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    Business

    Dan Kennedy’s Magnetic Marketing Podcast

    Dan Kennedy is internationally recognized as a ‘millionaire-maker’, helping people in just about every category of business turn their ideas into fortunes. He has been called the “Professor of Harsh Reality” because he’s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing ‘guru’ does.

    Dan Kennedy’s advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.

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    Latest Episodes:
    Strategies For Improving Your Membership Sites Feb 16, 2024
    Show notes

    You spend a lot of time, energy and resources to obtain new members for your membership site. What a waste it would be for them to turn around and quit within a few months. So what's the best way to increase retention and ascension within your membership programs?

    Micah Mitchell, founder of Memberium, discusses with Robert Skrob the features and strategies they use to create real value for their users with content that's engaging and even fun to consume.

    MagneticMarketing.com NoBSLetter.com


    Building Automatic Continuity Programs To Maximize Company Value Feb 09, 2024
    Show notes

    If subscriptions are more difficult to sell than just a product, why is the subscription model so wildly popular today? John Warrillow, author of "Built To Sell", "The Automatic Customer" and, "The Art of Selling Your Business" knows perfectly well how much more massively valuable each loyal subscriber can be compared to a mere one-time buyer.

    John Warrillow and Robert Skrob discuss some of their strategies for enticing, onboarding and retaining subscribers to their automatic continuity programs in order to create regular revenue and maximize company value.

    MagneticMarketing.com NoBSLetter.com


    Wealth Thinking & Creating Prosperity With Lee Milteer Feb 02, 2024
    Show notes

    Lee Milteer: Professional author, speaker, coach and longtime friend and colleague of Dan Kennedy. Lee has certainly attained a great amount of success in her lifetime, but don't think for a second that her life's achievements were merely the result of incredible luck or an easy path.

    In fact, Lee says her impressive success came because her hardships forced her to step out of her comfort zone and focus on discovering her life's purpose and developing the gifts she knew she always had.

    From humble beginnings on her family farm to devastating personal loss to finding her calling of inspiring others, Lee's story is a masterclass in shedding false belief systems and creating long term prosperity and wealth.

    MagneticMarketing.com NoBSLetter.com


    One Step Vs. Lead Generation Marketing Jan 26, 2024
    Show notes

    What's the best method for acquiring new leads and customers? Here to teach the pros and cons of both One Step and Lead Generation Marketing is Charlie Martin, a cosmetic dentist, information marketer and dedicated student of Dan Kennedy.

    While one of these marketing methods is certainly the easier system to implement, it does come at the cost of missing out on some incredible leads. As Charlie advises, your level of success truly depends on how much work you're willing to put in. Unusual success only comes by doing what is not usually done.

    MagneticMarketing.com NoBSLetter.com


    Building A Lasting Relationship With Your List With Intention Jan 19, 2024
    Show notes

    What efforts are you making to build your relationship with your list? Are you sending half-hearted emails out every other week? Or are your communications consistent, valuable and vulnerable?

    Expert copywriter Doberman Dan shares the strategies and techniques he uses in his newsletters to connect with his list in a meaningful way and keep them coming back to do business with him again and again.

    MagneticMarketing.com NoBSLetter.com


    Diversity Leads To Stability Jan 12, 2024
    Show notes

    Brian Maroevich is an information marketer, copywriter and business owner running a successful chain of salons with his wife in California. What's their secret to staying on top of such a competitive market? The answer is surprisingly simple: They make use of as many marketing tools as they possibly can.

    From lead pages to yellow pages, from physical mailers to text messages and beyond, Brian uses specific examples to reveal how he employs numerous marketing strategies learned from Dan Kennedy to find, acquire and retain loyal customers.

    MagneticMarketing.com NoBSLetter.com


    Marketing To The Affluent Jan 05, 2024
    Show notes

    Is marketing to the wealthy all that different from traditional marketing? If I decide to focus on acquiring customers with higher incomes, how big a shift do I really need to make in my business

    Using examples from his No B.S. Marketing To The Affluent book, Dan Kennedy discusses why it's so important to understand this demographic, their unique reasons for buying and how different they actually are from "regular customers".

    MagneticMarketing.com NoBSLetter.com


    The Roots of Information Marketing & Sales Dec 29, 2023
    Show notes

    Nowadays it's easy to get overwhelmed with the complex strategies, tools and methods available to information marketers and salespeople. Not only that, but it's easy to lose sight of what their core aim actually needs to be.

    Wes Schaeffer, expert sales trainer, marketing consultant, keynote speaker and copywriter, strips back all the fluff to uncover the key principles of success that should remain at the heart of every information marketing and sales professional.

    MagneticMarketing.com NoBSLetter.com


    Creating Lasting Transformation in Your Coaching Clients Dec 22, 2023
    Show notes

    Good coaching isn't just about motivating clients and holding them accountable. The key is transforming how they lead their people and themselves. How do you teach that? Rob Berkley has the answer.

    As a coach, entrepreneur, board director, CEO, CIO and co developer of Vision Day, Rob has helped countless marketers and corporate executives scale their businesses at a faster rate than ever thought possible. Rob outlines the essential lessons he teaches his own clients in order to transform themselves and their businesses for the better.

    MagneticMarketing.com NoBSLetter.com


    Seven Types of Email Subject Lines For Improving Open Rates Dec 15, 2023
    Show notes

    You take great care crafting your email communications for prospects and customers, but are you also making sure the subject line is enticing enough for potential readers to open the email at all?

    Dan Kennedy and Dave Dee discuss seven varieties (plus one bonus variety) of subject lines you can use to persuade those on your list to actually open your message. Dan and Dave also talk about how to keep them engaged once they've started reading.

    MagneticMarketing.com NoBSLetter.com


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