Cubicle to CEO

Latest Episodes:

246. Paying Off $70K Debt In 9 Months By Monetizing Multiple Skills Outside Her “Normal Business” May 13, 2024

Show notes

Debt - especially personal or consumer debt - feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller.

Despite making 6-figures as a multi-passionate registered massage therapist, educator and consultant, Taylor didn’t feel like her finances were in a comfortable place. After taking a deep dive into her and her husband’s financial situation, she faced head-on the $65K in consumer debt they had accumulated.

In today’s case study, Taylor details how they leveraged a concept called multi-potentialism to monetize a wide range of skills and pay off nearly $70K of debt and interest combined in just 9 months, without burning out.

View the transcript for this episode at: https://otter.ai/u/v1o944jhm5H_NQu3Qs4w9dOCcdI?utm_source=copy_url

Thank you to our sponsors!

Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Get Taylor's free planner (and an exclusive masterclass) to get your life in order TODAY: https://tayloraller.myflodesk.com/cubicletoceo

Connect with Taylor:

www.tayloraller.com
Taylor's TEDx Talk: https://youtu.be/GewisshHBRc?si=CrSzU0M4HCCmvy20

Listen to our episode on entrepreneurship taxes with Kaitlyn Carlson: https://link.chtbl.com/7BuSVxwt

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

245. Organic Social Selling with Chatbots: This ManyChat Automation Generated $15,385 in 60 Days May 06, 2024

Show notes

ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales.

Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying customers. Her strategy has led to 18% conversion rates and over $15,000 in revenue in the last 60 days alone!

Keenya walks us through each step of her chatbot automation sequence (including the exact wording of the messages sent) so you can skip the learning curve and hit the ground running with setting up your own automations.

Listen until the end to discover the types of content that trigger the most responses to initiate chatbot conversations, why Keenya doesn’t send fresh leads straight to paid offers, and an innovative way to leverage chatbots to stand out to brands for paid partnerships.

View the transcript for this episode at: https://otter.ai/u/l9NYgr-U8AJ_OsgYjLPfNj9JSh8?utm_source=copy_url

Thank you to our sponsors!

Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo
FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen

Connect with Keenya:

75 Hooks for Short Video Marketing: www.keenyakelly.com/75hooks
Instagram: @keenyakelly
TikTok: @keenyakelly
YouTube: https://www.youtube.com/keenyakelly
LinkedIn: https://www.linkedin.com/in/keenyakelly/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

244. [Q1 2024 Quarterly Review] 6-Figures In Profit From One Event, ‘No’ Journals, & Setting Boundaries As A Speaker Apr 29, 2024

Show notes

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.

Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠

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[TEASER] What’s My Business Worth? The Who, When, Why of (Maybe) Selling Cubicle to CEO Apr 24, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2
Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth.
Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuite
View the transcript for this teaser at: https://docs.google.com/document/d/1FE27H28KeDkvLUGHpVEVjjnAvi0jhLQOd1t_d_AyY5U/edit?usp=sharing

Learn more about your ad choices. Visit megaphone.fm/adchoices

243. The $100K Risk That Made $1 Million + Caught Costco’s Attention Apr 22, 2024

Show notes

Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma.

Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up $100,000 in guaranteed revenue in the process - in favor of going all-in on their new (and more promising) product line of dessert cashew butter spreads.

Mere months later, Elavi’s dessert butters were picked up by retailing giant Costco, AND they’re now on track to generate $1M this year!

It's not easy to let go of something you poured your heart into, but what if doing so could open the door to a new, million-dollar opportunity? Michelle walks us through how she came to this decision, the pitching strategy that got Costco’s attention, and why this pivot 10Xed their revenue.

View the transcript for this episode at: https://otter.ai/u/CfwABqgKFSAv4mxpNEJG4sUUnh8?utm_source=copy_url

Connect with Michelle:

Listen to our SXSW episode: https://link.chtbl.com/TjDOGQao

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

242. ‘Best Of’ Email Marketing: 7 Tips To Make More Sales, Deepen Relationships, and Reduce Unsubscribes Apr 15, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.

View the transcript for this episode at: https://otter.ai/u/XKMnp9tD3kf9ca2L81tjjU-2j2Y?utm_source=copy_url

Thank you to our sponsors!

Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Links mentioned in this episode:

Noah Kagan's Episode: https://link.chtbl.com/Zy8HrzZ2
Amy Porterfield's Episode: https://link.chtbl.com/UIVj9PTb
Kirsten Roldan's Episode: https://link.chtbl.com/HSZCGZAj
Laura Belgray's Episode: https://link.chtbl.com/OrILes-N
Linda Sidhu's Episode: https://link.chtbl.com/9i_s2XIR
Merel Kriegsman's Episode: https://link.chtbl.com/SfMJinux
Bonus Episode #9: https://link.chtbl.com/jANhnzUJ

Check out our previous roundup episodes:

Podcast Roundup: https://link.chtbl.com/CUa_hAXC
Launching Roundup: https://link.chtbl.com/jz5RbIv0
Pitching Roundup: https://link.chtbl.com/sllNCKMT
Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1
Conversion Roundup: https://link.chtbl.com/AYNw_c2w
Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY
Marketing Roundup: https://link.chtbl.com/AkgrDVmg

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[TEASER] Selling Out a Six Figure Retreat in 1 Week (After Flopping with My Waitlist) Apr 10, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2
I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up all 11 spots in a week in this behind the business episode!
Listen to the full episode on our private podcast, exclusive to C-Suite members! Become a part of the suite life when you join The C-Suite: https://ellenyin.com/csuite
View the transcript for this teaser at: https://docs.google.com/document/d/1-z7-l37pH7TirbLAe0y51dte10gby6FzJonfzmMhIi4/edit?usp=sharing

Learn more about your ad choices. Visit megaphone.fm/adchoices

241. Unique Top-Of-Funnel App Strategy Adds Hundreds of New Customers Monthly On Auto-Pilot (and $335K Revenue To Date) Apr 08, 2024

Show notes

Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26

Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience.

In early 2022, Megan Sumrell, time management expert and founder of The Pink Bee, launched a branded app for her business in the app store and leveraged it as a top of funnel strategy to convert cold leads into her signature $597 paid program.

Instead of paying out of pocket for leads, Megan is getting paid to add new customers to her ecosystem. Todays’ case study takes you step by step through Megan’s hyper efficient funnel that generates hundreds of new leads monthly on auto-pilot while generating multiple six figures in backend revenue.

This interview immediately cemented its spot as one of our most unique customer growth strategies shared by a CEO on this podcast.

View the transcript for this episode at: https://otter.ai/u/ZqIGW22_ad-zeWkv4GmzDX1275Q?utm_source=copy_url

Thank you to our sponsor!

Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo

Connect with Megan:

https://www.thepinkbee.co
Work+Life Harmony Podcast: https://www.megansumrell.com/blog
Facebook: https://www.facebook.com/megansumrell
Instagram: @megansumrell
Linked In: https://www.linkedin.com/in/msumrell/
Youtube: https://www.youtube.com/c/WorkLifeHarmonyPodcast

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

240. Acquiring Over 300,000 New Customers With Performance Publishing Apr 01, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry.

Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion.

After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something.

In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners.

View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_url

Thank you to our sponsors!

Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/
Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen

Connect with Lauren + Lee:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

239. These Q&A Parties Converted 100% of Participants Into Paying Customers Within 1 Year Mar 25, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

Is it possible to have a 100% conversion rate?

Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes.

Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers.

The best part? These simple Q&A parties only required a few hours of her attention a couple times a year, no launch or tech set-up, and did not rely on having a large audience to be effective.

This non-sales event may be the missing precursor to selling out your next launch.

Here’s how she structured each Q&A party - scripts, data, and strategy included.

View the transcript for this episode at: https://otter.ai/u/jJNKg-1Dcl-vxgHTOtpnaj4jaAI?utm_source=copy_url

Thank you to our sponsor!

Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO

Connect with Sophia:

Text MARKETING to +1 (917) 810-2418 to join Sophia's text list, or just click here: https://my.community.com/sophiaparra
https://gotocoach.club
Get on the waitlist for Sophia's upcoming membership (don't miss the juicy bonuses available only for waitlisters): https://gotocoach.club/waitlist
IG: @sophiaparra
Catch Ellen's episode of Sophia's Marketing #Unfiltered Podcast: https://podcasts.apple.com/gb/podcast/ep-105-media-queen-ellen-yin-answers-all-your-solo/id1644601845?i=1000622523852
3 Nurture Events to Try: https://podcasts.apple.com/gb/podcast/3-nurture-event-ideas-to-bring-buzz-generate-sales/id1644601845?i=1000650164998

Links to check out:

Uplevel your SMS marketing strategy with our favorite communication toolkit, Norby! Get 14 days free: https://ellenyin.com/norby

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at

Learn more about your ad choices. Visit megaphone.fm/adchoices

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