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    Business

    Cubicle to CEO

    We ask founders the business questions you can’t Google. Cubicle to CEO® brings you weekly “behind the business” case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they’ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

    Advertise

    Copyright: © Copyright Ellen Yin

    • Apple Podcasts
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    Latest Episodes:
    CEO Collective Expert Roundtable Pt. 4 (IG Followers on Autopilot, Video Content Hooks, Writing Your Book Draft & More) Aug 30, 2023
    Show notes

    We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.co
    Connect with our CEO Collective!

    • Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
    • Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
    • Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
    • Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
    • Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
    • Master short form and long form video content by listening to episode 93 of The Shine Online Podcast with Natasha: https://link.chtbl.com/back-to-basics-series

    Access the transcript of this episode HERE: https://otter.ai/u/LDRqo3A9ypcutLpzt2KU5kk6qX8?utm_source=copy_url

    What's your signature CEO style? Take the quiz: ellenyin.com/quiz
    If you enjoyed today's episode, please:
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
    • Follow (+) our show for new episodes every Monday & Wednesday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    209. 'Best Of' Lead Generation: 6 Unique Ways to Get High Quality Leads Aug 28, 2023
    Show notes

    We’re hitting pause for a few weeks on airing new interviews to bring back underrated gems from our previous guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This second roundup in the series features 6 must-try lead generation tips; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. The links to all referenced episodes will also be listed for you below in the show notes.


    View the transcript for this episode at: https://otter.ai/u/UJWTBR3D8UxHYz00Ul2s-a3F714?utm_source=copy_url



    Links mentioned in this episode:

    • 'Best Of' Roundup: 10 Pitching Tips: https://link.chtbl.com/sllNCKMT
    • Borrow The Personality Quiz Funnel Behind This $70K Launch: https://link.chtbl.com/9i_s2XIR
    • Grow Your Email List By 500-2000+ Leads In 1 Week With A Signature Summit: https://link.chtbl.com/6BWhWI_C
    • EXCLUSIVE TELL-ALL: Amy Porterfield Analyzes Her $7.5M Launch + Shares Detailed Pre-Launch Strategy: https://link.chtbl.com/UIVj9PTb
    • 4X Your Revenue in 1 Year By “Staying Close To The Money: https://link.chtbl.com/e4OGzkO_
    • Driving Revenue with (Unpaid) Speaking Engagements: $45K Case: https://link.chtbl.com/64dGtwx_
    • How You Can Get On A Best-Selling Book List As A Self-Published Author (Even If You Have A Small Audience): https://link.chtbl.com/fcpF1eBD


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz



    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    CEO Collective Expert Roundtable Pt. 3 (Constructive Criticism, Visual Branding, Building Wealth & More) Aug 23, 2023
    Show notes

    We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.co
    Connect with our CEO Collective!

    • Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
    • Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
    • Create and post 5 days of videos in 5 minutes a day with Natasha in her Video Confidence Challenge: http://videoconfidencechallenge.com/
    • Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
    • Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
    • Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac

    Access the transcript of this episode HERE: https://otter.ai/u/fDpsvRUXqDb0Me6fkHR7TrABFcg?utm_source=copy_url

    What's your signature CEO style? Take the quiz: ellenyin.com/quiz
    If you enjoyed today's episode, please:
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
    • Follow (+) our show for new episodes every Monday & Wednesday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    208. 'Best Of' Pitching Roundup: 10 Pitching Tips Aug 21, 2023
    Show notes

    You all gave rave reviews on our “10 out of the box marketing tips to try in 2023” roundup episode we published at the end of last year, so for the next few weeks, we’re taking a break from airing new interviews to bring back underrated gems from our guests. We’ve compiled the “best of” pitching, lead generation, conversions, and customer feedback advice into four themed roundups. This first roundup features 10 must-try pitching tips; we’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation.


    View the transcript for this episode at: https://otter.ai/u/9-7I-QFAbEhc4LWkDJJfZT1khIo?utm_source=copy_url



    Thank you to our sponsor:

    • Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com


    Links mentioned in this episode:

    • 10 Out Of the Box Marketing Tips To Try In 2023: https://link.chtbl.com/AkgrDVmg
    • EP 141 w/ Ellen Yin: https://link.chtbl.com/uhQg_Q9K
    • EP 189 w/ Mattie James: https://link.chtbl.com/rxXYuXXr
    • EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh
    • EP 176 w/ Sandra Chau: https://link.chtbl.com/f94a6HEb
    • EP 145 w/ Hannah Murphy: https://link.chtbl.com/0LxtNWtp
    • EP 164 w/ Kelly Mosser: https://link.chtbl.com/L1yDDYu2
    • EP 167 w/ Kim Lewis: https://link.chtbl.com/QbPrsPUA
    • EP 172 w/ Doone Roisin: https://link.chtbl.com/iZc05DXj
    • EP 103 w/ Julie Solomon: https://link.chtbl.com/oo3tCQ-0
    • Bonus #8 w/ Ellen Yin: https://link.chtbl.com/qNzVUBEi


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    CEO Collective Expert Roundtable Pt. 2 (Recurring Profit, Successful Ad Formula, Increasing Perceived Value & More) Aug 16, 2023
    Show notes

    We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.co
    Connect with our CEO Collective!

    • Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
    • Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com
    • Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
    • Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
    • Listen to The Shine Online Podcast with Natasha: https://link.chtbl.com/shineonline
    • Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com

    Access the transcript of this episode HERE: https://otter.ai/u/1o4Zc2NQlOgvjcZKp_J3L7XfLDE?utm_source=copy_url

    What's your signature CEO style? Take the quiz: ellenyin.com/quiz
    If you enjoyed today's episode, please:
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
    • Follow (+) our show for new episodes every Monday & Wednesday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    207. $1M/Year With 1 Offer: Boost Your Sales With Bundling Aug 14, 2023
    Show notes

    Join the conversation on Threads! https://www.threads.net/@cubicletoceo/post/Cv8gZRmJsYa/?igshid=MzRlODBiNWFlZA==


    Is it realistic to make $1 million a year with one digital product? Attorney-turned-entrepreneur Sam Vander Wielen has proven it’s possible many years in a row with her Ultimate Bundle™, a collection of 10 fill-in-the-blank legal templates, on-demand trainings, and a raving community of thousands redefining the way coaches, service providers, and creatives protect their businesses!


    Even though all the contracts in the bundle are available in the template shop to buy individually, the Bundle itself currently accounts for 90% of the shop’s annual revenue.


    We’re getting into the nuts & bolts of what makes this bundle offer consistently outperform expectations despite, as Sam self-proclaims, selling a boring product.


    If you're looking for a fresh way to package or position your offerings to fly off the shelf, Sam’s case study will open an entire world of new ideas for how to make even something so-called “boring” a must-buy.


    View the transcript for this episode at: https://otter.ai/u/eioqfnIFBm-Eoj37PX1ctwv6co8?utm_source=copy_url



    Thank you to our sponsor:

    • Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com


    Connect with Sam:

    • https://samvanderwielen.com
    • Watch Sam's free workshop '5 Steps to Legally Protect & Grow Your Online Business' here: https://www.samvanderwielen.com/legal-workshop/
    • Instagram: @samvanderwielen
    • Sam’s Podcast On Your Terms™: https://www.samvanderwielen.com/podcast
    • YouTube: https://www.youtube.com/c/SamVanderWielen/featured


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    CEO Collective Expert Roundtable Pt. 1 (Spicy Content, Following Up, Boosting Posts & More) Aug 09, 2023
    Show notes

    We share insight from our CEO Collective every week in our newsletter! Sign up to get our weekly emails at https://cubicletoceo.co
    Connect with our CEO Collective!

    • Listen to The Shine Online Podcast with Natasha: https://link.chtbl.com/spicy-content
    • Grow your business with ease and joy by following Tiffany Napper: https://instagram.com/tiffanynapper
    • Create a swoon-worthy brand for less than $500/month with the WorkPlay Method: https://workplaybranding.com
    • Check out Tiffany Grimes' Author Mentorship at https://burgeondesignandeditorial.com
    • Master your own Facebook and Instagram ads with Successful Ads Club: https://ellenyin.com/sac
    • Start your Wealth Creation Journey by booking a call with Kaitlyn: https://theoryplanning.com

    Access the transcript of this episode HERE: https://otter.ai/u/2G9tZ5tSWUS4OmmGh4ETi1H2XH4?utm_source=copy_url

    What's your signature CEO style? Take the quiz: ellenyin.com/quiz
    If you enjoyed today's episode, please:
    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
    • Follow (+) our show for new episodes every Monday & Wednesday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    206. 70K New Followers in 6 Months: Real-Time Tips For Organic Instagram Growth in 2023 Aug 07, 2023
    Show notes

    What strategies are actually working for Instagram audience growth in 2023? Today’s case study features Instagram expert and business coach Mya Nichol, who gained an impressive 70,000 new followers in 6 months between January 8 and July 8 of this year!


    Mya reveals why she cut her posting volume in half this year, her winning ways to keep viewers on your video for longer watch times, and three other key strategies she’s experimenting with in real-time so you can borrow her best performing ones.


    From a humble start of 2,000 or so followers a few short years ago to now cresting almost 280,000 followers, Mya is honest about what it takes to both succeed (and fail enthusiastically) in an ever-changing Instagram landscape and why you can still see significant growth in 2023 with the right approach.


    View the transcript for this episode at: https://otter.ai/u/C9XSxHTw4vXssfPaxHHfKRaN_Ao?utm_source=copy_url



    Thank you to our sponsors:

    • Hear how you can maximize your revenue with Frenchie Ferenczi in her private podcast, 'Strategy Snacks': https://fckmanifesting.com
    • Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle


    Connect with Mya:

    • https://myanichol.com/
    • Get Mya's IG Checklist: https://view.flodesk.com/pages/624c6ad3c2bc0f13bc3c6ee3
    • Instagram: @myanichol
    • TikTok: @mya.nichol
    • Radical Disruption Podcast: https://pod.link/1672131208


    Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz


    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    Bonus: How Much Do You Really Need To Make In Your Business? Wealth Advisor Shares Shocking Truth Aug 02, 2023
    Show notes

    Book an intro call with Theory Planning Partners at https://calendly.com/theoryplanning
    Hear Kaitlyn's full investment portfolio that is setting her up for retirement in episode 193: https://cubicletoceo.co/wealth-building-strategy/
    Access the transcript of this episode HERE: https://otter.ai/u/HAEBrm9I-94X1DAS6s62HManDLs?utm_source=copy_url

    What's your signature CEO style? Take the quiz: ellenyin.com/quiz
    If you enjoyed today's episode, please:

    • Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
    • Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
    • Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
    • Follow (+) our show for new episodes every Monday & Wednesday

    Learn more about your ad choices. Visit megaphone.fm/adchoices


    205. [Q2 2023 Income Report] Our Lowest Ad Spend In Years Still Generated $126K In Revenue Jul 31, 2023
    Show notes

    This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.

    Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠

    Learn more about your ad choices. Visit megaphone.fm/adchoices


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