Cubicle to CEO

Latest Episodes:

Bonus: What Would You Repeat & Remix In Your Business? LIVE Answers From Make Your Mark 2023 Oct 04, 2023

Show notes

Thank you to everyone who shared such brilliant business remix + repeats:

Christina Lenkowski @publicityxchristina
Cindy McGhee @cindy.mcgheecpa
Katy Widrick @kwidrick
Yasamin Salavatian @yasaminsalavatian
Dr. Julia Colangelo @drjuliacolangelo
Mikki Wilson @mikconnectsdots
Allison Jordan @betterbellytherapies
Belinda Rosenblum @ownyourmoney
Tania Bhattacharyya @taniabhat
Jaclyn Mellone @jaclyn_mellone
- Listen to Jaclyn's episode of Cubicle to CEO here: https://link.chtbl.com/LAZc-CMX
Erin Perkins @mabely_q
Laura Sprinkle @imlaurasprinkle

Another thank you to Jordan Gill (@systemssavedme) for letting us bring this fun installation to Make Your Mark LIVE!
And be sure to check out our inspiration for this question - Heather Sager! @theheathersager
Want to bring our podcast pop-up to your event? DM us in a group with @missellenyin and @cubicletoceo to chat more!
What's your signature CEO style? Take the quiz: ellenyin.com/quiz
Access the transcript of this episode HERE: https://otter.ai/u/ivdpuih_aOe2g_Y0-Lp_IqRLx0U?utm_source=copy_url
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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214. Her Campus Increased Brand Partnerships Revenue By 10,000% With This Innovative Free Marketing Summit Oct 01, 2023

Show notes

Our guest today is a true trailblazer in the world of media and marketing innovation.

Meet Windsor Western, co-founder of media giant HerCampus Media and its umbrella brands, including GenZology - a Gen Z Marketing Summit series that's not only established HerCampus as the go-to thought leader on youth marketing, but has also catapulted their brand partnership revenue growth by a jaw-dropping 10,000%!

GenZology is an ingenious strategy that arms HerCampus brand clients with unbeatable insights into the trend-setting 18-24 demographic. What started as a response to pandemic-time lockdowns has blossomed into a years-long strategy and revenue-generating powerhouse, leading clients to spend millions of dollars on brand partnerships with HerCampus.

In this case study on creative marketing campaigns, we'll uncover how this summit opened doors to iconic clients like L’Oreal and Maybelline, why brand marketers are incentivized to attend these free events, and how HerCampus is landing minimum $50,000 on up to 7 figure client contracts.

View the transcript for this episode at: https://otter.ai/u/AtAzFhIQTQvzapHAPNS8aBAqhLI?utm_source=copy_url

Connect with Windsor:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

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Bonus: How We Jumped Nearly 100 Spots On The Podcast Charts With Live Events Sep 27, 2023

Show notes

Get a behind the scenes look at our time at Make Your Mark Live in Dallas: https://www.instagram.com/reel/CxoB25XvEZg/?igshid=MWZjMTM2ODFkZg==
Our takeaways from Podcast Movement: https://link.chtbl.com/QZWrmq97
Linda Sidhu's personality quiz funnel episode: https://link.chtbl.com/9i_s2XIR
What's your signature CEO style? Take the quiz: ellenyin.com/quiz
Access the transcript of this episode HERE: https://otter.ai/u/QLbm57bi77LcN08OAU93bTqC0CE?utm_source=copy_url
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

213. Freely Changing Your Business Model Without Wrecking Financial Stability Sep 25, 2023

Show notes

Our guest today is already a seasoned expert at change, despite only being in her early 20s.

Just before her freshman year of college in 2019, Shyne Webster created her business, Designed by Shyne - a passion project turned clothing brand. But as her business acumen grew, she transitioned into a full-time brand design freelancer and eventually agency owner, offering brand strategy, 1:1 coaching, and even teaching workshops on innovation and design thinking.

After previously pivoting her solo practice into an (anti)agency in 2021 - a concept explained later in the episode - she recently decided to revert back to her freelancing roots while cutting her client work to only six hours a week and testing new service packages that she hasn’t offered before.

In this case study, Shyne gives us a realistic account of how she’s consistently maintained financial stability while exploring evolving passions and new business models. Discover what data prompted her latest pivot, how she's redefining her work to find excitement and personal fulfillment, and the financial baseline she recommends for making drastic moves of your own.

View the transcript for this episode at: https://otter.ai/u/-x2i-XHSYmmKQa4PsmrILzLRN7c?utm_source=copy_url

Connect with Shyne:

https://designedbyshyne.com
https://instagram.com/designedbyshyne
https://linkedin.com/in/designedbyshyne
https://tiktok.com/@designedbyshyne

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

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Bonus: We're Giving Away (TWO) $1,000 Cash Grants to Grow Your Biz! Sep 20, 2023

Show notes

APPLY FOR OUR CUBICLE TO CEO X NORBY GRANT BY OCT. 3: https://cubicletoceo.nor.by/
Sign up for our weekly test messages: https://ellenyin.com/superfan
Access the transcript of this episode HERE: https://otter.ai/u/CXlDtKEtJ2mPqORy2mAN2J6HLeU?utm_source=copy_url

What's your signature CEO style? Take the quiz: ellenyin.com/quiz
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

212. Trade Show Secrets: How A New Brand Sold $200K In One Weekend With No Products Sep 18, 2023

Show notes

This sister duo turned a dream and a shoestring budget into a trade show triumph!

Picture this: Becca Stern and her sister Jess invested $25,000 AUD of their savings to start their business, Mustard Made - a line of colorful vintage inspired lockers with a cult following and celebrity fans. They took a big risk right off the bat, deciding to test the viability of their new business at a trade show with only a few product samples on hand. If they received a few orders to validate their proof of concept, they’d keep building. If the trade show proved a lack of product market fit, they would cut their losses early. What happened next was beyond their wildest expectations - over $200,000 AUD in orders poured in, smashing their two-year projections in one weekend!

Today, Becca is taking us behind the scenes of their trade show success, including exactly what they spent their bootstrapped budget of $25K on for maximum returns, how they designed a standout booth experience to attract buyers, and the creative teaser they used to put their then-unknown brand on people’s radar pre-event.

If you’re building a consumer brand and selling through in-person activations at trade shows, markets, or events, this episode is a blueprint for you. Even if you solely sell digital products, this is a master case study in grassroots marketing and brand building you’ll find new ideas from.

View the transcript for this episode at: https://otter.ai/u/mDmZ_WFbZxHJ_IP1UQLKqP2C_ts?utm_source=copy_url

Connect with Becca:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: 7 Surprising Podcast Growth Tips from Podcast Movement 2023 Sep 13, 2023

Show notes

Subscribe to our YouTube Channel! https://www.youtube.com/c/CubicletoCEO
Listen to our exclusive interview with Amy Porterfield HERE: https://link.chtbl.com/UIVj9PTb
Access the transcript of this episode HERE: https://otter.ai/u/In0VyktpR0RGHSho-_K1VOXzTU4?utm_source=copy_url

What's your signature CEO style? Take the quiz: ellenyin.com/quiz
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

211. 'Best Of' Customer Feedback: 7 Tips for Effective Testimonials, Market Research + Retention Sep 11, 2023

Show notes

This is our final week of featuring gems from past guests before we resume our regular Monday case study interviews. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This fourth and final roundup in the series features 7 must-try customer feedback tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The clickable links to all referenced episodes will also be listed in the show notes below for your convenience.

View the transcript for this episode at: https://otter.ai/u/W5VEs7jRRFPM5BWvgNNVwPxODx0?utm_source=copy_url

Thank you to our sponsor:

Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/ellen

Links mentioned in this episode:

We are in the top 35 of Feedspot's 'Best Bootstrapped Podcast Shows'! Check out the full list here: https://podcasts.feedspot.com/bootstrap_podcasts/?feedid=5647420
'Best Of' Pitching Roundup: 10 Tips To Pitch Yourself For ANYTHING: https://link.chtbl.com/sllNCKMT
'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads: https://link.chtbl.com/dbjNLFH1
'Best Of' Conversion Tips: Increase Your Sales w/ These 6 Strategies: https://link.chtbl.com/AYNw_c2w
Repurposing Client Results: Building A Million Dollar Business From This 3 Step Testimonial Strategy: https://link.chtbl.com/axwvhnib
She Walked Away From 17K Followers + Made 40% More Revenue With This Referral Strategy: https://link.chtbl.com/kDwMbBOT
Save a Launch That's Flopping In the Final 48 Hours: https://link.chtbl.com/sz9pGpM_
How This Neurodivergent Artist Increased Her Income From $250 to $10K/Month With An Online Course About Cooking Chinese Food: https://link.chtbl.com/O9E_LCqz
The Exact Video Ad Strategies Harmon Brothers Used To Grow Lume’s Sales From $1.5 Million to $23 Million In One Year: https://link.chtbl.com/thwVnQLt
Increasing Program Enrollment by Over 200%: What Educators and Course Creators Can Learn From The CEO of Girls Who Code: https://link.chtbl.com/smurFvFb
$1M/Year With 1 Offer: Boost Your Sales With Bundling: https://link.chtbl.com/khQpUM3W

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's...

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: 3 Things I Did As An Entrepreneur Before Getting Married Sep 06, 2023

Show notes

Check out my dicussion with other entrepreneurs on changing your name after marriage:
Threads: https://www.threads.net/@missellenyin/post/Cu-Js1cPA4v/?igshid=MzRlODBiNWFlZA==
Facebook: https://www.facebook.com/ellenyinofficial/posts/pfbid037294XtCkndgV8GYv6F8p74NQY9HSSgywoUb9DhzNRdbR4bhDkQCuF7DGN56vCtjKl
Access the transcript of this episode HERE: https://otter.ai/u/7faTr8HF6N6deBNyyZrqxDUOn5k?utm_source=copy_url

What's your signature CEO style? Take the quiz: ellenyin.com/quiz
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

210. 'Best Of' Conversion Tips: Increase Your Sales w/ These 6 Strategies Sep 04, 2023

Show notes

We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This third roundup in the series features 6 must-try conversion tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The clickable links to all referenced episodes will also be listed for you below in the show notes.

View the transcript for this episode at: https://otter.ai/u/1dCVXW94KXUsI93TDgrmP0kf8Ac?utm_source=copy_url

Links mentioned in this episode:

'Best Of' Pitching Roundup: 10 Tips To Pitch Yourself For ANYTHING: https://link.chtbl.com/sllNCKMT
'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads: https://link.chtbl.com/dbjNLFH1
This NON-WEBINAR “Open House” Funnel Generates 25% Application Rates For A High Ticket Program (Multiple 5 Fig. Investment): https://link.chtbl.com/rvhMPSCo
Bye Bro Marketing 👋 She Made $122K In Her Last Launch By Rejecting These Popular Tactics: https://link.chtbl.com/rkkVrZzk
2 Ways To Add Urgency and Increase Funnel Conversions by 50%: https://link.chtbl.com/xoT4PPZj
5 Key Shifts To Take The Suck Out Of Sales Calls [Make $10K Months Series Pt. 4]: https://link.chtbl.com/yCh05L0R
Your MBA In Creative Negotiation: How Kim Kaupe Got A Client To Pay Her $15K Over Asking Price After They Initially Said “No”: https://link.chtbl.com/VBBg-PBZ
Heidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years: https://link.chtbl.com/nuRSpc4n

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Learn more about your ad choices. Visit megaphone.fm/adchoices

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