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Dear FoundHer…Real Founder Stories for Women Small Business Owners — Business
Dear FoundHer…Real Founder Stories for Women Small Business Owners

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.

From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time.

Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.

There’s no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © Lindsay Pinchuk

Latest Episodes:

FoundHer Files: The Power of Saying No in Business and in Life Sep 19, 2023

Show notes

Today Host and FoundHer, Lindsay Pinchuk, is talking about something VERY important: the importance and power of saying no both as it applies to your business and your life as an entrepreneur. Lindsay shares the exact moment when she learned that saying no was important to her success. She also things some important aspects to consider when making the decision to say no. You'll hear her discuss how saying no impacts:

Resource Allocation
Maintaining Focus
Time Management
Quality Control
Setting Boundaries
Opportunity Costs
Respect for Your Vision
Delegation and Collaboration
The need to protect yourself

Do you have a hard time saying no? We want to hear your stories. The power of saying "no" as an entrepreneur or business owner lies in your ability to prioritize, focus, and protect your resources and vision. It's not about being negative; rather, it's about being strategic and intentional in your decisions to maximize your chances of long-term success and fulfillment.

DON'T FORGET: Grab the full list of 30+ Ideas for Simple Partnerships here from last week.

Put your brand in front of thousands of potential new customers.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

The Intimates Brand that Sold for $320 MILLION and Completely Disrupted the Category, with Joanna Griffiths, Founder and President of Knix Sep 14, 2023

Show notes

“I came up with this concept to change the way that people thought about underwear.” Joanna Griffiths, founder and president of Knix, created a billion dollar category within the intimate apparel industry when she designed leak-proof period underwear.

Joanna's commitment to designing products for genuine bodies and real-life situations led to incredible success for a brand that champions diversity and inclusivity. Through comprehensive research and testing, she developed high-quality, comfortable period underwear tailored to authentic needs. Beyond product development, Joanna’s intuition guided pivotal business choices, including her fundraising approaches and her decision to part ways with retail partners who didn't align with Knix's core values.

Joanna’s story is both enlightening and raw. Unlike many polished tales of entrepreneurship, she honestly shares challenges she faced, dispelling the misconception that business success happens instantaneously.

Key Takeaways:

When you have to make a decision that's going to impact your business, good or bad, you have to trust your instinct.
Believe in yourself and set your own parameters. It's your company and your rules, so set them.
Find a tribe of female founders that are going through it, too.

Quotes:

“I look back and there were certain moments and I have distinct memories of moments where I should have said something back, like something so rude was said to me that I should have walked out and I didn't. And I wish I had, because when you just sit there and you eat it and you accept it, I know for sure that person has gone on to say bad things to multiple people, you know? Because they felt like it was totally appropriate.” (33:55 | Joanna)
“I think you're nervous in the beginning to say no, because you're never sure if another opportunity is gonna come around. And one of the things that I've realized, like, you know, now being at this for a while and being a female founder for a while, is if we wanna see change, we all have to hold the power of no. And we have to reward the people who are good actors, and we have to say, fuck off to the ones that aren't.” (36:53 | Joanna)

Connect with Joanna Griffiths:

Instagram: https://www.instagram.com/joannaknix/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Partnership Marketing Part 2: 30+ Ideas for Simple Partnerships to Ignite Your Brand Sep 13, 2023

Show notes

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk shares 30+ ideas for partnerships that you can apply to your own business for growth and success.

Lindsay built her first company on the foundation of partnership marketing, and is now building her second the same way. Use her exact ideas and strategies and apply them to ignite your own brand.

Grab the full list of 30+ Ideas for Simple Partnerships here.

IGNITE YOUR BRAND THROUGH EASY TO EXECUTE, COST-EFFECTIVE COLLABORATIONS

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Partnership Marketing Part 1: How to Use the Power of Partnerships to Ignite Your Brand Sep 12, 2023

Show notes

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk is sharing how she used the power of partnerships to build her first and now her second companies. She'll walk you through exactly what she did and tomorrow she'll share with you 30+ ideas for your own partnerships.

Today, Lindsay's sharing the exact strategies she used when building both of her companies: BORROWING OTHER PEOPLE’S COMMUNITIES—or partnership marketing.

From day one with both companies I had a zero dollar marketing budget, but when you tap into the power of partnerships, great things happen. And usually, when they happen, they lead to more things happening and eventually bigger things happening.

You can build, grow and scale a 7-figure brand upon the foundation of collaborative partnerships. In today's epiossde you'll hear Lindsay share:

How she used partnerships when building Bump Club and Beyond.
How she's using partnerships to build Dear FoundHer...
Best practices when it comes to finding partners and creating partnerships that work.

Tomorrow Lindsay will share 30+ ideas for you to partner with others to grow and ignite your brand.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Stay tuned for Part 2 tomorrow and tune in to grab a downloadable e-book outlining all of the ideas Lindsay will be sharing.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

From School Teacher to $200 Million Brand: How to Make it Happen, with Missy Tannen, Founder of Boll and Branch Sep 07, 2023

Show notes

From a simple idea to a $200 million brand, Missy Tannen, the product visionary behind Boll and Branch went from being a teacher, then a stay-at-home Mom, to co-founding the ethical and sustainable bedding direct-to-consumer powerhouse brand.

Join Lindsay Pinchuk in today's episode as she chats with Missy, unraveling the captivating story of how she, alongside her husband Scott, created a household sensation. With humble beginnings, limited resources, and a commitment to honesty and transparency, they constructed a brand marked by superior quality and a crystal-clear supply chain. The cornerstone of their success? Valuing every individual, be it a partner, an employee, or a cherished customer.

Key Takeaways:

Building a successful business requires a combination of passion, hard work, and a clear vision.
Transparency and authenticity can be powerful tools in building a brand and attracting customers.
Surrounding yourself with a diverse team that complements your strengths and weaknesses is crucial for success.
Overcoming obstacles and finding creative solutions is essential in the entrepreneurial journey.
Seeking help and support from mentors, friends, and family can provide valuable guidance and assistance along the way.

Quotes:

"We've been profitable since our second year, we'll hit close to 200 million by the end of this year. So I'm just so proud of what we've been able to do in 10 years." (00:34:17 | Missy Tannen)
"Reach out for help, like what we were talking about before. Like I don't think anyone can do this on their own, even just for moral support and like mental health. But I think that there are so many people that you surround yourself with in life, whether it's your friends, your family, or mentors, or you know there's going to be people that you want to meet and find to give you advice." (44:05 | Missy Tannen)
“Being a mom of three daughters, I just want them to see that they can do anything they put their minds to. I just want them to know that they can do anything they want to do and do it with grace and kindness.(00:44:14 | Missy Tannen)

Connect with Missy Tannen:

Instagram: http://www.instagram.com/bollandbranch

Website: http://www.bollandbranch.com

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Part 2: 31 Days to Ignite Your Brand Sep 06, 2023

Show notes

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your Brand. This is a continuation of yesterday’s episode and a part 2—there was a lot of information I wanted you to have a minute to digest it and to get started. PLUS, I wanted to give you a chance to do your homework from yesterday....have you shared your story yet?

Today I will continue to share with you 31 Actionable Steps that you can start taking TODAY to Ignite Your Brand.

I grew that business to reach 3MM users per month across multiple platforms and generate 7-figures in revenue for six years straight. In this two part episode I’m sharing the basic strategies I used to build my first and now my second company. I didn’t have a marketing budget and I started my community from scratch. I built this company through practical, cost effective organic marketing strategies.

While there really is no blueprint for selling a business, I do hope that you can take these 31 steps and start them TODAY in order to Ignite Your Brand.

Yesterday I shared Days 1-15, and today we will pick up where we left off. If you didn’t listen to part 1—you are going to want to do that as this episode will make much more sense if you do :)

Are you ready? LFG!

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Grab a downloadable checklist with all 31 Tips outlined just for you!

Grab my Engagement Checklist here!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Part 1: 31 Days to Ignite Your Brand Sep 05, 2023

Show notes

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your brand.

In this episode, Lindsay's sharing many of the exact steps I share with her consulting clients, coaching clients and the students in the classes she teaches.

You don’t need a million dollars or a million followers to have a viable business. But you do need a strategy and a plan that you can put to work for you each and every month.

Marketing your brand, business or company can feel like e a lot…why? Because it is. Especially if you’re a small business trying to juggle it all.

But there are a few keys to success when marketing your brand:

Put your community first….always.
Put processes in place. Each of these steps we are outlining today will help you get to a place where you can have a regular action plan in the future. Memorialize your processes and stick to them.
Just get started. Today is Day 1—follow these steps to get to a place where you have a plan moving forward. You have to start somewhere…and honestly, there is no better place than here and now.

Before you take any of these steps, you're going to want to identify your target customer and who you want to be in your brand’s community. Very clearly write out who they are—create an avatar for them. Most important, identify what their problems are and how you and your product/service/brand/company can solve them. Lindsay talks more about how to do this in today's conversation.

Are you ready? LFG!

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

SPACE IS LIMITED.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Stay tuned for Part 2 tomorrow and tune in to grab a downloadable checklist with all 31 Tips outlined just for you!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

How to Add a Digital Product or Course to Your Offering, with Molly Keyser, Founder of Freedom Creator Aug 31, 2023

Show notes

"Think about what's a really painful problem you can solve for your ideal client. And then you can ask yourself, what do I think is the best delivery method for getting them that result?" says Molly Keyser.

Molly began her journey with a photography studio in her teens and evolved to master the art of creating and selling digital products, boasting seven-figure annual revenues. In this episode, Molly shares the skills that have helped her create this success - the art of learning from your following, using that knowledge to craft products that they will love, and the power of pre-selling courses.

Molly explains how to persuade prospects by describing your product with the language your ideal clients use themselves. And she shares how she uses tools like Canva to amplify your product’s appeal, making it not just informative but visually captivating.

Molly’s insights will guide you in crafting products that don’t just sell, but meaningfully impact your ideal client!

Key Takeaways:

When creating digital products, focus on solving a painful problem for your ideal client rather than getting caught up in the type of product to create.
Before creating a course, send out surveys or host group chats to gather feedback and understand the specific needs of your audience.
Pre-sell your course by offering live teaching sessions and creating a sense of exclusivity and access to you as the expert.

Quotes:

"If you don't have an email list, start building one yesterday. Your email list is going to be the lifeblood of your online business. (20:02 | Molly)
“Here’s the thing, if you feel uncomfortable charging a certain amount, it will never sell.” (35:44 | Molly)

Connect with Molly Keyser:

Instagram: https://www.instagram.com/mollymkeyser

FaceBook Group: https://www.facebook.com/groups/profitablecreatormovement

YouTube: https://www.youtube.com/mollykeyser

TikTok: https://vm.tiktok.com/TTPdpkYrqj/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Here's the link to my new free course instant workshop. Here ya go! www.profitablecourses.com/class

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Building a 7-Figure Business After 40, with Corinne Morahan, Founder of Grid and Glam Aug 22, 2023

Show notes

Today we welcome Corinne, an entrepreneur whose story resonates with change, growth, and vision. Like many entrepreneurs, Corinne’s journey began when she left her corporate job in pursuit of her passion. By leveraging her skills and experience from her college education and her previous jobs, Corinne has grown her company, Grid and Glam, into a 7-figure business in just a few years, allowing her professional organizing services to reach households all over the country.

In this episode, Corinne reveals the inner workings of her business and the evolution of her membership program. She explains how the program focuses on organizing different spaces in the home each month, providing members with step-by-step guidance and support. By using consumer research and social media, Corrine is able to provide her members with a program that grows with them over the years. But the key to the longevity of her success? Her team. Corinne’s story is truly a testament to the potential of later-life achievements that everyone needs to hear.

Key Insights:

Building a successful business requires a combination of intuition and market research. Grid and Glam’s success is a testament to this approach.
Engaging with the audience and listening to their feedback is crucial for understanding their needs and continuously improving the business.
Building a strong team is essential for scaling a business.
Diversifying revenue streams and exploring new opportunities can help expand the business and cater to different target markets.

Quotes:

"At the end of the year, you've got no more decluttering to do. You've got no more organizing to do ever again. All you have to do is maintain it." (20:57 | Corinne Morahan)
"I'm always listening to my audience. What I'm reading, what they're posting on Facebook. I'm reading every email and comment that comes through." (27:13 | Corinne Morahan)
"We've built in a lot of redundancies into the business, not too many because we don't want to be wasteful, but a lot of quality control." (00:34:55 | Corinne Morahan)

Connect with Corinne Morahan:

Instagram for Corrine: http://www.instagram.com/corinnemorahan

Grid and Glam Instagram: http://www.instagram.com/gridandglam

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Disrupting a Century Old Industry with Nicole Gibbons, Founder of Clare Aug 15, 2023

Show notes

"Building a business requires blind optimism and a lot of blind faith. You have to believe in yourself and your idea, even when no one else does." says Nicole Gibbons, Founder and CEO of Clare.

Today we're joined by the incredible Nicole Gibbons, founder and CEO of Clare. Nicole's journey is nothing short of inspiring. From working in PR at Victoria's Secret, to becoming a renowned interior designer, she saw a need for a better way to buy paint and turned the industry upside down. With her expertise and passion for design, Nicole built a brand that challenges the status quo and offers a transparent and modern paint shopping experience. Her story is a testament to the power of following your passion and never giving up. Get ready to be inspired by Nicole's journey and learn how she built a groundbreaking business from the ground up.

Top takeaways:

Building a community around your passion project can lead to valuable connections and opportunities.
Timing is crucial in entrepreneurship, and success often depends on being in the right place at the right time.
Starting a business to solve pain points in an industry can be a powerful motivator and a unique selling point.
Building a business from the ground up requires a willingness to learn, network, and take risks, even in areas where you have little expertise.

Quotes:

"I pretty much taught myself a masterclass in how to break into the VC world, how to figure out who the right investors are, how to target them, how to pitch them, how to create a pitch deck, and how to build a financial model." (23:45 | Nicole Gibbons)
"No one talks about how hard it is to start a business. No one talks about all the sacrifices that you end up making." (35:01 | Nicole Gibbons)
“Really think about your long term plan. I think a lot of startups fly by the seat of their pants, and they're taking things one day at a time. But think about the outcome that you want to achieve. And make sure that all the steps that you have in your journey are optimizing toward that outcome.” (45:31 | Nicole Gibbons)

Connect with Nicole Gibbons:

Instagram for Nicole: @nicolegibbonsstyle

Instagram for Clare: http://www.instagram.com/clarepaint

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

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