Dear FoundHer...Real Founder Stories for Women Small Business Owners

Latest Episodes:

Seven Steps to Social Media Success, with Lindsay Pinchuk, Community Builder and Host of Dear FoundHer... Nov 03, 2022

Show notes

Host, Lindsay Pinchuk, has been giving a longer version of this conversation as a keynote to corporations across the country, prompting her to want to share this important information and actionable steps with the Dear FoundHer...community. And you're going to want to stick around until the end as Lindsay is giving one lucky winner a hour-long social media consult.

When Lindsay started her first company, it was 2010. Social media was virtually non existent. But as her company grew, so did social media---the number of platforms, the significance it was playing in our society and how it impacted business. While her business was an events based business, she grew it along side the boom of social media, adapting and growing with the ever changing platforms.

While the social media landscape is far different today than it was 12 years ago, there are still basic principles that when applied together allow for greater social media success from a personal and professional standpoint. Here is what you will learn from today's conversation:

What is community and why it is important.
Seven Tips for Social Media Success
How to know if what you are doing is working.
What happens to your business when you build your community on social media.

Quotes:

"People want to buy from people. In showing up every day to serve, connect and engage with your community, you build a natural bridge for transaction over time."
"Going back to the basics to create and invest in your community, through your time, will pay you back in dividends for years to come."
"Your community is your greatest asset, and you build it through your #1 marketing tool: your content."
"The numbers don't lie---use the insights on your digital platforms and regularly check out what works and what doesn’t and modify accordingly."

Don't forget, share this episode and one thing that you learned to your IG stories and tag @lindsaypinchuk @dearfoundher. One winner will be chosen at random by end of day on November 10th for a 60-minute social media consult with Lindsay.

I want to say thank you! Now through November 24th you can get free access to your choice of one of my digital products to learn my best tips and tricks for building and monetizing your community OR treat yourself to a coffee at Starbucks on me. To redeem your free gift simply rate or review Dear FoundHer… on Apple Podcast and submit a screenshot at lindsaypinchuk.com/thankyou by November 24.

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

Turning a Mission and a Give Back Operation Into a Profitable Company with Jacq Tatelman, Founder of STATE Bags Nov 01, 2022

Show notes

Jacq Tatelman is the first to admit she didn’t know what the heck she was doing when she founded STATE Bags (let’s be honest, how many of us actually do?). STATE Bags is a mission-driven family bag company offering high-quality backpacks, bags and more for the whole family. Co-founded with her husband Scott in 2013, STATE was born out of the duo’s work with disenfranchised youth and the need to provide even the smallest gift of confidence (like a new backpack) for the school year. Drawing on her experience in product development at companies like Saks Fifth Avenue, Henri Bendel, and Scoop, Jacq is now the Co-Founder, CEO, and Creative Director of STATE, leading the creative vision, business development and growth of the brand as it continues to evolve.

Throughout this conversation, Jacq and host, Lindsay Pinchuk, will discuss:

How your mission should fuel everything.
Knowing and prioritizing your entry point when creating your product.
Finding the thing you love so much that it will carry you through the lows.
Keeping your philanthropic efforts small and local.
Surrounding yourself with people who believe in your vision and complement what you do.
Knowing when to turn off.

Quotes:

• “What we try to do and what we say is that we don't necessarily go national for what we do. On the philanthropy side, we look at very small pockets of communities, and humans, and we say, ‘How can we make their lives better? What can we do to actually change their lives?’” (14:45-15:01 | Jacq)

• “Talking to our customers where they were, marketing ourselves for the first time in the right way, and having the right product at the right time really changed everything. It was like flipping a switch.” (24:35-24:48 | Jacq)

• “Team is everything.” (30:00-30:03 | Jacq)

• “Listen to all the advice, but choose what you actually put into action with the advice that people give you. You can't listen to every app and do what everyone tells you to do. There are going to be a lot of people who are going to tell you, ‘Oh, you should do this. You should do that.’ Okay, thank you. Thank you. Listen, listen, listen to everyone, have as many conversations as you can. And then you need to kind of sort out what you believe is right for you and your brand and take action on those things.” (43:17-43:44 |Jacq )

Connect with Jacq Tatelman:

Instagram | http://www.instagram.com/statebags

Website | http://www.statebags.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Female Founder Story: Dr. Becky Kennedy of Good Inside On Creating an Empire from Your Expertise Oct 27, 2022

Show notes

Dr. Becky Kennedy, the Female Founder of Good Inside, is a clinical psychologist and mom of three, who specializes in thinking deeply about what’s happening for kids and translating these ideas into simple, actionable strategies for parents to use in their homes. Dr. Becky's goal is to empower parents to feel sturdier and more equipped to manage the challenges of parenting.

When Lindsay Pinchuk met Becky Kennedy in 2020 she had less than 10,000 social media followers. Today she has an entire team, a podcast, workshops, a membership, and as of this month: a New York Times best-selling book, Good Inside, A Guide to Becoming the Parent You want to Be. She’s been featured on GMA, Today, and almost every major news outlet. TIME magazine recently named her “The Millennial Parenting Whisperer.” Ask almost any mom, they certainly know about the amazing, Dr. Becky. And those 10,000 followers? They’re now over 1.4 MILLION.

Throughout this conversation, Dr. Becky discusses:

Learning basic principles once and applying them forever as a sturdy leader.
Finding a team that helps you expand your practice.
The relevance of psychology in every business.
Finding a co-founder who is a thought partner
How to be prepared for the range of emotions you’ll experience as an entrepreneur.

Quotes

• “People have asked me, ‘What do you say to yourself to boost yourself to go make a video without makeup?’ And I never thought about it. I wish I could tell you it’s a big personal growth. That would be a better story. I just told myself it doesn't matter…Find out what really lights you up inside. Everyone has something.” (19:09-19:44 | Dr. Becky)

• “Protect your calendar. I always think about that. At work, we schedule meetings. With kids, we schedule their soccer games. Scheduling proactively for things that matter to me is something I'm really good at.” (39:07-39:22 | Dr. Becky)

• “Every business is a business of humans, and motivation, and fear, and shame, and connection, and feeling good enough. Psychology is relevant in every single business. It's relevant in terms of your business product, but it's also just relevant from your business team, as you think about managing people, and you think about systems.” (31:05-31:25 | Dr. Becky)

Connect with Dr. Becky Kennedy:

Instagram | http://www.instagram.com/drbeckyatgoodinside

Website | https://www.goodinside.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Changing the Way Women Shop for Their Weddings, with Grace Lee, Founder of Birdy Grey Oct 25, 2022

Show notes

“Why weren’t you around when I was getting married?” is what most women say to Grace Lee, Founder of Birdy Grey, a direct-to-consumer bridal retail shop where all gowns sell for under $99. Grace got her start writing, reporting and managing social media content in the fashion and beauty industries when she saw a whitespace for women who wanted to save time and money while shopping for wedding apparel. In its first year alone, Birdy Grey sold 20,000 gowns, and four years later is still growing exponentially while on a mission to change the way women shop for their weddings.

Join today’s conversion to discover:

How $10-$35 a day IG ads yielded 20,000 dress sales in the first year
The importance of user generated content
How Grace navigates the rapidly changing buying habits of Generation Z
Her attitude toward retail shopping versus ecommerce
Surveying your customers and letting their feedback shape your product development choices
The power of word of mouth

Quotes

• “I just knew that we had great product market fit. And if I was feeling this way, millions of other women must be feeling the same way with their bridesmaids dresses. And to be honest, we were right.” (8:02-8:13 | Grace)

• “The great thing about your investors is that they're rooting for you. They already have skin in the game, so they want you to succeed. And oftentimes, they will lead you in the right direction.” (17:10-17:18- Grace)

• “Customer service is the backbone to your business. It guarantees you word of mouth marketing, your customer experience is everything.” (36:35-36:43 | Lindsay)

• “Synergies with other companies in your life stage is a huge opportunity. When you're looking to gain the attention of the same customers, other companies who aren't competitive can really grow your brand.” (37:12-37:22 | Lindsay)

Connect with Grace Lee:

Instagram | http://www.instagram.com/birdygrey

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

How to Powerfully Show Up (Without Doubting Yourself), with Natalie Blenkush, Host of the Wildly Aligned Marketing Podcast Oct 20, 2022

Show notes

“You are perfectly equipped, hardwired, and created to serve your people,” says Natalie Blenkush, Brand Strategist, Marketing Coach and Host of the Wildly Aligned Marketing Podcast. Natalie helps women consistently find and attract the right clients online without compromising their values. The key is to show up as your authentic self. After dealing with her own imposter syndrome, Natalie realized she had everything she needed to serve the needs of her community. So, she insists, so does everyone else.

In today’s conversation, Natalie discusses:

Taking inventory of your rich life experiences to discover all the ways in which you are qualified to do what you do.
How podcasting will completely change your business.
Overcoming perfectionism
Avoiding trends when starting on social media and deciding what you really want to share.
How to address (or not!) sensitive trending topics on your podcast.
Leading with an abundance mindset.
The power of word of mouth.

People appreciate the authenticity in the messiness, so don’t be afraid to get started right where you are. Come on in and meet Natalie!

Quotes

• “I think that you can't give too much away for free in your content.” (30:30-30:34 | Natalie)

• “Word of mouth is one of my favorite ways to get clients.” (34:26-34:30 | Natalie)

• “Keep it simple. There are so many options out there, especially when it comes to marketing in terms of ‘Where are you going to show up? How are you going to do it? Are you going to add an email or opt in or whatever? What is the simplest way that you can do it right now? Find the shortcuts, just do the thing. And then the next time you do it, you can make it a little bit more polished or a little bit more automated.” (38:22- 38:47 | Natalie)

Connect with Natalie Blenkush:

Instagram | instagram.com/natalie.blenkush

Facebook Group | https://www.facebook.com/groups/wildlyalignedmarketing

Listen & subscribe to the Wildly Aligned Marketing Podcast on Apple, Spotify, or anywhere podcasts are found!

Apple | https://podcasts.apple.com/us/podcast/wildly-aligned-marketing-branding-messaging-audience/id1496634317

Spotify | https://open.spotify.com/show/6meGPjfl0FpDETykYUGm1F

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

From One Store to Over One Hundred with $300+MM in Revenue, with Megan Tamte, Founder of EVEREVE Oct 18, 2022

Show notes

“I felt like there must be other women like me, who were looking for contemporary fashion in a very curated setting,” says Megan Tamte, Founder and Co-CEO of EVEREVE. After a particularly negative experience in the dressing room of a clothing store, Megan began imagining a store where busy moms and their kids would be warmly welcomed and cared for while shopping for modern and versatile fashion. Seven years later, she realized the importance of following her dream, and sat down to write it into reality.

This episode is full of takeaways, including:

Why you should prioritize serving over selling to your community.
The importance of checking in with your evolving customer base as well as being mindful of the future.
The impact of hiring people who share your vision.
Why fashion isn’t frivolous but an act of self-care that can make you a better mom.
Knowing your numbers and the importance figuring out why if you're not hitting them.

In an era when retail is disappearing, Megan still strongly believes in the power of retail and EVEREVE remains a store-first business. People still love to touch, feel, and talk about the things they’re buying. Eighteen years after opening its first location, EVEREVE has 100+ stores and takes in 300+ million in revenue. Come on in and meet Megan!

Quotes

• "The way I hit my numbers was never through selling, it was always through serving, and being really focused on the customer, using what we do well, and guiding her to what we think she's going to want, because she walked in the store, which is fashion, clothing, an outfit. Using it to serve her and not to sell to her." (31:45-32:09 | Megan)

• “As a leader, I'm a hands-on relational CEO, I am our customer. I love being with our customers, I love talking to our customers, I love talking to our managers, I love relationships, I try on our clothes because we care so much about getting the product right.” (35:29-36:20 | Megan)

• “I think the modern mom cares about her fashion. And she knows that taking care of your fashion isn't frivolous, it's actually part of wellness, it's part of taking care of herself.” (37:30-38:12 | Megan)

Connect with Megan Tamte, Founder:

Instagram EVEREVE | http://www.instagram.com/evereveofficial

Instagram Megan | http://www.instagram.com/megantamte

Website | http://www.evereve.com

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Building 8-Figure Brand Where Every Product Is $1, With Jean Baik, Co-founder of Miss A Oct 13, 2022

Show notes

“We wanted a one stop shop where girls can buy everything they need to make themselves feel good,” says Jean Baik, Co-founder of Miss A. Jean grew up following fashion and beauty and in 2012, when the beauty industry was hitting a peak, she knew she wanted to make her own unique mark in it. So, in 2013, she and her husband founded Miss A, a line of beauty and lifestyle products which are all sold at a dollar price point, something no one else in the industry was doing. It has since become a mid-eight figure business, and their Paw Paw makeup sponge recently won an Allure Beauty award, which Lindsay points out is the equivalent of a musician winning a Grammy.

You’ll hear Jean explain how she maintains affordability without sacrificing safety, quality or ethics. She also explains how Miss A manages to attract such a large customer base despite spending very little time and money on marketing and advertising.

Other takeaways from this episode include:

How Jean utilizes social media to promote her business, and why small businesses should be on TikTok in particular
Identifying your ‘hero’ product and how to promote it.
How to reach out to influencers.
The importance of a brick and mortar store and foot traffic even in the age of online retail.
Why entrepreneurs starting out need to hustle and not be ashamed of it.
Why it’s important to learn how to work all aspects of your business, and when to delegate those tasks to more qualified people.
The importance of hiring good people, and where and how to find them.
A social media trend that you should avoid.

Meet Jean Baik and walk away with all of this and so much more.

Quotes

• “And I think as a founder, we always say, ‘Find someone who's better at this job than you, so that they can take it over.’ Which I 100% agree, but I think you need to know at least something about it to be able to make that successful, and be a leader to your team members.” (37:45-38:03 | Jean)

• “You’ve got to work for what you want, and it's not going to just come to you…I'm not telling you to go burnout every day. But I do think you’ve got to work hard to get what you want and you have to have that hustle to be successful.” (39:52-40:23 | Jean)

Connect with Jean Baik:

Instagram | http://www.instagram.com/shopmissa

TikTok | https://www.tiktok.com/@shopmissa

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Turning Your Passion into a 6-Figure Business, with Laney Schwartz, Founder of Life is But A Dish Oct 11, 2022

Show notes

“I spent the first five years of my business building community,” says Laney Schwartz, Founder of the food blog Life is But a Dish. “It was, is and continues to be the foundation of my business.”

A former first grade teacher who loved to cook, Laney decided to combine her two passions by starting the blog. With it, she helps busy people gain confidence in the kitchen by learning to cook without being tied to a recipe. By showing up consistently and giving followers quality advice on the blog and later on social media, she’s built a six figure brand that includes e-books and courses. From today’s conversation, you’ll take away:

The power of changing lives through teaching people a valuable skill
How to recognize a passion in your life and think of ways to share and eventually sell it
Why and how to adjust to times and changing landscapes. When inevitable shifts in business occur, respond by nurturing your community.
How to rethink your strategy when your marketing vehicle plateaus (like social media did for Laney) to move the needle forward

Laney is proof of the message that I preach every week, building your community is everything! Entrepreneurship can be a rollercoaster, but when you make the commitment to show up, you’ll build truth with others and your product or service WILL sell.

Quotes

• “Passive income is not totally passive. You can get there, but it’s a lot of hard work.” (9:24-9:31 | Laney)

• “The foundation of my business is built in community. I had a good sized following that really trusted me. I was constantly putting out new, solid information and free recipes. I was giving, giving, giving for so many years that when I finally created a product, I made $10,000 off the bat.” (10:30 -11:06 | Laney)

• “Entrepreneurship can be extremely lonely. So finding those connections and finding people who support you, and lift you up and go through this journey with you is important. There are days when we think we are the best, and we are just going to make millions of dollars, and we are on cloud nine, and then literally 20 minutes later, we are crying on the floor thinking we are horrible and our business is stupid. I mean, it is such a roller coaster. And you need people. Otherwise, I don't know how I would do it alone.” (37:47-38:18 | Laney)

Connect with Laney Schwartz:

Instagram | https://www.instagram.com/lifeisbutadish/

TikTok | https://www.tiktok.com/@lifeisbutadish

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Prioritizing Relationships Over Contracts for Ultimate Business Growth, with Susan Petersen, Founder of Freshly Picked Oct 06, 2022

Show notes

“Influencers built Freshly Picked,” says Susan Petersen, of her company that is one of the most recognizable names in the baby space. In 2009, after making a few pairs of moccasins for her son Gus, and featuring them on her then-struggling blog, she immediately got attention from potential customers and began building a following. Five years later, an appearance on NBC’s “Shark Tank” would prove pivotal to getting major attention not only from a whole new audience, which helped push Freshly Picked into stores like Nordstrom. Throughout this episode Susan shares some key takeaways:

Attention is momentum, and when you get too much too soon, it can be difficult to know how to best utilize it for your business.
When everyone is going after the same customer, finding a way to work together with like minded businesses is what is most meaningful.
When you host events for influencers that are relevant to your space, make it fun and let it speak to the foundation of your brand. Naturally, attendees will share it and post about it.
Relationships are key to growing your business and should be prioritized over contracts.

When first starting your business, it is hard to gain momentum quickly. But the best way to grow and scale any company is to prioritize relationships first. Today, Susan shares what she’s learned from her experiences, and how she’s become a better boss, business owner, and overall human being.

Quotes

• “Good marketing is all about reciprocity. At the end of the day we’re all going after the same customer, so if there’s a way that your business and our business can work together, to me that’s most meaningful.” (16:09-16:25 | Susan)

• “I believe in relationships before contracts.” (16:25-16:28 | Susan)

• “Gaining a following, and being out there for public consumption, is very lonely. When you start becoming successful at anything, you lose meaningful conversations with people you love. There are a lot of conversations I can’t have with my sister. I’m not talking to her about my P&L.” (22:20-22:53 | Susan)

• “Balance is just straight up bullshit, and the world will try to get you to buy into that. Don’t buy into it.” (42:18-42:24 | Susan)

Connect with Susan Petersen:

Instagram | http://www.instagram.com/susan.m.petersen

Website | http://www.freshlypicked.com

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Leveraging Press and Publicity to Build Your Credibility and Grow Your Business, with Annie Scranton, Founder of Pace PR Oct 04, 2022

Show notes

“You have to let people know what you’re doing,” says Annie Scranton, Founder of Pace PR, which helps their clients understand and achieve their goals by placing them in meaningful spots within traditional media. TV is still the most prestigious platform for promotion, lending a client instant prestige. This makes it the most competitive medium to be placed in, which is where a PR company like Pace, which Annie founded after a career in television news, offers invaluable connections and expertise.

In this episode, Annie explains how even those with a minimal budget can get the word out about themselves and build credibility with the communities and resources they have at their disposal. She explains how to utilize newer platforms like social media and podcasts, and good old-fashioned event-based networking. Learn the first and most important step she took when first founding her business—which is also Lindsay’s number one piece of advice.

Annie provides you with actionable steps about what you should do each week to promote yourself, and how to conduct the most productive online searches. Annie admits she shamelessly promoted herself in the beginning. Don’t be afraid to do the same, and let people get as passionate about your mission as you are.

Quotes

• “A lot of times clients come to us and they say, 'I’m so great at promoting other people, but I’m not great at promoting myself.’ I do understand that but you have to get over it, and put that out there. Because if you don’t, you’ll be missing opportunities.” (25:01-25:16 | Annie)

• “When I first started out, it was word of mouth for me. I was going to events. Every time I was in the greenroom when I was still working on TV, I would mention it to people, I would put it out there. I was pretty shameless about plugging myself. In the service industry, if you do a good job, people will refer to you.” (34:52-35:20 | Annie)

Connect with Annie Scranton:

Instagram | http://www.instagram.com/annimal123

LinkedIn | https://www.linkedin.com/in/anniescranton/

Website | https://www.pacepublicrelations.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.