Stay ConnectedDigital marketing in the age of crypto, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top crypto marketing tips and tools daily in this very binge-able podcast.
Follow Ty Smith on Twitter: https://twitter.com/tysmithhq
In this episode we meet Coinbound's newest member, Liz Whiting, and discuss social listening for crypto companies. Social listening is a powerful strategy for getting your name involved in relevant conversations on social media and understanding how to digital world is interacting with your brand. Ty and Liz discuss what social listening is, why social listening is important for cryptocurrency companies, and top tools to use for social listening.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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FOLLOW YOUR HOST:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Everything you need to know about NFT Marketing. Best marketing strategies for NFTs, top marketplaces to list NFTs, and how to make an NFT drop successful. The pros and cons of listing on OpenSea, Rarible, Origin Protocol, and more.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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FOLLOW YOUR HOST:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Email newsletters are a great tool in digital marketing with a huge return on investment. In this episode, Ty and Kylie are discussing why cryptocurrency companies need to have an email newsletter. They will also walk through what a newsletter is, why its especially important for cryptocurrency and blockchain companies to have one, and helpful tips and tools for setting up and optimizing a newsletter.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
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FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Email marketing has one of the highest ROI in online marketing available, and your subject line could be the make or break when it comes to taking the customer to that next step in the sale's funnel. In this episode, Ty and Kylie give tips to writing an email subject line that converts.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
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FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Lead magnets are essential for getting qualified leads into your sales funnels and growing your customer base. Lead magnets are most effective when they can provide value to both you and your customers. In this episode, Ty and Kylie discuss what a lead magnet is, what they are used for, explain some examples of good lead magnets and the do's and don'ts of creating a strong lead magnet.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
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FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Paid press releases are a really popular marketing option for a lot of crypto companies. However, they aren't always the best option for every company all the time. In this episode. Ty & Kylie discuss when it's the right time to pay for a press release and what questions to ask before you get started.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
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FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up before they begin any marketing campaign.
Ty's Show Notes
1. Google Analytics
- Allows you to monitor traffic on your site
- You can see how much traffic you are getting, where it is coming from, and how site visitors are using your site.
-This is the first tool you should set up
2. Google Search Console
- Allows you to analyze your organic traffic from Google.
- You can see what keywords people are searching that result in a site visit
- You can see which of your website pages people are finding via google
- You can see how well you are ranking for specific keywords
3. Google Data Studio
- Google Data studio allows you to display data in a way that makes it easier to read and analyze.
- You can connect data sources like Google Analytics and Google Search Console, in addition to things like Google sheets.
4. Google Optimize
- Allows you to run A/B tests.
- You can test multiple versions of a web page and see what works best to drive conversions
5. Google Tag Manager
- Allows you to easily implement code onto your site:
Things like conversion tracking & event tracking.
-Use in conjunction with PPC advertising to see which marketing efforts are resulting in the most conversions.
Relevant Links:
Google Analytics: https://analytics.google.com/analytics/web/
Google Search Console: https://search.google.com/search-console/welcome
Google Data Studio: https://datastudio.google.com/
Google Optimize: https://optimize.google.com/optimize/home/
Google Tag Manager: https://tagmanager.google.com/
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More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
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FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week's drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy.
Time Stamps:
[0:57] How COVID-19 is affecting the Cryptocurrency Market
[4:03] How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing)
[7:04] What Ty thinks crypto companies should do about marketing in this situation
[9:18] Recap
Relevant Links:
How to Market in a Bear Market
https://twitter.com/coinbound_io
Text Us:
949-229-5650
Despite Pinterest being one of the world's most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Ty Daniel Smith: https://www.instagram.com/tydsmith_/
TJ Shedd: https://www.instagram.com/youngdumbcrypto/
Kylie Lowe: https://www.instagram.com/cryptokylie/
Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market.
Ty's Show Notes:
Intro
We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to.
Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing.
Really frustrating because bear markets are such a good marketing opportunity.
https://trends.google.com/trends/
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Ty Daniel Smith: https://www.instagram.com/tydsmith_/
TJ Shedd: https://www.instagram.com/youngdumbcrypto/
Kylie Lowe: https://www.instagram.com/cryptokylie/
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
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