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Dear FoundHer…Real Founder Stories for Women Small Business Owners — Business
Dear FoundHer…Real Founder Stories for Women Small Business Owners

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.

From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time.

Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.

There’s no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © Lindsay Pinchuk

Latest Episodes:

Changing the Conception Narrative Through a Tech-Enabled Fertility Ecosystem, with Lauren Makler, Co-Founder of Cofertility Aug 08, 2023

Show notes

“Rejection is protection. And it means that something better is coming. So don't let the rejections get you down. Let them hurt for a few minutes and then move on," says Lauren Makler, Co-founder, and CEO of Cofertility.

Discover the remarkable journey of Cofertility, a pioneering platform in the fertility space that has been making waves since its launch in October. Join Lauren Makler, the co-founder and CEO, as she shares the incredible growth and success of the business. With tens of thousands of women applying to their program and thousands of intended parents exploring potential donors, Cofertility is transforming the landscape of fertility choices. Gain insights into their effective fundraising strategies and learn valuable tips for founders seeking capital. Today’s episode takes a deep dive into the platform's emphasis on creating a supportive community and judgment-free space for donors and parents, while looking ahead to Cofertility's vision of reducing the stigma around fertility treatments and becoming a transformative force in the industry.

Key Takeaways:

Understanding your target audience and meeting them where they are is crucial for higher conversion rates.
Building a supportive community fosters engagement and referrals.
Collaborating with others and leveraging your network enhances your entrepreneurial journey.

Quotes:

Tens of thousands of women apply to our program to either be part of our split or keep program. We've had thousands of intended parents create accounts and come check out the donors that we have. We make matches all the time, and it is the best feeling in the world.” (27:10 | Lauren Makler)
"You have to believe that you are worthy of investing in for someone to invest in you." (30:30 | Lauren Makler)
Don’t do it alone. My husband and I do this thing, we call it career pooling where we pool our skills together to bring out the best in each other.” (39:16 | Lauren Makler)

Connect with Lauren Makler:

https://www.instagram.com/laurenmakler/

https://www.instagram.com/cofertility/

https://www.instagram.com/freezebyco/

https://www.instagram.com/familybyco/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

How to Effectively Share Your Story, with Lindsay Pinchuk, Marketing Consultant and Host of Dear FoundHer... Aug 03, 2023

Show notes

Today host Lindsay Pinchuk is sharing with you the number one lesson she shares with clients, students and within her community. Are you sharing your story? This is one of the most powerful marketing tools you have at your fingertips, and if you’re not utilizing it, you’re missing out. Sharing your story is the FIRST STEP in any content strategy for your brand. This episode will challenge you to go through and to write out your story and share it.

So as you’re writing down your own story to share, I want you to think about and consider the following:

Your story isn’t what you are today or your title, it is the journey and path that you took to get there.
Your greater story is made up of a lot of little stories—so pull those out over time and share them with your community as a way to connect. Share your story at least once a month…and in between sharing your big picture story, share those little stories along the way.
Make sure you have a long, medium and short version of your story—and that your story version is your ONE SENTENCE elevator pitch: what you do, how and why.
Don’t be afraid to be vulnerable—share the failures, share the lessons. It makes you human and likable.
Truly, just be yourself. When you are yourself you connect with the people you are meant to connect with—you attract the right community and customer and ultimately you end up in the right place with your business.

To Ignite Your Brand with Lindsay, make sure you're following her on TikTok @igniteyourbrand where she's sharing an actionable tip every day throughout the month of August.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

Question Everything: The Power of Asking Great Questions with, TV HOST and Founder, Danielle Robay Jul 11, 2023

Show notes

“Somehow you leap and the net appears. And I don't know how or why, but you just leap,” shares Danielle Robay, TV Host, Podcast Host and Founder.

Learn how to harness the power of asking great questions from the Queen of Questions herself, Danielle Robay! Following in the footsteps of her mentor and friend, the one and only Larry King, Danielle has asking the right questions down to a science, gamifying it through her best-selling card game, Question Everything: 52 Cards for Deep(er) Conversation. As a journalist, tv host, and now podcast host of PRETTYSMART, understanding how to ask great questions has played a huge role in Danielle’s career success. From the very beginning, Danielle was always questioning everything, asking ‘why’ every chance she got. Now, she is continuing to build herself, never shying away from taking the leap of faith required to make her dreams into reality. Come on in and meet Danielle!

Here are today’s inspirational highlights:

The best gift that you can ever give someone is your time.
You want to wake up every day and look in the mirror and be proud of the person who is staring back at you.
Lessons are caught, not taught.

Quotes

“Every time I bet on myself, somehow you leap and the net appears. And I don't know how or why, but you just leap.” (11:31-11:46 | Danielle)
“Everybody can ask great questions. You just have to practice.” (39:30-39:32 | Danielle)
“My job is to word questions so that I get a certain type of answer from someone. And so these questions are really particularly crafted to elicit the best conversation.” (40:28-40:39 | Danielle)
“When I wake up and look in the mirror, no matter if I'm killing it, or I'm not killing it at all, I am proud of the person staring back at me.” (50:25-50:34 | Danielle)
“This is one of the best interviews I've ever had. And you're a really generous listener and generous interviewer. And this conversation gave me more than I think you probably know. So thank you for having me on.” (55:43-55:56 | Danielle)

Connect with Danielle Robay:

Instagram | http://www.instagram.com/daniellerobay

Podcast | https://podcasts.apple.com/us/podcast/prettysmart/id1550883345

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

In Memory of the Highland Park Parade Shooting Victims Jul 04, 2023

Show notes

On the one-year anniversary of the mass shooting at the Highland Park, IL Fourth of July Parade, host, Lindsay Pinchuk reflects on the last year before re-sharing her conversation with Kitty Brandtner, Founder of March Fourth, from nearly a year ago.

Let this episode be a reminder that:

We do not have to live like this.
There are small steps that anyone can take to help change gun control laws---and they have big impact.
Together we can accomplish so much.

Think about the meaning of Independence Day—what does it mean to you and how you want to live your life.

And as the next two days unfold in front of you….let this be a reminder to enjoy them. Unplug, Rest. Recharge. Eat that burger at the BBQ, go for a swim, connect with friends, hug your loved ones.

Because when you really think about it that is what Independence Day should be all about.

Quotes

• “It is this incredible group of mostly women, but also men. It’s not just moms and it’s not just parents—it’s people from all walks of life. But the common theme is that we don’t believe that we should feel unsafe going to a grocery store, concert, parade, sending our kids to school, etc. It shouldn’t be this way.”(14:19-14:43 | Kitty)

• “Part of what makes this easy is we only have one goal, there’s no convoluted six-step plan. Our goal is to federally ban assault weapons and to do it right now. That’s it.” (16:45-16:59 | Kitty)

• “When there’s a will, there’s a way. If something matters and you put all your energy into it, you’re going to make it happen. There’s no alternative.” (27:00-27:09 | Kitty)

Resources to join the fight for gun safety:

Newtown Action Alliance

March for Our Lives

Please don't forget to rate, comment, and subscribe to Dear FoundHer... HERE.

Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Follow Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Tips to Catapult Your Career Through a Solid Personal Brand, with Aliza Licht, Founder of Leave Your Mark Jun 27, 2023

Show notes

“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet,” shares Aliza Licht, founder of Leave Your Mark, best-selling author, and sought after keynote speaker.

Get ready to catapult your career to new heights as we delve into the exciting world of Aliza Licht, a true social media pioneer and personal branding expert. As the voice behind DKNY’s PR Girl, one of the first fashion influencers on social media, Aliza learned firsthand how incredible a solid personal brand can be. Stepping away from her identity as DKNY’s PR Girl was a little intimidating, but opened the door for Aliza to reinvent her identity based on her skill sets and what she actually wanted to be doing. Now, she uses everything she has learned from over two decades of experience in marketing, digital strategy, and communications to propel her own brand forward and help others leave their mark on the world.

Here are today’s helpful highlights:

The magic of a strong personal brand is when your name is dropped in rooms that you’re not in.
Guardrails are important for your personal brand. Think about what you want to be known for with each post. If you don’t know, don’t post.
Mentorship is identifying your personal advisory board and leaning on different people for different things.

Quotes

“When you're posting something, say to yourself, ‘Why am I posting this? What do I hope to get out of posting this?’ And if you can't answer that question, don't post it.” (25:07-25:18 | Aliza)
“The screenshot is more powerful than the delete button.” (25:26-25:29 | Aliza)
“For every one time you're sharing a win about yourself, proactively amplify five other people and what they're doing or support them, so that you're not just talking about yourself all day.” (29:23-29:34 | Aliza)

Connect with Aliza Licht:

Instagram | http://www.instagram.com/alizalichtxo

Website | http://www.alizalicht.com

Buy Aliza’s new book, On Brand | https://alizalicht.com/on-brand

Check out the Leave Your Mark Podcast | https://alizalicht.com/podcast

If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Channeling Purpose and Passion into Multiple Brands and Millions of Followers with Chriselle Lim, Creator and Founder of Phlur and Bumo Jun 20, 2023

Show notes

"The best businesses are born when it's something you personally need, and you discover others crave it too," says the remarkable Chriselle Lim, a seasoned serial entrepreneur.

Get ready to be inspired as we delve into the captivating world of Chriselle Lim, a true digital sensation. With a staggering 4 million followers on Instagram and TikTok, and over 700,000 subscribers on YouTube, she's a force to be reckoned with. Not only is she the visionary Founder of Phlur, the fragrance brand that sent shockwaves through the Internet, but she's also the Co-Founder of Bumo, revolutionizing on-demand licensed childcare for working parents. Having honed her skills as an OG Content Creator for 15 years, Chriselle has amassed invaluable knowledge on building and managing multiple successful brands while avoiding burnout. Get ready to meet the extraordinary Chriselle!

Here are today's incredible insights:

Build an A-Team: Surround yourself with a reliable and efficient crew you can truly rely on.
Focus on Your Superpowers: Identify your strengths and outsource the rest to maximize your potential.
Master the Art of Storytelling: Unleash the power of your unique narrative to captivate audiences.

Quotes

“We kind of flipped the fragrance industry upside down, because they're like, ‘how do you guys have a 200,000 person waitlist for a fragrance that no one knows how it smells?’.” (37:19-37:29 | Chriselle)
“Every single business that I have, I have a very, very strong partner and they usually are the opposite of what I am. And so that is kind of my secret sauce, is having a partner that makes up for my weaknesses.” (44:44-44:59 | Chriselle)
“Wear the many hats you need to wear as a founder and then know your limits. Understand what you're good at. When you're strategic with your time and who does what, you actually can manage your own time.” (49:51-50:01 | Lindsay)

Connect with Chriselle Lim:

Instagram | https://www.instagram.com/chrisellelim/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

How to Bounce Back and Overcome Anything, with Darleen Santore, aka "Coach Dar" Jun 13, 2023

Show notes

“Your word, your business, your knowledge can be the very thing someone needed to keep going,” shares Darleen Santore, best known as “Coach Dar”.

Darleen is an author, occupational therapist, motivational speaker, and the former Mental Skills Coach for the Phoenix Suns. She works with professional athletes and CEO’s helping them to shift their mindset, fully embrace their gifts, and overcome setbacks. As a child, she was always drawn to wanting to help others and this desire followed her into her adult life. At just 25 years old, Darleen suffered a brain bleed from a chiropractic manipulation and ended up having a stroke. Even though the prognosis was not great, she never gave up. Instead, she pushed forward even harder, wanting to use her gifts to help as many people as she could with the time she had left. Come on in and hear Coach Dar’s inspirational story of how to reframe setbacks as an opportunity to grow.

Today’s top takeaways:

Success doesn’t happen overnight
It’s okay to give away your gifts for free.
Learn how to reframe setbacks. When you reframe the game, you get better.

Quotes

“Never discount the energy and the worth that you have being with someone. That's the value of it.” (15:51-15:57 | Coach Dar)
“When things get hard, I want you to remember, your hardwiring is how you were created. It's the gifts and talents that you have.” (20:38-20:47 | Coach Dar)
“Your word, your business, your knowledge can be the very thing someone needed to keep going.” (23:39-23:44 | Coach Dar)
“Write down your gifts and talents. Seek out from people around you saying, ‘Hey, what makes me special? What are the gifts when you sit with me that just come right to mind?’. Take it down. Write your confidence card.” (32:30-32:42 | Coach Dar)

Connect with Darleen Santore:

Instagram | http://www.instagram.com/thecoachdar

LinkedIn | https://www.linkedin.com/in/darleensantore

If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: 16 Pieces of Wisdom if You Want to Start Your Own Gig with Host, Lindsay Pinchuk Jun 08, 2023

Show notes

Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 17 pieces of advice for you if you’re contemplating starting your own business. A week ago, Lindsay's friend and fellow female founder, Charlie Saffro, made a post on LinkedIn sharing some of her best advice for female founders. Lindsay added more in Charlie's comments, to which Charlie added: You need to start your own thread of this.

Which brings us to an entire episode filled with gems of knowledge coming from Lindsay's own experience as a female founder. Stick around until the end to hear Lindsay's announcement about Dear FoundHer's summer schedule, and to hear Lindsay take her own advice.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Building the Most Innovative, Trusted and Loved Squarespace Design Agency, With Mallory Ulaszek & Kelsey Gilbert-Kreiling, Founders of Week of the Website Jun 06, 2023

Show notes

“The only way we were going to be able to do this was by using a lot of automations. We were thinking about scalability before we even needed to scale because we were working with contractors. So we were thinking about scaling from day one,” explains Mallory Ulaszek, co-founder of Week of the Website. In 2014, co-founders Mallory Ulaszek and Kelsey Gilbert-Kreiling took a $2,500 investment each and turned it into an incredibly successful brand built solely on the process. With over 700 successful website launches to date, Week of the Website is the most innovative, trusted and loved Squarespace design agency for creatives. Come on in and see how Mallory and Kelsey are disrupting the web design process through open collaboration, transparency, creativity, care and a whole lot of joy.

Today’s top takeaways:

Work on the business, not in the business, every single day.
It’s okay to raise your rates in order to allow for more growth and attract the right clients.
Set up your business in a way that enables it to eventually be self-sustaining.

Quotes

“When you're doing design in a really fast turnaround, you have to establish trust and comfort with your clients.” (16:42-16:48 | Mallory)
“You will not be the person doing the thing forever. You have to build a business that has meaning to you outside of just the thing that you make or the thing that you do.” (53:39-53:50 | Kelsey)
“There are going to be ups and downs, and you can't let them knock you off balance. Hold on tight to your core values as a company. Cling to what you know is your North Star.” (1:00:21-1:00:28 | Lindsay)

Connect with Mallory Ulaszek and Kelsey Gilbert-Kreiling:

Website | http://www.weekofthewebsite.com

Instagram | http://www.instagram.com/weekofthewebsite

Mallory’s Instagram | http://www.instagram.com/malloryulaszek

Kelsey’s Instagram | http://www.instagram.com/kelseysaurus

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: What to Share on Social Media Right now...10 Ideas Jun 01, 2023

Show notes

Today, Dear FoundHer... host, Lindsay Pinchuk, is sharing with you 10 ideas for what to post this month on social media. It’s a new month and there's no better time to get the creative juices flowing with your social content. You loved this when Lindsay did this earlier in the year, and now she's back with more.

You'll hear Lindsay share:

Important dates to note and tie into your content.
How to create content that connects with your community through the month of June and into the summer.
10 Ideas (there are actually many more than that) that you can use RIGHT NOW.
PLUS---important reminders and best practices to use across your social media platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube and more.

Here is the post referenced in the episode about how to share your offer: Here was the post I made about this.

Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

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