Stay ConnectedDigital marketing in the age of crypto, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top crypto marketing tips and tools daily in this very binge-able podcast.
Follow Ty Smith on Twitter: https://twitter.com/tysmithhq
In this episode, we have a very special guest, Katie Butler, a trailblazer in the realm of web3 marketing and the Director of Marketing at Moonbeam, is an experienced marketing professional with a unique expertise in web3 technologies and decentralized ecosystems. She possesses an extensive background in digital marketing, brand strategy, and community engagement, which she expertly intertwines with her deep understanding of blockchain and the web3 space. As the Director of Marketing at Moonbeam, a leading blockchain platform, Katie has been instrumental in driving the adoption of web3 applications and services. Moonbeam's mission is to make decentralized applications (dApps) more accessible to developers by providing compatibility with Ethereum and other major networks. Under Katie's leadership, Moonbeam has been successful in empowering developers to build, deploy, and scale their web3 projects more efficiently. Don't miss this opportunity to learn from the expertise of Katie Butler, as she shares her journey, insights, and predictions for the future of marketing in the web3 era. Tune in to our episode with Katie and let's unlock the secrets of web3 marketing together! Connect with Katie Butler on LinkedIn: https://www.linkedin.com/in/kathleenlyonbutler HIGHLIGHTS: Intro (0:00) Resources: ► Follow Ty on Twitter: https://twitter.com/tydanielsmith ► Check out our agency, Coinbound: Coinbound.io #Web3Marketing #CryptoMarketing #NFTMarketing #DecentralizedMarketing #BlockchainMarketing #DigitalAssets #TokenEconomy #DeFiMarketing #CryptoAdvertising #MetaverseMarketing #DAOs #Web3Strategy #SmartContracts #Cryptocurrency #InfluencerMarketing #DAppsMarketing #Web3Trends #CryptoEconomy #Web3Branding #DecentralizedApps #CryptoInnovation #NFTs #BlockchainBusiness #digitalmarketing
In this episode, we'll walk you through everything you need to know about creating a press release-- what they are, how to write one, the different components, and how to distribute it effectively to the widest audience possible.
Follow Ty on Twitter: https://twitter.com/tydanielsmith.
Try Coinscribble: https://coinbound.io/coinscribble
This week, Ty discusses everything you need to know about thought leaders in Web3. What they are, why Web3 thought leadership is important, and how you can become a thought leader yourself. Key Takeaways: 0:00 Being seen as a thought leader 0:26 What does thought leadership mean? 0:55 Main benefits of being a thought leader 1:52 Examples of thought leaders 2:22 Top Tactics to Build Yourself as a Thought Leader 5:24 Working with an Agency 7:27 Conclusion Resources ► Connect with Ty: https://twitter.com/tydanielsmith ► Check out our crypto marketing agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Join the #1 NFT Newsletter: https://NFTLately.com/#cryptomarketing #cryptomarketingstrategy #cryptomarketingagency #nftmarketing #nftmarketingstrategy #nftmarketingagency #nftmarketing101 #web3marketing #web3marketingstrategy #thoughtleaders #markcuban #kevinoleary
Armen Tamzarian joins us to discuss dropping his ambitious and exciting new multimedia NFT project, "Blockchain Bandicoot." It's much more than just an NFT collection. See how Blockchain Bandicoot is a multimedia, cross-platform breakthrough in Web3 entertainment-- and how you can get a chance to win $10k every month.
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
► Blockchain Bandicoots website: https://www.blockchainbandicoots.com/
Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad.
Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3.
Highlights:
0:00 Intro
0:08 Limit Break Super Bowl Ad
0:29 Limit Break is a Web3 Gaming Company
1:55 They Just Bought a Super Bowl Ad
2:58 Why is This Significant?
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency?
We discuss the top crypto ad networks:
1. CoinZilla
2. Bitmedia
3. CoinTraffic
We'll weigh the pros and cons of each method here to help you decide which one is right for you.
0:00 Introduction
0:22 What is a Crypto Ad Network?
01:42 Top 3 Crypto Ad Networks
3:27 How do they compare to other forms of web3 display advertising?
3:44 Crypto Ad Network PROS
5:46 Crypto Ad Network CONS
7:43 Direct Media Buy
8:03 Direct Media Buy PROS
8:27 Direct Media Buy CONS
10:20 Working with an Agency PROS
12:27 Working with an Agency CONS
13:13 Should I use a Crypto Ad Network?
Resources:
►Connect with Ty: https://coinbound.io/ty-consulting/
► Check out our agency, Coinbound: https://coinbound.io
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our Twitter: https://twitter.com/coinboundio
Description:
Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owners and leaders in the Web3 space.
In this episode, Ty is providing all of the need-to-know details of Coinbound Entrepreneurs’ Circle! He is breaking down what CEC is, CEC membership perks, the CEC application process, and more! You don’t want to miss your chance at early access– join Coinbound Entrepreneurs’ Circle today via the link below!
Key Takeaways:
0:17 Coinbound’s Entrepreneur Circle is now live!
0:59 Key to Web3 Success?
1:53 The Main Mission of CEC?
2:11 CEC Membership Perks?
5:08 CEC Application Overview
Resources:
►Check out Coinbound’s Entrepreneur Circle: https://coinbound.io/cec/
►Check out Zoop!: https://bit.ly/ZoopCards
►Connect with Ty: https://twitter.com/tydanielsmith
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs.
Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely.
The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use real-world examples to help you better understand the concept of SBTs, but he’s answering the most common questions people currently have around SBTs. From what they truly are, how they differ from NFTs, and the true applicability and need for soulbound tokens!
Key Takeaways:
0:06 Episode Overview
0:25 Episode Sponsor: Zoop Cards!
0:47 What are SBTs?
1:29 How are they different from NFTs?
2:01 How can SBTs be utilized?
3:30 Why were SBTs created and needed?
3:46 Three Main Reasons For SBT Creation from Vitalik Buterin’s Recent Article
5:04 Ty’s 4th Reason For SBT Creation
Resources:
►Check out Zoop!: https://bit.ly/ZoopCards
► Vitalik Buterin et al SBT Article: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4105763
►Connect with Ty: https://coinbound.io/ty-consulting/
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Connections Topic 4: 2:39 Signs You Need To Hire A Crypto Marketing Agency? 2:46 RESOURCES(“CHECKLIST”) 2:49 Time 2:51 Expertise 2:54 Money Description In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies. The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether its a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing! Key Takeaways 0:08 Crypto Marketing Agencies: Explained 0:47 What are Crypto Marketing Agencies & What Do They Do? 1:48 How Do Crypto Marketing Agencies Differ From Traditional Agencies? 2:43 Signs You Need To Hire A Crypto Marketing Agency? Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry.
So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in bear vs bull markets, and how to take advantage of each one! More specifically, how do you build your brand in these markets? How do you get people to care about your project during times of volatility? And what messages need to be tailored towards a bullish or bearish crypto market?
You can’t miss this episode!
Key Takeaways
Main Topic: 0:03 Web3 Marketing in Bull vs Bear Markets
Sub Topic 1: 0:55 How To Position Yourself
Sub Topic 2: 3:00 Content Strategies
Sub Topic 3: 4:00 Conference Attendance Strategies
Sub Topic 4: 5:24 How Marketing Pricing and Costs Change
Sub Topic 5: 6:23 Ty’s Market Hack
Resources
►Connect with Ty: https://coinbound.io/ty-consulting/
►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Check out our agency, Coinbound: https://coinbound.io
► Check out our Twitter: https://twitter.com/coinboundio
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