Cubicle to CEO

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Bonus: Increasing The Value of Your Business For a Future Sale Jul 26, 2023

Show notes

Come join the discussion on Threads! https://www.threads.net/@missellenyin
Links mentioned in this episode:

Teri Yu's case study on Vibely's acquisition by Kajabi: https://cubicletoceo.buzzsprout.com/820498/13264133-behind-the-buyout-the-numbers-negotiation-of-vibely-s-acquisition-by-kajabi
Christina Scalera's YouTube series on selling your business: https://youtube.com/playlist?list=PLolGULcatbHAH6DPeUCPJDFs1G2ZYn6qB
Christina's episode on Cubicle to CEO: https://cubicletoceo.buzzsprout.com/820498/6740431-how-to-build-a-7-figure-digital-downloads-templates-shop
Sign up for a 30-day free trial + 50% off your first year of Flodesk at https://ellenyin.com/flodesk
Try Kajabi for 30 days for free when you go to https://ellenyin.com/kajabi

Access the transcript of this episode HERE: https://otter.ai/u/b9VWm1Bn-3viez-cntpSiBSuFNo?utm_source=copy_url

What's your signature CEO style? Take the quiz: ellenyin.com/quiz
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
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204. Behind the Buyout: The Numbers & Negotiation of Vibely’s Acquisition By Kajabi Jul 24, 2023

Show notes

Try Kajabi for 30 days completely FREE: https://ellenyin.com/kajabi

What is it actually like to build a company that gets acquired? Sharing her first-hand experience today is tech founder Teri Yu, who sold her community-based software, Vibely, to the $2 billion online business platform Kajabi, where her product became Kajabi Communities.

After raising $2.5 million in funding, Teri eventually scaled Vibely to a $6 million annual run rate and hundreds of thousands users served through the communities creators hosted on Vibely.

Recognized by BlogHer as the Innovator of The Year, Teri’s path from cubicle to CEO and then back to employee as Kajabi’s now Director of Product is anything but conventional. Teri spills the beans on the key factors that made her company an attractive buy to interested parties like Google, Patreon, and of course Kajabi, the pivotal moments that shaped her decision to sell and why she chose Kajabi, and how she navigated the rollercoaster of post-exit emotions as a founder.

View the transcript for this episode at: https://otter.ai/u/meYw2hYJ3GQvoXh_lDYxX7jexqE?utm_source=copy_url

Thank you to our sponsors:

Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle

Connect with Teri:

@teriyakichicken

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
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Bonus: Natalie Franke Spills Her Guts (On Her Gutsiest Moments) Jul 19, 2023

Show notes

Enter to win a free signed copy of Natalie's new book, Gutsy, over on Threads: https://www.threads.net/t/Cu4oa4mLgLS/?igshid=MzRlODBiNWFlZA==
In this bonus episode, you’ll be privy to never-before-told stories and juicy disclosures in our Gutsy themed interview with Natalie Franke today, in celebration of Natalie’s second book, Gutsy, launching this August.
You may know Natalie as the author of Built To Belong, host of The Independent Business Podcast, and Chief Evangelist of Honeybook, but you’ll get to know her in a whole new way when we put her in the hot seat to spill her guts on her gutsiest moments. We hope this honest conversation encourages you to be brave, too.
And in tandem with this episode release, Natalie generously agreed to give away five signed copies of her new book to 5 of you lucky listeners. We’re hosting this giveaway on Threads, so click the first link in the show notes to go directly to my Threads profile @missellenyin where you’ll see our book giveaway thread and instructions to enter. Make sure you give @nataliefranke a follow on Threads too. You have until July 27th to enter, so don’t procrastinate, go enter while you’re listening to this. Good luck!
View the transcript for this episode at: https://otter.ai/u/aVyHRmAXQ4dHyLdp5FRxtVKbqe0?utm_source=copy_url
Links to Check Out:

Buy 'Gutsy' from an independent bookstore: https://www.parkbooksmd.com/item/a2ewiNE4ecuSGb8duZ6kww
Buy 'Gutsy' from Amazon: https://amzn.to/3rxhHgP
Natalie's vlog with Gary Vee (8:06) : https://youtu.be/_yr6gXtmgDg?t=486
Threads: @nataliefranke
Threads: @cubicletoceo
YouTube: https://www.youtube.com/c/CubicletoCEO

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

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203. Driving Revenue with (Unpaid) Speaking Engagements: $45K Case Study Jul 17, 2023

Show notes

How do you maximize revenue and list growth from an unpaid speaking engagement? When copywriter and brand strategist Zafira Rajan was asked to speak at Amy Porterfield’s virtual event, she leveraged the opportunity to beta test a freebie that led to an $11 tripwire product through a series of subsequent upsells, iterations, and strategic collaborations, this tripwire funnel resulted in more than $45,000 and 600 new customers added to her business - far more than the upfront speaking fee she would have fetched for her first keynote.

In today’s case study, Zafira shares her secrets on how she tied her speaking topic directly to a carefully aligned tripwire offer, achieving a remarkable 52% conversion rate from freebie opt-in to immediate purchase. She’ll also reveal the conclusion she drew from selling this product through open/close cart launches versus evergreen, how to leverage a digital product like this to get in front of other people’s audiences, and her hot take on accepting exposure as payment.

If you know you could be doing more with the visibility opportunities you get, this candid conversation is your crash course.

View the transcript for this episode at: https://otter.ai/u/_l53xU4N089w56OfcAsrX8kykqs?utm_source=copy_url

Thank you to our sponsors:

Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society
Head to https://zafirarajan.lpages.co/spk-ceo/ to get Zafira's Sales Page Personality Kit!

Connect with Zafira:

www.zafirarajan.com
https://zafirarajan.substack.com/
Instagram: @zafira.rajan
What’s Your Brand’s Core Essence? Take this 2-minute quiz to learn how to stand out powerfully and consistently: bit.ly/zafira-rajan-quiz

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

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Bonus: 3 Ways My Slow Launch Made My Offer Better Jul 12, 2023

Show notes

Share your launch flop story with us on Threads! Join the conversation at @missellenyin + @cubicletoceo
Interested in participating in our next Paid to Create Challenge in October? Add your name to the waitlist at https://ellenyin.com/paidtocreate
Access the transcript of this episode HERE: https://otter.ai/u/XIoDtQcC2Ns1CBYWyUi3Ks3HayA?utm_source=copy_url

What's your signature CEO style? Take the quiz: ellenyin.com/quiz
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

202. Save a Launch That's Flopping In the Final 48 Hours Jul 10, 2023

Show notes

Today’s case study on flipping a flopping launch features Anita Siek, a lawyer turned brand and copy strategist and the founder of Wordfetti.

In late 2022, Anita experienced the slowest launch she had ever seen, with little intake on the waitlist and sluggish sales during the first five days of open cart. Rather than giving up, Anita made a bold decision to completely switch her launch messaging and strategy in the final 48 hours, the details of which we’ll uncover in this interview. The result? Over 65% of students joined in that final 48 hours, completely changing the original outcome.

For ideas on how to turbocharge your trajectory when things are slow. Keep listening for the key things that turned this failing launch around in crunch time.

View the transcript for this episode at: https://otter.ai/u/pDil9PL0HGJe2X9Usbk3IgrJTWA?utm_source=copy_url

Thank you to our sponsors:

Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society

Connect with Anita:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: Honest Mid-Year Update On Our Big 3 Goals: Where We're Succeeding & Failing Jul 05, 2023

Show notes

What is your most important goal for 2023? Let us know after listening to this episode by DMing @missellenyin and/or @cubicletoceo!
Links mentioned in this episode:

Bonus #3: Our Company's Big 3 Goals For 2023: https://open.spotify.com/episode/3RxKcZ3ykrWJkZib1se8aP?si=94e91b5a818c45e4
Bonus #10: 2023 Visioncast: https://open.spotify.com/episode/4NqS7OEQINDARMrUyBolDB?si=153f68d3e8d2428e
Bonus #20: 3 Strategies That Grew Our Podcast To 70K Monthly Downloads: https://open.spotify.com/episode/78b6mp0cgz7MkhmIyNShTx?si=1b96324c10a0410d
Sign up for our weekly newsletter at https://cubicletoceo.co!

Access the transcript of this episode HERE: https://otter.ai/u/_09Z38EICO1Bdjkzkziqqtsuajk?utm_source=copy_url

What's your signature CEO style? Take the quiz: ellenyin.com/quiz
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

201. Stuck At Six Figures? Key Changes That Scaled This Agency From 6 To 7 Figures Jul 03, 2023

Show notes

Stuck at six figures? Today’s case study examines the key strategy differences between a six and seven figure business through the lens of Pauleanna Reid, the founder of WritersBlok, a full-service celebrity ghostwriting agency working with high-profile leaders to turn their personal stories into powerful brand assets.

Sharing her personal roadmap from six to seven figure agency owner, Pauleanna highlights crucial improvements she made in the areas of team, client, project, and brand management to scale her company.

Pauleanna doesn’t hold back in revealing exactly what it means to provide white glove service, how she prevents burnout for herself and her team while operating in a high-demand industry, what it looks like to have a long-term perspective on relationships, and the secret to being persistent with prospects without being annoying.

What’s the missing piece that can help your business move beyond your current revenue level? Press play to find out. View the transcript for this episode at: https://otter.ai/u/96k4DrZrPR8FRDnOwYkOxoXXacg?utm_source=copy_url

Thank you to our sponsors:

Calling all creative entrepreneurs! Use code 'CEO' at checkout to join Tiffany Napper's coaching membership, Upleveler Society, for only $49/month when you go to https://www.tiffanynapper.com/upleveler-society
Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac

Connect with Pauleanna:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Learn more about your ad choices. Visit megaphone.fm/adchoices

200. (Part. 2) 200th Episode Celebration: Listen To Me Coach These 9 Entrepreneurs Jun 28, 2023

Show notes

Listen to part 1 of this Q+A here: https://open.spotify.com/episode/3kVfFxdZoJZbedrJIKWIHX?si=7737eb409b064ff9

Special thank you to the listeners who submitted questions!

Michelle Pualani @themichellepualani

Laura Camancho @speakupwithlaura

Nicola Moors @nicolamoors

Mindi Trimble @minditrimblementoring

Madison Sanford @thenourishedbump

Michelle Guo @michelleannguo

Angel Filer @financeinhereyes

Dijon Bowden @dharmaglow

Juliette Molina @julesbmakeupgirl

View the transcript for this episode at: https://otter.ai/u/cdTeJdD6UULHcLPr2Yzn38ZdgaI?utm_source=copy_url

Links mentioned in the epsiode:

Biz Bestie episode w/ Mindi Trimble + Juliette Molina: https://open.spotify.com/episode/7HEMM2KjCQ4dK3X6UafvCe?si=32026ba3d79d4b4a
Lead Converting episode w/ Thanks For Visiting: https://open.spotify.com/episode/0noGe3GlDDhLf5ZkDBaZKx?si=abda02762d8648cc
Investment Thesis episode w/ Kaitlyn Carlson: https://open.spotify.com/episode/7cFdwB1W89nWQZrtBQpNmu?si=81a9b8ace0ed454a

What's your signature CEO style? Take the quiz: ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

200. (Part. 1) 200th Episode Celebration! Free Coaching With Ellen Jun 26, 2023

Show notes

Cheers to 200 episodes together, we can't believe we showed up together in this space for 200 weeks that's almost four years together. And whether you've been with us since episode one, or you're just tuning in today for the first time, welcome, we are so grateful to have you here.

In thinking about how we wanted to celebrate this milestone with you all, we felt it was only fitting to feature your voices, our amazing listeners as the guest stars of today's episode, so we're doing a listener Q&A. We can't wait to answer all of your burning questions, so press play to get right into it!

Listen to part 2 of this Q+A here: https://open.spotify.com/episode/4zW9wcx9Se9QM9UIjReQyt?si=ab287c8314f34c7a

Special thank you to the listeners who submitted questions!

Isabelle Sarley @sarleycopy

Mangla Sachdev @expatbusinessinabag

Juliana Leamen @naturally.joyous

Rosalie Ennes @portecuaconsulting

Victoria Davis @daviscreativeco

Kristina Bleiler @gemcreativeco

Carol Umanzor @btobseen

Julia Kenyon @juliakenyon

Janna Piper @jaqalthehybrid

Alicia Martinez @difiadvisory

View the transcript for this episode at: https://otter.ai/u/eDz_r-FSMVg_s1mdOs0tE8IBUFo?utm_source=copy_url

Thank you to our sponsors:

Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac
Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500.

Links mentioned in the epsiode:

Get our Perfect Podcast Pitch template: https://ellenyin.com/perfectpodcastpitch
Imposter Syndrome episode: https://link.chtbl.com/75CN0O6Y
Linda Sidhu Personality Quiz episode: https://link.chtbl.com/9i_s2XIR

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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