Stay ConnectedDigital marketing in the age of crypto, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top crypto marketing tips and tools daily in this very binge-able podcast.
Follow Ty Smith on Twitter: https://twitter.com/tysmithhq
Trello is an incredibly powerful tool that allows companies and teams to build organized processes, organize tasks, and collaborate with others. Its something every entrepreneur and marketer should explore.
In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie, discuss how Coinbound uses Trello to get things organized, systemized, and done at scale!
Ty's Show Notes:
I was super scattered before. Trello made me capable of getting things done at scale.
10 Lists/columns
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Get top-level, actionable crypto marketing tips sent straight to your inbox each week ► https://go.coinbound.io/newsletter-crypto
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
Have you ever wondered if you are posting the right amount on Instagram?
In this episode, Ty, TJ, and Kylie break down the Instagram posting frequency that research shows to work best.
Ty's Show Notes:
Intro
With over a billion users in 2019, Instagram is one of the largest and fastest growing social media platforms.
Today we will discuss how often you should post on Instagram for maximum reach and engagement.
We will discuss what the data says, what that data means, and what we've seen ourselves.
https://socialbuddy.com/how-often-should-you-post-on-instagram/
https://blog.dashhudson.com/how-often-should-you-post-on-instagram/
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
OneSignal is an incredibly powerful free tool for sending push notifications, remarketing to site visitors, and keeping your visitors engaged with your brand. In this episode, Ty, Ty, and Kylie discuss what push notifications are, how they should be leveraged to effectively market your company, what OneSignal does, and how the Coinbound team uses it to drive revenue for themselves and their clients.
Ty's Show Notes:
We are going to be discussing push notifications, what OneSignal is, How we use it, and things to keep in mind before setting up push notifications.
OneSignal is a super useful FREE tool that:
Push notifications are notifications sent to your phone or computer outside of an app or browser.
When you go to a site and it asks you if it can send notifications, that's push notifications.
OneSignal is one of the most popular push notification softwares.
Shorter is better
Push notification click-through rates based on word count (From Buildfire.com):
Relevant Links:
More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
A lot of companies use communication and chat apps to communicate both internally and externally with their communities but the huge number of available apps makes making a decision of which to use hard.
In this episode, Ty, TJ, & Kylie break down the top three apps cryptocurrency companies and content creators should be using to manage communications.
Ty's Show Notes
Intro
We are going to discuss why you need to have messaging channels, and which chatting apps cryptocurrency companies and creators should use.
Why do you need chat channels
- Engage with your community in a direct, casual, constant way.
- Share updates and news
- Collaborate with interested parties
- Nurture relationships with your existing contacts
Telegram
- Probably the most popular cryptocurrency communication app.
- Even had an ICO (TON raised $1.7 billion)
Slack
- Organized by "Workspaces"
- Workspaces have different channels, each for a specific purpose.
- Our slack has channels like:
- Public
- Influencer groups
- Campaign specific channels
- Team channels to manage internal communications
- "Crypto Marketing" (the community can ask us questions about marketing)
- Our slack can be joined at coinbound.io/joinslack
- Tons of third-party integrations (Hubspot, Trello, Zapier, IFTTT)
- Can build automations (When a podcast episode goes live it sends a message with the link to a specific channel)
Discord
- Very similar to Slack but more gamer-focused.
- Has channels and "Servers"
Conclusion
- That's all for today.
- Remember to rate, review, and recommend the podcast. Reviews help us grow and continue to put out helpful content like this.
- Join us on Slack at coinbound.io/joinslack
- Follow us on Twitter at Coinbound_io, TyDanielSmith, CryptoKylie, and YoungDumbCrypto
Links
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More about the Crypto Marketing Show!: https://coinbound.io/podcast
Produced by Coinbound: https://coinbound.io/
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OTHER PLACES WE HANGOUT:
Instagram ► https://instagram.com/coinbound
Twitter ► https://twitter.com/coinbound_io
Linkedin ► https://www.linkedin.com/company/coinbound
TikTok ► https://tiktok.com/@coinbound
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FOLLOW YOUR HOSTS:
Ty Daniel Smith: https://twitter.com/tydanielsmith
TJ Shedd: https://twitter.com/youngdumbcrypto
Kylie Lowe: https://twitter.com/cryptokylie
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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack
What is a CRM? Why do you need one? What can you do with a CRM? Which one should you use?
If you've explored getting yourself a CRM and have all these questions, tune in to hear the Coinbound team share their experience with various CRMs, what they use theirs for, and why one can help your company.
Mentioned:
Hubspot: https://www.hubspot.com/
Salesforce: https://www.salesforce.com/
ActiveCampaign: https://www.activecampaign.com/
Zoho: https://www.zoho.com/
Ty's Show Notes
According to a study by Gartner: CRM is predicted to be the largest area of spending in enterprise software by 2021.
It's impossible to manage every contact manually and if you try to do so youll become incredibly overwhelmed and things will slip through the cracks
Points:
If you have questions shoot us an email at info@coinbound.io or on Twitter and tell us your needs and we'll point you in the right direction.
Follow us on Twitter:
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
The Coinbound team finally tackles the age-old, uber controversial question: is it okay to retweet yourself?
Tune in to find out the verdict!
& if you find this episode because we retweeted ourselves... mind ya business.
Follow us on Twitter (& Retweet us):
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
If you're considering doing a giveaway on any social media platform - STOP AND LISTEN!
Ty, TJ, and Kylie give the full rundown of why giveaways work, which platforms and what to keep in mind when conducting your own giveaways.
Follow us on Twitter:
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
The Cannabis and Crypto industries are often faced with similar limitations when it comes to marketing. The Coinbound team explains how the industries and marketing strategies for both Crypto and Cannabis are similar and ways to optimize your marketing efforts in those sectors.
Time Stamps:
[00:30] General similarities between the industries
[01:43] Similarities between the obstacles faced by Cannabis and Crypto Marketers
[02:00] Both industries favor brands that are willing to be bold
[03:20] Consumers in both industries are more willing to be "early adopters"
[03:28] Demographic breakdown similarities and differences between Cannabis and Cryptocurrency audiences
Ty's Show Notes:
Similar advertising limitations:
Similar audience features:
Gender: Mostly male
Age: Mostly Millenials
More accepting of new ideas and falling into the early-adopter tranche, more willing to be on the cutting edge and take risks
How to reach them:
Social media
Influencers
SEO
Links:
https://bitcoinist.com/google-analytics-bitcoin-demographics/
https://www.eaze.com/article/insights-2018-state-of-cannabis-report-marijuana-consumer-diversify
Follow us on Twitter:
https://twitter.com/coinbound_io
https://twitter.com/tydanielsmith
https://twitter.com/youngdumbcrypto
https://twitter.com/cryptokylie
Learn more about the Crypto Marketing Show:
If you have been exploring the various client relationship managers (CRM) available, you probably have questions about what they can do and how they can be helpful. On this episode of Crypto Marketing, Ty, TJ, and Kylie focus on Hubspot, the CRM used by the Coinbound team, and explain the features that they find the most useful and how it has helped streamline their business process. Mentioned: Hubspot: https://www.hubspot.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
If you've spent any time on Twitter, you've probably wondered how often is too often to tweet? Ty, TJ, and Kylie debate the various frequencies of Twitter activity and what is most effective for your brand. Mentioned: Lolli (Twitter): https://twitter.com/trylolli Kind (TikTok): https://vm.tiktok.com/9hwxYe/ Wendy's (Twitter): https://twitter.com/Wendys Burger King (Twitter): https://twitter.com/BurgerKing Social Pilot: https://www.socialpilot.co/ HootSuite: https://hootsuite.com/ Hubspot: https://www.hubspot.com/ Buffer: https://buffer.com/ Adobe: https://www.adobe.com/ CoSchedule: https://coschedule.com/blog/how-often-to-post-on-social-media/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast
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