Do This, NOT That: Marketing Tips with Jay Schwedelson

Latest Episodes:

How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.! | Ep. 305 Apr 11, 2025

Show notes

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael shares insights on how emails make it to the inbox, the importance of engagement metrics, and tips for convincing executives to approve marketing tests.

Best Moments:

(01:45) Michael's background in digital marketing

(03:05) Three-step process for email deliverability

(06:41) Discussion on email placement in promotional tabs

(08:30) Strategies for building a testing culture in organizations

(10:57) Conversation about talking to strangers on planes

(14:39) Where to find Michael Barber online

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Guest Bio:

Michael Barber was the head of global marketing and managing director of Grow Schools UK. He is now CMO at StarTech.com. With over 22 years of experience in digital marketing, he has worked with some of the West Coast's best ad agencies and consulted for both B2B and B2C brands. Michael is known for his expertise in marketing strategy, content marketing, and email marketing. He currently leads a team of marketers at Grow Schools, an organization that helps school leaders secure resources for thriving educational institutions.

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WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

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Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice? Ask Us ANYTHING❓ | Ep. 304 Apr 09, 2025

Show notes

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away.

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Best Moments:

(01:04) Marketing with zero budget question from Jake in Springdale, Utah

(03:37) Using direct messaging strategies to market without a budget

(04:46) Leveraging email signatures as a free marketing tool

(05:20) Engaging in relevant online communities at no cost

(05:42) Creating swap partnerships with non-competitors

(06:14) Increasing social media posting frequency

(07:28) Implementing a referral strategy with existing clients

(08:11) Sponsor message for Marigold email platform

09:18) Dating advice questions (accidentally using ex's name, boring partner, disliking future in-laws)

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AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not? | Ep. 303 Apr 08, 2025

Show notes

In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage to maintain customer trust and engagement.

BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! 💥First 500 people to register will get FREE SWAG! See you there! 👋 www.GuruConference.com

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Best Moments

(00:53) Introduction to marketing during tariffs and uncertain economic times

(02:10) Three key marketing elements to focus on: transparency, value, and stability

(02:35) Edelman Trust barometer findings on price transparency (22% more customer retention)

(03:42) The importance of communicating pricing changes and inventory stability

(04:29) Marketing to people looking to cut costs and spend smarter

(05:34) Google data showing surges in searches for "cut costs," "reliable," and "trusted"

(06:07) The critical importance of social proof in marketing during uncertain times

(06:29) Discussion of Netflix content including "The Life List" movie

(07:33) Criticism of Meghan Markle's product launch announcement tactics

(09:01) Call to action for podcast reviews and Guru Conference registration

=================================================================

Check out our 100% FREE + VIRTUAL EVENTS! ->

EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

=================================================================

AND Don’t miss out on these awesome FREE upcoming Quick Hits!

WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!

May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/

Marigold: May 30th 11am est. More info coming soon!

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That) Apr 07, 2025

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation.

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[00:00:38] Jay's birthday and cake preferences

[00:02:51] Instagram's new reposting feature announcement

[00:03:24] Reposting strategies for different social media platforms

[00:05:02] Explanation of content "remixing"

[00:06:29] Instagram's copycat approach to TikTok features

[00:08:15] Using Grok AI on X for viral content discovery

[00:09:10] The importance of understanding audience interests through viral content

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MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP | Ep. 302 Apr 04, 2025

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversion rates.

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Best Moments:

(00:39) Introduction to the new trend of sharing data insights with prospects

(01:55) 35% higher average conversion rate when telling customers what you know about them

(02:08) Examples of effective transparent subject lines for marketing emails

(03:42) Using transparent pop-ups on websites for 22% higher click-through rates

(05:00) Implementing triggered chatbots based on user behavior

(05:49) Creating targeted 2-minute videos for prospects based on their activity

(06:29) Strategies for re-engaging inactive contacts with transparency

(07:29) "Since You Didn't Ask" segment discussing upcoming TV shows

(09:42) TV show recommendations including "Million Dollar Secret" on Netflix

(10:42) Promotion for the Guru Conference virtual email marketing event

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

PODCASTING Secrets! w/GUEST:🎙️"Insider Secrets to a Top 100 Podcast"🎙️Host: Courtney Elmer! | Ep. 301 Apr 04, 2025

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations for podcast success.

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Best Moments:

(01:11) Jay introduces Courtney Elmer, sharing her inspiring story of overcoming thyroid cancer

(01:54) Overview of PodLaunch and Courtney's approach to podcast success

(02:55) Myth-busting: Is it too late to start a podcast in 2025?

(03:57) The shocking statistic: Only 30,000 of 3 million podcasts are "actively established"

(04:37) How the podcast charts work and why ranking matters for credibility

(08:17) What factors determine podcast ranking (follows, downloads, listens, ratings)

(12:14) Setting accurate expectations for podcast success and business integration

(14:55) The dual challenge: creating content AND attracting listeners

(17:36) Jay's concern about reducing his five-episodes-per-week schedule

(20:33) How to connect with Courtney and learn more about PodLaunch

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Guest Bio:

Courtney Elmer is the founder of PodLaunch HQ and host of "Insider Secrets to a Top 100 Podcast." After overcoming thyroid cancer at age 25, she built a career helping business owners and subject matter experts launch successful, profitable podcasts. Her company focuses not just on the technical aspects of podcasting but on creating strategic shows that convert listeners into clients. Through her podcast, workshops, and services, Courtney helps podcast creators build sustainable, profitable shows that rank in the top charts and deliver measurable ROI.

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

INSTANT Engagement Boost by Using ‘Seasonal Jump’. It’s all about SUMMER and Q3! 😬 Annnnd my Birthday Plans!! Ask Us ANYTHING❓| Ep. 300 Apr 02, 2025

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week!

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Best Moments:

(01:51) Marketing question about why a spring cleaning campaign isn't performing well

(02:21) Seasonal jump marketing strategy that gets 34% more engagement than in-season marketing

(03:51) Data showing emails mentioning future dates have 22% higher open rates

(05:19) Personal question about birthday celebration ideas leading to Jay's birthday rant

(06:33) Jay's aversion to restaurant birthday singing and social media birthday acknowledgments

(08:29) Mention of the podcast ranking #3 in marketing podcasts nationally

(08:37) Promotion of GuruConference.com, a free virtual email marketing event

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:

jayschwedelson.com/marigold

Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News! Apr 01, 2025

Show notes

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies.

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Best Moments

(00:55) Facebook's return to roots with a new friends tab that shows only connections' content

(02:16) Facebook user demographics - largest group is men 25-34 (18% of global users)

(02:34) Facebook reaches 51.48% of US population with strong marketing performance

(03:22) LinkedIn live video comments surging 24x compared to native posts

(04:30) Updated best time to post on LinkedIn shifting to 10AM (18% more impressions)

(05:29) Apple Mail categorization struggling with less than 10% user adoption

(06:48) Pop culture updates including Christina Haack potentially joining Real Housewives

(08:23) Black Panther 3 development with potential Denzel Washington involvement

(08:37) Promotion of guruconference.com, a free virtual email marketing event

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That) Mar 31, 2025

Show notes

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor.

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Best Moments:

[00:01:00] Introduction to email marketing tips

[00:03:18] Treating every email like it's someone's first

[00:04:19] Importance of logo click-throughs in emails

[00:05:38] Removing unengaged subscribers from your list

[00:07:01] Debunking the myth of send time optimization

[00:08:30] Utilizing email preheaders effectively

[00:09:45] Embracing unsubscribes as valuable feedback

[00:11:16] Maintaining consistency in email branding

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

EVENTASTIC.com

GuruConference.com

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Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦‍♂️| Jay’s SCOOP Mar 28, 2025

Show notes

In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself.

Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates.

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Best Moments:(00:39) Introduction to the podcast topic: the element marketers should be testing but aren't(01:06) Assertion that "content is not king, the title of your content is king"(01:30) Why people try things based on what they're called, not the actual content(02:38) Examples of TV shows that changed their names after testing (Friends, Seinfeld, Saved by the Bell)(03:32) Statistics about how people judge books by their covers (57% purchase based solely on covers)(04:05) Real-world examples from PacSun and Ray Ban testing different names for the same offers(05:14) Sponsor mention for Marigold email platform(05:51) "Since You Didn't Ask" segment about text chain drama in friend groups(08:30) Promotion of the Guru Conference, a free virtual email marketing event(09:11) Closing message and call for subscriptions and five-star reviews=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.com GuruConference.com DeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

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