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    Business

    Dan Kennedy’s Magnetic Marketing Podcast

    Dan Kennedy is internationally recognized as a ‘millionaire-maker’, helping people in just about every category of business turn their ideas into fortunes. He has been called the “Professor of Harsh Reality” because he’s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing ‘guru’ does.

    Dan Kennedy’s advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

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    Copyright: © Copyright 2021 All Rights Reserved

    • Apple Podcasts
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    Latest Episodes:
    Tribal Leadership: Improving Company Culture Among Employees & Customers Dec 08, 2023
    Show notes

    How would you describe your company's culture? How would your employees and customers describe it? Does your company culture facilitate incredible growth, or has it become more of a liability than an asset?

    Dave Logan, author of Tribal Leadership and cofounder of CultureSync, dives into the topic of tribes, and the five stages of culture those tribes are sorted into. When you learn how to elevate the culture of each tribe by at least one level each, Dave explains, you can improve production by 300%-500%!

    MagneticMarketing.com NoBSLetter.com


    Strategies For Creating A Unique Selling Proposition & An Irresistible Offer Dec 01, 2023
    Show notes

    How are you setting your business apart from the rest of the competition? If your marketing simply includes a recitation of product features and current discounts, you'll only ever sound like the rest of the bunch.

    Dan Kennedy and Dave Dee discuss the building blocks needed to construct a USP (unique selling proposition) and an offer your target customer or client cannot refuse to pass up.

    MagneticMarketing.com NoBSLetter.com


    The Four Pillars of Authority Marketing With Adam Witty Nov 24, 2023
    Show notes

    Why should leads and prospects pay attention to your marketing message? If you haven't positioned yourself as an expert/authority in your field, then you're not giving them much reason to listen.

    Author and authority marketing expert Adam Witty returns yet again to share his expertise on the subject, as well as elaborate on Dan Kennedy's four pillars for ultra effective authority marketing.

    MagneticMarketing.com NoBSLetter.com


    The Right Way To Leverage Affiliates and Joint Venture Relationships Nov 17, 2023
    Show notes

    If you're not pursuing affiliate relationships and/or joint venture partnerships, then your business is not growing nearly as fast as it could be.

    Longtime follower of Dan Kennedy, Jeff Johnson, graciously shares the sixteen steps he teaches his students and uses himself to find affiliates and work together with them to boost his list and his profits.

    MagneticMarketing.com NoBSLetter.com


    How To Create, Repurpose, Position & Organize Content To Attract Qualified Leads Nov 10, 2023
    Show notes

    Jermaine Griggs, longtime follower of Dan Kennedy and founder of Hear and Play (an extremely successful play-by-ear music system), knows that qualified leads don't just find their way onto your list by chance.

    Dave Dee interviews Jermaine to learn his step-by-step process for creating quality content online that brings leads in and turns them into customers. Jermaine also shares his incredibly organized strategy for following up with leads and customers.

    MagneticMarketing.com NoBSLetter.com


    Social Media Marketing Strategies Nov 03, 2023
    Show notes

    Dan Kennedy isn't the biggest fan of social media, but he knows the powerful marketing tool it can become in the hands of the right people. That's why Dan requested none other than Kim Walsh Phillips to co-author with him the No B.S. Guide to Direct Response Social Media Marketing.

    Kim shares her tried and tested strategies and tips for generating more leads through Facebook. Hint: It's not about getting tons of likes and comments on posts!

    (Facebook/Meta is ever changing and updating, so please be aware that the Facebook features discussed in this episode may work a little differently now than when this audio was recorded circa 2014.)

    MagneticMarketing.com NoBSLetter.com


    Maximizing Referrals & Long-Term Customer Retention Oct 27, 2023
    Show notes

    Too many information marketers focus too heavily on how quickly they can find new customers, while focusing too little on how to keep those customers from canceling/unsubscribing months or even just weeks later.

    Shaun Buck, coauthor of Dan Kennedy's No B.S. Guide to Maximum Referrals and Customer Retention, knows just how deadly an unchecked turnover rate can be, and he's eager to share not only his three-step formula for customer retention, but his own strategies for getting customers to refer their friends and colleagues to you as well.

    MagneticMarketing.com NoBSLetter.com


    Quality Over Quantity Lead Generation Oct 20, 2023
    Show notes

    If your lead generation strategy is casting as wide a net as possible, you're going to waste a lot of money attracting customers and clients you don't actually want to work for. Having hundreds of thousands of names on your list may seem impressive, but the true value of a list lies in the quality of the leads, not the quantity.

    Using real world examples, lead generation expert and contributing author to Dan Kennedy's No B.S. Price Strategy book Darin Spindler explains exactly how to target and attract your ideal customers while filtering out the "lousy leads" you want to avoid.

    MagneticMarketing.com NoBSLetter.com


    How To Capitalize On The Subscription Business Model Oct 13, 2023
    Show notes

    Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage?

    Past president of the Information Marketing Association Robert Skrob interviews CEO and publisher of Subscription Insider, Kathleen Greenler Sexton, to better understand why subscription based businesses have become so well received by consumers, as well as to learn tips and strategies for growing your customer base quickly without tons of churn later.

    MagneticMarketing.com NoBSLetter.com


    19 Secrets of Exceptional Results Selling (4 of 4) Oct 06, 2023
    Show notes

    In the exciting conclusion to this one-of-a-kind four-part episode, Dan Kennedy explains the biggest "don'ts" of selling as well as how to ethically manipulate and remove a prospect's objections before they even arise.

    In addition Dan outlines step by step his formula for practicing and delivering his very own "million dollar sales presentation". Be sure to listen to each episode in order for maximum return on your listening investment!

    MagneticMarketing.com NoBSLetter.com


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