Cubicle to CEO

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Bonus: Live Q&A With Students at CU Denver’s Jake Jabs Center for Entrepreneurship Mar 20, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2
Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/
Watch a recap of our visit to The Jake Jabs Center for Entrepreneurship:
https://www.instagram.com/reel/C3-5i03JmFY/?igsh=MW40cXpjYm5sOHVqMA
Ellen is on campus at CU Denver’s Jake Jabs Center for Entrepreneurship to answer student submitted questions for a live podcast recording, moderated by the center’s Assistant Director of Operations - and my best friend - Clair Seville.
Whether you’re a student with aspirations to launch your own business, or years into running your own venture, you’ll find timeless, actionable insights uncovered by the impressive depth and diversity of questions these CU Denver students asked.
Class is officially in session.
Access the transcript of this episode HERE: https://otter.ai/u/2qbJF-cGxmHIOzWh9ynsMIW7oj4?utm_source=copy_url
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

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238. How Do Founders Spend The Money They Raise? Two Product-Based Companies Share Their Burn Rates + Spending Decisions Mar 18, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re interested in angel investing or you’re a founder who is seeking capital and wants to plug into a network of strategic angels for your next fundraise, shoot me a DM @missellenyin with the word “Cherub” and I’ll help you get started!

In this live recording, you get to eavesdrop on my conversation with two founders on the Cherub platform, Shannon Davenport of Esker and Bridgitte Mallinson of Gut Personal, who have both successfully raised money for their businesses. We all see the highlight reel of how much companies are raising and making, but rarely do we hear founders talk about the flip side of the coin: how much are they actually spending, and on what?

Today, we’re going behind the business with Shannon and Bridgitte to answer these questions as they get transparent about their company's burn rates.

View the transcript for this episode at: https://otter.ai/u/cUhrZz2tqpwo1dP8QAUDsFrbAWc?utm_source=copy_url

Thank you to our sponsors!

Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Connect with Shannon:

Connect with Bridgitte:

Links to check out:

https://investwitcherub.com
Million Dollar Weekend by Noah Kagan: https://amzn.to/488UP6T

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at

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237. ‘Best Of’ Podcasting: 9 Tips To Grow Your Show + Maximize Results From Guesting On Other People’s Podcasts Mar 11, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

We’re rounding up our 9 best tips and guest insights on all things podcasting - from growing your own show to maximizing your results from guesting on other people’s podcasts! I’ll introduce each soundbite with the name of the guest and the original episode number, in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below for easy access.

View the transcript for this episode at: https://otter.ai/u/1c2YSOOVAJhAKBzv_LjTtxFybsU?utm_source=copy_url

Get your podcast pitched responsed to with our plug and play Perfect Podcast Pitch: https://ellenyin.com/perfectpodcastpitch

Link mentioned in this episode:

Hala Taha's Episode: https://link.chtbl.com/cRwrKaB2
Bonus Episode #38: https://link.chtbl.com/AOzjBgCg
Frenchie Ferenczi's Episode: https://link.chtbl.com/e4OGzkO_
Doone Roisin's Episode: https://link.chtbl.com/iZc05DXj
Bonus Episode #20: https://link.chtbl.com/B6SdSTEb
Les Alfred's Episode: https://link.chtbl.com/N7TN77HN
Kelly Mosser's Episode: https://link.chtbl.com/L1yDDYu2
Bonus Episode #36: https://link.chtbl.com/QZWrmq97
Kim Rittberg's Episode: https://link.chtbl.com/1yN-WRMu

Check out our previous roundup episodes:

Launching Roundup: https://link.chtbl.com/jz5RbIv0
Pitching Roundup: https://link.chtbl.com/sllNCKMT
Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1
Conversion Roundup: https://link.chtbl.com/AYNw_c2w
Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY
Marketing Roundup: https://link.chtbl.com/AkgrDVmg

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

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236. The Science of Asking Good Questions (To Get More Responses, Sales, & Drive Innovation) Mar 04, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

We’re switching things up and putting Ellen in the hot seat today! Listen to her guest interview on Season 1 of Honeybook’s Independent Business Podcast, the show that uncovers the science of self-made success.

In this conversation with our friend Natalie Franke, we get into the science of asking good questions that get responses and get you paid - including the best way to end every email, how to approach collaborations, combating doubt as a business owner, and the biggest differentiator between businesses that succeed and ones that fail. Not only does Ellen draw from her own experiences to share these insights, but Natalie pulls in the proof with science-backed stats.

This episode is filled with actionable insights for all independent business owners!

By the way, if you’re looking for an all-in-one platform to book clients, manage projects, and get paid faster, have business flow your way with Honeybook. Try it free for 7 days (no credit card required) and save 50% off your first year when you go to https://ellenyin.com/honeybook

View the transcript for this episode at: https://otter.ai/u/slOuzRSiU9kBzaU6LvRJdGJ3wwg?utm_source=copy_url

Follow the Independent Business Podcast:

Cubicle to CEO Episodes You Should Check Out:

Bonus #28 w/ Natalie Franke: https://link.chtbl.com/a3IY4AiU
Episode #54 w/ Natalie Franke: https://link.chtbl.com/X45QLdMi
Our Income Report Episodes: https://ellenyin.com/incomereport

Sources Mentioned in this Episode:

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235. Being A Breadwinning Woman: 3 Ways This Relationship Coach Embraces This Role + Reduces Money Tension In Her Marriage Feb 26, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

According to CBS, 45% of women earn the same or more than their male spouses, almost triple the number from the 1970s. Of this group, 16% are the breadwinner in their family. What’s it like to navigate these changes while fighting outdated societal standards?

I wanted to investigate. And while I recognize that no single person or couple can speak for everyone on such a complex topic, as a breadwinning woman myself, I was excited when today’s guest offered to let us into her honest experience of becoming the breadwinner, and the impacts it had on her marriage.

Karina F. Daves is a relationship coach whose work has amassed 240,000 followers, with her content reaching 25 million views this month alone.

Karina shares 3 ways she’s embraced her role as the breadwinner while reducing money tension in her marriage, and how implementing these simple changes cut arguments with her husband by half and 4Xed her business income from year 2 to year 3.

View the transcript for this episode at: https://otter.ai/u/j8xVvujvyEFwHnxRkDYQvsyIpsU?utm_source=copy_url

Thank you to our sponsors!

Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Connect with Karina:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

234. Should You Be Running Your Own FB Ads? How She Manages $1M+ In Annual Ad Spend Without An Agency Feb 19, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

Curious what it’s like to bring your ads in-house?

Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram) ad campaigns. Again, these are their own campaigns and dollars, not ad spend for clients.

After watching her cost per lead rise while her profit margin shrunk, Nicki Krawzcyk, creator of the Circuit Sales System and founder of Nicki K Media, decided it was time to let go of her ads agency and bring ads in-house.

Not only did this move reduce her monthly management fees by 80% (from $3K in agency service retainers to just $600 to run her own ads), but it also helped her to understand her target audience faster and deeper than ever before.

Find out if you’re ready to run your ads internally with Nicki’s 4 reflection questions, what type of ads are working best in 2024, and why adding a double opt-in is an underrated sales strategy.

View the transcript for this episode at: https://otter.ai/u/zXyCb6_lbsAPfNGMjAm1YcbrXgs?utm_source=copy_url

Thank you to our sponsor!

Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Connect with Nicki:

Sell + scale your your course or program on autopilot! Watch Nicki's free video: http://circuitsalessystem.com/ceo
Instagram: @CircuitSalesSystem

Link mentioned in this episode:

Check out Tara Zirker's Successful Ads Club to learn how to create profitable ads that grow your company: https://view.flodesk.com/emails/6585fb0a4cf245819a3f56da

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

233. After The Purchase: How UX Drives Sales ($1M in 13 Months Case Study) Feb 12, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

“The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on building a world class customer experience for your course or program.

So what happens on the other side of the checkout button?

Giulia is a content creator turned million dollar CEO and educator, and her case study today examines the key changes she implemented when transitioning her program from a DIY course sold through live launches into an evergreen academy with scalable DIY, DWY, and DFY components.

Not only did her student results skyrocket, but within 13 months of prioritizing user experience, these program shifts 15X’d her revenue and made more than $1 million in cash.

View the transcript for this episode at: https://otter.ai/u/qbCvjv_t-vh66PYq4QuZPx18Dz4?utm_source=copy_url

Thank you to our sponsors!

Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO
Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen

Connect with Giulia:

www.giuliaguerrieri.com
Apply for CCA: https://www.skool.com/creators/about
Join the Club: https://www.skool.com/consciouscreators
Follow Giulia on IG: @iamgiuliaguerrieri
Subscribe on Youtube: https://www.youtube.com/@iamgiuliaguerrieri
Break Out of the Matrix Podcast: https://podcasts.apple.com/us/podcast/break-out-of-the-matrix/id1636055017

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus: Debriefing 5 Ideas That Made $1M+ Each (With 8 Figure AppSumo CEO, Noah Kagan) Feb 09, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2
Want direct access to Noah's brain? Join us for our first dream mentor group chat in the C-Suite with Noah Kagan on February 22nd, 2024! Go to https://ellenyin.com/csuite so you can get more of his exclusive business insights.
Connect with Noah:

Grab a copy of Noah's book, Million Dollar Weekend: https://amzn.to/488UP6T
https://milliondollarweekend.com
Get his weekly newsletter: https://noahkagan.com/

View the transcript for this episode at: https://otter.ai/u/XkKesgjK2XRp4pyNleujMbWe8bo?utm_source=copy_url
If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

232. Converting A Small Audience: Using Branded Events To Generate $180K Feb 05, 2024

Show notes

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2

A branded event goes beyond slapping your brand colors and logo on a presentation.

Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re over selling through webinars, a branded event might be for you instead! Amanda Shuman, brand designer, marketing strategist, and founder of Carrylove Designs, created virtual events that drew in the exact client she was looking for, and converted them from free or low ticket attendees into booked clients for 5-figure contracts.

In this case study, Amanda breaks down the 3 branded events she hosted last year that generated $180,000 and the conversion rates for every step in her funnel.

Find out how to make your virtual event the can’t miss experience of the year, while making massive revenue from a small audience.

View the transcript for this episode at: https://otter.ai/u/v0FTneWs3a61biwH2VFNQVwhoOw?utm_source=copy_url

Connect with Amanda:

Get on standby for the next First Class Ideal Client Challenge: https://carrylovedesigns.com/client
Instagram: @carrylovedesigns

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

231. [Q4 2023 Income Report] $200K PROFIT Despite Pausing Evergreen Products For 1 Year Jan 29, 2024

Show notes

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024.

Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices

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