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Dear FoundHer…Real Founder Stories for Women Small Business Owners — Business
Dear FoundHer…Real Founder Stories for Women Small Business Owners

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.

From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time.

Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.

There’s no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © Lindsay Pinchuk

Latest Episodes:

From Dream to Reality: A Place for Us All to Take a Deep Breath, with Heidi Zimmer, Founder of Wild Rice Retreat May 30, 2023

Show notes

“Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground,” shares Heidi Zimmer, founder of Wild Rice Retreat. When Heidi had the first seed of an idea for her wellness retreat, many people discouraged her and told her that it would never work in the Midwest. Instead of letting naysayers deter her, she went on to raise $2 million through fundraising from 100% women investors, bringing her dream to life by founding the Midwest’s first all inclusive, adults-only wellness retreat right along Lake Superior. Since then, Wild Rice Retreat has received acclaim as a top destination retreat center in Condé Nast, Forbes, Harper’s Bazaar, Travel + Leisure, and Food & Wine.

Today’s top takeaways:

Utilize the power of word of mouth, repeat customers, and partnerships to get people to talk about your business.
Stay really rooted in your decision making, always coming back to your original intention.

Quotes

“Stay really rooted in your decision making, always coming back to your original intention.” (43:17-43:42 | Heidi)
“Figure out, if you have a seed of an idea, how are you going to grow it into a garden? You do that by not being afraid of how you are going to talk about it.” (43:52-44:04 | Heidi)
“Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground. Make sure you’re coming at that conversation at that moment from a place of being rested and grounded.” (44:33-45:10 | Heidi)

Connect with Heidi Zimmer:

Instagram | http://www.instagram.com/heidi.kz

Instagram | http://www.instagram.com/wildriceretreat

Book A Stay | https://www.wildriceretreat.com/

Bring a Group/Team | https://www.wildriceretreat.com/corporate-retreat

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

MAYhem Update: Sally Mueller Changes the Conversation Surrounding Menopause with Womaness May 25, 2023

Show notes

When I first introduced you to Sally Mueller in the Spring of 2022, her company, Womaness was just ramping up. But, in addition to changing the conversation around menopause, according to a recent article in Women’s Wear Daily, Womaness Founders Sally Mueller and Michelle Jacobs set out to start their brand’s third fundraise a bit differently. They’re working with three LA based investors—Carol Cheng, Annie Belanger and Ellen Chen to form a special purpose vehicle. By doing this, women of all ages and investor experience were able to come to the cap table with checks ranging from $5,000 to $50,000—ultimately raising Womaness $1MM—and the brand is still raising.

Womaness aims to create a community full of inspired women who embrace menopositvity. This is a story I love because it is one rooted in what I believe is a brand’s greatest asset—their community.

Connect with Sally Mueller:

Instagram | http://www.instagram.com/mywomaness

Website | https://womaness.com/

Please don't forget to leave a rating or review for Dear FoundHer... http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

MAYhem Update: Rachel Apfel Glass of GLOSSLAB May 23, 2023

Show notes

When I first introduced you to Rachel Apfel Glass, Founder of GLOSSLAB in early 2022, there were only two GLOSSLAB locations in NYC. Today, there are over 20 spanning the New York Tri-State area, Texas, Florida and more.

GLOSSLAB has become a must-go destination for top names including: The Chainsmokers, Demi Moore, Lil Yachty, Lucy Liu, Jennifer Garner, Kate Bock, Minka Kelly, Neil Patrick Harris and PK Subban.

Rachel is the creator of GLOSSLABS, a membership-based nail studio. With an ethos of providing consumers with a clean, modern, and waterless alternative to their weekly manicure and pedicure services, in the rerun of this episode, Rachel shares how she went from idea to leaving her career in finance and expanding GLOSSLABS into new markets.

In this interview, Rachel shares how she bootstrapped her first two locations, tips for finding investors who believe in your vision, and how she manages motherhood and business growth. As for an update? Most recently, GLOSSLAB partnered with Joshua Coba, the co-founder of European Wax Center, as it eyes nationwide expansion.

Takeaways:

What started as a self-funded venture has grown into several studios with more openings scheduled in D.C. and Miami. Rachel shares how to test your concept.
Rachel and Lindsay take the mystery out of finances and share tips for raising money and finding investors that can offer more than just capital.
The service industry was impacted the hardest by the pandemic; Rachel shares tips on pivoting and how GLOSSLABS sets new standards for the industry.
The recurring revenue model appeals to many entrepreneurs, but there are hidden benefits like community and feedback that community members bring.
Many founders, believe they have to choose between their 9to5 and their business; Rachel managed both by committing to doing three things a day to move her business forward and researching the competition.

If you like what you're hearing make sure you rate this podcast here: http://www.ratethispodcast.com/dearfoundher.

Connect with Rachel on Instagram and check out GLOSSLAB online and on Instagram.

For more from Lindsay Pinchuk, visit her website or follow her on Instagram.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Hosted on Acast. See acast.com/privacy for more information.

Growing An Audience: Peloton's Jenn Sherman Takes on Instagram May 18, 2023

Show notes

“I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter,” shares Jenn Sherman, Peloton’s OG fitness instructor. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her accomplish one of her biggest goals: growing an audience on social media and boosting engagement. After applying Lindsay’s simple marketing tips for social media and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week.

Any female founder who is focused on growing an audience and promoting your business can relate to this marketing challenge and can benefit from Lindsay's simple marketing tips.

Today’s top takeaways:

Growing an audience on Instagram can’t be a chore. It has to be fun.
It doesn’t matter if you knock it out of the park every time.
Your relationship with any social media platform will ebb and flow. But the more you create content, the more you practice, the more it will stay top of mind and the better you will get at it.

Connect with Jenn Sherman:

Instagram: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk:

Book a call with Lindsay: https://www.honeybook.com/widget/spolan_marketing_communications_199255/cf_id/639a079aa737b5002f3b7f82

Grab Lindsay's Instagram Challenge and Reels Cheat Sheet: https://view.flodesk.com/pages/64124c446ed2f85879bdb914

Rate this podcast: http://www.ratethispodcast.com/dearfoundher

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Use code FoundHer for 50% off your first month with HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Women Deserve More, Building a Brand Based on Confidence, with Amy Errett, Founder of Madison Reed May 16, 2023

Show notes

“You’re a badass, and your hair is a manifestation of that,” says Amy Errett, founder of Madison Reed hair care brand. Amy is a serial entrepreneur, venture capitalist and social-mission visionary. Believing that women deserve more, not just in their hair color but in their lives, she founded the company in 2013, naming it after her daughter.

Today’s top takeaways:

Know that what you’re doing is different from what other people are doing
Cultivate your employees and your team and it will return to you 1000-fold.
Listen to your customers and what they want.
Define your culture before you create or ship a product; it’s not what you say it is, it’s what you build.
As long as you know in your heart what is right, no one can sway you.

Quotes

• “Every team goes through a maturation process. What makes a great team is pattern recognition–seeing the things that you've seen that you've learned through them that you're not going to let happen again. And the most important thing is it's finding a trust with teammates.” (15:14-15:38 | Amy)

• “The amount of gratitude you have equals the amount of happiness you derive.” (35:58-36:36:03 | Amy)

• “As long as you, in your heart, know that it's right, it's right…Don't be swayed.” (49:26-49:43 | Amy)

Connect with Amy Errett:

Website | https://www.madison-reed.com/

Instagram | http://www.instagram.com/amyerrett

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: 10 Strategies to Land New Clients that Cost Zero, with host Lindsay Pinchuk May 11, 2023

Show notes

Today host of Dear FoundHer.., Lindsay Pinchuk, is peeling back the the curtain on TEN SIMPLE things you can do right now to get more clients.

Over the last few weeks she's had MULTIPLE clients of mine reach out share with her how busy they are thanks to the strategies she shared with them to set their business up for success.

It doesn't happen overnight. It takes laying the foundation, doing the work, and putting in the time to get to a place where you have a constant flow of enquiries and client bookings.

Both both Lindsay and her clients are using these strategies to land clients each and every day. And guess what? It costs you NOTHING.

Tune in for this do not miss episode of Dear FoundHer...and walk away with strategies you can implement immediately.

If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher

Submit your founder story to Dear FoundHer... and get featured on our website and social media!

Hosted on Acast. See acast.com/privacy for more information.

Building a Platform to Support New Moms Every Step of the Way, with Andrea Ippolito, Founder of SimpliFed May 09, 2023

Show notes

“However you decide to feed your baby, we’ve got your back,” says Andrea Ippolito, founder of SimpliFed, a virtual baby feeding support platform for new moms which works alongside the Affordable Care Act. Andrea has previously worked as a faculty member at Cornell University, a Presidential Innovation Fellow at the White House and was the co-founder of Smart Scheduling, an intelligent software used to schedule medical practices, which has been acquired by athenahealth. Come on in and meet Andrea!

Entrepreneurship sucks. You have to love what you do.
Find a peer mentor that is one step ahead of you to help guide you along your way.
You are in the driver’s seat to decide what company or organization you want to build.
Supporting female entrepreneurs is not philanthropy. It’s just damn good business.
You are enough.

Quotes

• “Get mentorship from that near-peer mentor that can walk through the terms so you don't get screwed. That's really important, real deal.” (38:22-38:28 | Andrea)

• “Investing in and supporting women entrepreneurs is not philanthropy. It is just damn good business.” (42:46-42:54 | Andrea)

• “We want healthy babies and we want healthy moms. And a healthy mom is one that has the freedom to choose how to feed her baby in the way that she wants that protects her physical and mental health.” (9:24-9:34 | Andrea)

Connect with Andrea Ippolito:

Instagram | https://www.instagram.com/simplifedbaby

Website | https://www.simplifed.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: 10 Tips Every FoundHer Needs to Hear Today with Lindsay Pinchuk, Host of Dear FoundHer... May 04, 2023

Show notes

Part of why Dear FoundHer... exists is to support female founders and to let you know that you're not alone.

As many of you know, owning your own business is one of the most rewarding experiences...but it can be SO HARD.

(And it's not talked about nearly enough.)

When you own your own business you wear so many hats. You burn the midnight oil. You feel pulled in a million different directions.

Often times you feel alone.

But it's important for you to know that you're not.

You can bet that someone you know needs to hear one or more of these tips today....maybe it's even you.

If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Submit your founder story to Dear FoundHer... and get featured on our website and social media!

Hosted on Acast. See acast.com/privacy for more information.

From $300 to 7-Figures and All of the Lessons Along the Way, with Ellen Yin, Founder of Cubicle to CEO May 02, 2023

Show notes

“That first paycheck changed my life,” says Ellen Yin, founder of Cubicle to CEO. A course creator with over 10,000 students, Ellen quit her corporate marketing job five years ago, and from bootstrapping her first $300 client, she has amassed $1.5 million in revenue at just age 27, in large part by knowing when to pivot. Come on in and meet Ellen!

Today’s top takeaways:

Sometimes you have to scale back in order to move forward
Different seasons call for different priorities
Show up and serve your community
Be willing to experiment and learn from your mistakes like a scientist would
Start by doing one thing and seeing where it leads

Quotes

• “I go all out and cut the safety cord each time because…it's easy to fall back into my comfort zone.” (20:11-20:21 | Ellen)

• “Sometimes you have to pull back and take away in order to move forward.” (21:24-21:28 | Lindsay)

• “You have to choose in different seasons what you're going to prioritize.” (23:52-23:56 | Ellen) SM Quote

• “We've spent years showing up for our community every single Monday, pouring our own time, our team's labor and money and everything…Now when we finally are able to monetize that platform, it almost feels like a collaboration between us and our community.” (31:41-32:15 | Ellen)

• “Excellence is something you have to earn.” (34:53-34:55 | Ellen)

• “My goal has always been to use the power of storytelling to expand people's perception of what is possible and instill in them the tools they need to pursue their full potential.” (36:37-36:57 | Ellen)

Connect with Ellen Yin

Instagram | https://instagram.com/cubicletoceo

YouTube | https://www.youtube.com/c/CubicletoCEO

Website | https://cubicletoceo.co

Instagram | http://www.instagram.com/missellenyin

If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

BONUS: The Importance of Using Instagram to Build Your Business with Donna Korren of EmptyQuester Apr 28, 2023

Show notes

Today's bonus episode is a conversation between host, Lindsay Pinchuk and her former student and now friend, Donna Korren, Founder of Empty Quester. Today Donna shares the role Instagram played in turning her community into an actual revenue driving business.

Please note, this was recorded on Instagram Live and the sound is not the best—but the content of the conversation was too good not to share here.

TO CONNECT WITH DONNA KORREN, follow her @emptyquester.

If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher

Interested in Lindsay's GROW YOUR INSTAGRAM FOR YOUR SMALL BUSINESS BOOTCAMP? REGISTRATION IS LIVE

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Hosted on Acast. See acast.com/privacy for more information.

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