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Dear FoundHer…Real Founder Stories for Women Small Business Owners — Business
Dear FoundHer…Real Founder Stories for Women Small Business Owners

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.

From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time.

Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.

There’s no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © Lindsay Pinchuk

Latest Episodes:

FoundHer Files: How to Connect with Your Community Oct 27, 2023

Show notes

I'm having a hard time wrapping my head around dropping content right now where everything seems fine and dandy. The world just isn’t and so many of you are asking for help with your marketing, content and social media during this time. So today we’re going to talk about connecting with your community, and what happens when you do.

If you haven’t listened to last week’s episode about the importance of messaging during a crisis, take a listen, it's a great compliment to today’s conversation. Listen Here

Today you're going to hear what happened on my social media over the last few weeks. In the last 30 days, I've lost 411 followers, but guess what? I've gained 890.

And on Instagram:

Reach is up 261%
Content interactions are up 126%
Story interactions are up 800%
Impressions are up 308%---over 600K impressions.
Most important: I've reached nearly 300% more NON-FOLLOWERS

What does this tell you? It tells you this:

When you speak up, you CONNECT with people.

When you speak up, your community engages.

When you speak up, your community and your customers---they will remember this forever.

So today we're going to go back to the basics of your brand marketing, your brand strategy, content strategy and I'll share six things that you can do right now to create content that connects with your community.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

Grab a few freebies to help make your marketing simple:

30 Ideas for Simple Partnerships to Grow Your Business

Lindsay Pinchuk's Engagement Checklist for Social Media

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Building a $150MM Brand on the Foundation of Passion + Purpose with Karissa Bodnar, Founder of Thrive Causemetics Oct 19, 2023

Show notes

“I wish there was a beauty brand I could go work for that was rooted in philanthropy.” It’s the desire that led Karissa Bodnar to found Thrive Causemetics, the leading direct-to-consumer luxury beauty brand. As a child growing up on her family’s farm in rural Washington, she mixed her own beauty products and would go on to travel the world working for L’Oreal’s luxury division. Following a friend’s death from cancer, Karissa was inspired to create a line of clean products which people with health concerns can feel safe using. Since its founding in 2015, the company has donated an astounding $135 million in funds and products to 500 giving partners in order to help deserving communities thrive.

With empathetic leadership and a dedication to social action, Karissa is on a mission to change the way we think about the power and potential of beauty.

Key takeaways:

Ignorance is bliss when you’re starting a business
Don’t raise money if you don’t need to
Start slowly - especially if you’re low on capital
Rely on and trust your community to guide you in making pivotal decisions
Ask for help, you can’t do it alone
Find friends outside the business

Quotes:

“I often say that ignorance is bliss when you're starting a business, because if I had known how hard it was, I wouldn't have done it.”(11:47 | Karissa)
“I had to work on it for many, many years, much longer than your traditional product development cycle. That spirit of creating products that are truly solving problems still rings true in all of the products that we're creating. Because at the time the world didn't need another pair of false eyelashes or lash glue. There were great ones on the market, but we needed to solve a very specific problem.” (13:39 | Karissa)
“We always say everybody's on the giving team at Thrive Cosmetics because one of our values is one team, one score.” (24:11 | Karissa)
“I did not think that it would get this big. I did not think it would happen the way that it did and when it did, but that's one thing that always inspires me, Lindsay, is that I didn't dream that big, but our community did.” (34:34 | Karissa)

Connect with Karissa Bodnar:

Instagram:http://www.instagram.com/thrivecausemetics

Instagram:http://www.instagram.com/karissabodnar

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: The Importance of Messaging During Times of Crisis Oct 17, 2023

Show notes

Many of you have continued to ask questions about posting and your social media for your business during this time. So today we are gong to take another deep dive with host, Lindsay Pinchuk, this time into the importance of speaking out and speaking gout with the right messaging and in the right way.

If you haven’t listened to last week’s episode about navigating social media during a crisis, take a listen, its a great compliment to today’s conversation. Listen Here

Today we're going to discuss the importance of speaking up and speaking up in the right way. In addition to Lindsay sharing the importance of doing so for your brand, she will also share stories to back up these six points:

Craft a message that will resonate with your community.
Don’t be afraid to speak out at your company if you don’t agree with how they are handling the situation.
Be mindful of your personal brand, especially if you are representing a larger corporation.
Don’t gloss over the situation with a generic statement in your stories . Especially if you’re continuing your content as usual.
Be careful what you say, if it’s online it’s not private, even if you’re in a private group.
Don’t stay silent, especially if you’re a public persona.

There is a lot here, but I share this with you as like I said last week, there is no blue print for how to handle yourself right now. But there are best practices to make sure that you come out the other side unscathed.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Navigating Social Media During Periods of Social Injustice, War and Uncertain Times Oct 11, 2023

Show notes

Due to the awful events unfolding this week we will not be releasing two episodes per our current schedule. However, so many of you have been reaching out asking me about social media and etiquette and what to post and when during these times.

I wanted to take this week to address it and hopefully provide you some insight and important points to think about.

The #1 comment I'm hearing from consumers is how insensitive brands and creators are being going on with life, posting their OOTD and Fit Checks as if nothing has happened. When the climate around us shifts---whether socially or even figuratively as it would if there was a natural disaster, it's important that your content aligns with the world around you so you don't feel far off or insensitive.

There isn’t a handbook or a blueprint for this. No one ever could have prepared to wake up to some of the horrific news we’ve woken up to over the last four days, and with that comes the fact that no one can prepare you for what to do on social media. I will caveat this by saying this is not a normal episode as I recorded it on the fly, but I wanted to share this with you as I felt the content was important to so many of you as business owners. I also wanted to answer all of your questions.

If you have anything further you want to ask, please reach out over dm.

As noted in the episode, here are the accounts I mentioned:

http://www.instagram.com/mosheh for reliable news

http://www.instagram.com/jogrange for creator information

http://www.instagram.com/noatishby for information about the crisis in Israel

http://www.instagram.com/jessicayellin for information about the crisis in Israel

Hosted on Acast. See acast.com/privacy for more information.

BONUS EPISODE: Marketing Q+A from the Dear FoundHer... Community Oct 05, 2023

Show notes

It's a new month AND the last quarter of the year. This week you've heard a TON of great information to get your content and social media in order to round out 2023.

Tuesday: 10 Ideas for Your 4th Quarter Content
Wednesday: How to SWEEP those ideas across all of your content platforms.
Today I’m taking your questions.

Questions answered in today's episode:

How important is it to have an actual website?
What’s the best way to get User Generated Content from our community?
Where do you start when it comes to creating an event for your brand? I saw your FoundHer Friday a few weeks ago and it looked amazing.
Should I be using AI and if so how?
Should I be posting personal stuff on my brand’s instagram page?
How do we get to know people on our business IG account?
I feel like I have to be everywhere, how can I be everywhere without spending hours on end creating content?
What are some of the most effective partnerships you’ve done to date?

Do you want to create 30 pieces of content (from one) in just two hours? Grab this checklist here to make it happen.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

The November registration goes live Friday and new cities will be announced later this year.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: Your Q4 Content Strategy Part 2 Oct 04, 2023

Show notes

Award-winning Entrepreneur and Host of Dear FoundHer.. Lindsay Pinchuk is sharing her proven method for content creation and execution in today's episode. Yesterday she shared with you 10 ideas for content in Q4. Today she's going to show you how to implement those ideas—SWEEP them—across all of your content.

If you’ve never heard her use the acronym SWEEP before, it’s Lindsay's proven method for building your brand and growing the community which surrounds it. It’s how she built my first company, Bump Club and Beyond, and how she's building Dear FoundHer… and Lindsay Pinchuk Marketing and consulting.

SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand. When you SWEEP your message across all of your content, BIG things start to happen.

If you take away ONE thing from today’s episode, start thinking about all of the ways that you can SWEEP your messages through your content.

TUNE IN for examples on how to apply SWEEP, create a process and efficient plan for your content.

Do you want to create 30 pieces of content (from one) in just two hours? Grab this checklist here to make it happen.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

The November registration goes live Friday and new cities will be announced later this year.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: Your Q4 Content Strategy, Part 1 Oct 03, 2023

Show notes

It's a new month AND the the start of Q4. Showing up for your community is more important now than ever.

Today we’re going to go through TEN ideas for your content in Q4. Tomorrow? You’re going to learn how to SWEEP these ideas through your touch points. If you’ve never heard me use the acronym SWEEP before, it’s my proven method for build your brand and growing the community which surrounds it. It’s how I built my first company, bump club and beyond and how Im building Dear FoundHer… and Lindsay Pinchuk Marketing and consulting.

SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.

So today we talk about ideas for content, overnight you can brainstorm. And tomorrow you’ll walk away with actionable steps to SWEEP content through ALL of your touch points. If you don’t want to miss it, see that + sign in the top right hand corner of your podcast app on the Dear Founder… page? Make sure you hit it and FOLLOW us so that you don’t miss tomorrow’s episode…or any episode thereafter.

Are you looking to get your brand in front of THOUSANDS of more eyeballs and grow your own community? Make sure you grab the full list of 30+ Ideas for Simple Partnerships here from earlier this month.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

The November registration goes live Friday and new cities will be announced later this year.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

How Word-of-Mouth Marketing and Partnerships Built this $140+ MM Brand, with Julie Smolyansky, President and CEO of Lifeway Foods Sep 28, 2023

Show notes

At just 27, following the tragic loss of her father, Julie Smolyansky took the reins of the family business, Lifeway Foods. Under Julie's leadership for the past 20 years, Lifeway's annual revenues have grown from $12 million to more than $140 million in 2022. She created these results slowly and steadily by following her gut instincts, relying heavily on organic, strategic marketing tactics and with the support of an amazing team that has grown right along with the company's success.

Julie shares her insights on the genuine power of word-of-mouth marketing and how she leveraged strategic partnerships. By authentically connecting with communities, from expectant moms to athletes, she has amplified the awareness of kefir as a wellness product and Lifeway Foods brand. Lifeway was early in organic social media marketing, and it still heavily leverages social media influencers and organic brand advocacy to be in front of the health and wellness aware community.

There is so much to learn from this episode, highlighting the importance of following your passion, making intuitive decisions, and building strong relationships within your industry. Listeners will gain valuable insights into the power of slow and steady growth, the benefits of organic marketing, and the significance of creating a supportive and passionate team.

Key Takeaways:

Slow and steady growth can lead to long-term success.
Passionate employees are key to a successful team.
Delegate as much as you can to others so that you can do what you are uniquely qualified to do.

Quotes:

"My goal is really to make Lifeway to kefir or what Tropicana is to orange juice or Hershey's is to chocolate - really build a global iconic brand that really heals people's bodies from the inside out." (27:08 | Julie Smolyansky)
"I keep everyone who's super passionate. I think passion trumps everything else. When I see somebody who's passionate, I want them on my team." (39:27 | Julie Smolyansky)
Don't give up. I mean, number one, don't give up. There are going to be challenging days, but that just comes with the territory." (51:51 | Julie Smolyansky)

Connect with Julie Smolyansky:

Instagram: http://www.instagram.com/lifewaykefir

Instagram:http://www.instagram.com/juliesmolyansky

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: Tips Entrepreneurs Can Use for Time Management Sep 25, 2023

Show notes

Last week Dear FoundHer... hosted our first live FoundHer Friday—a casual get together for female founders and entrepreneurs, turned into a jam packed room of over 40 amazing women. Upon registration Host, Lindsay Pinchuk, asked what their biggest pain points were. After reading through all of them there were two that kept coming up time and time again: client acquisition/marketing (which we talk about a lot here and will continue to do so) and time management.So today we're bringing you into last week’s event and sharing with you the suggestions and advice from this amazing group of women.

Lindsay will take you through the advice she shared at Friday's event, plus eleven further tips from attendees. The big takeaway, when she asked the room full of women if they felt time stretced, almost every hand went up. You are not alone.

Are you looking to get your brand in front of THOUSANDS of more eyeballs? Make sure you grab the full list of 30+ Ideas for Simple Partnerships here from earlier this month.

If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.

The November registration goes live Friday and new cities will be announced later this year.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Creating a Supportive Network for Women 40+ with Nada Jones, Founder of Liberty Road Sep 21, 2023

Show notes

As retirement age gets pushed back later and later, and life expectancy continues to expand, women 40 and older are looking to make the most of the next season of their lives by resuming or beginning new vocations and fulfilling deferred dreams.

Nada Jones, the Founder of Liberty Road, saw the need to support and create community for women in this demographic. In this episode, Lindsay and Nada discuss the importance of staying relevant and acquiring new skills in a rapidly changing landscape, and how Liberty Road aims to provide technical training and resources to help women in midlife remain competitive. This conversation provides valuable insights into the journey of entrepreneurship and the specific needs of women in midlife. It highlights the importance of finding purpose and meaning in this stage of life, and offers practical advice and inspiration for women looking to start or grow their own businesses.

Key Takeaways:

Building a platform or business doesn't always require a detailed business plan. Sometimes, it can evolve organically based on the needs and interests of the community.
Patience is key when building a platform or business. It takes time to see results and to pivot when necessary.
It's important to listen to the community and adapt accordingly. By understanding their needs and desires, you can create a platform that truly serves them.
Creating a sense of community is crucial, both online and offline. Providing opportunities for connection, support, and collaboration can greatly enhance the experience for members.

Quotes:

“I think women over 40, we're kind of the most boring diversity issue right now. No one really wants to tackle age, and no one wants to tackle women in menopause. It's not sexy.” (16:47 | Nada)
“I might need to work until I'm 70. Retirement age is changing; we're living longer. That means we have to have more money to last us longer in retirement. So we have to start to tackle these things for working women and non-working women in this midlife stage.” (20:24 | Nada)
“If we can teach women in this demographic in this stage of life, if we can give them the tools they need to go out and do the things they're each respectively called to do, half the world's problems will be taken care of. This isn't a time to be stepping back, it's a time to be stepping up.” (24:08 | Nada)
“It may have looked like I was living the dream, but just be really clear about what that dream looks like.” (43:12 | Nada)
“Just start. By the time you iterate for all the changes that you will need to make, because it's usually not exactly what you, when you started, it usually doesn't end up being exactly what it was in the beginning, right? You need to make room for all those iterations. You will have moved the needle so much just by starting. You will surprise yourself.” (47:57 | Nada)

Connect with Nada Jones:

Instagram: https://www.instagram.com/thisislibertyroad/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

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