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Dear FoundHer…Real Founder Stories for Women Small Business Owners — Business
Dear FoundHer…Real Founder Stories for Women Small Business Owners

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.

From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time.

Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.

There’s no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © Lindsay Pinchuk

Latest Episodes:

FoundHer Files: 10 Back to Basic Tips to Ignite Your Brand RIGHT Now Regardless of Your Stage in Business Jan 19, 2023

Show notes

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.

In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss 10 Back-to-Basic Tips that EVERY Entrepreneur can apply to ignite their business. Igniting your brand doesn’t always mean marketing. It means putting yourself and your company in a position to grow and achieve success. So yes, marketing is a part of that, but so are other basic business practices that essentially will help you ignite and eventually explode.

These steps are not designed to take on all at once. But they are meant to be accomplished gradually and at your own pace. And many of these tips can be done on a continual basis.

You'll hear Lindsay talk about:

What it means to create a "Flexible Blueprint."
Basic Naming + Branding
Filing Your Business
Why you want to grab all of your social media handles
The importance of your email database
The #1 tip Lindsay shares with every founder, business owner and client.
What you need to do two months out.
How to network for success.
The importance of showing up and engaging.
Never compromising your true self.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Join me for a FREE webinar on Tuesday 1/24/23 5 Zero-Cost Ways to Build Your Community. RSVP HERE

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Hosted on Acast. See acast.com/privacy for more information.

The Passion Project That Turned Into a 2.0 in 10,000 Stores Nationwide with Chloe Epstein Co-Founder of Chloe's Jan 17, 2023

Show notes

“We were just experimenting,” says Chloe Epstein, Co-Founder of Chloe’s, about the origin of her fast-growing line of natural frozen treats. After having her first child, Chloe wanted a treat that both satisfied her sweet tooth and contained natural ingredients that she could feel good about feeding her family, so she decided to create one herself. Leaving her position as a Manhattan Assistant District Attorney, she founded Chloe’s in 2010, offering her simple, unique soft serve blends made simply from fruit, water and cane sugar. What started as a brick-and-mortar store in Manhattan in 2014, expanded into a line of better-for-you frozen pops. It quickly became one of the fastest-growing frozen novelty brands in the United States, and is available in more than 10,000 stores nationwide, including Whole Foods, Sprouts, and for wholesale at stores like Costco.

Top takeaways from today’s episode:

Recognizing when something’s not right with your business and revise until it is
The importance of self-reflection
Remember why you started and stick to your mission and core values
Generating awareness with live marketing events
Nurturing genuine, solid, supportive relationships within your company and without, as early as possible

Quotes:

• “We knew what we didn't know. We knew we didn't know a lot. But we didn't know how much we didn't know.” (11:58-12:04 | Chloe)

• “We were good at self-reflecting and seeing what was working and understanding that we needed to make these changes.” (18:03-18:11 | Chloe)

• “There's always a challenge that you couldn't even conceive of, and after all these years, you’d think we'd have seen it all. But yeah, it's been a really long time.” (35:47-36:04 | Chloe)

Connect with Chloe Epstein:

Instagram | https://www.instagram.com/chlo.epstein/

Instagram | https://www.instagram.com/chloesfruit/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Celebrate Dear FoundHer’s Birthday with an AWESOME Giveaway here.

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: Three Quick Changes to Ignite Your Brand Beyond Social Media Jan 12, 2023

Show notes

FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.

In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss not only the importance of COMMUNITY, CONTENT and CONNECTION when it comes to igniting your brand, but she will also give you actionable steps that you can take to make positive adjustments in all three for your brand and your bottom line.

You'll hear her talk about:

Community and why it is important.
Her #1 strategy for building community.
Ways that you can put your community to work for your brand.
Building your community through content.
Lindsay's #1 exercise for creating a content strategy---that she uses with her clients.
How to make sure that your content actually CONNECTS to drive bottom line growth.

CONNECT WITH LINDSAY @lindsaypinchuk

Follow @dearfoundher and submit your own story and tips to be shared through our content.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Hosted on Acast. See acast.com/privacy for more information.

Real Founder Stories: Bobbi Brown and her 2.0 Jones Road Beauty Jan 10, 2023

Show notes

“I just kind of do things my way,” says makeup guru, Bobbi Brown, whose appearance on today’s show proves that we are all the masters of our own destiny. Real Founder Stories often start with a simple move: say what you want out loud, then ask for it. That’s exactly how this conversation happened. Lindsay mentioned Bobbi Brown as a bucket-list guest on Instagram, and Bobbi replied, “DM me.” A reminder for female founders and women in business that sometimes promoting your business is less about a perfect plan and more about being brave enough to put the ask into the world.

In this episode of Dear FoundHer, Lindsay sits down with Bobbi Brown to unpack the Real Founder Stories behind two iconic brands: Bobbi Brown Cosmetics and Jones Road Beauty. Bobbi shares how she built her career by doing makeup “her way,” why resourcefulness is basically the job description, and what it really felt like to leave the company that carried her name. She also talks about company messaging and women in business, including how teaching and expertise build trust, brand awareness, and long-term loyalty without constant hard selling.

You’ll also hear the behind-the-scenes truth of starting over. Bobbi describes the emotional whiplash of becoming an employee after selling her company, the moment she realized it was time to walk away, and how she launched Jones Road the day her non-compete ended. These Real Founder Stories are honest about imposter syndrome, control, leadership, and the “human scaffolding” that makes growth possible.

In this conversation, you’ll learn:

Why entrepreneurship is often “making it up” while staying clear on what makes sense
How Bobbi used teaching to build authority, strengthen brand awareness, and support promoting your business in a way that feels natural
What it’s like to separate your identity from your brand, and why that shift matters for women founders
How Bobbi runs Jones Road differently, with simpler decision-making and sharper company messaging and women in business lessons
Practical “life systems” that help you stay steady while building, leading, and growing

Real Founder Stories don’t just highlight wins. They show the tradeoffs, the pivots, the doubts, and the decisions that actually build lasting brands. If you’re growing something of your own, this episode will leave you with a clearer mindset, better language for your company messaging and women in business approach, and a few tactics you can use right away to increase brand awareness while promoting your business with confidence.

Connect with Bobbi Brown:

Instagram | http://www.instagram.com/justbobbidotcom

Website | http://www.jonesroadbeauty.com

Connect with Lindsay:

Instagram | http://www.instagram.com/dearfoundher

Get on the Marketing Made Simple Waitlist: https://lindsaypinchuk.myflodesk.com/waitlist

Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Top Ten Lessons from the First Year of My 2.0, with Lindsay Pinchuk, Host of Dear FoundHer... Dec 29, 2022

Show notes

"You have to ask yourself, what's the worst that can happen? And then, can you live with that? If the answer is 'yes' it's time to move on," said Dear FoundHer... Host, Lindsay Pinchuk of her exit from her first company.

It's been 15 months since she made the decision to leave the company she founded and sold. And since then, a LOT has happened. She started consulting other companies using her signature marketing strategy to build and monetize community for bottom line growth. From there, she launched a workshop, which led to 1:1 coaching, public speaking and privately held workshops for clients. And of course, she launched Dear FoundHer... which is currently her most favorite endeavor to date AND the #1 marketing vehicle for her new business.

Starting over is never easy, and as Lindsay admits today, she definitely doesn't have it all figured out. But today she's sharing ten lessons she's learned from the first year of her 2.0. These lessons are both personal and business related and as you'll hear her say, the personal lessons have helped to shape her day-to day when it comes to my business. And while they aren't all business related, they all relate to her business and ultimately the way she lives her life.

In today's episode you'll hear Lindsay:

Give more insight than ever before about WHY she chose to leave the company she founded.
How she knew it was time to leave.
Her fear in leaving and trying to figure out what was next.
How she got her 2.0 off the ground.
PLUS, her TOP TEN Lessons she learned from this year. Everything from the importance of reading a book (and why!) to what she's figured out is most important to her right now as a founder (x2.)

Lindsay also shares insight into her new class + workshop, Take On 2023: Make Yourself Stand Out. Students will walk away with an actual marketing strategy and actionable steps to implement it throughout 2023---ultimately building your community and growing your bottom line. All it takes is a couple of hours a week—-and together you’ll build your marketing strategy, put it into action, and sustain it for years to come. This class gives you Lindsay, showing up each week with nearly 25 years of marketing experience, sharing the step-by-step strategies and tips she used to build and grow her first 7-figure company, her current company, and the very same ones she uses with her clients every day. CLICK HERE TO JOIN and use the code TAKEON2023 through January 8th to save $200.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.

Follow Lindsay Pinchuk and Dear FoundHer... on Instagram for more.

Stay tuned, season 2 of Dear FoundHer... kicks off on January 10th with special guest, Bobbi Brown.

Hosted on Acast. See acast.com/privacy for more information.

The Most Downloaded Episode of Dear FoundHer... in 2022, with Jenn Sherman, Peloton's OG Instructor Dec 27, 2022

Show notes

If you haven't listned to this episode with Peloton's Jenn Sherman, it is a MUST LISTEN. And today's re-run includes an updated introduction with some behind the scenes on how Lindsay Pinchuk landed Jenn as a guest AND what happened when she went to ride in the Peloton studio in NYC with Jenn.

Until January 10th, we're is on hiatus, but that doesn't mean that you have to stop listening! Of course you can go back and listen to any of the 103 episodes we dropped this year!⁠⁠. And then stay tuned...we will round out the year on December 29th, with our final brand new, solo episode: ⁠ Ten Lessons I Learned During the First Year of my 2.0.⁠

⁠Make sure that you TUNE IN ON Thursday for our last episode of the season, a BRAND NEW solo episode with host, Lindsay Pinchuk, as she reflects back and shares her Top Ten Lessons from the First Year of Her 2.0.

Connect with Jenn Sherman on Instagram.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

One of Lindsay's Favorite Episodes, a Conversation with Her Best Friend, Samantha Lande, Founder of Samantha Writes Dec 22, 2022

Show notes

This episode was originally dropped on March 8, 2022.

Over the next three weeks we're is on hiatus, but that doesn't mean that you have to stop listening! Of course you can go back and listen to any of the 103 episodes we dropped this year!⁠⁠. And then stay tuned...we will round out the year on December 29th, with our final brand new, solo episode: ⁠ Ten Lessons I Learned During the First Year of my 2.0.⁠

⁠Over the next two weeks, we're also going to be re-running three episodes that maybe you missed.⁠ We'll be sharing: ⁠

✔️ Your favorite episode---the most popular one of the year. (Tune in a week from today!)⁠

✔️ My favorite episode. (You'll see why when it drops on Thursday!)⁠

✔️And today...the episode that started it all!⁠

Today's episode is one that so many of you loved---and that is a conversation with one of my best friends. ⁠

⁠In addition to being able to finish my sentences and buy concert tickets without asking me, Sammi is my #1 confidant when it's come to work. We talk almost every day, and text even more. As both of us work for ourselves, it's so important to have someone you can rely on, lean on and go to when tough situations present themselves. I always tell my clients and the community here to surround yourself with people you can trust...for me, one of the people in my inner circle is Samantha Lande. ⁠⁠

I am so proud of Samantha Lande for building a career as a B2B AND B2C writer---writing for media outlets and brands that include Real Simple, The Food Network, Parents, TLC, Allrecipes.com and Peloton. ⁠

It's not every day that you get to interview one of your best friends about their career. Today, you'll be able to hear Lindsay talk to Samantha about the ins and outs of freelancing, and how exactly she made it work. This is an episode EVERYONE who has ever asked themselves "what if..." needs to listen to. ⁠

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

The Conversation that Started it All, Dear FoundHer's... First Episode with Dana Gordon, Founder of Dana Rebecca Designs Dec 20, 2022

Show notes

This episode originally ran on January 6, 2022.

Over the next three weeks we're is on hiatus, but that doesn't mean that you have to stop listening! Of course you can go back and listen to any of the 103 episodes we dropped this year!⁠⁠. And then stay tuned...we will round out the year on December 29th, with our final brand new, solo episode: ⁠ Ten Lessons I Learned During the First Year of my 2.0.⁠

⁠Over the next two weeks, we're also going to be re-running three episodes that maybe you missed.⁠ We'll be sharing: ⁠

✔️ Your favorite episode---the most popular one of the year. (Tune in a week from today!)⁠

✔️ My favorite episode. (You'll see why when it drops on Thursday!)⁠

✔️And today...the episode that started it all!⁠

Make sure you connect with Dana Gordon on Instagram.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

⁠

Hosted on Acast. See acast.com/privacy for more information.

Surviving as a Soloprenuer with Alix Greenberg, Founder of ArtSugar Dec 15, 2022

Show notes

“I thought, ‘Wow, life is short. I’m going to commit to this,’” says Alix Greenberg, Founder of ArtSugar, a curated platform offering chic art and decor founded in 2017. Really, ArtSugar is about community and bringing people together. Based in New York’s West Village, ArtSugar was born of Alix’s love of drawing and art history as well as her devotion to giving back. This solopreneur is a member of the Female Founder Collective, a part of Jewish Week 2019’s 36 Under 36 list, and an alumna of both Project Entrepreneur (a collaboration between Rent the Runway Foundation and UBS) and of VentureCrush.

Top takeaways from today’s episode include:

Creating a brand ambassador program to spread the word and grow your business
Utilizing partnerships as a means to getting yourself out there and grow
Prioritize what’s important, customer service is #1

Quotes

• “I'm a millennial, I built the site for me. If you think about it, why is any of this successful? You feel like there's a need in the market for something that you want as a person for yourself.” (14:02-14:15 | Alix)

• “If you can get someone really strong to help get your brand out there so you can do the back end stuff and be behind the computer because you need to, it's a great luxury to have a publicist. I don't think it's a necessity, but to help get yourself on the map, at least in the beginning stages, it's great.” (29:41-30:02 | Alix)

• “Make sure you have a good support system around you because it's going to be a lot of tears because success doesn't happen overnight. You have to have a lot of faith in yourself.” (31:24-31:54 | Alix)

Connect with Alix Greenberg:

Instagram | https://www.instagram.com/alixgreenberg/

Instagram | https://www.instagram.com/artsugar.co/

Enter to WIN $500 in American Express Gift Cards:

https://view.flodesk.com/pages/638052311b84e9ea4164f26b

Are you ready to Tackle 2023? Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Creating Brand Extensions for Your Lifestyle Brand with Jersey Banks, Co-Founder of Urban Cowboy Dec 13, 2022

Show notes

“You don’t have to know everything, but you have to care,” says Jersey Banks, Co-Founder of Urban Cowboy, a full-service design studio specializing in commercial, residential, and immersive hospitality environments. Within six months of founding Urban Cowboy, with partner and designer Lyon Porter, in May of 2014, it exploded internationally and soon became a staple of Brooklyn culture. There are now locations in many of the country’s most exciting hotspots, including Nashville, where friends and members of the creator industry gather to create unforgettable memories and feel inspired by experiential design.

Key takeaways from today’s conversation include:

How word of mouth can grow your business.
How to share your visual product and who to share it with.
The importance of maintaining the human touch even as you scale.
The influence of motherhood on running a business, especially in the hospitality industry.
Brand extensions and how to create new revenue streams outside of your core product.
Why you shouldn’t define success too early.

Quotes:

• “Make sure you are operating in a space that you care about. You have to care. You don't have to know everything about it, but you have to care.” (42:36-42:48 | Jersey)

• “Don't define success for yourself too early. Let it shape itself. When you're starting something, you don't know what it is going to be. It's a work in progress. It's going to build outward in multiple directions that you can't decide.” (43:07-43:23 | Jersey)

• “In the boutique space, you can go up to 100 rooms or 150 rooms. And even if we open a property to that scale, it's still so important to us that people feel that level of intimacy and every location has a different feel. You have to get creative on how you give that experience.” (26:22-26:40 | Jersey)

Connect with Jersey Banks:

Instagram | https://www.instagram.com/urbancowboyhotels

Instagram | http://www.instagram.com/jerzbanks

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Are you ready to Tackle 2023? Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

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