Stay ConnectedDigital marketing in the age of crypto, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top crypto marketing tips and tools daily in this very binge-able podcast.
Follow Ty Smith on Twitter: https://twitter.com/tysmithhq
In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them.
When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are:
Takeaways
Chapters
00:00 Introduction: Hiring a Marketing Agency 01:30 Communication Styles 02:42 Billing and Payment Methods 03:09 Proven Track Record 04:22 Approach to Strategy 05:34 Conclusion: Key Questions to Ask Follow along:
Ty on Twitter: x.com/tysmithhq
Ty on LinkedIn: https://www.linkedin.com/in/ty-smith/
Coinbound website: https://coinbound.io
In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities. - Google's algorithms are changing rapidly, leading to a significant SEO shakeup and the need for companies to re-earn their rankings. - AI technology is making content production more affordable, but companies need to focus on creating unique and high-quality content to stand out. - Real-life events and conferences are gaining popularity, offering immersive advertising opportunities and attracting attendees with increased spending power. Go to Coinbound: https://coinbound.io Follow Ty on Twitter/X: https://twitter.com/tysmithhq
In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business. 0:05 - What a Web3 Fractional CMO is 0:57 - What does a Web3 Fractional CMO do? 2:29 - Benefits of hiring a Fractional CMO 3:45 - How Fractional CMOs bill clients Find us online: Website: Coinbound.io Ty on Twitter (X): x.com/tysmithhq Coinbound on Twitter (x): x.com/coinboundio
Welcome to another episode of Coinbound Office Hours! 🚀 Today, Ty chats with Andrew Hyde, the Head of Communications at Render Network Foundation, the not-for-profit dedicated to growing its community and advancing the Next Generation of Rendering and AI Technology. 🚀Andrew, in the space since 2017, shares his views on web3 dynamics, emphasizing the key roles of community and relationship building in turbocharging marketing strategies and what that's done for Render. 🚀Tune in as Ty and Andrew talk old-school and new-school marketing tactics, community, relationship-building, and the art of web3 marketing in the. 🎙️💡 #CoinboundOfficeHours #Web3Wisdom #CryptoMarketingMagic 🔗 Resources: For more exclusive content and updates, visit the Coinbound Website and follow us on socials. Follow Andrew on Linkedin: https://www.linkedin.com/in/andrewhyde/ Check out Render Network Foundation: https://renderfoundation.com/grants Follow Ty on Twitter: https://twitter.com/tydanielsmith Check out our agency: http://Coinbound.io.
🚀 In this exciting episode of The Web3 Marketing Show, Ty invites another successful trailblazer to the virtual stage. Join us as we delve into the fascinating world of Web3 marketing and community development with none other than Kelsey McGuire, the Chief Growth Officer (CGO) of Shardeum. 🚀 Kelsey McGuire is a seasoned expert in the Web3 space, known for her exceptional insights into the rapidly evolving digital landscape. As the CGO of Shardeum, a pioneering platform at the forefront of Web3 innovation, Kelsey has played a pivotal role in shaping the future of marketing and community building. 🚀 Throughout this engaging conversation, Ty and Kelsey will explore Kelsey's journey into the Web3 realm, her experiences in navigating this decentralized landscape, and shares her expertise on how businesses can harness these emerging technologies to foster vibrant and engaged communities. 🚀 Tune in to gain a deeper understanding of Web3 marketing strategies, community development tactics, and the evolving role of digital marketing in the decentralized era. Whether you're a marketing enthusiast, a crypto enthusiast, or simply curious about the future of online communities, this episode promises to be an enlightening and informative experience. 🚀 Don't miss out on this thought-provoking conversation with Kelsey McGuire, where we unlock the secrets to successful Web3 marketing and discover how to build thriving communities in the age of decentralization. Subscribe now and stay ahead of the curve in the ever-evolving Web3 landscape! 🚀 Connect with Kelsey on LinkedIn: https://www.linkedin.com/in/kelseykmcguire 🚀 Resources: Follow Ty on Twitter: https://twitter.com/tydanielsmith Check out our agency: http://Coinbound.io
In this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none. 🚀 About Blocknative 🚀 Blocknative is at the forefront of Web3 infrastructure, specializing in empowering decentralized applications (dApps) with real-time transaction data and analytics. With John Jefferies at the helm, Blocknative has played a pivotal role in shaping the marketing strategies and user experiences that drive adoption in the Web3 ecosystem. 🎯 What to Expect in Today's Episode 🎯 In this insightful conversation, Ty Smith and John Jefferies will delve into the strategies and tactics that have made Blocknative a household name in the Web3 world. They'll discuss the challenges and opportunities of marketing in the blockchain space, explore the role of real-time data in dApp adoption, and share their predictions for the future of Web3 marketing. So, whether you're a crypto enthusiast, a blockchain entrepreneur, or simply curious about the exciting world of Web3 marketing, this episode is a must-listen. Join Ty Smith and John Jefferies as they navigate the ever-changing landscape of Web3 marketing and provide you with invaluable insights to stay ahead of the curve. Connect with JJ on LinkedIn: https://www.linkedin.com/in/johnjefferies HIGHLIGHTS: Intro (0:00) Resources: ► Follow Ty on Twitter: https://twitter.com/tydanielsmith ► Check out our agency, Coinbound: Coinbound.io
In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and community engagement, which she expertly intertwines with her deep understanding of blockchain and the web3 space. As the Director of Marketing at Moonbeam, a leading blockchain platform, Katie has been instrumental in driving the adoption of web3 applications and services. Moonbeam's mission is to make decentralized applications (dApps) more accessible to developers by providing compatibility with Ethereum and other major networks. Under Katie's leadership, Moonbeam has been successful in empowering developers to build, deploy, and scale their web3 projects more efficiently. Don't miss this opportunity to learn from the expertise of Katie Butler, as she shares her journey, insights, and predictions for the future of marketing in the web3 era. Tune in to our episode with Katie and let's unlock the secrets of web3 marketing together! Connect with Katie Butler on LinkedIn: https://www.linkedin.com/in/kathleenlyonbutler HIGHLIGHTS: Intro (0:00) Resources: ► Follow Ty on Twitter: https://twitter.com/tydanielsmith ► Check out our agency, Coinbound: Coinbound.io #Web3Marketing #CryptoMarketing #NFTMarketing #DecentralizedMarketing #BlockchainMarketing #DigitalAssets #TokenEconomy #DeFiMarketing #CryptoAdvertising #MetaverseMarketing #DAOs #Web3Strategy #SmartContracts #Cryptocurrency #InfluencerMarketing #DAppsMarketing #Web3Trends #CryptoEconomy #Web3Branding #DecentralizedApps #CryptoInnovation #NFTs #BlockchainBusiness #digitalmarketing
In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible.
Follow Ty on Twitter: https://twitter.com/tydanielsmith.
Try Coinscribble: https://coinbound.io/coinscribble
This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself. Key Takeaways: 0:00 Being seen as a thought leader 0:26 What does thought leadership mean? 0:55 Main benefits of being a thought leader 1:52 Examples of thought leaders 2:22 Top Tactics to Build Yourself as a Thought Leader 5:24 Working with an Agency 7:27 Conclusion Resources ► Connect with Ty: https://twitter.com/tydanielsmith ► Check out our crypto marketing agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Join the #1 NFT Newsletter: https://NFTLately.com/#cryptomarketing #cryptomarketingstrategy #cryptomarketingagency #nftmarketing #nftmarketingstrategy #nftmarketingagency #nftmarketing101 #web3marketing #web3marketingstrategy #thoughtleaders #markcuban #kevinoleary
Armen Tamzarian joins us to discuss dropping his ambitious and exciting new multimedia NFT project, "Blockchain Bandicoot." It's much more than just an NFT collection. See how Blockchain Bandicoot is a multimedia, cross-platform breakthrough in Web3 entertainment-- and how you can get a chance to win $10k every month.
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
► Blockchain Bandicoots website: https://www.blockchainbandicoots.com/
Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad.
Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3.
Highlights:
0:00 Intro
0:08 Limit Break Super Bowl Ad
0:29 Limit Break is a Web3 Gaming Company
1:55 They Just Bought a Super Bowl Ad
2:58 Why is This Significant?
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency?
We discuss the top crypto ad networks:
1. CoinZilla
2. Bitmedia
3. CoinTraffic
We'll weigh the pros and cons of each method here to help you decide which one is right for you.
0:00 Introduction
0:22 What is a Crypto Ad Network?
01:42 Top 3 Crypto Ad Networks
3:27 How do they compare to other forms of web3 display advertising?
3:44 Crypto Ad Network PROS
5:46 Crypto Ad Network CONS
7:43 Direct Media Buy
8:03 Direct Media Buy PROS
8:27 Direct Media Buy CONS
10:20 Working with an Agency PROS
12:27 Working with an Agency CONS
13:13 Should I use a Crypto Ad Network?
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
Description:
Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owners and leaders in the Web3 space.
In this episode, Ty is providing all of the need-to-know details of Coinbound Entrepreneurs’ Circle! He is breaking down what CEC is, CEC membership perks, the CEC application process, and more! You don’t want to miss your chance at early access– join Coinbound Entrepreneurs’ Circle today via the link below!
Key Takeaways:
0:17 Coinbound’s Entrepreneur Circle is now live!
0:59 Key to Web3 Success?
1:53 The Main Mission of CEC?
2:11 CEC Membership Perks?
5:08 CEC Application Overview
Resources:
►Check out Coinbound’s Entrepreneur Circle: https://coinbound.io/cec/
►Check out Zoop!: https://bit.ly/ZoopCards
►Connect with Ty: https://twitter.com/tydanielsmith
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs.
Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely.
The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use real-world examples to help you better understand the concept of SBTs, but he’s answering the most common questions people currently have around SBTs. From what they truly are, how they differ from NFTs, and the true applicability and need for soulbound tokens!
Key Takeaways:
0:06 Episode Overview
0:25 Episode Sponsor: Zoop Cards!
0:47 What are SBTs?
1:29 How are they different from NFTs?
2:01 How can SBTs be utilized?
3:30 Why were SBTs created and needed?
3:46 Three Main Reasons For SBT Creation from Vitalik Buterin’s Recent Article
5:04 Ty’s 4th Reason For SBT Creation
Resources:
►Check out Zoop!: https://bit.ly/ZoopCards
► Vitalik Buterin et al SBT Article: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4105763
►Connect with Ty: https://coinbound.io/ty-consulting/
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Connections Topic 4: 2:39 Signs You Need To Hire A Crypto Marketing Agency? 2:46 RESOURCES(“CHECKLIST”) 2:49 Time 2:51 Expertise 2:54 Money Description In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies. The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether its a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing! Key Takeaways 0:08 Crypto Marketing Agencies: Explained 0:47 What are Crypto Marketing Agencies & What Do They Do? 1:48 How Do Crypto Marketing Agencies Differ From Traditional Agencies? 2:43 Signs You Need To Hire A Crypto Marketing Agency? Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry.
So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in bear vs bull markets, and how to take advantage of each one! More specifically, how do you build your brand in these markets? How do you get people to care about your project during times of volatility? And what messages need to be tailored towards a bullish or bearish crypto market?
You can’t miss this episode!
Key Takeaways
Main Topic: 0:03 Web3 Marketing in Bull vs Bear Markets
Sub Topic 1: 0:55 How To Position Yourself
Sub Topic 2: 3:00 Content Strategies
Sub Topic 3: 4:00 Conference Attendance Strategies
Sub Topic 4: 5:24 How Marketing Pricing and Costs Change
Sub Topic 5: 6:23 Ty’s Market Hack
Resources
►Connect with Ty: https://coinbound.io/ty-consulting/
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!
In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.
You DON’T want to miss this!
Key Takeaways
0:14 BTC Miami Overview
►Notable Speakers
Michael Saylor
Cathy Woods
Keth O'Leary
►Move to Miami Convention Center and South Beach👍
►Closer to Miami Nightlife = Better Networking!
2:46 Favorite Marketing Campaigns from BTC Miami 2022
1. Ride The Bull from Bullish
2. NEXO The Infinity Tunnel
3. TradeStation Miami Bull
4. CashApp as The Title Sponsor
5. TaxBit & Koinly
6. Circle Versace Mansion Party!
7. Physical Ad Presence in & around Miami Beach
8. Crypto Airport & Airplane Ads
9. BTC Miami Gift Bags
10. Arculus Hardware Wallet Vending Machine
Resources
►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/
►Connect with Ty: https://coinbound.io/ty-consulting/
►Connect with Jared: https://twitter.com/jared413
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundioAs always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!
In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022.
You DON’T want to miss this!
Key Takeaways
0:14 BTC Miami Overview
►Notable Speakers
Michael Saylor
Cathy Woods
Keth O'Leary
►Move to Miami Convention Center and South Beach👍
►Closer to Miami Nightlife = Better Networking!
2:46 Favorite Marketing Campaigns from BTC Miami 2022
1. Ride The Bull from Bullish
2. NEXO The Infinity Tunnel
3. TradeStation Miami Bull
4. CashApp as The Title Sponsor
5. TaxBit & Koinly
6. Circle Versace Mansion Party!
7. Physical Ad Presence in & around Miami Beach
8. Crypto Airport & Airplane Ads
9. BTC Miami Gift Bags
10. Arculus Hardware Wallet Vending Machine
Resources
►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/
►Connect with Ty: https://coinbound.io/ty-consulting/
►Connect with Jared: https://twitter.com/jared413
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm.
Who better to speak to this than an OG Crypto Influencer? We are so happy to bring long-time friend of Coinbound, Crypto Wendy O, on our podcast to chat about her experiences in the DeFi space, how she utilizes TikTok for digital marketing, and so much more!
Key Takeaways
0:08 Topic Intro: What are the essentials for an effective NFT Minting Website?
0:31 Why do you need a project website?
0:56 What are the top tools & CMS to set up your website?(LIST)
2:365 Essential Components that will set your project up for success
6:11 *DISCORD reference CARD on right*
Resources
►Setting Up A NFT Website Blog Post: https://coinbound.io/nft-website-set-up/
►Connect with Ty: https://coinbound.io/ty-consulting/
►WordPress: https://wordpress.com/
►WebFlow: https://webflow.com/
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
Created to become a viable competitor to Clubhouse, Twitter Spaces has become an excellent way for Web 3.0 projects to promote themselves. While Clubhouse has faltered in popularity, Twitter Spaces has become one of the most popular places to conduct live audio conversations, with participants being able to listen in, across the internet. In terms of developing brand awareness, Twitter Spaces is an extremely potent tool for marketers.
In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith and Social Media Manager Tom Vavassis discussed the different ways that NFT brands have used Twitter Spaces to promote their projects, such as AMAs and interviews. Smith and Vavassis even offered advice on how brands can effectively use Twitter Spaces for marketing purposes.
In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies. The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether it's a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed.
Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing!
When many first start a Web3 project, they are the face of the project. All of the updates, all of the interactions, all of the customer service- it’s all the responsibility of the founder(s). So you may wonder: When should I hire a community manager? What does a community manager do? How do I hire a community manager? And finally- how much should I pay them?
Community managers are a beautiful thing. They come onto a team and tasked with developing an environment that is consistent with your company goals and ethics that drive people to rally behind your project. Because of this, community managers are extremely important assets to any Web3 project or business. They help keep the discussion flowing, build trust with investors and potential customers, and can save you valuable time and money by providing key support in tasks that you wouldn't have the time to do before onboarding this team member. There is a lot more to it than this, but that gives you an idea of why it's such an important position to have within your team!
In this episode, Ty Daniel Smith, the Founder & CEO of Coinbound, dove into the topic of community management to discuss the most frequently asked questions we get surrounding community managers!
NFTs are continuing to take the world by storm in 2022, and understanding NFT Marketing has become a vital skill, whether you're a Web3 creator, investor, or enthusiast. Social media channels have proven to be key in marketing strategies of every industry, but especially within the web3 space. Social media can take a NFT project from ground zero to the moon, but social media optimization is not as easy as many think. You must do research into communities within these platforms, connect with the people you are attempting to reach, and gain insights from your usage of social media. As a Web3 Marketing Agency, this is our bread and butter! In this episode, The CEO and Founder of Coinbound Ty Daniel Smith is breaking down the top 3 Social Media channels we recommend in your NFT Marketing Strategy and why! If you’re new to NFT Marketing, you won’t want to miss this!
Description:
The 2022 Super Bowl wasn't just the biggest sporting event of the year, it marked the moment when crypto finally became mainstream. Some of the most talked-about moments after the Big Game were the ads aired by crypto companies. Coinbase took an ultra-simplistic approach to their Super Bowl ad, which ended up being so effective that it crashed their site! FTX utilized star power in its ad for the Big Game by featuring Larry David, and so did Crypto.com with LeBron James.
In the latest episode of the crypto marketing podcast, Coinbound CEO Ty Smith went over what worked and what didn't in the crypto Super Bowl ads. He also gave his thoughts on where he sees the future of crypto ads moving forward. Stay tuned for future episodes of the crypto marketing podcast and subscribe to us today!
Key Takeaways:
0:07 Introduction: Crypto Bowl 2022
1:28 Top 3 Commercials
1:31 Coinbase Ad
3:21 FTX Ad
5:18 Crypto.com Ad
6:39 Strengths?
8:28 Predictions: Future of Crypto Ads
Timestamps:
0:02 Ty Intro
0:04 Crypto Marketing in the Super Bowl
1:38 Coinbase’s Ad (b-roll video: coinbase ad?)
3:18 FTX’s Ad
3:22 Larry David(stock image to pop on screen somewhere around Ty)
3:30 FTX Commercial B-roll video: Can we include clips from ads without getting in trouble? Would love to ad clips while Ty is explaining the ads
5:01 Crypto.com’s Ad
5:04 Lebron James(stock image to pop on screen somewhere around Ty)
5:10 Crypto.com Commercial B-roll video(same notes and questions as above)
Topic Footer Timestamps
(Footer appears on screen as ty’s intro comes off?)
0:07- 1:21 Introduction: Crypto Bowl 2022
1:24-6:15 Top 3 Commercials
6:16-8:04 Strengths?
8:05-10:05 Predictions: Future of Crypto Ads
Resources
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
The Most Common NFT Scams & How to Avoid Them
From rug pulls to phishing scams, NFT scams have unfortunately become increasingly prevalent. If you are interested in the NFT space and want to avoid being scammed, you need to stay smart and vigilant! Fortunately, Coinbound’s CEO Ty Smith is here to give you the rundown on the most common types of scams in the NFT space and how to avoid them.
This episode of the Crypto Marketing Podcast might be the most important ever, especially if you’re looking to have a profitable and fun journey in the NFT ecosystem!
A strong community is enormously powerful in the crypto ecosystem. Projects such as Bored Ape Yacht Club and Crypto Punks became massively successful due to their passionate and hyper-engaged online communities. While many NFT projects are struggling to organically grow an online community, we at Coinbound have helped build some of the strongest crypto brands in the industry. In our latest episode of the crypto marketing podcast, we spoke to none other than Zac McKenna, Senior Marketing and Business Development Strategist at Token Metrics. Topics that we covered included Token Metrics’ rise in popularity on YouTube, community engagement tactics, the importance of affiliate marketing, and so much more!
We can expect a myriad of NFT projects to emerge in 2022, and while a handful may be successful, most will undoubtedly fail to catch on. While some NFT projects are backed by major investors, celebrities, or have built-in communities, most don’t have those advantages. If you’re running a newly launched NFT project, how do you make your project stand apart in an extremely competitive environment? We at Coinbound have created a guide for any NFT project looking to succeed in an ever-increasingly crowded marketplace. Following our tactics will improve your social media presence, grow your community, and set your company up for success in the NFT ecosystem! Resources ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Word Press: https://wordpress.com/ ► Wix: https://www.wix.com/ ► Webflow: https://webflow.com/
Crypto conferences are predicted to be bigger than ever before in 2022. Many are searching for the BEST conference of the year. These events are key in getting involved in the crypto community or networking your way to your dream DeFi career. How do you choose which conference is best for you? Each event is different. The one that may be perfect for you may not be perfect for the next person. You have to consider an array of variables: cost, travel time, who is sponsoring, and more.
In this episode, Ty & Liz took the time to discuss their favorite conferences, tips & tricks to make the most of your time, and why they believe attending Crypto Conferences is money well spent!
💸BONUS💸: Stay tuned until the end to receive a special discount code to use towards attending our favorite crypto conference!
With 2021 coming to a close as the biggest year for crypto, it is no surprise that we have crypto marketing predictions and key trends to break down going into 2022.
The root of every successful crypto project is strong digital marketing strategies. These strategies align with marketing trends, such as the increasing necessity for media, advances in content marketing, the growing prevalence of in-house community management, and so many more!
As a crypto marketing agency, we are constantly strategizing and adjusting to key marketing trends, and making the most educated predictions we can for our clients. In this episode, Ty is discussing the Crypto Marketing Trends of 2021 that he believes will live on in 2022, and how he predicts these trends will manifest in 2022.
Social media automation software, such as Sprout Social and Later, are indispensable tools in any digital marketing strategy. Through these platforms, you can schedule out content months in advance, export detailed analytical reports on your audience and engagement, collaborate with your team on multiple platforms, and so much more. Many successful crypto projects and crypto marketing experts utilize social media automation tools for their Twitter marketing initiatives and have grown both followers and engagement while leveraging automation.
In the latest episode of the Crypto Marketing Podcast, Ty and Liz discuss what marketing automation is and how to utilize it, both the pros and cons of social media automation, the best platforms for social media automation, and where the future of the field is going in 2022 and beyond. This podcast is a must-listen not just for aspiring crypto marketers, but anyone interested in establishing a strong crypto marketing strategy.
Crypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency. With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 60k and over 4 years of industry experience, Sara was able to provide her unique view of the crypto industry through the lens of an experienced content creator. In their discussion, Ty and Altcoin Sara discuss her journey from DEV 👉 Content Creator 👉 CMO of DEFIT. The beauty of crypto is that if you have a passion for this space, you can find a niche for yourself, and Altcoin Sara is the perfect example.
Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications.
The concept of owned, earned and paid media has content at the center. Luckily, crypto businesses are getting savvier at creating and curating engaging content. And in this episode Ty and Liz will be breaking down the ins and outs of these concepts, what their differences are and how their functions vary from each other.
Key Takeaways:
Resources:
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
► Cision: https://www.cision.com/
► PR News Wire: http://www.acesswire.com
With cryptocurrencies emerging as a financial asset class, now is the right time to change the narrative around diversity in the financial system. In this digital age, we are now paying more attention to a new segment of people: women, persons of color, minorities, and the like to be involved in different fields.
Moreover, the crypto realm allows women to invest, have financial freedom, compete with the market, and empower one another. Today we are joined by Liz and Amara, as they give us an overview of how important it is to have women representation in the crypto world. Listen to this episode to find out more.
Key Takeaways
Resources:
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
► CryptoCanvas:
► Coinbase:
► World of Women:
Ty, Jared, and Liz are re-living the NFT.NYC annual event that occurred in Times Square, New York. Jared and Ty of the Coinbound team share their memorable experiences that include: Teslas, crypto advertisements in billboards, marketing strategies, impeccable music, and a whole lot more. In this episode, let’s join the team as they discuss the rise of out-of-home marketing in the crypto realm. Key Takeaways Key features during the annual NFT.NYC Different types of marketing strategies and advertising in the event Comparing NFT.NYC to other events How out of home advertising is going to become an increasingly important part of crypto marketing ---------- ► Check out NFT Lately: https://nftlately.com/ ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Check out NFT Lately: https://nftlately.com/ ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising. With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate.
However, influencer marketing is getting more and more crowded everywhere you turn, and there's a growing sentiment that no one is going to notice if you promote your brand. If you’re looking to leverage influencer marketing for your NFT brand, then this podcast is for you.
Join Ty and Liz as they cover everything you need to know about NFT influencer marketing, why influencer marketing is important for NFT brands, how to properly vet NFT influencers and what it takes to cut through the noise and get influencers to actually answer.
Key Takeaways:
---
► Check out NFT Lately: https://nftlately.com/
► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
How are you using social media to engage your community?
To be a successful community manager, you need to understand the various ways you can interact with your community. And today, Discord has definitely grown as the de facto communication method for NFT communities. If you're not using Discord right now to communicate with your NFT community, then this is definitely the episode that you want to check out.
Join Ty Smith in this episode of Crypto Marketing Podcast as he covers the 5 channels you need to know when you're setting up your Discord channel and 5 bots that are gonna make your life a whole lot easier!
Key Takeaways:
---
► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
In this episode, Coinbound Founder Ty Smith and Social Media Director Liz Whiting discuss the best tips, tricks, strategies, and hacks to get your first 1,000 followers on Twitter.
——
► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
In this episode, Ty and Liz cover the topic of clickbait in crypto marketing. Does it work? What type of brands should use it (or not use it)?
——
► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
In this exclusive interview, Ty Smith interviews Gate.io CMO, Marie Tatibouet. Marie recently lead a nearly 3X growth of Gate.io, a cryptocurrency exchange, by users in less than a year. Ty asks important questions about how to do crypto marketing for an exchange, how to get listed on Gate.io, and more.
Follow Marie Tatibouet on Twitter: https://twitter.com/marietatibouet
Follow Ty Smith on Twitter: https://twitter.com/tydanielsmith
Visit Our Agency: https://coinbound.io/
Wondering how important Instagram is for marketing cryptocurrency brands? How should Instagram be prioritized as a strategy for your marketing plans? In this episode, Ty Smith & Liz Whiting of Coinbound, break down everything you need to know about crypto marketing for Instagram, How to leverage Instagram effectively, and how it stacks up against other marketing strategies.
——
► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
Ever wondered how you could build a more trusted brand in the cryptocurrency industry? How does trust play a role in the success of products and services in blockchain? In this episode, Ty and Liz discuss why having a trustworthy brand is so important in crypto marketing and top tips to gain the trust of your users.
Follow Ty on Twitter: https://twitter.com/TyDanielSmith
Check out Coinbound: https://coinbound.io
More about the Crypto Marketing Podcast: https://coinbound.io/podcast
In this episode, Ty and Liz explain what frequency crypto twitter accounts should target tweeting as well as metrics and goals for content quality.
Follow Ty on Twitter: https://twitter.com/tydanielsmith
Bear markets offer some incredible crypto marketing opportunities. In this episode, Ty & Liz explain why it's so important to market when the crypto market is down and how it can be done most effectively.
Follow Ty on Twitter: https://twitter.com/tydanielsmith
Last week, Ty and the rest of the Coinbound team attended the Bitcoin 2021 Conference in Miami. In this episode, Ty and Liz recap what happened at the event, analyze various marketing examples at the event, and break down how to get the most out of crypto conferences in general.
Follow Ty on Twitter: https://twitter.com/tydanielsmith
In this episode, Ty and Liz discuss the differences between corporate and personal accounts on crypto twitter. The duo breakdown what purposes each type of account serves, tips for growing each type, and gives recommendations as to how new and established companies should focus their resources. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR HOST: Ty Daniel Smith: https://twitter.com/tydanielsmith
In this episode, Ty compares the differences between SEO and Social Media as primary marketing strategies for cryptocurrency marketing. Follow Ty on Twitter: https://twitter.com/tydanielsmith Powered by Coinbound: https://coinbound.io/podcast/
In this episode we meet Coinbound's newest member, Liz Whiting, and discuss social listening for crypto companies. Social listening is a powerful strategy for getting your name involved in relevant conversations on social media and understanding how to digital world is interacting with your brand. Ty and Liz discuss what social listening is, why social listening is important for cryptocurrency companies, and top tools to use for social listening.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
---
FOLLOW YOUR HOST:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Everything you need to know about NFT Marketing. Best marketing strategies for NFTs, top marketplaces to list NFTs, and how to make an NFT drop successful. The pros and cons of listing on OpenSea, Rarible, Origin Protocol, and more.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
---
FOLLOW YOUR HOST:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Email newsletters are a great tool in digital marketing with a huge return on investment. In this episode, Ty and Kylie are discussing why cryptocurrency companies need to have an email newsletter. They will also walk through what a newsletter is, why its especially important for cryptocurrency and blockchain companies to have one, and helpful tips and tools for setting up and optimizing a newsletter.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
---
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
---
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
---
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Email marketing has one of the highest ROI in online marketing available, and your subject line could be the make or break when it comes to taking the customer to that next step in the sale's funnel. In this episode, Ty and Kylie give tips to writing an email subject line that converts.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
---
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
---
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
---
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Lead magnets are essential for getting qualified leads into your sales funnels and growing your customer base. Lead magnets are most effective when they can provide value to both you and your customers. In this episode, Ty and Kylie discuss what a lead magnet is, what they are used for, explain some examples of good lead magnets and the do's and don'ts of creating a strong lead magnet.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
---
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
---
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
---
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Paid press releases are a really popular marketing option for a lot of crypto companies. However, they aren't always the best option for every company all the time. In this episode. Ty & Kylie discuss when it's the right time to pay for a press release and what questions to ask before you get started.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
---
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
---
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
---
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up before they begin any marketing campaign.
Ty's Show Notes
1. Google Analytics
- Allows you to monitor traffic on your site
- You can see how much traffic you are getting, where it is coming from, and how site visitors are using your site.
-This is the first tool you should set up
2. Google Search Console
- Allows you to analyze your organic traffic from Google.
- You can see what keywords people are searching that result in a site visit
- You can see which of your website pages people are finding via google
- You can see how well you are ranking for specific keywords
3. Google Data Studio
- Google Data studio allows you to display data in a way that makes it easier to read and analyze.
- You can connect data sources like Google Analytics and Google Search Console, in addition to things like Google sheets.
4. Google Optimize
- Allows you to run A/B tests.
- You can test multiple versions of a web page and see what works best to drive conversions
5. Google Tag Manager
- Allows you to easily implement code onto your site:
Things like conversion tracking & event tracking.
-Use in conjunction with PPC advertising to see which marketing efforts are resulting in the most conversions.
Relevant Links:
Google Analytics: https://analytics.google.com/analytics/web/
Google Search Console: https://search.google.com/search-console/welcome
Google Data Studio: https://datastudio.google.com/
Google Optimize: https://optimize.google.com/optimize/home/
Google Tag Manager: https://tagmanager.google.com/
---
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
---
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
---
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
Kylie Lowe: https://twitter.com/cryptokylie
---
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week's drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy.
Time Stamps:
[0:57] How COVID-19 is affecting the Cryptocurrency Market
[4:03] How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing)
[7:04] What Ty thinks crypto companies should do about marketing in this situation
[9:18] Recap
Relevant Links:
How to Market in a Bear Market
https://twitter.com/coinbound_io
Text Us:
949-229-5650
Despite Pinterest being one of the world's most popular social media platforms its still extremely underutilized by cryptocurrency companies. In this episode of the Crypto Marketing Show, Coinbound Social Media Managers Kylie and Phill explain what Pinterest is, how it should be used, and why blockchain companies that learn how to use it correctly can win big.
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Ty Daniel Smith: https://www.instagram.com/tydsmith_/
TJ Shedd: https://www.instagram.com/youngdumbcrypto/
Kylie Lowe: https://www.instagram.com/cryptokylie/
Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
First of all, what is a bear market? Essentially, it's when commodities are dropping in value and investors are encouraged to sell. Even though Crypto has been in a bear market for a while, there is still plenty of opportunity for good Crypto marketing. In this episode, we break down reasons why you should still market in a bear market.
Ty's Show Notes:
Intro
We are going to talk about why you should be marketing in a bear market and which channels you should shift your marketing resources to.
Crypto has been in a bear market for a while now and we often hear from clients that they are waiting for the market to pick up to do more marketing.
Really frustrating because bear markets are such a good marketing opportunity.
https://trends.google.com/trends/
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Ty Daniel Smith: https://www.instagram.com/tydsmith_/
TJ Shedd: https://www.instagram.com/youngdumbcrypto/
Kylie Lowe: https://www.instagram.com/cryptokylie/
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore.
In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale!
Ty's Show Notes:
I was super scattered before. Trello made me capable of getting things done at scale.
10 Lists/columns
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Have you ever wondered if you are posting the right amount on Instagram?
In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best.
Ty's Show Notes:
Intro
With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms.
Today we will discuss how often you should post on Instagram for maximum reach and engagement.
We will discuss what the data says, what that data means, and what we've seen ourselves.
https://socialbuddy.com/how-often-should-you-post-on-instagram/
https://blog.dashhudson.com/how-often-should-you-post-on-instagram/
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients.
Ty's Show Notes:
We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications.
OneSignal is a super useful FREE tool that:
Push notifications are notifications sent to your phone or computer outside of an app or browser.
When you go to a site and it asks you if it can send notifications, that's push notifications.
OneSignal is one of the most popular push notification softwares.
Shorter is better
Push notification click-through rates based on word count (From Buildfire.com):
Relevant Links:
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard.
In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications.
Ty's Show Notes
Intro
We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use.
Why do you need chat channels
- Engage with your community in a direct, casual, constant way.
- Share updates and news
- Collaborate with interested parties
- Nurture relationships with your existing contacts
Telegram
- Probably the most popular cryptocurrency communication app.
- Even had an ICO (TON raised $1.7 billion)
Slack
- Organized by "Workspaces"
- Workspaces have different channels, each for a specific purpose.
- Our slack has channels like:
- Public
- Influencer groups
- Campaign specific channels
- Team channels to manage internal communications
- "Crypto Marketing" (the community can ask us questions about marketing)
- Our slack can be joined at coinbound.io/joinslack
- Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)
- Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel)
Discord
- Very similar to Slack but more gamer-focused.
- Has channels and "Servers"
Conclusion
- That's all for today.
- Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.
- Join us on Slack at coinbound.io/joinslack
- Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto
Links
●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬●
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
What is a CRM? Why do you need one? What can you do with a CRM? Which one should you use?
If you've explored getting yourself a CRM and have all these questions, tune in to hear the Coinbound team share their experience with various CRMs, what they use theirs for, and why one can help your company.
Mentioned:
Hubspot: https://www.hubspot.com/
Salesforce: https://www.salesforce.com/
ActiveCampaign: https://www.activecampaign.com/
Zoho: https://www.zoho.com/
Ty's Show Notes
According to a study by Gartner: CRM is predicted to be the largest area of spending in enterprise software by 2021.
It's impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks
Points:
If you have questions shoot us an email at info@coinbound.io or on Twitter and tell us your needs and we'll point you in the right direction.
Follow us on Twitter:
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
The Coinbound team finally tackles the age-old, uber controversial question: is it okay to retweet yourself?
Tune in to find out the verdict!
& if you find this episode because we retweeted ourselves... mind ya business.
Follow us on Twitter (& Retweet us):
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
If you're considering doing a giveaway on any social media platform - STOP AND LISTEN!
Ty, TJ, and Kylie give the full rundown of why giveaways work, which platforms and what to keep in mind when conducting your own giveaways.
Follow us on Twitter:
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
The Cannabis and Crypto industries are often faced with similar limitations when it comes to marketing. The Coinbound team explains how the industries and marketing strategies for both Crypto and Cannabis are similar and ways to optimize your marketing efforts in those sectors.
Time Stamps:
[00:30] General similarities between the industries
[01:43] Similarities between the obstacles faced by Cannabis and Crypto Marketers
[02:00] Both industries favor brands that are willing to be bold
[03:20] Consumers in both industries are more willing to be "early adopters"
[03:28] Demographic breakdown similarities and differences between Cannabis and Cryptocurrency audiences
Ty's Show Notes:
Similar advertising limitations:
Similar audience features:
Gender: Mostly male
Age: Mostly Millenials
More accepting of new ideas and falling into the early-adopter tranche, more willing to be on the cutting edge and take risks
How to reach them:
Social media
Influencers
SEO
Links:
https://bitcoinist.com/google-analytics-bitcoin-demographics/
https://www.eaze.com/article/insights-2018-state-of-cannabis-report-marijuana-consumer-diversify
Follow us on Twitter:
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
If you have been exploring the various client relationship managers (CRM) available, you probably have questions about what they can do and how they can be helpful. On this episode of Crypto Marketing, Ty, TJ, and Kylie focus on Hubspot, the CRM used by the Coinbound team, and explain the features that they find the most useful and how it has helped streamline their business process. Mentioned: Hubspot: https://www.hubspot.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
If you've spent any time on Twitter, you've probably wondered how often is too often to tweet? Ty, TJ, and Kylie debate the various frequencies of Twitter activity and what is most effective for your brand. Mentioned: Lolli (Twitter): https://twitter.com/trylolli Kind (TikTok): https://vm.tiktok.com/9hwxYe/ Wendy's (Twitter): https://twitter.com/Wendys Burger King (Twitter): https://twitter.com/BurgerKing Social Pilot: https://www.socialpilot.co/ HootSuite: https://hootsuite.com/ Hubspot: https://www.hubspot.com/ Buffer: https://buffer.com/ Adobe: https://www.adobe.com/ CoSchedule: https://coschedule.com/blog/how-often-to-post-on-social-media/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the top 5 tools they utilize at Coinbound. Mentioned: Ahrefs: https://ahrefs.com/ Hubspot: https://www.hubspot.com/ Social Pilot: https://www.socialpilot.co/ Adobe: https://www.adobe.com/ Trello: https://trello.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
Do You Have A TikTok Account? Ty, TJ & Kylie discuss current and emerging social media platforms like TikTok, the advantages of being an early adopter, and where to focus your efforts. Join us on TikTok: https://www.tiktok.com/@coinbound Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
Have you been considering creating a blog for your cryptocurrency brand? Ty, TJ, and Kylie give you the full rundown on why crypto blogs are important, how to create a blog, and useful tools to make the process easier. Time Stamps: [00:25] Ty says 'Yes' because of SEO purposes. It increases domain authority in Google's eyes. [00:55] Now is the time to get in because its easier than it will be. [01:13] Coinbound spends a lot of resources on securing high rankings before it gets more difficult. [01:26] TJ says blogs are important but you should have a plan and end goal in mind before getting started. [02:04] Ty stresses the importance of keyword planning. [03:14] SEO can be exponential so getting in early will pay off as it will help to secure backlinks. [03:53] How to start a blog correctly. [04:11] Top tools you can use to manage your blog effectively. Ahrefs, SEMRush, Google keyword planner. [05:07] Keep search intent in mind when planning blog content. [05:58] You don't have to post super frequently. Once a week is fine. [06:49] Use a CMS like WordPress, Drupal, or Hubspot to host your blog. [08:10] Use Coinbound's free SEO audit tool to rank higher quickly: https://go.coinbound.io/seo-audit [08:39] If you don't have the time to manage a blog use an agency like Coinbound to populate your site with high ranking content. [09:20] Wrap up. Remember to rate us on Apple Podcasts to help us grow and create more content. Useful links: https://Ahrefs.com https://SEMRush.com https://ads.google.com/home/tools/keyword-planner/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
Have you ever considered doing a giveaway or wonder if they work? Are giveaways a still useful tool for marketers? In this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the effectiveness of running giveaways, how it differs across different platforms like Twitter and email, and best practices for conducting a giveaway the right way. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
Have you ever wondered what factors determine which influencers and personalities blockchain brands look at to decide who should represent their brand on social media and more? In this episode, the Coinbound team discusses how cryptocurrency and blockchain companies evaluate potential ambassadors to ensure their brand is represented correctly online. Referenced Links: https://hawkemedia.com/blog/picking-brand-influencers Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
Do you use profanity on social media? Do you feel it adds or detracts from growing a following online? In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie weigh in on the pros and cons of using harsh language on Twitter, Linkedin, and Facebook and how the difference in etiquette on each platform. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Have you ever wondered how much influencers charge to promote brands on social media? It's a common question and, honestly, it's a pretty complex answer. On this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the many factors that go into how influencers determine their pricing for sponsored content. Time Stamped Notes: [0:40] TJ's top factors that determine an influencer's pricing [7:24] How perception of "worth" plays a big role in price determination Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on slack: https://coinbound.io/join-slack
On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the benefits of using hashtags on social media, which platforms they matter the most on, and how to choose the right hashtags in 2019. Mentioned Links: https://www.timesunionmedia.com/blog/do-hashtags-still-matter/ Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on Slack: https://coinbound.io/join-slack
Ty, TJ, & Kylie breakdown the importance of Twitter and how cryptocurrency brands should leverage it to drive engagement with their communities. The trio also discusses important Crypto Twitter Do's and Don'ts for projects just joining the social media network. Join us on Twitter: Ty: https://twitter.com/tydanielsmith TJ: https://twitter.com/youngdumbcrypto Kylie: https://twitter.com/cryptokylie Coinbound: https://twitter.com/coinbound Read our list of top cryptocurrency accounts to follow on Twitter: https://coinbound.io/best-crypto-influencers-on-twitter/
Ty, TJ, & Kylie discuss the pros and cons of separating your personal and professional Instagram accounts and how that relates to cryptocurrency brands. TJ and Kylie believe separating accounts is great for building more focused branding while Ty is still unsure what is best for him personally. Follow the gang on Instagram: https://instagram.com/Coinbound https://instagram.com/CryptoKylie https://instagram.com/YoungDumbCrypto Learn more at: Coinbound.io
SEO strategy is one of the most overlooked marketing strategies in the cryptocurrency industry. In this episode, Ty explains the basics of what SEO is, how it works, and dives into tips and tools that will give your crypto brand a leg up on the competition.
Learn more about Coinbound's SEO services: https://coinbound.io/seo/
When it comes to Social Media Marketing in the Cryptocurrency industry, Paul McNeal (A.K.A. theCryptoCurator) is a leading authority on the subject. In this episode, Ty and Paul dive deep into the world of what it takes to market a crypto brand successfully on Twitter, Instagram, Facebook, YouTube and more. Also included in the episode: top channels for driving social media engagement, successful techniques for managing your crypto brand's social media presence, and helpful tools & softwares for crypto social media marketing.
Content Marketing is perhaps one of the most powerful yet underrated aspects of marketing. In this episode, we bring on Aaron Mangal, a content marketing specialist with years of experience in the cryptocurrency industry.
Some things we discussed:
A basic introduction of who we are, what we do, and what the Coinbound podcast will be about.
Our TOPPODCAST Picks 
