences effectively.

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Best Moments:

(00:56) Discussion on conference merchandise and its effectiveness

(02:15) Jay’s top tactic for using swag in marketing campaigns

(03:53) The importance of merch quality in representing brand image

(04:58) Focus on creating visible merch for social media impact

(06:01) Successful VIP swag box strategy for event registration

(07:36) Using merch sales as a test for brand strength

(08:27) The story behind the Marketing Millennials logo

(09:54) Lessons learned from merch mistakes (putting the year on shirts)

(10:43) Lighthearted discussion on old clothing items

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Ep. 286: 🟨AMY PORTERFIELD🟨Drops WEBINAR Secrets! 60 MILLION Podcast Downloads! #1 Marketing Expert in U.S. joins the show! Mar 07, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience.

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Best Moments:

(00:43) Introduction of Amy Porterfield and her achievements

(02:06) Discussion on webinars and their effectiveness

(03:55) The “boot camp” strategy for webinars

(07:48) Tactics to increase webinar attendance

(11:41) Rebranding from “webinar” to “masterclass”

(12:38) Amy’s return to in-person events post-COVID

(14:50) Sharing personal experiences on her podcast

(17:26) Amy’s decision to rebrand her podcast

(24:14) The future of content creation and podcasting (moving toward video)

(25:22) Announcement of Amy’s role at the upcoming Eventastic virtual event

(26:02) Reveal of Andy Cohen as keynote speaker for Eventastic

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Guest Bio:

Amy Porterfield is a digital marketing expert, entrepreneur, and podcast host. She specializes in digital course creation—teaching over 90,000 students—and has grown her business from zero to more than $100 million in revenue. Amy’s podcast, formerly Online Marketing Made Easy, has accumulated over 60 million downloads. Known for her practical marketing advice and personal storytelling, Amy excels at helping entrepreneurs build and scale their online businesses.

AMY Has a NEW Podcast! 'The Amy Porterfield Show:

The podcast tackles topics in so many important areas such as: how to get more visibility on your offers, how to hire a teammate you trust enough to *actually* delegate, and how to stop second-guessing yourself constantly.

With unprecedented dives into the playbook that runs her business… and candid conversations with experts, leaders, and unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom.

Here is the show: https://www.amyporterfield.com/marketing-strategy-podcast/

And FOLLOW Amy on Instagram: @AmyPorterfield

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Ep. 285- 4️⃣ Subject Line Tests you have NEVER TRIED!🥣WORST Show on TV!+ Octomom, Gypsy Rose| Jay’s SCOOP Mar 07, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson reveals quick, impactful tips for creating irresistible email subject lines—plus shares his latest TV show critiques and must-watch recommendations.

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Best Moments:

(00:40) Introduction to subject line tactics

(01:37) Using hours instead of days in subject lines

(02:14) Incorporating future dates in subject lines

(03:22) Effective reminder strategies without using the word “reminder”

(04:20) Starting subject lines with numbers, especially odd numbers

(05:22) Using odd numbers with decimals in subject lines

(06:11) Promotion of Marigold’s consumer trends report

(07:11) Jay’s TV recommendations and critiques

(10:02) Announcement of the upcoming Eventastic event

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 284 - Ask Us ANYTHING❓BORING Company Tactics! Employee Social Media Takeover CRUSHES IT!➕ ADVICE on Issues with FRIENDS! Mar 05, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson tackles questions from marketers working in conservative or “boring” industries. He shares strategies for revamping newsletters, standing out on social media, and increasing engagement while maintaining brand integrity. Jay also addresses personal questions about managing friendships and balancing work-life relationships.

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Best Moments:

(01:16) Addressing the challenge of boosting engagement in conservative industries

(02:46) Strategies for revamping boring newsletters

(04:48) Tips for standing out on social media in conservative industries

(07:39) Introduction of Marigold’s Consumer Trends Index

(08:35) Answering personal questions about managing friendships

(12:02) Request for podcast reviews and questions from listeners

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Ep. 283- What's Up THIS WEEK:⛓️‍💥Impact of EXTERNAL Links in Posts! 🩺Grey’s Anatomy and McDreamy? Mar 04, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson dives into recent social media marketing trends, changes in affiliate marketing, and how daylight savings time can affect email open rates. He also drops some fun personal anecdotes—including a memorable moment with Patrick Dempsey—and wraps up with entertainment updates you won’t want to miss.

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Best Moments:

(00:56) Meta’s data on Facebook post engagement and external links

(01:48) LinkedIn post engagement statistics

(02:45) The importance of boosting posts on social media platforms

(03:19) Changes in Google’s rules affecting affiliate marketing

(04:33) Impact of daylight savings time on email open rates

(05:23) Grey’s Anatomy’s 21st season premiere

(06:31) Jay’s personal anecdote about Patrick Dempsey

(07:05) Recommendation to watch Runaway Jury on Netflix

(07:46) Promotion of the upcoming Eventastic virtual event

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

SPECIAL SERIES ==> 3 NEW LinkedIn Changes/Tips!! 🟦<== | BATHROOM Break #44 (COLLAB: The Marketing Millennials + Do This, Not That) Mar 03, 2025

Show notes

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into LinkedIn’s newest updates—from newsletter metrics and impression counts on comments to mobile video labeling. They also explore AI-generated content detection and share strategies for maximizing engagement in a rapidly evolving platform.

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Best Moments:

(01:14) LinkedIn’s new newsletter metrics

(03:55) Introduction of impression counts on comments

(06:25) Daniel’s unique commenting strategy on LinkedIn

(07:28) The importance of video labeling on LinkedIn mobile

(09:31) AI-generated content detection and potential downgrading on LinkedIn

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 282 – WRONG! 5 Tactics That DON'T WORK Anymore ➕ Stop LYING 💉 Just Admit You Got Work Done! Jay’s SCOOP Feb 28, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson calls out five marketing tactics that many marketers still swear by—but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation.

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Best Moments:

(01:16) Instagram carousel posts are losing engagement

(01:56) Why requiring corporate email addresses on forms is outdated

(03:52) First name personalization in email subject lines is ineffective

(04:46) Cold email outreach: a failing strategy

(05:44) Posting multiple times a day on social media can be effective

(06:46) Mention of Marigold's 2025 Consumer Trends Index

(07:50) Personal anecdote about honesty in personal appearance changes

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