Cubicle to CEO

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256. The LinkedIn Content Strategy That Sold Out Her New Offer To Mostly First-Time Buyers ($45K+ In 2 Weeks) Jul 22, 2024

Show notes

Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer.

Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers.

Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list - all organically. She then launched a new program to them, selling out the first round in just 2 weeks and generating over $45K in revenue - most impressive, all but one were first-time buyers in her ecosystem who had found her through LinkedIn.

This is the step by step LinkedIn content strategy that Amy plans to continue, and encourages you to borrow and test for yourself.

View the transcript for this episode at: https://otter.ai/u/qqKGX5Xgk1hNYBaL2LaaVRcqZu8?utm_source=copy_url

Thank you to our sponsor!

FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen

Connect with Amy:

Check out Amy's LinkedIn + Newsletter copy HERE: https://docs.google.com/document/d/162Yea9XBh1BXuTj_ZbfUY14wEyixvGf0o4Lu3TlCHvM/edit
https://amyposner.com/
Instagram: @amyrposner
Linked In:https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/
Podcast: https://podcasts.apple.com/us/podcast/business-badassery-podcast/id1534359419
Breakthrough Clients: https://amyposner.com/breakthrough-clients/#bc-opt
Breakthrough Sales Calls: https://amyposner.com/breakthrough-sales-calls/
Complete Breakthrough Freelancer: https://amyposner.com/complete-breakthrough-freelancer/

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

255. ‘Best Of’ Hiring: 8 Top Tips On The Who, What, When, and Where of Hiring Jul 15, 2024

Show notes

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.

View the transcript for this episode at: https://otter.ai/u/STlBAzdKb67YsLqZdHomcO_m1v0?utm_source=copy_url

Thank you to our sponsor!

Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Want to increase your financial competence? Go to https://kickstartaccountinginc.com/gift to get your free gift!

Links to the featured episodes:

EP 93 w/ Say Gabriel: https://link.chtbl.com/8suBwwrB
EP 252 w/ Emily Reagan: https://link.chtbl.com/TAw4NxBb
EP 223 w/ Rachel Harris: https://link.chtbl.com/lU-TYwCw
EP 123 w/ Tyler J. McCall: https://link.chtbl.com/mWPAAkAO
EP 195 w/ Heather Brown: https://link.chtbl.com/38TylNUR
EP 168 w/ Daina Trout: https://link.chtbl.com/xVpIp6ZI
EP 254 w/ Danielle Hayden: https://link.chtbl.com/oAH9rkyw
EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh

Check out our previous roundup episodes:

Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2
Podcast Roundup: https://link.chtbl.com/CUa_hAXC
Launching Roundup: https://link.chtbl.com/jz5RbIv0
Pitching Roundup: https://link.chtbl.com/sllNCKMT
Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1
Conversion Roundup: https://link.chtbl.com/AYNw_c2w
Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY
Marketing Roundup: https://link.chtbl.com/AkgrDVmg

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

254. Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing Jul 08, 2024

Show notes

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?”

But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals.

In this case study, we dissect how Danielle is spending $113,223 on outsourced services for her business this year to drive growth, and why she has no desire to bring these roles in-house.

We’ll itemize every outsourced service, how much return she gets on these investments, and the process she uses to discern which roles should be hired in-house versus outsourced to an expert.

View the transcript for this episode at: https://otter.ai/u/UhFUoVcYoCFZ8XHV8H4YB5V-wMo?utm_source=copy_url

Thank you to our sponsor!

Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com

Connect with Danielle:

FREE GIFT: https://kickstartaccountinginc.com/gift/
IG: https://instagram.com/kickstart accounting
LinkedIn: https://www.linkedin.com/in/danielle-hayden-kickstartaccounting/
Podcast: https://kickstartaccountinginc.com/businessbythebooks

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

253. Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study) Jul 01, 2024

Show notes

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model?

Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year!

In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her working hours from 60 to 30 hours a week.

View the transcript for this episode at: https://otter.ai/u/GjnaJOA4DNT5yl2CXcQHsK0itlQ?utm_source=copy_url

Thank you to our sponsor!

Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com

Connect with Dani:

IG: @mindinmymacros
Mindin’ My Wellness Podcast: https://mindinmymacros.com/podcast
Free Macros Training: https://mindinmymacros.com/masterclass

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

252. Outsourcing: How To Find + Hire Your Dream Team Jun 24, 2024

Show notes

When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team?

To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, a program training women to become successful freelance marketing assistants and specialists every online business owner wants to hire.

Stay tuned to hear how Emily recommends you prep your business for hiring, the difference between hiring contractors vs employees, what pay rates you should expect for certain roles, and her take on why you should avoid agencies and UpWork when looking for talent.

View the transcript for this episode at: https://otter.ai/u/24r7KfgyO1lVnymlRavuHcsHijc?utm_source=copy_url

Thank you to our sponsor!

Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com

Connect with Emily:

IG: @emilyreaganpr
YT: @emilyreaganpr
TikTok: @emilyreaganpr
LinkedIn: Emily Reagan
FB Page: @emilyreaganpr
FB Group: Emily’s Unicorn Digital Marketing Assistant Lab

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

251. How to Host Roundtable Events That Add $884K To Your Revenue Jun 17, 2024

Show notes

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why.

Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process.

The roundtables may be free to attend, but they have collectively driven $884,000 in post-event sales from attendees.

We ask Eleanor all the questions you want to know to replicate this strategy in your own business, from the logistics of promoting, inviting speakers, and facilitating roundtable conversations, to which roundtable topics drew the biggest crowds and how to best approach the post-event sales process without scaring your new leads away.

View the transcript for this episode at: https://otter.ai/u/AUzgzZdRZJWN7Jrwsu956FWs-Bw?utm_source=copy_url

Thank you to our sponsors!

Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo
Transform your business and take your sales to the stratosphere with Coming Up Roses' course and marketing community, "Launch Your Own Way": https://cominguproses.co/lyow
Listen to Kelsey's case study: https://link.chtbl.com/NXHQOVSv
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Connect with Eleanor:

www.safimedia.co/roundtable
Instagram: @eleanorbeaton

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

250. Warm Up Your Program Launch with A PAID Private Podcast (This One Converted 30% of Listeners To Generate $108K) Jun 10, 2024

Show notes

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.

Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes.

But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying power!

She did this by creating a limited series private podcast priced at $99 to access. This strategy converted 30% of listeners into program students, generating $108,000 in sales between two live launches!

In today’s case study, we dig into the data from Kelsey’s January and May launches to uncover the private podcast content, structure, and timelines that move listeners to take action.

View the transcript for this episode at: https://otter.ai/u/5n3bIqnb8yGt_nwkAiRkIYZDW4w?utm_source=copy_url

Thank you to our sponsor!

FOR A LIMITED TIME: Get 60% off your Babbel subscription at https://babbel.com/ellen

Connect with Kelsey:

Get an episode of 'The Warm Up' for free: https://unique-frost-816.myflodesk.com/h96k3n8n50
https://cominguproses.co
Instagram: https://instagram.com/cominguproses.co

Try Kajabi free for 30 days: https://ellenyin.com/kajabi

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

249. $330K Launch WITHOUT Ads, Social Content, or Email Marketing Jun 03, 2024

Show notes

You may be overcomplicating your launches…

While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch.

She didn’t use any of the traditional methods during her launch to promote her offer, like ads, webinars, social media posts, or email blasts. All of her new buyers were referred by her network of clients, peers, and mentors.

Linda is a testament to why community is the greatest lifeline for your business, and in this case study, she details exactly how she supercharged word of mouth sales to enroll 98 members for a $3500 offer.

View the transcript for this episode at: https://otter.ai/u/CebrhCr66Sp3Ih3Tr-QyppCDbBk?utm_source=copy_url

Connect with Linda:

QUIZ: What’s Your Visibility It-Factor? https://www.lindasidhu.com/quiz
Magic Match Workshop: https://www.lindasidhu.com/magicmatch
Instagram: https://www.instagram.com/iamlindasidhu/
Facebook Group (Super Connected): https://www.facebook.com/groups/813848232379718

Links mentioned in the episode:

Linda's quiz case study episode: https://link.chtbl.com/9i_s2XIR
Hear more about her Mixermind: https://link.chtbl.com/xbfR6x4V
Veronica Romney's Open House strategy: https://link.chtbl.com/rvhMPSCo

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

248. Winning Mrs. Oregon America 👑 (and Why I Decided To Compete In My First Pageant) May 27, 2024

Show notes

I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon America so far and how I plan to use my role to further our mission of championing women entrepreneurs.

View the transcript for this episode at: https://otter.ai/u/wzwYJr0dRqg1W0bOgw03ufS7WG0?utm_source=copy_url

Thank you to our sponsor!

Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/

Links mentioned in the episode:

Crowning Video: https://www.instagram.com/p/C6k2dqQuQDb/
KATU Live Interview: https://katu.com/afternoon-live/special-guests/mrs-oregon-america-2024-ellen-yin#
Salem Reporter Interview: https://www.salemreporter.com/2024/05/14/salem-business-owner-named-mrs-oregon-america/?fbclid=IwZXh0bgNhZW0CMTEAAR0cDQR5pCq-JVcC0UOV7VDcNRkGBZh_aHKQThuXvMhaRyxvKm-1g9jiyPo_aem_Aft3RYJ3Qo59Q0D-cItR5tj_dztJRxIe-pvl9staLWFGWrHXjToazHbuIzUNZ0BjLcY5L7TvdTpI81HlDs4qhkjL
Corvallis Gazette-Times: https://gazettetimes.com/news/local/corvallis-native-crowned-mrs-oregon-america/article_89e59ad6-162c-5d3c-9869-a66a4bee8d0d.html

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

247. How Reflecting Her Ideal Client Doubled This Solopreneur’s Revenue In One Year May 20, 2024

Show notes

As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur.

By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting similar qualities in her own brand presentation and messaging.

Doing this not only attracted the exact kind of clients that Kiri wanted to work with, but it allowed her to increase her pricing - going from working $40 per hour trading time for money to $5K per month retainer contracts.

This reflection process is brilliant, let’s dig in.

View the transcript for this episode at: https://otter.ai/u/MIP2e93j4NJhvurHEpGYF6gwEo0?utm_source=copy_url

Thank you to our sponsors!

Want to add another podcast to your queue? Listen to episode 63 of Organized & Productive with The Organized Flamingo: https://theorganizedflamingo.com/63-letting-go-of-mental-physical-clutter-with-colleen-blake-miller/
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen

Connect with Kiri:

https://www.corporate2contract.com/
LinkedIn: https://www.linkedin.com/in/kirimohan/
Instagram: @thekirimohan
Her Balanced Hustle Podcast: https://link.chtbl.com/CtC

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite

Learn more about your ad choices. Visit megaphone.fm/adchoices

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