Dan Kennedy's Magnetic Marketing Podcast

Latest Episodes:

Building Blocks of Renegade Millionaire Marketing (1 of 2) Apr 26, 2024

Show notes

When it comes to your marketing, are you following along with what everyone else in your industry is doing? While that may seem like the "safe" thing to do, that kind of (in)action is actually keeping your business from thriving as much as it could be.

Marketing experts Dan Kennedy, Lee Milteer and Bill Glazer join forces to discuss the premises and building blocks of Renegade Millionaire Marketing, and how following this incredible system (organized by Dan) can vastly change the trajectory of your business for the better. Be sure to catch part two next week!

MagneticMarketing.com NoBSLetter.com

Persuasion, Motivation & Influence Apr 19, 2024

Show notes

Knowing your product perfectly does not mean you're an expert salesperson. In fact only 15% of our success comes from our core competence, AKA what we know about our product or service. So what's the other 85%? (Hint: Look at the title of the episode.)

Persuasion expert Kurt Mortensen discusses with Lee Milteer common mistakes we make in our efforts to persuade leads and customers, as well as how we can sharpen our persuasion skills in order to maximize our influence.

MagneticMarketing.com NoBSLetter.com

Where Is Your Time Going? Apr 12, 2024

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Are you taking charge of where your time goes? Or are you allowing "time vampires" to drain you of what could be your most productive hours?

Drawing upon Dan Kennedy's methods, Lee Milteer asks listeners to ask themselves tough questions and make tough decisions about their time management that will ultimately lead to better business and a more fulfilling career.

MagneticMarketing.com NoBSLetter.com

Reclaiming Your Power As An Entrepreneur Apr 05, 2024

Show notes

For an entrepreneur, the need to be well-liked can unfortunately lead us to allow ourselves to be taken advantage of by certain clients, customers, etc. They become continuous energy drains to our personal stamina and a burden on our businesses. When we give away our power in this way, we lose confidence in ourselves and in our ability to succeed.

Lee Milteer, expert speaker, author and good friend of Dan Kennedy teaches from stage how we can recognize our weaknesses and over time turn them into strengths. Lee's presentation also includes actionable items/activities you can start implementing today, so have a pen and paper ready to take notes!

MagneticMarketing.com NoBSLetter.com

Getting Inside The Head Of Your Customers Mar 29, 2024

Show notes

You care deeply about your customers, clients and even prospective customers and clients. You know you have the solution to some of their biggest problems, but getting them to understand and believe that can be a difficult task at times.

In this episode, Bill Glazer walks through key exercises that can help you get into the mind of your customers and allow you to foster greater trust and communicate with them more effectively. Have a paper and pencil on hand, and be ready to hit the pause button along the way so that you can put into practice each exercise for yourself!

MagneticMarketing.com NoBSLetter.com

Monthly Newsletters: The Power To Transform Your Business Mar 22, 2024

Show notes

Many don't bother with creating and sending newsletters to their customers/clients because they feel they're either a waste of time or don't make sense for their business. Bill Glazer and professional newsletter creator Jim Palmer are here to disprove both notions.

Using real examples from their businesses, Bill and Jim discuss what makes a monthly newsletter an incredibly valuable tool for developing a loyal customer base and furthering your business's reach.

MagneticMarketing.com NoBSLetter.com

Headlines, Personalization & Other Critical Copy Concepts Mar 15, 2024

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Last episode Bill Glazer shared his expertise on the essential building blocks of creating copy that sells. Now he's back to dive deeper into more critical copy concepts as well as elaborate on some of the major pitfalls marketers fall into when crafting sales letters and other pieces of marketing.

Be sure to give the previous episode, 11 Essential Building Blocks For Crafting Copy That Sells, a listen before jumping into this episode!

MagneticMarketing.com NoBSLetter.com

11 Essential Building Blocks For Crafting Copy That Sells Mar 08, 2024

Show notes

Anyone can write sales copy. Even AI can do it now. But how do you know if it's any good? Whether you're writing your own copy or delegating the task to someone (or something) else, you have to be able to recognize effective copy vs. garbage copy.

Bill Glazer, expert copywriter, marketer and longtime friend and associate of Dan Kennedy, takes to the stage to share eleven key components of copywriting that are proven to create curiosity, increase response and dramatically improve the overall success of your sales copy.

MagneticMarketing.com NoBSLetter.com

The Role of Self-Integrity In Wealth Creation Mar 01, 2024

Show notes

What's holding you back from creating the wealth you desire? There are many outside factors one could point to, but if we refuse to be honest with ourselves and take ownership of our own shortcomings, how can we expect to have any influence in the outcomes in our lives?

Lee Milteer masterfully leads a live implementation coaching group in which she covers in-depth the four fundamentals that can be improved in every entrepreneur's life in order to increase wealth attraction and creation.

MagneticMarketing.com NoBSLetter.com

An Outsider's Expert Advice For Information Marketers Feb 23, 2024

Show notes

Years ago when A.J. Mirabedini became the CEO of GKIC (Glazer-Kennedy Insider Circle), he was already an expert marketer who had helped countless small and medium sized businesses across his 25-year career. He was not, however, very familiar with GKIC's marketing methods. What more could GKIC possibly teach him? A lot, as it turns out.

A.J. Mirabedini and Robert Skrob discuss A.J.'s experiences as an entrepreneur and what surprised him most when he first dove into the GKIC world, as well as the world of information marketing. Robert and A.J. also offer their advice for those hoping to make a difference as an entrepreneur and information marketer.

MagneticMarketing.com NoBSLetter.com

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