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Dear FoundHer…Real Founder Stories for Women Small Business Owners — Business
Dear FoundHer…Real Founder Stories for Women Small Business Owners

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.

From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time.

Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.

There’s no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © Lindsay Pinchuk

Latest Episodes:

6 Simple Steps You can Take Right Now to Enhance Your Social Media in 2024, with Lindsay Pinchuk, Host of Dear FoundHer... Dec 08, 2023

Show notes

Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise.

t’s important that you think about what you are posting. So every time you post ask yourself:

1. Does this content connect with my community? Does it help them? Will they care?

2. What is the purpose of the content and am I achieving it?

3. Is there a call to action---even if it is to drop an emoji---you have to ask them to do something.

Here are the six SIMPLE steps to take right now on socail media:

want to caveat by saying…NONE of these are hard.

Keep a list of ideas
Share Your Story.
Don’t post and ghost.
Start sharing content from your community.
Ask Polls in your stories.
Create 2-3 reels per week for the next four weeks.

Start doing these things now as these simple steps will make a big impact on your social media.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Grab my Instagram Reels cheat sheet here.

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

Caroline D'Amore, Founder of Pizza Girl, on the Importance of Speaking Out and Doing What's Right Dec 07, 2023

Show notes

"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist attacks, a stance that exemplifies the intertwining of business acumen and social activism.

Caroline's journey began with Pizza Girl, an all-organic Italian foods company born from her pursuit of high-quality, authentic pasta sauces. Her decision to publicly support the Jewish community post-terrorist attacks marked a significant moment in her career as Pizza Girl turned activist.

In their honest conversation, Lindsay and Caroline delve into the complexities of balancing business with activism. Caroline acknowledges the challenges but emphasizes the necessity of mental health and self-care. She advocates for speaking one's truth, reinforcing that the impact of such actions often surpasses the potential risks associated with losing followers or business.

The episode celebrates the power of authenticity, the importance of advocacy, and using one’s business platform for achieving broader social good.

Key Takeaways:

It is important to stand up for what you believe in, even if it goes against popular opinion or may have potential negative impacts on your business or personal life.
Balancing social issues and business can be challenging, but it is crucial to find a way to address important matters while still maintaining focus on your business goals.

Quotes:

"I just couldn't believe that something so atrocious and devastating and awful could happen to so many people in Israel to then see within even just a few days where there was not even time to mourn, there was such a backlash and hate parade." (15:38 | Caroline D'Amore)
"I will not stop. I will not be silenced. I do not scare easily." (26:26 | Caroline D'Amor)
"Life is short. And people kept saying to me, if I lose my business tomorrow, at least I know that I stood for something." (34:39 | Caroline D'Amore)

Connect with Caroline D'Amore:

http://www.instagram.com/carolinedamore

http://www.instagram.com/pizzagirl

https://www.pizzagirl.com/ use the code Foundher15 for 15% off

If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

How Public Relations and Publicity Can Make a Difference for Your Business, with Jennifer Babbit Bodner, Founder of Babbit Bodner Communications Dec 05, 2023

Show notes

Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business.

Jennifer's agency helps brands and individuals craft impactful stories and tell those stories through media relations, influencer marketing, and social media to build and protect brand reputations. Jennifer recommends PR for business owners because it creates brand credibility. When hiring a PR firm, look for 3 elements: values, strategy and team. If you have a small PR budget, get scrappy and connect with local reporters and media influencers in your industry. Utilizing micro Influencer marketing is also a strategy Jennifer recommends for brands with smaller budgets who are looking for targeted audience engagement.

This episode is full of amazing wisdom for business owners looking to leverage public relations to build and protect their brand reputation and grow their business.

Key Takeaways:

It's all in who you know.
Pull up your boots and go get to it.
Know what the destination is.
Be yourself, build yourself a personal advisory board, experts, people who can surround you and who you can call on for counsel no matter what.
Network, network, network!

Quotes:

“I believe at the core of every brand, every person, every company, there is a great narrative.” (10:08 | Jennifer Babbit Bodner)
“Get out of your house, get out of your office and go be at networking, industry, charitable events. There's a follow-up to that, which is you got to talk to people at these events. I tell my team everywhere they go, they need to give out at least 10 business cards.” (16:09 | Jennifer Babbit Bodner)
“Build yourself a personal advisory board. I don't mean an actual board. But who are those experts, especially in the areas that you don't know that you can call for counsel and ask them, say, I want you to be a part of my personal advisory board, right? I mean, legal, mental health, business, product, whatever it is, when you're starting out, there's so much you don't know. And there's so many people that are willing to share that with you.” (37:26 | Jennifer Babbit Bodner)

Connect with Jennifer Babbit Bodner:

Instagram: http://www.instagram.com/babbitbodner

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

From Her Basement to Target, How Melissa Clayton, Founder of Tiny Tags, Built a Business Based on Connections, Stories and Community Nov 21, 2023

Show notes

Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand.

At the heart of Melissa's approach to building Tiny Tags is a laser-focused strategy on a specific target audience: moms. By streamlining her website to only feature products that resonate with this group, Melissa simplified her business operations and fostered a deeper connection with her customers. This sharp focus paved the way for Tiny Tags to launch a bespoke collection at Target stores, a move that not only expanded brand awareness but also aligned perfectly with the brand's ethos. The ongoing goal is to widen the partnership, reaching more customers while staying true to Tiny Tags' identity. The role of social media in the growth of Tiny Tags has been pivotal. Melissa’s direct engagement with editors and influencers, coupled with authentic storytelling, has deepened connections with customers. Her belief in the power of storytelling has been a key factor in creating a relatable and beloved brand. This episode is full of key takeaways. Head over to @dearfounder on Instagram and drop your number one takeaway from this conversation in the comments on the post with the tiny tags pictured. One lucky winner is going to win a $100 gift card to Tiny Tags to create their own customized piece of jewelry AND a one-year membership to Marketing Made Simple for Small Business, Lindsay's new group mentorship program (value $1,163.)

Quotes:

“If you're a small business, every dollar counts. We had a whole article in Inc. Magazine and the editor said to me, the only reason why I replied to your email is it came from you. She said, my inbox is flooded with PR firms.” (15:46 | Melissa Clayton)
“Making money is not a why. And I think, again, it makes running your business so much easier, especially when things are hard, because you have a deep why with it.” (37:33 | Melissa Clayton)

Connect with Melissa Clayton:

Website:http://www.tinytags.com

Instagram: http://www.instagram.com/tinytags

Instagram: http://www.instagram.com/melissarclayton

For more information and to join Lindsay's new online group mentorship and community: Marketing Made Simple for Small Business, CLICK HERE.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Using Influencers to Create Content for Your Brand, with Aliza Freud, Founder of SheSpeaks Nov 16, 2023

Show notes

From corporate America to a trailblazer in influencer marketing, Aliza Freud of SheSpeaks shares her story of success and adaptation, evolving SheSpeaks from a women's insight platform into a hub for influencer marketing.

Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, and TikTok. She emphasizes the need for authentic content and the importance for brands to have distinctive social media personalities. For small brands entering influencer marketing with limited budgets, Aliza shares advice for collaborating with community influencers for product reviews and making the most of user-generated content.

Key Takeaways:

Brands are now personalities. So a content strategy supporting this notion is imperative.

You don't need a big agency to work with influencers. Look at who's tagging you. Search for people within your category and within your community and DM them.

Maximize any content you get from a creator and use it everywhere including investing in boosting it so that more people see it.

Successful companies often undergo significant changes from their beginnings, so be open to this kind of growth and adaptation.

Quotes:

“One of the things that I recognized with influencers early on was that when they talk about products, if you let them do it, if you let them be authentic and real about it, they're going to talk about it from a benefit perspective. How did this make my life more interesting, better, funnier, whatever it is, more exciting? That's what they're going to talk about. (27:15 | Aliza Freud)
“You can get so much value when you just reach out to someone who you think is creating good content that probably has your audience and and just offer them an opportunity. Hey, look, if I send you this, would you be willing to try it?” (33:03 | Aliza Freud)
Once you have a piece of content you love from an influencer, it is such an efficient use of funds to boost it. Just, you know, anybody can like get an account on meta. It works for both Facebook and Instagram. You can do some targeting if you want to and boost the content. It is very efficient. And you can say, I want to optimize for clicks. I want to optimize where you can see the impact. (36:39 | Aliza Freud).

Check out Aliza Freud's Influencer Masterclass here: https://shespeaksinc.com/influencer-marketing-masterclass-video/

Connect with Aliza Freud:

Instagram: https://www.instagram.com/aliza_freud/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Marketing Made Simple for Small Business is HERE! Get on the list and get access to this brand new solution to help you grow your business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

7 Steps to Setting the Foundation for Marketing Made Simple, with Lindsay Pinchuk, Host of Dear FoundHer... Nov 14, 2023

Show notes

Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy.

She will discuss setting up the right tools and putting a process into place so that you can follow a simple strategy to market your business. these steps are imperative in order to put a marketing strategy into action and also to make it successful.

GET ON THE WAITLIST FOR EARLY ACCESS TO MARKETING MADE SIMPLE FOR SMALL BUSINESS, my new online community and group mentorship.

If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book:

The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New Customers

Resources discussed in today's episode:

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

Building a 7-Figure Business with Word-of-Mouth Marketing, with Dana Runyon, Co-Founder of StickerBeans Nov 09, 2023

Show notes

Collectable rhinestone stickers? We say "Yes", and so do Moms and children who love StickerBeans. In this episode, Lindsay interviews Dana Runyon, the co-founder of StickerBeans. Dana shares the story of how she and her partner came up with the concept, the challenges they faced, and the unexpected success they achieved through word-of-mouth marketing. Listeners will be captivated by the wholesome and nostalgic nature of StickerBeans, as well as the insights and lessons learned from its humble beginnings as a small idea to becoming a beloved brand with over 3 million stickers sold.

Lindsay and Dana discuss the impact of StickerBeans in the camp community, where the stickers have become a cultural phenomenon. Parents send the stickers to their children at camp, and the kids trade and collect them, fostering connections and communication without relying on technology. Dana also shares the importance of the StickerBeans book, which allows kids to organize and treasure their sticker collections.

In addition to the success of StickerBeans, the episode touches on the challenges and obstacles faced by Dana and her team. From dealing with copycat companies to constantly launching desirable new products, Dana shares the lessons she learned.

Listeners will be inspired by Dana's dedication to her brand and her commitment to providing a positive and meaningful experience for children and parents alike.

Key Takeaways:

Word of mouth marketing can be a key to business success, as demonstrated by Diana's enterprise which grew substantially through organic promotion without the need for paid advertising.
When your business accomplishments are recognized, it's important to feel proud and express gratitude for such acknowledgments, as they affirm the effort and dedication put into your work.

Quotes:

“You learned as you were growing and that really is the epitome of entrepreneurship when you think about it.” (23:41 | Lindsay Pinchuk)
“If you don’t love your business like your child, walk away.” (31:52 | Dana Runyon)
"It does make us feel super good that kids are playing together, talking about their collections, sending each other, like, you know, it's just, it's really positive stuff." (00:34:50 | Dana Runyon)

Connect with Dana Runyon:

Website: www.stickerbeans.com/

Instagram: www.instagram.com/stickerbeans

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: Preparing Your Business for Growth in 2024, with Lindsay Pinchuk, host of Dear FoundHer... Nov 07, 2023

Show notes

Today’s episode is dovetailing on what was discussed last week at Dear FoundHer’s, FoundHer Friday event.

When you register for FoundHer Fridays, Lindsay asks you what your current pain point is with your business. She then uses those responses to formulate the networking conversations at our events.

So this month the two topics were:

1. Preparing for 2024

2. Getting New Business and growing your business

Today Lindsay takes a deep dive and offers step-by-step preparation on each of these topics as we move into the last two months of the. year.

If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book:

The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New Customers

Grab 30+ Ideas for Simple Partnerships HERE.

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

FoundHer Files: The #1 Tactic to Build Your Community---No Algorithms, Hashtags or Budget Required, with Lindsay Pinchuk, Host of Dear FoundHer Nov 02, 2023

Show notes

As I’ve shared, I’m having a hard time dropping regular content right now But as many of you are asking for help with your marketing, content and social media during this time I have been dropping an episode each week since October 7th that hopefully can you use and apply to your day to day business practices. Truthfully, this episode was supposed to be about how to build a gift guide, but honestly, I just didn’t feel right sharing that today.

So what I am going to share with you are TWO easy ways that you can partner with others RIGHT NOW, even with the current climate around us…and EXACTLY how you can do it.

Join me today as I walk you step-by-step through how to execute the following:

Collaborative content with a partner.
An email swap.

I'm sharing with you how to do it, ideas for execution, best practices and more.

If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book:

The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New Customers

Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/

Hosted on Acast. See acast.com/privacy for more information.

This FoundHer Gets Paid to Make Amazing Memories for Her Clients, with Arianna Rozen, Founder of Vibe Entertainment Oct 31, 2023

Show notes

Today’s guest gets paid to celebrate, to party and to help her clients make the most incredible memories surrounding their milestone events. And she did this for Dear FoundHer Host, Lindsay Pinchuk and her family last weekend.

"I’m very blessed that I have a job where I get to party for a living.Most people have 9 to 5s," says Arianna (Ari) Rozen, Founder of Vibe Entertainment, but the fact that I literally get to celebrate people’s special moments and they remember me for years and years and years is HUGE and part of why I do what I do."

At just 32 years old, Vibe Entertainment was founded in 2017 when Ari was just 26. She does all the front end (performance) and back end at my business (equipment, operations, sales, managing other vendors, contracts & paperwork) and she’s been the sole owner since 2019.

In today's episode, Ari takes us through her journey on starting out, going out on her own and how her business looks different from 2017 until now. Not only does she have an amazing business, but through her work she serves as a role model to teens—showing them that they can be confident and successful being their own true selves.

Connect with Ari Rozzen:

Instagram:http://www.instagram.com/ariwithvibe

Instagram:http://www.instagram.com/partywithvibe

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Lindsay works with brands big and small to make marketing simple through her proven methods and 20+ years of experience. You can now work with Lindsay 1:1 to level up your marketing process and to build your brand. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

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