Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

NEW Canva TIPS! 🖼️ Bye Bluesky? 🥴Wrestlemania?? What’s Up THIS WEEK | Ep. 314 Apr 22, 2025

Show notes

In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia.

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Best Moments:

(00:54) Canva’s new LinkedIn video‑creation templates and direct integration

(03:02) BrandFetch plugin for Canva that imports company logos in a click

(03:47) Threads hits 320 million monthly active users

(04:38) Blue Sky’s growth slows—only 5 million new users in four months

(05:45) Top app downloads: ChatGPT (#1), Threads (#2), CapCut (#3)

(06:26) Jay’s throwback to attending WrestleMania 2 as a kid

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That) Apr 21, 2025

Show notes

In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard.

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Best Moments:

(00:56) Topic announcement: marketing audits in uncertain times

(01:58) White Lotus cameo—brand marketing inside the show

(03:00) Why audits matter when the economy tightens

(03:41) Recentering on revenue & setting realistic KPIs

(04:32) Auditing paid media and remarketing for efficiency

(06:07) How downturns can actually sharpen marketing tactics

(07:34) Putting extra love on existing customers

(08:26) Trimming your tech stack to save cash

(09:35) Mission Impossible shout‑out and Tom Cruise marketing wisdom

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EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!) Jay’s SCOOP | Ep. 312 Apr 18, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.

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Best Moments

(01:00) The problem: Only 10% of landing page visitors convert

(02:35) Introducing “10 percenter” tips for ~10% improvements

(03:22) Form field optimization—every extra required field loses 8% of conversions

(03:54) Why vertical forms outperform zigzag layouts

(04:14) Multi-step forms for collecting more than 6 fields

(04:39) Replace “submit” with first-person action phrases on buttons

(05:45) Removing unnecessary links (navigation, social) from landing pages

(06:22) Quantifiable testimonials above the call-to-action

(07:09) Matching promotional imagery to landing page visuals

(08:16) Using awards, client logos, and trust badges for credibility

(09:09) Personal anecdote: Jay’s closet decluttering experience

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

How the 'Forgetting Curve' Impacts All of Us!🟪w/Editor of Event Industry News - Adam Parry🟪 | Ep. 311 Apr 18, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to event attendance, content retention, and maximizing the value of professional gatherings.

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Best Moments:

(01:36) Introduction to the “forgetting curve” concept that reshapes how we think about content consumption

(07:12) Explanation of the forgetting curve – how we lose significant information within 24 hours without reinforcement

(08:30) Practical challenges of information retention at events (travel fatigue, networking, multitasking)

(10:17) Methods for better information retention: note-taking, memory training, and emerging technologies

(12:42) The importance of having an intentional plan before attending events to maximize information retention

(14:39) How to effectively bring knowledge back to your team after attending an event

(16:28) Event Tech Live’s innovative approach: using AI to create deep-dive documents and key takeaways from sessions

(18:33) Future possibilities for content management: integrating AI tools to make event content more searchable and shareable

(19:35) How to connect with Adam Parry and Event Industry News resources

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Guest Bio

Adam Parry is the cofounder and editor of Event Industry News, one of the leading publications in the events industry. He also cofounded Event Tech Live, the premier event for technology within the event space, now in its twelfth year in London with a recent expansion to the US. Adam fell into the events industry over twenty years ago, starting in sports and marketing before transitioning to print and editorial. His passion for technology led him to develop platforms that recognize innovation in event technology, including industry awards. With his extensive knowledge and networks, Adam has become a respected thought leader in the events space, known for his forward-thinking approaches to content delivery and audience engagement.

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

What is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce! | Ep. 310 Apr 17, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essential skills marketers need to stay ahead in this rapidly evolving field.

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Best Moments:

(00:42) Introduction to the topic of Agentic AI

(02:10) Definition of agents and how they differ from traditional software

(03:57) How consumers are already interacting with AI agents

(05:15) Evolution from basic chatbots to sophisticated AI agents

(07:20) The "ChatGPT-ification" of e-commerce experiences

(07:49) Future of voice-activated agents in e-commerce

(08:14) Using and building personal agents for business efficiency

(09:36) Importance of Agentic AI knowledge for marketers and job seekers

(10:53) Preview of Bloomreach’s Innovation Fest event (May 7th)

BLOOMREACH Innovation Fest: Agentic Bloom

Date: May 7, 2025, at 11am EDT

Link: FREE!! Virtual! Register Here

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Guest Bio

Amanda Cole is the Chief Marketing Officer at Bloomreach, a company powering approximately 25% of all e-commerce experiences in the US and UK. Bloomreach works with 1,400 brands globally and handles 250 million searches daily across various e-commerce platforms. Amanda is leading Bloomreach’s adoption of AI technologies, including their conversational shopping agent called Clarity, already deployed on sites like Vans.com to provide personalized shopping assistance.

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Innovation Fest: Agentic Bloom

Date: May 7, 2025, at 11am EDT

Link: FREE!! Virtual! Register Here

Agents are completely different from any other kind of AI we’ve seen in the past 5 years. While other forms of AI have enhanced our e-commerce personalization workflows—making them incrementally faster or easier—agents are here to completely redefine how we imagine and build digital experiences.

Don’t miss this chance to see how Agentic AI is transforming e-commerce and marketing at Innovation Fest: Agentic Bloom. Join the conversation and get a front-row seat to the future of AI-driven marketing!

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

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Ep. 309- Ask Us ANYTHING❓SECRET to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪 Ask Us ANYTHING❓| Ep. 309 Apr 16, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the Kardashian’s Crumbl Cookie collab.

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Best Moments

(01:04) Work question from Katie on using ChatGPT for viral social media images

(02:04) Explanation of ChatGPT’s new free image creation capabilities launched in March

(02:33) How ChatGPT’s free version handles text in images better than competitors

(03:24) Hack for creating viral social media content using ChatGPT’s image generator

(04:58) Step-by-step process for reverse-engineering viral AI images

(06:02) Ridiculous question about Jay’s thoughts on the Kardashians

(06:48) Jay’s experience with the Kardashians’ Crumbl Cookie collaboration

(08:13) The viral TikTok sensation of Kourtney Kardashian’s “inedible” flourless chocolate cake cookie

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

LinkedIn TIPS! 🧲 New Subject Line TRENDS! Pickleball?🥒 What’s Up THIS WEEK | Ep. 308 Apr 15, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn’s new video performance data and email subject line tips for economic uncertainty to the Major League Pickleball rebrand, Jay keeps you informed on what’s happening and why it matters.

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Best Moments

(01:13) LinkedIn’s new data on effective video content: optimal lengths and formats

(03:05) Subject line words boosting email performance amid economic uncertainty

(05:02) Major League Pickleball’s rebranding and DoorDash partnership promotion

(06:05) Hooters filing for Chapter 11 bankruptcy and Jay’s chicken wing opinions

(07:17) Updates on Love Is Blind contestants and Minecraft movie success

(08:20) Promotion for the Guru Conference – free virtual marketing event

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

SPECIAL SERIES ==>7 Deadly Sins of MARKETING!<== | BATHROOM Break #51 COLLAB: The Marketing Millennials + Do This, Not That) Apr 14, 2025

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid.
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00:41 - Introduction to the seven deadly sins of marketing
02:03 - Marketing to everybody is a big no-no
02:49 - Why best practices are often outdated and useless
03:36 - The importance of brand and why it's not optional
04:31 - The problem with last-click attribution
05:32 - Why skipping strategy and going straight to tactics is a mistake
06:30 - The danger of relying on industry averages
07:47 - A lighthearted debate on fast-food preferences

=================================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

Secrets to Google Reviews w/GUEST: Studio 28 Tattoos Owner TJ Cantwell! | Ep. 307 Apr 13, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative feedback, and the secrets behind running a successful tattoo business.

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Best Moments:

(00:58) Introduction to TJ Cantwell and Studio 28 Tattoos

(03:28) The organic growth of prioritizing customer reviews

(04:50) Methods for intentionally gathering customer reviews

(06:51) Handling negative reviews and the importance of responding

(10:39) The impact of a large number of positive reviews

(12:45) Addressing false or malicious reviews

(15:58) Ethical ways to jumpstart reviews for new businesses

(17:14) Recommendations for first-time tattoo placements

(18:25) Discussing unique tattoo requests and artistic freedom

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Guest Bio:

TJ Cantwell is the owner of Studio 28 Tattoos, a custom tattoo shop in New York City. With over 15 years of experience, TJ built his business from scratch, focusing on customer satisfaction and leveraging the power of reviews for growth. Before entering the tattoo industry, TJ worked in finance, specifically in the mortgage sector.

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

ULTIMATE Subject Line Test Ideas!🧠 | Jay’s SCOOP | Ep. 306 Apr 11, 2025

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three categories—10 percenters, 20 percenters, and 30 percenters—Jay lays out techniques that marketers can implement right away to enhance their email performance.

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Best Moments:

(00:39) Introduction to the new "Ultimate Series" focusing on marketing tactics

(01:25) Overview of subject line tactics categorized by their impact on open rates

(01:48) 10% lift tactics: all lowercase text, emoji as first character, using "open me"

(03:36) 20% lift tactics: starting with a number, question formats, email exclusive offers

(05:53) 30% lift tactics: personalization beyond first name, fake mistake words, two-word subject lines

(09:09) Sponsor mention for Marigold email platform

(09:43) "Since You Didn't Ask" segment about upcoming Bravo TV shows including NextGen NYC and Love Hotel

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

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