Cubicle to CEO

Latest Episodes:

[TEASER] Why I'm Setting Guidelines, Not Goals in 2024: My 5 Explained Jan 26, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2
Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024!
Listen to the full episode on our private podcast, exclusive to C-Suite members! Join us inside at https://ellenyin.com/csuite
View the transcript for this teaser at: https://docs.google.com/document/d/1ktAKQwL8MvS9X8Bok_XH6mJSXHHPvvI3kFtVZamNz2Q/edit?usp=sharing

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[TEASER] Launch Debrief: 12 Days of Christmas Jan 24, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2
We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently.
Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The C-Suite by February 9th, 2024 to get access to our 12 Days of Christmas email sales sequence as a new member enrollment bonus (you'll receive this bonus gift via email within 48 hours of sign-up). Enroll here: https://ellenyin.com/csuite
View the transcript for this teaser at: https://docs.google.com/document/d/1Vqpr3o_JZh8HH3Lrr0CeO1myiVHhNp6Ukj0i4HpwMmU/edit?usp=sharing

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230. Strategic Downsizing: This CEO Grew Take Home Pay By $60K When She Slashed Her Revenue From $650K to $300K. Jan 22, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true.

Despite a high demand for her services, nonprofit fractional fundraiser consultant Cindy Wagman realized the business she was growing didn’t actually align with the life she wanted to create.

Cindy made a risky bet by letting go of all her employees and offboarding her existing clients, effectively slashing her annual revenue in half, from $650,000 to $300,000. The result? She reduced her workload to only 3.5 days a week while increasing her take home pay by $60K (and growing yearly).

In this case study, we cover why this strategic downsize improved profitability, how Cindy facilitated this transition of her team and clients, and practical insights that will help any entrepreneur seeking to better align their business finances with their personal goals.

View the transcript for this episode at: https://otter.ai/u/gXGtSJ3R3rPpCMCUS-3s4FBi8BU?utm_source=copy_url

Connect with Cindy:

Mistakes Nonprofit Consultants Make In The First 3 Years Of Business: https://cindywagman.com/ellen
https://www.fractionalfundraising.co/
Connect on LinkedIn: https://www.linkedin.com/in/cindywagman/
Follow on Instagram: @cindywagman.consulting/

Link mentioned in this episode:

Trade Show Booth Episode w/ Becca Stern: https://link.chtbl.com/KtdZLrP_

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

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229. Tired Of Video-First Content? $50K Sold Out LinkedIn Launch Debrief Jan 15, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

Sick of creating video-first content for Instagram and TikTok? LinkedIn may be calling your name.

Tania Bhattacharyya, founder of thought leadership consulting firm Lumos Marketing, helps social impact entrepreneurs and nonprofit teams stand out so they can stand up for their mission through storytelling and content strategy on LinkedIn.

In today’s case study, Tania is giving us a Cubicle to CEO exclusive by revealing the 3 step process she used to easefully sell out her coaching program on LinkedIn with value-aligned clients, making $50K from her last two launches.

This is intel she’s never even shared on her own podcast, The Campfire Circle.

Whether you’re an active LinkedIn lurker, or someone who hasn’t touched their account since creating it for your first job, you’ll love this “less is more” approach to launch success on a non-saturated content platform. The best part? You can borrow Tania’s strategy even if you’re starting with an audience of zero on LinkedIn.

View the transcript for this episode at: https://otter.ai/u/2F06JjFo4VpVS_ZsMjGeys00ACE?utm_source=copy_url

Thank you to our sponsors!

Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50

Connect with Tania:

Join Tania's Next LinkedIn Content Sprint: https://lumosmarketing.co/linkedin-content-sprint
Connect on LinkedIn: https://www.linkedin.com/in/tania-bhattacharyya/
https://lumosmarketing.co/
The Campfire Circle Podcast: https://lumosmarketing.co/podcast

Links mentioned in this episode:

Want To Attend OR Host an In-Person Event? Here's What You Need To Know: https://link.chtbl.com/yuYSZna9
How We Sold Our Brand Partnerships VIP Day in 48 Hours: https://link.chtbl.com/jcvdLbXJ

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at

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228. Need a Quick Cash Injection? Invisible Strategies That Sold $70K In 4 Weeks Jan 08, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

We talk about visibility a lot on this podcast, but some of the best sales strategies for revenue sprints are not always publicly visible efforts.

After taking an intentional 3 month break from selling, holistic business coach Tiffany Napper came back with a bang and managed to generate $70,300 in just 4 weeks. She signed 10 total clients during this short window - 5 of whom were previous clients she brought back into her ecosystem with the “invisible” strategies she’ll share in our case study today.

Ready to easily create this kind of cash injection for your business? With five six-figure, self-funded business ventures under her belt, keep listening for Tiffany’s invisible sales strategies that have brought her revenue on-demand for over a decade.

View the transcript for this episode at: https://otter.ai/u/OMG5kAHoNsxH0B8-lgfpBKTqcnw?utm_source=copy_url

Connect with Tiffany:

Make That Money, Honey 6-Week Sales Accelerator (starts January 24th): https://www.tiffanynapper.com/make-that-money-honey
IG: @tiffanynapper
https://tiffanynapper.com
This Or That Podcast: https://www.tiffanynapper.com/podcast
Tiffany's Joyous Business Retreat in Mexico: https://www.tiffanynapper.com/joyus-retreat-1

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

227. ‘Best Of’ Launching Roundup: 8 Underrated Tips For Your Most Successful Launch Ever Jan 01, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

Welcome to our first episode of 2024! In celebration of new beginnings, we’re kicking off the year with a curation of the best launch tips from our past guests. In this roundup episode, you’ll hear 8 underrated and unique gems to help you launch smarter and create your most successful launch yet; I’ll introduce each soundbite with the name of the guest and the original episode number and title it was pulled from, in case you want to go back and listen to the full conversation. All referenced episodes will also be conveniently linked for you below in the show notes.

View the transcript for this episode at: https://otter.ai/u/kkhZGuLyZi-H9Ps8EjlgenLomFY?utm_source=copy_url

Link mentioned in this episode:

Amy Porterfield's Episode: https://link.chtbl.com/UIVj9PTb
Holly Haynes's Episode: https://link.chtbl.com/7LrepYBO
Jaclyn Johnson's Episode: https://link.chtbl.com/vPN-PHz9
Dana Snyder's Episode: https://link.chtbl.com/9xAW4qMM
Kirsten Roldan's Episode: https://link.chtbl.com/HSZCGZAj
Dielle Charon's Episode: https://link.chtbl.com/Q4fO-vVp
Anita Siek's Episode: https://link.chtbl.com/sz9pGpM_
Gloria Chou's Episode: https://link.chtbl.com/rkkVrZzk

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: My Cubicle to CEO Story Dec 27, 2023

Show notes

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuite
Access the transcript of this episode HERE: https://otter.ai/u/cUgiYJNq7hQAeEMVdCy-LZ3UalA?utm_source=copy_url
Thank you to our sponsor!

Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you use code 'CUBICLE50' at https://factormeals.com/cubicle50

Links mentioned in this episode:

Welcome to The Cubicle to CEO Podcast: https://link.chtbl.com/_EjttTfD
How Ellen Paid Off Her Debt Before She Graduated College: https://www.thepennyhoarder.com/make-money/side-gigs/how-to-ask-for-a-job-pay-off-debt/
These Won't Be Public Anymore: https://link.chtbl.com/dIlOm9_U

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

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226. YouTube Is Her #1 Lead Generator: Using Long-Form Videos To Sell $330K This Year Dec 25, 2023

Show notes

With over 122 million active people on the platform every day, YouTube is the 2nd largest search engine on the internet. Our guest is an artist turned CEO who has built her makeup channel into the primary lead generator for her business.

Harriet Hadfield, commonly known as Harry, is an A-list celebrity makeup artist, Youtuber, and business coach, empowering creative freelancers with the tools & strategies to dismantle the starving artist narrative by booking celebrity clients and global brands without needing an agent or relying on word of mouth.

In today’s case study, we examine how Harry drove $330K in revenue to her own offers this year directly from YouTube.

Get the inside scoop on how to create content that speaks to multiple audiences, what takes someone from a casual viewer to paying customer, creative collaboration ideas to expand your reach on YouTube, and ways to double dip by turning one monetization opportunity into multiple income streams on YouTube.

Whether you publish on YouTube or elsewhere, this episode will help you leverage long-form video content to sell more products & programs.

View the transcript for this episode at: https://otter.ai/u/6YO_J1Op1kuiObDy7R4lVMhgCtQ?utm_source=copy_url

Connect with Harriet:

Freelance with Freedom Podcast: https://www.harriethadfield.com/podcast
Create Consistent 10k Months as a Freelance MUA: https://harrymakesitup.kartra.com/page/evergreen-webinar-replay
https://youtube.com/@HarryMakesItUp

Link mentioned in this episode:

Codie Sanchez's Episode: https://link.chtbl.com/wRD_R58H

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: My One Regret This Year... Dec 20, 2023

Show notes

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuite
Access the transcript of this episode HERE: https://otter.ai/u/rDF4JPXzGLVhtL5CyfFZD30IOto?utm_source=copy_url
If you enjoyed today's episode, please:

Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you
Follow (+) our show for new episodes every Monday & Wednesday

Learn more about your ad choices. Visit megaphone.fm/adchoices

225. Build Sustainable Giving Into Your Business Model: How She Donated $37K This Year Without Hurting Her Bottom Line Dec 18, 2023

Show notes

“We don't have to wait for billionaires or for the government to make change. We can actually all make change together.”

Motivating words from today’s guest, Paula Crossfield - a Vedic astrologer and business strategist helping spirit-led entrepreneurs bankroll the change they want to see in the world. If it’s been on your heart to give back to causes you care about, but you question your ability to donate enough to make a worthwhile difference OR you’re worried about risking your company’s financial stability - this case study was made for you.

Because Paula intentionally builds giving into her business model, she’s been able to donate a whopping $37K to various charities this year alone, all while still growing her revenue and profits year over year.

In this episode, we’ll go one by one by one through the five offers that contributed to the $37,000 in total donations and how they were structured and tactically executed to maximize both community impact and business sustainability.

This episode will give you fresh ideas and inspiration to start giving back at any stage, whether through donated time and services or funds.

View the transcript for this episode at: https://otter.ai/u/Lm7Cvjkm1K1hfFW_3KmDYAylqt0?utm_source=copy_url

Thank you to our sponsors!

Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLEN
Join Paula Crossfield's Cosmic Business Lab to build your purpose-led, burnout-proof and values-based business: https://www.weaveyourbliss.com/the-cosmic-business-lab

Connect with Paula: