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    Marketing

    Crypto Marketing with Ty Smith | A Coinbound Podcast

    Digital marketing in the age of crypto, Web3, and blockchain. Hosted by the fastest-growing Web3 marketing agency, Coinbound. Learn top crypto marketing tips and tools daily in this very binge-able podcast.

    Follow Ty Smith on Twitter: https://twitter.com/tysmithhq

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    Latest Episodes:
    Top 5 Tools We Use at Coinbound | Ep. 15 Nov 27, 2019
    Show notes

    On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the top 5 tools they utilize at Coinbound. Mentioned: Ahrefs: https://ahrefs.com/ Hubspot: https://www.hubspot.com/ Social Pilot: https://www.socialpilot.co/ Adobe: https://www.adobe.com/ Trello: https://trello.com/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast


    Is It Time To Join TikTok? | Ep. 14 Nov 26, 2019
    Show notes

    Do You Have A TikTok Account? Ty, TJ & Kylie discuss current and emerging social media platforms like TikTok, the advantages of being an early adopter, and where to focus your efforts. Join us on TikTok: https://www.tiktok.com/@coinbound Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast


    Do Cryptocurrency Companies Need a Blog? | Ep. 13 Nov 22, 2019
    Show notes

    Have you been considering creating a blog for your cryptocurrency brand? Ty, TJ, and Kylie give you the full rundown on why crypto blogs are important, how to create a blog, and useful tools to make the process easier. Time Stamps: [00:25] Ty says 'Yes' because of SEO purposes. It increases domain authority in Google's eyes. [00:55] Now is the time to get in because its easier than it will be. [01:13] Coinbound spends a lot of resources on securing high rankings before it gets more difficult. [01:26] TJ says blogs are important but you should have a plan and end goal in mind before getting started. [02:04] Ty stresses the importance of keyword planning. [03:14] SEO can be exponential so getting in early will pay off as it will help to secure backlinks. [03:53] How to start a blog correctly. [04:11] Top tools you can use to manage your blog effectively. Ahrefs, SEMRush, Google keyword planner. [05:07] Keep search intent in mind when planning blog content. [05:58] You don't have to post super frequently. Once a week is fine. [06:49] Use a CMS like WordPress, Drupal, or Hubspot to host your blog. [08:10] Use Coinbound's free SEO audit tool to rank higher quickly: https://go.coinbound.io/seo-audit [08:39] If you don't have the time to manage a blog use an agency like Coinbound to populate your site with high ranking content. [09:20] Wrap up. Remember to rate us on Apple Podcasts to help us grow and create more content. Useful links: https://Ahrefs.com https://SEMRush.com https://ads.google.com/home/tools/keyword-planner/ Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast


    Do Giveaways Still Work? | Ep. 12 Nov 21, 2019
    Show notes

    Have you ever considered doing a giveaway or wonder if they work? Are giveaways a still useful tool for marketers? In this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the effectiveness of running giveaways, how it differs across different platforms like Twitter and email, and best practices for conducting a giveaway the right way. Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast


    How Cryptocurrency Companies Choose Brand Ambassadors | Ep. 11 Nov 20, 2019
    Show notes

    Have you ever wondered what factors determine which influencers and personalities blockchain brands look at to decide who should represent their brand on social media and more? In this episode, the Coinbound team discusses how cryptocurrency and blockchain companies evaluate potential ambassadors to ensure their brand is represented correctly online. Referenced Links: https://hawkemedia.com/blog/picking-brand-influencers Follow us on Twitter: https://twitter.com/coinbound_io https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie Learn more about the Crypto Marketing Show: https://coinbound.io/podcast


    Profanity on Social Media. Is It OK? | Ep. 10 Oct 25, 2019
    Show notes

    Do you use profanity on social media? Do you feel it adds or detracts from growing a following online? In this episode of the Crypto Marketing Show, Ty, TJ, & Kylie weigh in on the pros and cons of using harsh language on Twitter, Linkedin, and Facebook and how the difference in etiquette on each platform. More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ OTHER PLACES WE HANGOUT: Instagram ► https://instagram.com/coinbound Twitter ► https://twitter.com/coinbound_io Linkedin ► https://www.linkedin.com/company/coinbound TikTok ► https://tiktok.com/@coinbound FOLLOW YOUR HOSTS: Ty Daniel Smith: https://twitter.com/tydanielsmith TJ Shedd: https://twitter.com/youngdumbcrypto Kylie Lowe: https://twitter.com/cryptokylie Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack


    Factors that Determine Influencer Pricing | Ep. 9 Oct 22, 2019
    Show notes

    Have you ever wondered how much influencers charge to promote brands on social media? It's a common question and, honestly, it's a pretty complex answer. On this episode of the Crypto Marketing Show, Ty, TJ, and Kylie discuss the many factors that go into how influencers determine their pricing for sponsored content. Time Stamped Notes: [0:40] TJ's top factors that determine an influencer's pricing [7:24] How perception of "worth" plays a big role in price determination Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on slack: https://coinbound.io/join-slack


    Do Hashtags Matter? | Ep. 8 Oct 17, 2019
    Show notes

    On this episode of Crypto Marketing, Ty, TJ, and Kylie discuss the benefits of using hashtags on social media, which platforms they matter the most on, and how to choose the right hashtags in 2019. Mentioned Links: https://www.timesunionmedia.com/blog/do-hashtags-still-matter/ Connect with us: https://twitter.com/tydanielsmith https://twitter.com/youngdumbcrypto https://twitter.com/cryptokylie https://twitter.com/coinbound_io More about the Crypto Marketing Show: https://coinbound.io/podcast Join us on Slack: https://coinbound.io/join-slack


    How Important is Twitter for Cryptocurrency Companies? | Ep. 7 Sep 26, 2019
    Show notes

    Ty, TJ, & Kylie breakdown the importance of Twitter and how cryptocurrency brands should leverage it to drive engagement with their communities. The trio also discusses important Crypto Twitter Do's and Don'ts for projects just joining the social media network. Join us on Twitter: Ty: https://twitter.com/tydanielsmith TJ: https://twitter.com/youngdumbcrypto Kylie: https://twitter.com/cryptokylie Coinbound: https://twitter.com/coinbound Read our list of top cryptocurrency accounts to follow on Twitter: https://coinbound.io/best-crypto-influencers-on-twitter/


    Should Crypto Professionals Separate Their Personal & Professional Instagram Accounts? | Ep. 6 Sep 19, 2019
    Show notes

    Ty, TJ, & Kylie discuss the pros and cons of separating your personal and professional Instagram accounts and how that relates to cryptocurrency brands. TJ and Kylie believe separating accounts is great for building more focused branding while Ty is still unsure what is best for him personally. Follow the gang on Instagram: https://instagram.com/Coinbound https://instagram.com/CryptoKylie https://instagram.com/YoungDumbCrypto Learn more at: Coinbound.io


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