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Coffee N° 5 with Lara Schmoisman — Business
Coffee N° 5 with Lara Schmoisman

Your Brew of Business Wisdom – Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.

Copyright: © 2024 Coffee N° 5 with Lara Schmoisman

Latest Episodes:

Scaling Smart: The Business of Growth with David Aquino Feb 18, 2025

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In this episode of Coffee N° 5, Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisions. They discuss the importance of strategic planning, choosing the right partners, and ensuring your brand is ready before jumping into retail or large-scale expansion. If you’re serious about growing your business the right way, this conversation is a must-listen!

We'll talk about:

Why financial planning and execution are key to business growth.
The biggest money-wasting mistakes entrepreneurs make.
How to choose the right partners and service providers.
The difference between strategy and execution—and why both matter.
When and how to expand into retail or new sales channels.
The danger of desperation-driven decision-making in business.
Why accountability and proper planning separate successful brands from struggling ones.

For more information, visit David Aquino's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Art of Brewing & Selling Experiences with Kate Fannin Feb 11, 2025

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In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore.

We'll talk about:

How marketing has developed from a one-way to two-way communication channel.
What channel-agnostic means for consumers and brands.
What it means to sell an experience to consumers.
The art of learning and listening to consumers and evaluating their needs accurately to gain market share.
The importance of finding the right support before diversifying.
How to develop a brand story and incorporate it into every aspect of your brand successfully.
Why it’s essential to move beyond generational boxes in your marketing strategy.

For more information, visit Kate Fannin's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Sip, Listen, Lead with David Silbergleit Feb 05, 2025

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In this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach.

We'll talk about:

How rising through the ranks teaches valuable leadership lessons.
The role of custom logistics in transforming beauty and wellness.
The importance of giving back to build a purpose-driven company.
Why collaborative leadership fosters a positive company culture.
How to balance work and family for long-term success and well-being.

For more information, visit David Silbergleit's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Cracking the TikTok Code with Leslie Ann Hall Jan 29, 2025

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In this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands.
We'll talk about:

The business of TikTok and its discovery potential for brands.
Common myths about TikTok debunked.
Pain points brands face when navigating TikTok’s unique space.
Strategies to maximize content performance and drive conversions.
Smart campaign insights, including the benefits of Advantage Plus.

For more information, visit Leslie Ann Hall's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Support the show
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How to Brew an AI-Proof Brand with Tim Shea Dec 17, 2024

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Join Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts!

We'll talk about:

The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur.
Tim’s journey into the cutting-edge world of Artificial Intelligence (AI).
Predictions for AI’s role in brand-building and pricing models.
Why domain expertise is the most valuable commodity in today’s industry.
Why failing is the first key to success.

For more information, visit Tim Shea's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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The Digital Grind: How the Internet Shaped Beauty Subscriptions with Corey Weiss Dec 10, 2024

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In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing.

We'll talk about:

The challenges brands faced back when the internet was the new kid on the block.
How educating customers can lead to purchases.
How to use educated guesses to answer consumer’s pressing product needs.
Why personalization will become the new norm in the beauty industry.
How to navigate the laws surround SMS marketing

For more information, visit Corey Weiss' LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Unlocking Startup Success with Dr. Ofer Mintz Dec 04, 2024

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Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives.

We´ll talk about:

Addressing marketing knowledge gaps in B2C and B2B startups.
Why understanding your target audience’s ecosystem is vital in brand research.
Exploring what it truly means to understand the market.
The 5 key metrics every business owner needs for success.
How TikTok and evolving social content are reshaping influencer marketing and brand collaborations.

For more information, visit Dr. Ofer Mitnz's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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Beauty & The Law with Marcha Isabelle Chaudruy Nov 26, 2024

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In this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. Learn how regulations are shaping product development, why limiting your brand’s target audience can be risky, and how to navigate the complexities of compliance. Tune in for valuable insights on building sustainable, compliant beauty brands.

We’ll talk about:

The link between advocacy and brand building.
Understanding the different standards of ‘clean’ products.
The evolution of legislation influencing product development.
The dangers of limiting your brand’s target audience.
What MoCRA is and what it means for brands.

For more information, visit Marcha Isabelle Chaudry's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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In the Beginning there was the Brand with Rebecca Bartlett Nov 20, 2024

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In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity.

They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advice on staying true to your brand while scaling and adapting in today’s competitive market.

We’ll talk about:

The importance of prioritizing cohesion when developing a brand.
How brands can switch their narrative without losing their brand.
Deciphering ‘sexiness’ for your unique brand and clientele.
How to navigate retailer feedback while staying true to your brand.
The challenges of trying to develop a multi-generational brand.

For more information, visit Rebecca Bartlett's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

Support the show

Building Breakthrough Beauty Brands with Lorne Lucree Nov 13, 2024

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In this episode of Coffee N° 5, Lara chats with Lorne Lucree, founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for expert tips and industry secrets on navigating the fast-paced beauty landscape!

We’ll talk about:

How curiosity can spark an incredible career in beauty and product development.
Tips and tricks for breaking through in the industry.
How to determine if the niche or broad approach is right for your emerging brand.
The impact of TikTok shop and its influence on consumers.
The power of technology in developing sustainable products.
Why the little things matter in formulation.

For more information, visit Lorne Lucree's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

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