Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

Ep. 297- GUEST:🏬OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise! Mar 28, 2025

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising for effective marketing campaigns.

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Best Moments:

(00:39) Introduction to out-of-home advertising with guest Greg Wise

(01:43) Greg's background from HubSpot to founding a company in out-of-home advertising

(03:14) Definition of out-of-home marketing beyond just billboards

(05:31) Account-based marketing (ABM) strategies using out-of-home advertising

(07:54) Accessibility of out-of-home advertising for companies of all sizes

(09:41) Example of LED trucks starting at $500-1000 per day for targeted campaigns

(11:11) Case study of promoting at conferences without being an exhibitor

(14:15) Best and worst uses of out-of-home advertising dollars

(15:33) Times Square billboard exposure can cost as little as $1000 for a 10-second spot

(17:58) How out-of-home advertising has evolved into a data-driven performance channel

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Guest Bio:

Greg Wise is the co-founder and chief customer officer at OneScreen.ai, a company specializing in out-of-home advertising solutions. With a background at HubSpot where he helped build the ecommerce team, Greg transitioned from SaaS to commercial real estate before founding OneScreen.ai in early 2020 (ironically during pandemic lockdowns). His company helps businesses of all sizes leverage the power of out-of-home advertising through data-driven strategies, making traditional advertising formats more accessible and measurable for modern marketers.

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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name! Mar 26, 2025

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.

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Best Moments:

(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions

(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)

(02:08) Question from Karen about boosting click-through and conversion rates

(02:36) Introduction to click triggers - what they are and how they work

(03:53) Examples of effective click triggers for B2B marketing

(04:15) Examples of effective click triggers for B2C marketing

(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%

(06:36) Real-life examples of click triggers in personal relationships

(06:42) Data on call-to-action button colors (blue outperforming others by 31%)

(07:42) Brief sponsor message for Marigold

(08:30) Addressing a critical question about discussing reality TV on a marketing podcast

(11:08) Announcement about GuruConference.com registration opening soon

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Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
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Ep. 295- What's Up THIS WEEK: LinkedIn Video LEAVING?😧Ruby Franke!🫣Good American Family! Google 'Short Videos' Tab? Mar 25, 2025

Show notes

In this episode of "Do THIS, Not That" podcast, host Jay Schwedelson discusses the latest trends in marketing, business, and social media, with a focus on the growing importance of short-form video across platforms, along with some comments on recent news and entertainment.

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Best Moments

(00:10) Google's new "short videos" tab rollout and its significance for marketers

(00:49) Why YouTube Shorts is exploding and the importance of creating short-form videos

(01:05) Update on TikTok's deal with Oracle to remain in the US

(01:35) LinkedIn removing the video tab while actually increasing its focus on video content

(02:53) 23andMe filing for bankruptcy and reflections on the company's timing in the market

(03:35) Concerning research about stereotypical portrayal of women in advertising

(05:04) Review of two disturbing Hulu docuseries: "Good American Family" and "Devil in the Family"

(07:01) Announcement about Guru Conference registration opening on Thursday

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

SPECIAL SERIES ==> Big Wins On Small Budgets 📈 <== | BATHROOM Break #47 (COLLAB: The Marketing Millennials + Do This, Not That) Mar 24, 2025

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share easy marketing tips that won't break the bank. Learn simple ways to boost brand presence, grow your audience, and network effectively, even if you're on a shoestring budget.

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Best Moments:

[00:00:40] Small budget, big impact marketing strategies

[00:02:18] ChatGPT paid vs. free version debate

[00:03:09] Boosting social media posts on a budget

[00:04:27] Hack for attending industry events on the cheap

[00:05:19] Leveraging micro-influencers and product seeding

[00:06:35] The power of allocating small weekly budgets for marketing

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep.294- SECRET to 40% Email Open Rate INCREASE! ➕I don't like Las Vegas | Jay’s SCOOP Mar 21, 2025

Show notes

In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience.

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Best Moments:

0:00 - Introduction
0:26 - The problem with vague marketing
1:50 - Microsegmentation explained
2:15 - Business examples of microsegmentation
2:54 - Consumer examples of microsegmentation
4:00 - Applying microsegmentation to other marketing channels
5:58 - Sponsor message: Marigold
6:26 - Jay's personal story: Vegas guys' trip dilemma

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MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 293- GUEST: #1 Marketing PODCAST U.K.🧐Building Community SECRETS! w/Daniel Rowles CEO TargetInternet.com Mar 21, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management.

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Best Moments:

(00:40) Introduction of Daniel Rowles and his background

(01:36) Overview of Target Internet’s training services

(02:42) The concept of building communities and common pitfalls

(04:59) The problem-agitation-solution (PAS) approach to community building

(09:13) Focusing on pain points rather than just shared interests

(12:45) The effectiveness of paid vs. free communities

(14:04) Challenges of maintaining free communities

(15:33) Tips for successful community engagement

(16:34) How to connect with Daniel Rowles and his resources

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Guest Bio:

Daniel Rowles is the CEO of Target Internet, where he leads digital marketing training programs for brands like Google and Apple. He also serves as a senior lecturer at Imperial College London and hosts The Digital Marketing Podcast, which has been ranked #1 in the UK and top 10 globally. With more than 14 years of experience in digital marketing education, Daniel offers innovative approaches to online learning and community building in the marketing industry.

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 292 - Ask Us ANYTHING❓Follow Up FAST or Say Goodbye FOREVER ➕Embarrassing Yourself at Industry Events🫠 Mar 19, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the “Ask Us Anything” segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining—and slightly embarrassing—personal tales from industry events.

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Best Moments:

(01:02) Work-related question about improving follow-up strategies

(02:24) The importance of timely follow-up communications

(03:34) The necessity of having a follow-up plan in place

(04:56) Best practices for follow-up emails after webinars or content downloads

(06:14) Creative follow-up ideas for consumer marketers

(07:39) Ridiculous question about embarrassing moments at industry events

(08:23) Jay’s embarrassing story about getting locked out of his hotel room

(10:34) Another embarrassing incident involving a presentation about Target

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep. 291- What's Up THIS WEEK:🍓$19 Erewhon STRAWBERRY?➕SPRING Subject Lines Tests! Instagram AI NONSENSE Mar 18, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines’ baggage policy controversy and potential first-day-of-spring marketing angles to Instagram’s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers looking to stay ahead.

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Best Moments

(00:56) Southwest Airlines’ controversial changes to baggage policy and seating

(01:53) First-day-of-spring (March 20) marketing opportunity

(03:50) Instagram’s experiment with AI-generated comments

(04:55) The viral $19 Erewhon strawberry trend

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

SPECIAL SERIES ==> 🛑Stop Trying to Sound Smart!<== | BATHROOM Break #46 (COLLAB: The Marketing Millennials + Do This, Not That) Mar 17, 2025

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences.

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Best Moments:

(01:00) Why simplifying marketing offers increases conversions

(01:13) Are marketing acronyms killing your engagement?

(02:22) How to make content easily understandable for everyone

(04:01) Using “101” in subject lines to boost engagement

(05:00) Practical tips for simplifying copy & messaging

(06:35) Why it’s okay to admit when you don’t know something in marketing

(07:44) Marketing expertise is diverse—why you don’t need to know it all

(08:48) Tangent: Are overly complex restaurant menus ruining dining experiences?

(10:14) Call to action: Follow & review the podcast!

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MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Ep.290- INCREASE Revenue From CURRENT CUSTOMERS! (Quick Tips)➕Shocking NEWS!🤦‍♂️| Jay’s SCOOP Mar 14, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention—from personal direct messages to creating exclusive power user panels—all designed to deepen engagement and drive sustained growth.

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Best Moments:

(00:40) Introduction to the topic of focusing on existing customers

(01:50) Eye-opening statistics on customer retention and its impact on profits

(02:38) Tactic 1: Direct messaging top customers personally

(04:13) Tactic 2: Automated, personalized quarterly check-ins

(05:11) Tactic 3: Creating a power user panel for the top 5% of customers

(05:46) Additional tactics: private communities, special email series, and SMS updates

(06:56) The "hand holding" strategy for personal customer engagement

(08:30) Introduction to Marigold's Consumer Trends Index

(09:18) Personal anecdote about trying weight loss medication

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