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Dear FoundHer…Real Founder Stories for Women Small Business Owners — Business
Dear FoundHer…Real Founder Stories for Women Small Business Owners

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.

From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time.

Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.

There’s no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © Lindsay Pinchuk

Latest Episodes:

FoundHer Files: 15 Instagram Tips for Your Business Mar 23, 2023

Show notes

You voted on Instagram and asked for Lindsay Pinchuk to share Instagram Tips for Your Business in today's episode.

You'll hear her talk about:

Protecting yourself from hackers.
How to optimize your bio.
Why you need a business profile.
Turning off your activity status.
...and so much more!

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Interested in Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP? Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Turning Tragedy into Triumph with Sara Schiller and Karen Robinovitz, Founders of Sloomoo Institute Mar 21, 2023

Show notes

“I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory immersion brought her– for the first time - into the present and out of her crippling state of grief after the loss of two close family members. Sarah, who was caring for a neuro-divergent daughter and cognitively and physically impaired husband, saw slime as an opportunity for neuro-diverse inclusion. For everyone, adults and children alike, slime presented a chance to engage all five senses, connect with each other and experience joy, all of which positively impact mental health. With Karen’s background in the world of influencer marketing, the space quickly took off and now Sloomoo Institute has locations in Chicago and Atlanta.

Top takeaways from today’s episode:

Pay it forward
Tap into your network and utilize the resources that are right in front of you
You want a natural word of mouth representation from an influencer or from anyone who comes to experience what you have to offer
Get it 80 percent right and go and don’t look back; iterate as you move forward.
Never compromise your ideals and who you truly are when starting your company

Quotes

• “Get it 80% right and go. You can spend three months getting 80% right, and then three years doing that last 20%. Get it right and go and do not do not look back. Iterate as you move forward.” (42:00-42:16 | Sara)

• “You have to jump out of the nest and just trust that you will fly. And if you don't, and you break your leg, you will pick yourself back up and get back up to the tree and do it again.” (43:18-43:27 | Karen)

Connect with Sara Schiller and Karen Robinovitz:

Website | http://www.sloomooinstitute.com

Instagram | http://www.instagram.com/sloomooinstitute

Please don't forget to rate, comment, and subscribe to Dear FoundHer... at http://www.ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

BONUS: Your Instagram Insights, What they Mean and How to Read them with Jenn Sherman and Lindsay Pinchuk Mar 17, 2023

Show notes

Yesterday Peloton’s Jenn Sherman was BACK with Lindsay Pinchuk talking all things social media—most notably how she has some major imposter syndrome and insecurity issues when it comes to using it for her own personal brand. So today you'll hear Lindsay and Jenn talk about insights—and how to know if what you’re doing is working. But before you hear Lindsay walk Jenn through her insights, she's going to walk YOU through where to find yours and how to read them.

You'll walk away from this episode:

Knowing where to find your insights.
How to read your key metrics and what they mean: reach, engagement, follow counts, demographics, etc.
And how you can use your basic insights to help you figure out what to post and when.

Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet

Do you want more to use social media effectively for your own business? Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP is coming back. Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

You can also now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Growing an Audience On Social Media: A Practical Founder Visibility Strategy with Peleton's Jenn Sherman Mar 16, 2023

Show notes

Growing an audience can feel personal when your reputation is solid and your feed still feels awkward. Peloton’s OG instructor, Jenn Sherman, is back on Dear FoundHer for an Instagram check-in with Lindsay Pinchuk that speaks to founder visibility, not perfection. They talk about building a personal brand that sounds like you, even when imposter syndrome shows up and you feel exposed online.

This is for women in leadership who want confidence on social without turning content into a second full-time job. Lindsay shares a simple weekly rhythm that supports growing an audience through reels, polls, and repurposing one idea into multiple posts. Jenn shares how consistency created momentum, how she keeps a running list of content ideas when motivation dips, and why being yourself is the strategy.

If growing an audience has felt inconsistent, this episode gives you a practical way to show up, invite conversation, and strengthen community building for business while keeping your boundaries.

Episode Breakdown:

00:00 Jenn Sherman Is Back for a Social Media Growth Check-In

06:35 How to Post Consistently Without Needing Perfect Content

08:28 The Brightline Reel Lesson, Why Real Moments Drive Engagement

11:33 The Instagram Challenge Review, Reels, Polls, and Engagement

22:24 Instagram Insights Breakdown, Reach, Shares, and Follower Growth

25:51 What Still Feels Hard, Tech Skills, Editing, and Confidence

27:46 The Next Step Plan, Weekly Content Blocks and Repurposing Posts

32:50 Build Your Personal Brand by Sharing Your Founder Story and Q and A

Connect with Jenn Sherman:

Follow Jenn on Instagram

Connect with Lindsay:

Subscribe to The FoundHer Files

Follow Dear FoundHer on Instagram

Podcast production and show notes provided by HiveCast.fm. Get 50% of your first month of podcast services when you mention Lindsay!

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

How She Did It Her Way (and Revolutionized an Entire Apparel Category) with Kerry O'Brien, Founder of Commando Mar 14, 2023

Show notes

“When I opened my top drawer, I felt deflated,” says Kerry O’Brien, founder, CEO and Lead Designer of trailblazing undergarment line Commando, of what first inspired her to start her business. Commando is the first undergarment line to be free from both elastic and trim, and she holds two patents for her innovative hosiery and slips. Her fashion designs have been featured on countless runways and in top fashion magazines, earning her entry into the Council of Fashion Designers of America in 2012. Though she spent years in financial public relations in New York, Kerry, a fourth-generation Vermonter, now resides in Burlington with her three children.

Top takeaways from today’s episode:

People want to help you, or find someone who can
Women lean into brands they trust—trust which has to be earned
Grassroots marketing has been replaced by authenticity—people want to know the story behind the brand
Challenges and obstacles are normal, everyone should know that
Ask for help, and if the person you’re asking can’t help, ask them if they know someone who can

Quotes

• “Ask for help. If they can't help help you, there's another question you ask: ‘Do you know someone who can?’” (43:48-43:56 | Kerry)

• “Women lean into brands that they trust, and you have to earn that trust from day one. It’s a friendship, a relationship you have with your customer.” (18:03-18:12 | Kerry)

• “Grassroots has been replaced by authenticity. Everyone talks about authenticity. You want it to be authentic. People care about brands because they want to know the story of the brand, who they're dealing with. Grassroots was like person-to-person in the know. Now you're able to talk about your authenticity and doing things like the carry fit, caring about where your fabrics come from, how they're made, and not paying people to wear our stuff. All that adds to that authenticity.” (21:45-22:22 | Kerry)

Connect with Kerry O'Brien:

Instagram Commando | http://www.instagram.com/wearcommando

Instagram Kerry | http://www.instagram.com/commandokerry

Please don't forget to rate, comment, and subscribe to Dear FoundHer at http://www.ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute discovery call.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

11 Ideas for What to Post NOW on Social Media, with host, Lindsay Pinchuk Mar 09, 2023

Show notes

YOU voted on the topic of today's episode on @lindsaypinchuk and @dearfoundher! Many of you have told Lindsay Pinchuk that you’re struggling with social media for your business, so today she's aiming to get the creative juices flowing for you. Make sure to tune in next Thursday as we talk more about social media imposter syndrome with a VERY special guest. AND, Lindsay will have a challenge for you to help you take the first step in building a more engaged community online.

TODAY you'll hear her share 11 ideas for content you can create on social media RIGHT NOW and through the next quarter. Truthfully, some of it can be used at any time of the year.

If you like today's episode, please leave a rating or review wherever it is you podcast. Simply CLICK THIS LINK and choose the podcast app you love most. https://ratethispodcast.com/dearfoundher

Did you know that you can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. She can also help you specifically to get set up on social media. Fill out the form here and set up a FREE discovery call!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Redefine What Success Means + Make More Money in the Process with Sallie Holder, Founder of The Brimm Mar 07, 2023

Show notes

“I had this firm belief that the world would be a better place if more women had more money in their pockets,” says Sallie Holder, Founder of The Brimm. To kick off Women’s History month, she joins Lindsay to discuss her passion for female entrepreneurship. At The Brimm, Sallie offers one-on-one coaching to female entrepreneurs helping them reach their true potential—as well as seven figures—and discover what is holding them back. She does this not just by uncovering their financial goals, but also their lifestyle goals, which many women overlook. Sallie’s book “Hitting Rock Middle” was cited by USA Today as one of the top rated books that will change your life and business.

Top takeaways from today’s episode:

You can reinvent yourself at any time.
Women have to invest in their own confidence and realize the value of what they bring to the table.
Things will take longer than you expect. You have to be in it for the long haul.
Pick a lane and stay there, you can always change it.
You want to be vulnerable.

Quotes

“One thing women especially have to invest in is their own confidence. We’ve got to understand the value of what we bring to the table.” (21:06-21:10 | Sallie)
“Starting my business took a lot longer than people are willing to give it today. They want to reach out to 10 people, have instantaneous success, and determine right away whether they can or cannot pursue this. And that's not how it goes. At all. (24:04-24:19 | Sallie)
“I do this one thing. I do it really, really well. And that is one of the things that contributed to the quick growth of one-on-one coaching at the beginning. Ultimately, I realized, ‘Ah, Okay. It is niching down. It's being very specific.’” (27:12-27:28 | Sallie)

Connect with Sallie Holder:

Instagram | https://www.instagram.com/the_brimm/

Visit http://www.growwiththebrimm.com to learn more about how Sallie can help you grow and scale your business.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: How to Pitch You + Your Business to the Press, with Alex York, Entrepreneurship Journalist at Insider Mar 02, 2023

Show notes

“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've read Alex's work before---even if you're just meeting her today.

But today it's Alex who's in the hot seat with host, Lindsay Pinchuk, spilling the tea about how to land press as a founder. Alex shares how to stand out in a pitch, best ways to network with reporters, what to do if you keep getting turned down, and so much more.

Key takeaways from today’s episode include:

There are many ways to pitch an editor outside of email
Show who you are as a person outside of your business
When pitching, show the notable moment that led to your success or a notable trend you are starting or following
Include the metrics of success along with that notable moment
Put your face on your brand and tell your story

Quotes

• “There are so many other ways to really connect with people that you want to tell your story. Whether that's a DM on Instagram or an invite to an event that you're throwing, it can really make a difference to just show who you are as a person beyond what your business is.” (10:07-10:43 | Alex)

• “Right now, especially, people are buying products based on who the founder is. And that’s why being the face of your brand is so important.” (10:43-10:51 | Alex)

• “There are so many pitches I get that are founders doing something great. Point blank. But to differentiate yourself from all the other founders in the world, it's really about how you have innovated on what a lot of other people are doing right now to directly lead to your success.That's what's going to make you stand out as a business owner.” (18:52-19:12 | Alex)

Connect with Alex York:

Instagram | http://www.instagram.com/alexy0rk

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Test, Research and Prove Your Concept before you Scale with the Co-Founders of Dagne Dover Feb 28, 2023

Show notes

“We needed to make sure we had product market fit from day one,” says Melissa Mash, Co-Founder with Jessy Dover and Deepa Gandhi of Dagne Dover, the third fastest growing handbag company at Nordstrom. They saw a need in the market for a durable, all-purpose handbag that could adapt to all areas of life. From the beginning, research–through focus groups, surveys and observing the world around them—was key in getting the product just right, before finally launching in 2013. Social media was starting to gain momentum, and the brand benefited from the word-of-mouth element of the platform at a time when it was much less crowded. The trio shares the mistake they made early on that forever changed the way they approach the business, as well as their efforts to incorporate sustainability into the bags’ design and production.

Key takeaways from today’s episode include:

Research is key
Test the product to make sure you have the concept down before you scale
Leverage word of mouth and build community

Quotes

• “You get attached to everything that you make cuz you've worked so hard on it. Sometimes people won't like it because it's not a good solution and you have to be willing to drop it, let it go,and just navigate towards the things that are working and solving people's problems. (9:50-10:07 | Jessy)

• “In terms of hurdles, I think the first would be product, and then second would be marketing and growth.” (28:16-28:21 | Deepa)

Connect with Melissa Mash, Deepa Gandhi and Jessy Dover:

Website |http://www.dagnedover.com

Dagne Dover Instagram | http://www.instagram.com/dagnedover

Jessy Instagram | http://www.instagram.com/jessydover

Melissa Instagram | http://www.instagram.com/melissashinmash

Deepa Instagram | http://www.instagram.com/deepagandhi

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: 15 Hacks and Productivity Tips for Instagram Success with host, Lindsay Pinchuk Feb 23, 2023

Show notes

In today's episode, host, Lindsay Pinchuk, shares 15 actions she's taken on Instagram since she started using the platform in 2013. After many of you asked about Reels this week on Lindsay's Instagram page, she realized that there were probably a lot of little things that she does every day that she can share to make your life on the 'Gram easier as well.

You'll hear her talk about:

Time saving in-app tools.
Tips for what kind of content to share and how to share it.
Small tweaks to garner more brand awareness.
Her favorite Insight hack.
...and so much more!

Grab Lindsay's Instagram Reel Cheat Sheet that she references in today's episode.

If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.

If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Today's episode is sponsored by:

Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE

Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.

Hosted on Acast. See acast.com/privacy for more information.

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